Alberni Electric
Alberni Electric is a licensed Red Seal electrical contractor based in Port Alberni, BC, providing residential, commercial, and 24/7 emergency electrical services, tiered inspection packages, and Generac home standby generator installations across Vancouver Island communities.
- Company typePrivate
- Founded2012
- HeadquartersPort Alberni, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Alberni Electric does
Alberni Electric Ltd. is a privately held, licensed electrical contracting company headquartered in Port Alberni, British Columbia, founded in 2012 and operating under TSBC license LEL 0201066. The company provides residential, commercial, and 24/7 emergency electrical services across Vancouver Island communities from Port Alberni to Tofino on the west coast and Parksville to Nanaimo on the central/east side. Service offerings include panel changes, service upgrades, rewiring, lighting installation, EV charger installation, tenant improvements, LED retrofits, troubleshooting, and code-compliance inspections.
The company's productized offerings include a three-tier electrical inspection package (Value $150, Essential $250, Detailed $350) with progressive technical depth such as thermal imaging, circuit mapping, and load evaluation, plus five-tier Generac home standby generator installations ranging from 10 kW to 26 kW delivered as turnkey projects including permits, transfer switch, commissioning, and warranty registration. Differentiated technical capability is built on a team of licensed Red Seal journeymen and apprentices led by a co-owner/FSR electrician, with over 28 years of combined industry experience and full internal handling of permits, BC Hydro coordination, CleanBC rebate administration, and inspections.
The business model is entirely transactional, with revenue generated from one-time service calls, project-based commercial work, inspection packages, and hardware-plus-installation generator sales. Financing is offered through a third-party lender (Financeit), including a Community Safety Initiative providing free inspections for eligible low-income homeowners. Distribution is direct-to-customer via phone, text, website contact form, and on-site service delivery; marketing emphasizes BBB A+ accreditation, the 2026 Alberni Valley Readers' Choice "Favourite Electrical Contractor" award, community involvement, and educational content. Customer mix is dominated by long-tail residential homeowners and local SMBs with one named enterprise reference (Lifelabs, Victoria).
Alberni Electric firmographics
Firmographics- Name
- Alberni Electric
- Legal name
- Alberni Electric Ltd.
- Website
- https://albernielectric.ca
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alberni Electric is a licensed Red Seal electrical contractor based in Port Alberni, BC, providing residential, commercial, and 24/7 emergency electrical services, tiered inspection packages, and Generac home standby generator installations across Vancouver Island communities.
- Ownership category
- akta.pro rank
Alberni Electric industry classification
Industry- Product category
- Electrical Contracting Services
- NAICS
- Electrical Contractors and Other Wiring Installation Contractors (23821), Electrical Contractors and Other Wiring Installation Contractors (238210)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Electrical Contracting & Wiring (IMAFALAA)
- akta.pro secondary industries
- Residential Electrical Installation & New Construction Wiring (HSAOADAA), Wiring, Connectors & Underground Cable Repair/Replacement (HSAIAHAM), Outlet, Switch, GFCI/AFCI & Receptacle Installation (HSAOADAE)
Keywords
Where Alberni Electric is headquartered
LocationHeadquarters
- HQ city
- Port Alberni
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Alberni Electric business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Residential Electrical Services: Service calls, repairs, panel changes, service upgrades, new circuits, rewiring, lighting installation, EV charger installations, and renovation wiring for homeowners.
- Commercial Electrical Services: Tenant improvements, shop/office/retail wiring, LED lighting retrofits, dedicated circuits for equipment, and electrical maintenance for businesses.
- Emergency Electrical Services: 24/7 emergency response for power outages, electrical fires, faulty wiring, tripped breakers, and lighting failures.
- Electrical Inspection Packages: Three-tier inspection packages (Value $150, Essential $250, Detailed $350) providing safety snapshots, system integrity checks, and comprehensive assessments with fee waivers for qualifying repairs.
- Generac Generator Sales and Installation: Sales and installation of Generac home standby generators with five packages (10kW-26kW), including permits, inspection, and optional first-year maintenance and financing through Financeit.
