Jiro Sy Rano Malagasy

Name

Jiro Sy Rano Malagasy

Legal name

JIRAMA (Jiro Sy Rano Malagasy)

Website

https://jirama.mg

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Electricity and Water Utility Services

NAICS

Electric Power Generation, Transmission and Distribution (2211), Water Supply and Irrigation Systems (221310), Hydroelectric Power Generation (221111), Water Supply and Irrigation Systems (22131)

SIC

Water Supply (4941), Engines & Turbines (3510), Totalizing Fluid Meters & Counting Devices (3824), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Advanced Metering Infrastructure (AMI) & Smart Metering (EUADAPAB)

akta.pro secondary industries

Investor-Owned Electric Distribution Utilities (IOUs) (EUADABAA), Revenue Protection, Theft Detection & Meter Analytics (EUADAFAG), Hydropower Turbines, Generators & Balance-of-Plant Equipment Manufacturing (EUAMAHAF)

Keywords

• Electricity distribution services
• Potable water supply
• Utility metering infrastructure
• Prepaid electricity metering
• Public utility services

Headquarters

HQ city

Antananarivo

HQ country

Madagascar

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity Sales: JIRAMA generates revenue through sale of electricity to residential, commercial, industrial, and government customers via metered connections. Tariff categories include 14 (domestic, low consumption), 16 (domestic, higher consumption), 18 (domestic, high consumption), and commercial/industrial tariffs (15, 22, 30).
2. Water Distribution: Revenue from water distribution services to 67 centers across Madagascar. Tariffs vary by consumer category including small consumers (Tariff 50), large consumers (Tariff 55), communal services (Tariffs 70-72), and special uses like port services (Tariff 80) and construction sites (Tariff 85).
3. Connection and Installation Services: Fees for new electrical and water connections, including branchement Mora (easy connection) program offering subsidized connection fees for households.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

JIRAMA produces and distributes electricity from hydraulic, solar, and thermal generation sources through a national Medium Voltage and Low Voltage network, and supplies potable water via 80 capture points and treatment facilities serving 67 centers across Madagascar. The company operates smart metering systems with prepaid functionality and provides customer-facing digital services including an online portal, mobile applications, and integration with mobile money payment providers. Revenue is generated through regulated usage-based tariffs for residential, commercial, industrial, and government customers, plus fixed monthly meter charges, connection fees, and the Branchement Mora subsidized connection program.

Product overview

JIRAMA (Jiro Sy Rano Malagasy) is Madagascar's state-owned utility company providing electricity and water services. The company operates a unified product portfolio consisting of core utility services (electricity production/distribution and water supply/treatment) supported by digital customer-facing platforms. The digital ecosystem includes the Agence en ligne web portal, mobile applications for iOS and Android, and the Auto-Relevé self-meter reading service. Technical infrastructure includes smart metering systems (Compteurs intelligents) across Medium Voltage and Low Voltage lines, prepayment meter functionality, and an IT-based data collection system via tele-operator chips and concentrators. Customers access services through the online portal and mobile app for bill payment (via credit card, Orange Money, M Vola, Paositra Money), consumption monitoring, incident reporting, and complaint management.

Differentiator

Problem solved

Functional benefit

Products and services

• Electricity Service (Service Electricité) Electricity production and distribution service covering generation from hydraulic, solar, and thermal sources, with national distribution network infrastructure connecting residential, commercial, industrial, and government customers across Madagascar through Medium Voltage (MT) and Low Voltage (BT) lines.
• Water Service (Service Eau)
• Smart Meter Service (Compteurs intelligents) Smart/communicating meter deployment across three line types (MT, BT Triphasé, BT Monophasé) with centralized reading, anti-fraud detection, prepayment functionality, and multi-tariff capability, available to residential, commercial, and industrial customers.
• Prepaid Meter Service (Compteur prépayé) Prepayment meter service allowing customers to purchase electricity credits in advance, with code purchasing functionality that enables flexible electricity budgeting and consumption control.
• Auto-Relevé Self-Meter Reading Service Self-meter reading service allowing customers to submit their electricity and water meter index readings via the online portal or mobile application, eliminating the need for in-person meter readings.
• Online Agency Portal (Agence en ligne) Web-based customer portal at jirama.mg/portal providing online services for account management, bill payment, consumption monitoring, meter reading submission, complaints, and incident reporting.
• JIRAMA Mobile Application Mobile application available on Google Play Store and Apple Store enabling customers to access JIRAMA services via smartphone for bill payment, consumption tracking, service requests, and payment via Orange Money, MVola, and Paositra Money.
• Online Payment Service (Paiement en ligne) Secure online payment system accepting credit cards, Orange Money, MVola, and Paositra Money for customer bill payments accessible through the web portal and mobile app.

