Getting Back to Nature

What Getting Back to Nature does

Getting Back to Nature™ is a privately held regenerative agriculture and permaculture operation founded in 2013 and operated by twin brothers Irucka Ajani Embry and Obiora Embry on two acres of Martin Acres, their eighth-generation Black-owned family farm in Muhlenberg County, Kentucky. The company employs regenerative agriculture, permaculture, companion planting, polyculture, and biodynamic/agrohomeopathy methods — explicitly avoiding monoculture row farming — to grow native plants and heirloom crops on previously fallow land that has been regenerated without irrigation.

The commercial offering spans more than 20 product categories: native plants and seeds (Flowering Dogwood, Eastern Redbud, Pawpaw, Milkweed, etc.), signature Twin Forager Hickory Syrup made from Shagbark Hickory bark, small-batch baked goods using sixth-generation Kentucky Proud Weisenberger Mill flour, herbal tinctures, fermented products, jams and jellies, herbal teas under the O.N.E. Love sub-brand, foraged products under the Forager and Twin Forager sub-brands, house plants, health and beauty items, nature-themed puzzles, and literary products including the 145-recipe Embry Family Cookbook, 2nd Edition. The company also offers workshops, farm tours, consulting, and speaking engagements to agricultural, horticultural, environmental, school, and youth organizations.

Revenue is generated through direct-to-consumer e-commerce on the proprietary gettingback2nature.farm website, a LocalHarvest marketplace listing, and event-based sales. Pricing is unit-based across SKUs ranging from roughly $2 (wild onion) to $50+ (white oak trees, cookbooks). The business is operated entirely by its two founders with no disclosed employees, no outside funding, no parent company, and no wholesale or B2B distribution contracts. Production is capacity-constrained at two acres and two people, and geographic reach remains Kentucky and the broader Southeast US.

Name

Getting Back to Nature

Legal name

Getting Back to Nature™

Website

https://gettingback2nature.farm

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Getting Back to Nature™ is a two-person regenerative farm on an eighth-generation Black-owned family farm in Muhlenberg County, Kentucky, selling native plants, seeds, artisanal syrups, baked goods, tinctures, and herbal products direct-to-consumer online and at events.

Ownership category

akta.pro rank

Product category

Artisanal Regenerative Farm & Botanical Products

NAICS

Other Crop Farming (1119), Nursery, Garden Center, and Farm Supply Retailers (444240), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro industry

PRIMARYAFAGAGAO

Other Specialty & Industrial Crop Farming (Emerging/Regional Specialty Crops)

Agriculture & Food Production/Crop Farming/Specialty & Industrial Crop Farming (Tobacco, Hops, Spices, Medicinal/Aromatic Plants)

SECONDARYAFAGAHAC

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens)

Agriculture & Food Production/Crop Farming/Greenhouse, Nursery & Floriculture Production (Protected Crops, Ornamentals, Seedlings)

SECONDARYCRAHAGAO

Farmstead & Local Artisan Food Markets (Retail Shops)

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYTHAFAFAD

Artisan & Specialty Bakeries (Sourdough, Heritage Grains)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

Keywords

• Regenerative agriculture
• Native plant nursery
• Artisanal food products
• Permaculture farming
• Wildcrafted herbal goods

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of artisanal value-added products including seeds, plants, syrups, baked goods, tinctures, jellies, puzzles, and other goods through their website
2. Services: Workshops, consulting, farm tours, and speaking engagements offered to organizations and groups

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Operates a regenerative agriculture and permaculture farm on two acres of Martin Acres, the eighth-generation family farm in Muhlenberg County, Kentucky, producing native plants, seeds, and a diverse range of artisanal value-added goods. Sells syrups (signature Twin Forager Hickory Syrup), baked goods, tinctures, jams and jellies, fermented products, hot sauces, herbal teas, health and beauty products, puzzles, and The Embry Family Cookbook directly to consumers via its website and the LocalHarvest marketplace.

Product overview

Getting Back to Nature is a regenerative agriculture and permaculture farm operated by twin brothers on their eighth-generation family farm in Muhlenberg County, Kentucky. The company offers a diverse portfolio of artisanal products organized into multiple categories: native plants and seeds (trees, shrubs, brambles, non-woody plants, and house plants), syrups (signature Twin Forager Hickory Syrup made from Shagbark Hickory bark), baked goods, produce (heirloom turmeric, potatoes, garlic, ginger), jams and jellies (small-batch preserves from foraged flora), herbal teas under the O.N.E. Love sub-brand, tinctures and fermented products, health and beauty products (infused oils, bath salts), puzzles featuring original nature photography, literary products (The Embry Family Cookbook), and miscellaneous items including posters, digital downloads, dried herbs, and dyestuffs. Products are handcrafted with an emphasis on native species, sustainable wildcrafting, and regenerative practices.