- Financing Program: Payment plans through Financeit for eligible customers requiring electrical repairs or inspection services, particularly for low-income homeowners under the Community Safety Initiative.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic Electrical Inspection – $150 |
| Unit Pricing | Pay-as-you-go | Comprehensive Electrical Inspection – $350 |
| Unit Pricing | Pay-as-you-go | Value Package – $150 |
| Unit Pricing | Pay-as-you-go | Essential Package – $250 |
| Unit Pricing | Pay-as-you-go | Detailed Package – $350 |
| Unit Pricing | Pay-as-you-go | Essential Generator Package – 10 kW |
| Unit Pricing | Pay-as-you-go | Reliability Generator Package – 14 kW |
| Unit Pricing | Pay-as-you-go | Comfort Generator Package – 18 kW |
| Unit Pricing | Pay-as-you-go | Performance Generator Package – 22 kW |
| Unit Pricing | Pay-as-you-go | Elite Generator Package – 26 kW |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Alberni Electric product offering
Product offeringCore offering
Alberni Electric is a licensed electrical contracting company that delivers residential and commercial electrical installation, repair, and upgrade services across Vancouver Island, with 24/7 emergency response and full permit handling (BC Hydro, CleanBC rebates, Technical Safety BC inspections). As an authorized Generac dealer, the company sells and installs home standby generators (10 kW to 26 kW) and offers tiered electrical inspection packages (Value $150, Essential $250, Detailed $350).
Product overview
Alberni Electric is a licensed electrical contracting company serving Vancouver Island's west and central regions since 2012. The company operates as a unified service offering with core residential and commercial electrical services, augmented by specialized inspection packages (Value, Essential, and Detailed) and Generac home standby generator products. Their primary offerings include electrical repairs, upgrades, new construction wiring, EV charger installations, and 24/7 emergency services. The Generac product line spans five capacity tiers (10kW-26kW), while their inspection packages range from basic visual inspections to comprehensive infrared scanning and circuit mapping. Financing options are available through Financeit for eligible projects, and a community safety initiative provides free inspections for low-income homeowners.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Electrical Services Complete residential electrical services for homeowners covering panel changes, service upgrades, new circuits and rewiring, lighting installation and design improvements, EV charger installations, troubleshooting and repairs, and renovation and addition wiring.
- Commercial Electrical Services Tailored commercial electrical services for local businesses covering tenant improvements, shop, office and retail wiring, LED lighting retrofits, dedicated circuits for equipment, service upgrades, and electrical maintenance and repairs.
- 24/7 Emergency Electrical Services Round-the-clock emergency electrical response for residential and commercial customers addressing urgent electrical needs including power outages, electrical fires, faulty wiring, tripped circuit breakers, and lighting failures.
- Electrical Inspection Packages (Value / Essential / Detailed) Tiered electrical safety inspection service offering three packages: Value ($150) for a basic visual safety snapshot; Essential ($250) adding thermal imaging, load evaluation, and GFCI/AFCI testing; and Detailed ($350) adding infrared scans of panels, voltage drop testing, circuit mapping, surge protection review, and energy-efficiency recommendations. Inspection fees are waived when qualifying repairs are completed ($750+, $1,000+, and $1,500+ thresholds respectively).
- Generac Home Standby Generators Sales and turnkey installation of Generac home standby generators as an authorized Generac dealer, providing automatic backup power during outages. Five capacity tiers are offered (Essential 10 kW, Reliability 14 kW, Comfort 18 kW, Performance 22 kW, Elite 26 kW), each including generator, automatic transfer switch, battery, permits, inspection, wiring, testing, commissioning, and warranty registration; select tiers add first-year maintenance. Optional financing available through Financeit.
- Electrical Inspection and Repair Financing Program Financing program for electrical inspections and repairs offered through Financeit, providing flexible payment plans for eligible homeowners and including free electrical safety inspections for eligible low-income homeowners as part of a Community Safety Initiative.
Quantifiable outcome
- Free inspection fee with qualifying repairs ($750+ for basic, $1,000+ for essential, $1,500+ for detailed)
- +1 more outcomes
Companies that use Alberni Electric
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Alberni Electric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Alberni Electric partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Technical Safety BC (TSBC)coreTSBC licensing authority for electrical contractors in British Columbia. Alberni Electric holds TSBC license LEL 0201066, enabling them to perform legally compliant electrical work and pull permits.
