Dogtopia of Viera

What Dogtopia of Viera does

Dogtopia of Viera is a franchise location of Dogtopia Enterprises, LLC, the largest pet services franchise in North America. Located in Rockledge, Florida (serving the Viera/Brevard County area), the unit operates as a multi-service pet care facility offering dog daycare, overnight boarding, spa/grooming, and training services under the Dogtopia brand. The underlying service model is a recurring membership-based daycare concept — dogs attend 2-3 times per week in supervised open-play rooms grouped by size and temperament, with 8-10 hours of play per visit, live webcam streaming, and nose-to-tail safety checks.

Name

Dogtopia of Viera

Legal name

Dogtopia Enterprises, LLC

Website

https://dogtopia.com

Company type

Private

Founded year

2002

Operating status

Operating

Ownership category

akta.pro rank

Product category

Pet Care Services

akta.pro primary industry

Full-Day Dog Daycare (HSANAFAA)

akta.pro secondary industries

Cage-Free / Open-Play Dog Daycare (HSANAFAC), Dog Daycare with Boarding Add-On (Daycare + Overnight) (HSANAFAM), Small-Group / Structured Dog Daycare (HSANAFAD), Training-Integrated Dog Daycare (Day Training) (HSANAFAE)

Keywords

• Dog daycare services
• Pet boarding facilities
• Dog grooming spa
• Pet care franchise
• Dog training programs

Headquarters

HQ city

Rockledge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Franchise Fees: Initial franchise fee of $49,500 charged to new franchisees for the right to operate a Dogtopia location. Additional fees for Area Developers for multi-unit development.
2. Royalty Fees: Ongoing royalty fees at 7% of gross sales collected from franchisees. This provides recurring revenue based on franchisee performance.
3. Daycare Services: Core dog daycare services including daily visits, weekly and monthly membership plans. Dogs attend 2-3 times per week providing steady recurring revenue. All-inclusive pricing with meals prepared according to pet parent requests.
4. Overnight Boarding: Overnight stay services for dogs when pet parents travel. Dogs enjoy open-play all day with overnight accommodation.
5. Spa Services: Premium spa treatments including baths, grooming, and specialized dog spa services. Private-label cleaning and spa products also available for retail.
6. Dog Training and Grooming: Training and grooming services available at select locations providing ancillary revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Dogtopia of Viera is a franchisee-operated pet care facility located in Rockledge, Florida, offering supervised open-play dog daycare (8-10 hours daily with no rotation), overnight boarding, full-service spa and grooming, and professional dog training. Services are supported by proprietary technology including live playroom webcams, the DASH by Dogtopia® activity monitor, and a custom mobile app for booking and account management.

Product overview

Dogtopia operates a comprehensive dog wellness platform offering daycare, boarding, spa, and training services across a franchise model. The core offering is Dogtopia Daycare—an open-play daycare service where dogs socialize and exercise in supervised environments with webcam monitoring. Additional services include Dogtopia Boarding (overnight stays), Dogtopia Spa (grooming and pampering), and Dogtopia Training. The platform is supported by technology including the Dogtopia Mobile App (for scheduling, webcams, and activity tracking), DASH by Dogtopia® Activity Monitor (proprietary wellness tracking device), and DASH Leaderboards (gamified activity rankings). The company operates on a recurring membership model and is expanding its wellness ecosystem through DASH and spa product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Daycare Supervised open-play daycare where dogs socialize, exercise, and learn in playrooms grouped by size and temperament, featuring 8-10 hours of play with no rotation, protective rubber flooring, live webcam monitoring, and recurring membership pricing.
• Dog Boarding Overnight boarding service offering a home-away-from-home experience with open-play during the day, comfortable sleeping accommodations, and all-inclusive meals prepared to pet parent specifications.
• Dog Spa & Grooming Full-service dog spa offering bathing, grooming, and pampering services using private-label products including shampoos, conditioners, facial scrubs, wipes, and deodorizing sprays, available in-store and through retail channels.
• Dog Training Professional dog training services available at select locations, staffed by certified dog trainers and Canine Coaches providing obedience training and behavioral development.

Quantifiable outcome

• 10 consecutive years of positive year-over-year same store sales growth
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationDogtopia partnered with Salesforce to build a customized daycare management system specifically for Dogtopia operations. This proprietary system was built for scale and allows the company to be nimble and address changing areas of the business quickly. The system includes CRM, appointment scheduling, customer management, and marketing tools.
• PitPatcoreTechnology or IntegrationDASH activity monitor is powered by PitPat technology. The DASH monitor was rigorously tested for several years inside active playrooms and approved for use in a social setting. This partnership enables Dogtopia to offer the first-of-its-kind wellness tracking in dog daycare.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PetSmart: Largest North American pet retailer with extensive in-store daycare (PetsHotel) and grooming operations. Set the standard for premium pet retail and a former employer of Dogtopia board member David Lenhardt.
• Best Friends Pet Hotel: Operated as part of PetSmart-affiliated portfolio, offering boarding, daycare, grooming, and training at scale. Wider incumbent with overlapping capabilities but anchored to the PetSmart ecosystem rather than a standalone franchise brand.

Emerging players

• Wag!: On-demand pet care platform offering dog walking, boarding, and sitting services. Emerges as a partial substitute for facility-based daycare, particularly for urban pet parents seeking convenience.
• Rover: Largest digital marketplace for in-home pet care services including doggy daycare, boarding, and walking. Targets the same pet parent demographic but via a different (lower-cost, at-home) delivery model, creating competitive pressure on the daycare category.

Direct peers

• PetSuites of America: Multi-unit pet care operator offering dog daycare, boarding, grooming, and training services. Competes head-to-head with Dogtopia in the premium pet services franchise category across multiple U.S. states.
• Camp Bow Wow: Largest direct competitor in dog daycare franchising with hundreds of locations across North America. Operates a comparable franchise model offering daycare, boarding, and grooming services with similar premium positioning.
• K9 Resorts Luxury Pet Hotel: Franchise-based luxury dog daycare, boarding and spa operator. Targets the same premium pet parent segment with comparable per-dog pricing and full-service offerings.
• Bark Avenue Daycamp: Dog daycare and boarding operator with multiple locations, particularly in the western U.S. Competes head-to-head with Dogtopia on open-play, supervised group daycare experiences.
• The Dog Stop: Dog daycare, boarding, grooming, and retail franchise with multiple U.S. locations. Competes directly with Dogtopia for franchisees and end customers in the wellness-focused pet care category.

Regional players

• Holiday Barn Pet Resorts: Mid-Atlantic-focused chain offering dog daycare, boarding, and grooming. Operates a comparable multi-service pet resort model but is concentrated regionally rather than nationally franchised.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dogtopia
• YouTubeyoutube.com/channel/UCpWpoOofGfyQgYuJIYH1_jw
• Facebookfacebook.com/DogtopiaViera
• Instagraminstagram.com/dogtopia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dogtopia of Viera