Differentiator

Problem solved

Functional benefit

Brands

• O.N.E. Love: Sub-brand for herbal teas and dried herbs with healing properties
• Twin Forager
• Forager
• Martin Acres

Products and services

• Syrups (including Twin Forager Hickory Syrup) Artisanal small-batch syrups made from locally grown and/or foraged flora, including the signature Twin Forager Shagbark Hickory Syrup (regular and Dark varieties) used in place of maple syrup, honey, and other natural sweeteners.
• Baked Goods Handmade baked goods made with whole grains, sourdough, homemade baking powder as needed, and sixth-generation Kentucky Proud Weisenberger Mill flour using natural ingredients.
• Native Plants Native trees, shrubs, brambles, and non-woody plants sold in biodegradable pots, including Flowering Dogwood, Eastern Redcedar, American Black Elderberry, Pawpaw, and Black Raspberry, adapted to local conditions such as clay soil, deer, drought, and rabbits.
• Seeds Sustainably harvested native tree, shrub, and non-woody plant seeds including Flowering Dogwood, Eastern Redbud, Common Buttonbush, Smooth Sumac, Milkweed varieties, Boneset, and Virginia Mountain Mint.
• Produce Seasonal produce including Hawaiian Red Turmeric, Indira Yellow Turmeric, Makah Ozette Fingerling Potatoes, Nootka Rose Garlic, Peruvian Yellow Ginger, Red Pontiac Potatoes, and Wild Onion.
• Tinctures Handcrafted herbal tinctures including Bee Balm, Eastern Redcedar, Fire Cider, Goldenrod, Greek Oregano, Green Sweetgum Ball, Immune Boosting, Infection Fighting, Longevity & Memory, Memory, Queen Anne's Lace, Rebuild & Strengthen Sex Glands, Slender Mountain Mint, Stinging Nettle, and Yarrow.
• Fermented Products Handcrafted fermented products including Fire Cider (fermented 7+ months) and Red & Green Cabbage Sauerkraut (fermented 3+ months).
• Hot Sauces Roman Sambal-style aged and mild hot sauces produced in stages with two-stage fermentation for enhanced flavor and nutrition.
• Jams and Jellies Artisanal small-batch preserves including Wild Berry Jam, Smooth Sumac Jelly, Sumac Jelly, Wild Flora Jelly, Mixed Native Jelly, Spring Flower Jelly, Goldenrod Jelly, and Watermelon varieties.
• O.N.E. Love Herbal Teas Foraged and farm-grown herbal teas with healing properties, including American Black Elderberry, Black Walnut, Chickweed, Goldenrod, Loblolly Pine, Narrow Leaf Plantain, Peppermint, Purple Deadnettle, Sassafras, Shagbark Hickory, Woolly Mullein, and Yarrow, sold under the O.N.E. Love sub-brand.
• Health & Beauty Products Handmade products using native plants including German Chamomile & Clove Infused Oil, Ingi Rangi Infused Oil, Native Flora Infused Oil, Oatmeal Bath, Pine Needle Bath Salts, Lip Balm, and Baking Soda-Epsom Salt Bath Salts.
• The Embry Family Cookbook, 2nd Edition Full-color cookbook with over 145 recipes from the Lizzie Gilbert Embry and John Clint Embry family, featuring intergenerational recipes, dietary labels, and family photographs.
• Puzzles Nature-themed puzzles in 35- and 260-piece formats featuring original photographs of the farm's flora and wildlife.
• House Plants Air-purifying house plants including Arrowhead Plant, Golden Pothos, Heartleaf Philodendron, Purple Heart, and Spider Plant.
• Workshops, Farm Tours, Consulting & Speaking Engagements Fee-based educational and advisory services offered to agriculture, horticulture, environmental, school, youth, and other organizations, including workshops, on-site farm tours, consulting, and speaking engagements led by the founding brothers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Strictly Medicinal Seeds: Family-run medicinal herb seed and plant nursery based in Oregon. Directly comparable niche (medicinal and culinary herbs, native plants), D2C e-commerce model, and small-scale artisan ethos similar to GBN.
• Baker Creek Heirloom Seeds: Heirloom seed catalog company offering rare and native varieties through direct-to-consumer channels. Comparable to GBN's native plant and seed product line, D2C e-commerce model, and emphasis on forgotten/heritage varieties.
• High Mowing Organic Seeds: Certified organic seed company selling vegetable, herb, and flower seeds direct to farmers and gardeners. Comparable in seed/plant catalog business, organic/sustainable values, and D2C distribution model.
• Mountain Rose Herbs: Organic herb and botanical products company selling dried herbs, tinctures, teas, and essential oils direct to consumers. Highly comparable product categories (tinctures, teas, dried herbs), organic positioning, and commitment to sustainable sourcing.
• Seed Savers Exchange: Nonprofit dedicated to preserving heirloom seeds and native plant varieties, with a direct-to-consumer catalog model and educational mission. Highly comparable to GBN's heirloom seed and native plant business, conservation values, and content-driven e-commerce approach.
• Johnny's Selected Seeds: Employee-owned seed and farm supplies company serving small farmers and gardeners with horticultural inputs. Comparable direct competitor in the seed/plant retail space with similar buyer profile (small-scale growers, regenerative farmers).
• Horizon Herbs (now Strictly Medicinal): Herbal seed and plant company founded by Richo Cech focused on medicinal plants and ethnobotanical education. Highly comparable to GBN's ethnobotanical content approach, medicinal plant focus, and educational mission.

Others

• LocalHarvest: Online marketplace and directory connecting consumers with local farms, CSAs, and farm products. GBN is a seller on this platform, making LocalHarvest a key distribution channel partner rather than a competitor.

Market position

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Getting Back to Nature