Quantifiable outcome

• Serves 67 centers with water services across Madagascar
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and major.

• Government of MadagascarcoreStrategic or Co-development PartnerJIRAMA is a state-owned enterprise under the Ministry of Energy and Hydrocarbons. The government provides policy direction, ownership oversight, and coordinates national energy strategy including the Velirano commitments for universal electricity access.
• Ministry of Energy and HydrocarbonscoreStrategic or Co-development PartnerParent ministry responsible for energy policy and sector regulation. Coordinates programs like 'Hazavao ny elakelan-trano' (public lighting) and 'Branchement Mora' (easy connection) with JIRAMA.
• Rural Electrification Development Agency (ADER)coreStrategic or Co-development PartnerGovernment agency focused on rural electrification, working with JIRAMA to extend electricity access to underserved areas.
• Office de Régulation de l'Electricité (ORE)coreStrategic or Co-development PartnerElectricity regulatory authority setting tariffs and standards for the electricity sector in Madagascar.
• WartsilamajorTechnology or IntegrationFinnish technology company providing power generation equipment and solutions for JIRAMA's thermal and backup generation facilities.
• AggrekomajorTechnology or IntegrationGlobal provider of temporary power solutions and generator rentals, supporting JIRAMA during peak demand periods and emergencies.
• AKSAF PowermajorTechnology or IntegrationPower generation company developing and operating energy projects supporting JIRAMA's generation capacity.
• JOVENAmajorTechnology or IntegrationLocal energy company involved in power generation and distribution supporting the national grid.
• Sogea SatommajorImplementation/ SI/ Consulting PartnerVINCI Construction subsidiary providing infrastructure construction and civil engineering services for energy and water projects.
• SherrittmajorTechnology or IntegrationCanadian mining and energy company involved in power generation and fuel supply operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SENELEC (Senegal): Senegal's state-owned national electric utility with a similar multi-source generation mix and donor-backed expansion roadmap — a directly comparable West/Central-African state utility peer.
• Kenya Power and Lighting Company (KPLC): Kenya's national state-linked electric distribution utility, vertically integrated into generation, transmission, and distribution with regulated tariffs and a similar mix of concessional donor financing — directly comparable as a Sub-Saharan national electric utility.
• ENEO Cameroon: Cameroon's integrated national electric utility (generation, transmission, distribution) operating under a concession-style model with regulated tariffs and donor-backed capex programs — comparable in operating structure to JIRAMA's electricity business.
• TANESCO (Tanzania Electric Supply Company): Tanzania's state-owned national electric utility with a comparable multi-source generation mix (hydro + thermal) and donor-financed expansion programs — a close peer in scale, mandate, and operating environment.
• National Water and Sewerage Corporation (NWSC Uganda): Uganda's state-owned national water and sewerage utility, operating urban water supply across multiple centers with regulated tariffs — directly comparable to JIRAMA's water distribution business in scale and public-utility operating model.
• ZESCO (Zambia Electricity Supply Corporation): Zambia's state-owned vertically integrated electric utility with significant hydropower exposure and regulated tariffs — closely comparable to JIRAMA in generation mix, public-utility mandate, and reliance on multilateral financing.

Broad incumbents

• Engie – Africa: Global multi-utility with growing renewable and distributed-energy investments across Africa; comparable in generation-mix diversification and donor-financed project finance, though with private-market discipline JIRAMA does not yet have.
• Eskom Holdings SOC: South Africa's state-owned integrated electric utility with a vast generation fleet, transmission grid, and distribution business. Far larger and more diversified than JIRAMA, but the closest large-scale analog for a vertically integrated state utility with tariff, governance, and financial-recovery parallels.
• EDF (Électricité de France) – Africa operations: French integrated utility with extensive African generation and distribution investments, comparable in its multi-technology generation mix and donor/blended-financing approach — though operating at much larger scale and with private-sector DNA rather than full state ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/jiramaofficiel
• Facebookfacebook.com/jiramaofisialy
• LinkedInlinkedin.com/company/jiramaofisialy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jiro Sy Rano Malagasy