- Better Business Bureau (BBB)coreBBB Accredited Business demonstrating commitment to ethical business practices and customer satisfaction standards.
- CleanBCcoreCleanBC rebate program partner helping customers access rebates for eligible projects such as service upgrades and heat pump installations.
- BC HydrocoreCoordinates service upgrades and electrical connections. Alberni Electric handles BC Hydro coordination as part of their permit process for customers.
- GeneraccoreAuthorized Generac dealer for home standby generators. Provides complete installation service including permits, inspection, wiring, testing, commissioning, and warranty registration.
- Port Alberni Chamber of CommerceminorLocal business membership organization supporting community business development.
- Canadian Federation of Independent Business (CFIB)minorBusiness advocacy organization membership representing independent businesses.
- Sage Haven SocietyminorCommunity partner for annual Coldest Night of the Year event. Alberni Electric sponsors this initiative supporting those experiencing homelessness.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Alberni Electric competitors and assessment
Company assessmentEmerging players
- HomeStars: Canadian home services marketplace connecting homeowners with vetted contractors including electricians. Comparable because Alberni Electric relies on review-driven local acquisition (Google Reviews, BBB, Readers' Choice) and HomeStars represents the tech-enabled version of that same reputation-based funnel.
- Wrench: Tech-enabled home services platform dispatching licensed tradespeople for residential repair and installation work, including electrical. Comparable end-customer experience (online booking, upfront pricing) though operates at platform rather than single-firm scale.
Broad incumbents
- Reliance Home Comfort: Major Canadian home services provider offering HVAC, water heating, plumbing, and electrical services. Comparable Canadian residential customer base and end-to-end permit/rebate handling, though it operates at national scale across multiple trades.
- Atco Electric: Large Canadian electrical infrastructure and services provider operating across multiple provinces. Comparable electrical trade capability and BC operating environment, though it operates at utility/industrial scale rather than residential SMB focus.
Direct peers
- Mister Sparky Electric: National franchise electrical services brand providing residential and commercial electrical repair, installation, and 24/7 emergency service. Directly comparable service mix, customer segments, and on-demand delivery model.
- Mr. Electric: Neighbourly franchise brand offering residential and commercial electrical services across North America. Highly comparable business model — licensed electricians delivering panel upgrades, rewiring, lighting, generator installs, and inspections through a single brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Alberni Electric social profiles
Digital presenceAlberni Electric compliance and trust
Trust signalCompliance5 records
Alberni Electric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alberni Electric leadership team
Management profileNumber of profiles
Profiles1 record
Alberni Electric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alberni Electric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alberni Electric
What does Alberni Electric do?
Alberni Electric is a licensed electrical contracting company that delivers residential and commercial electrical installation, repair, and upgrade services across Vancouver Island, with 24/7 emergency response and full permit handling (BC Hydro, CleanBC rebates, Technical Safety BC inspections). As an authorized Generac dealer, the company sells and installs home standby generators (10 kW to 26 kW) and offers tiered electrical inspection packages (Value $150, Essential $250, Detailed $350).
Is Alberni Electric a public or private company?
Alberni Electric is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alberni Electric founded?
Alberni Electric was founded in 2012. It employs 1 to 10 people.
Where is Alberni Electric based?
Alberni Electric is headquartered in Port Alberni, Canada, in the North America region.
How does Alberni Electric make money?
Six revenue lines are on record. Residential Electrical Services are the primary driver. The others are commercial Electrical Services, emergency Electrical Services, electrical Inspection Packages, generac Generator Sales and Installation and financing Program.
Who are Alberni Electric's main competitors?
Emerging players on record are HomeStars and Wrench. Broad incumbents are Reliance Home Comfort and Atco Electric. Direct peers are Mister Sparky Electric and Mr. Electric.
Does Alberni Electric have an API?
No public API is recorded for Alberni Electric.
What industry is Alberni Electric in?
Alberni Electric's product category is Electrical Contracting Services. Its primary akta.pro industry code is IMAFALAA, Electrical Contracting & Wiring, with a secondary code of HSAOADAA, Residential Electrical Installation & New Construction Wiring. Its NAICS code is 23821 and its SIC code is 1731.