The Fane Group
The Fane Group is a London-based media and entertainment company that curates, produces, and promotes live events, book tours, podcasts, and Q&As featuring bestselling authors and cultural icons across the UK, USA, Canada, Australia, and New Zealand.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Fane Group does
The Fane Group is a privately held London-based media and entertainment company founded in 2017 by Alex Fane, operating as an umbrella entity that curates, produces, and promotes live events featuring bestselling authors, cultural icons, and emerging talent. The group delivers a portfolio of formats including book tours, live podcasts, in-conversation shows, Q&A sessions, arena-scale evenings, and online streaming events, and serves audiences across the UK, USA, Canada, Australia, and New Zealand through offices in London and Sydney.
Its core platform is organised around regional touring divisions (Fane UK, Fane Australia, Fane Inc for North America), an in-house production services arm launched in 2021 (Kontour Productions, handling tour management, logistics, technical advancing and livestreaming, now also serving third-party promoters and corporate clients), a curated book subscription service (LoveMyRead), an acquired ideas-and-thinkers events forum (How To Academy, joined January 2024), and a brand-partnerships agency launched in November 2025 (The Shared Narrative). Technology assets are primarily live-event production equipment and a hybrid online streaming and events platform; the group does not disclose proprietary software IP beyond production tooling.
The Fane Group generates revenue through multiple streams: ticket sales for live and online events, corporate speaker bookings and private events via Fane for Business, recurring LoveMyRead book subscriptions, brand-partnerships and sponsorship deals (including headline festival sponsorship and exclusive telco arrangements such as O2 Priority), production services billed to third parties through Kontour, and charity-driven add-on donations. Customer concentration is split between publishers and authors (primary supply-side), brand and corporate partners (B2B demand-side), and a long-tail consumer audience reached via direct ticketing, newsletter, and social channels. The company is founder-led, organically funded, and reports a record 2025 with 508 UK live shows and 475,000+ audience members.
The Fane Group firmographics
Firmographics- Name
- The Fane Group
- Legal name
- Fane Productions Ltd
- Website
- https://fane-group.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Fane Group is a London-based media and entertainment company that curates, produces, and promotes live events, book tours, podcasts, and Q&As featuring bestselling authors and cultural icons across the UK, USA, Canada, Australia, and New Zealand.
- Ownership category
- akta.pro rank
The Fane Group industry classification
Industry- Product category
- Live Entertainment and Event Production Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)
- akta.pro secondary industry
- Paid Live Events & Virtual Tickets (Webinars/Streams) (MPACAFAC)
Keywords
Where The Fane Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
The Fane Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Live Event Tickets: Revenue from ticket sales for live in-person events including book tours, in-conversation shows, and arena-scale events with cultural icons and authors.
- Sponsorship and Brand Partnerships: Corporate partnerships and sponsorship deals including headline sponsorship of literary festivals, brand partnerships through The Shared Narrative agency, and exclusive telco partnerships.
- LoveMyRead Book Subscription: Curated online platform for book purchasing and gifting, including themed subscription boxes for diverse literature and special occasions.
- Corporate Events and Private Bookings: Fane for Business connects world-class authors and first-rate event services with global corporate clients for private events and corporate bookings.
- Brand Partnerships Agency (The Shared Narrative): Cultural brand partnerships agency connecting brands with voices audiences already trust, creating bespoke end-to-end events and campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable pricing based on venue capacity and talent profile |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels6 records
The Fane Group product offering
Product offeringCore offering
The Fane Group curates, produces, and promotes live events featuring bestselling authors, cultural icons, and emerging talent, operating through regional touring divisions in the UK, Australia, and North America. Beyond live shows, the group delivers end-to-end production services via Kontour Productions, runs a curated book subscription platform called LoveMyRead, operates an ideas-focused events brand in How To Academy, and runs a cultural brand partnerships agency called The Shared Narrative. Revenue is generated through ticket sales, corporate event bookings, sponsorship deals, book subscriptions, and brand partnership campaigns.
Product overview
The Fane Group is an umbrella company housing a portfolio of live events and entertainment brands. It operates as a platform-plus-modules architecture consisting of core touring divisions (Fane UK, Fane Australia, Fane Inc, Fane Speakers), production services (Kontour Productions), a publishing/books service (LoveMyRead), an ideas/thinking events brand (How To Academy), and a brand partnerships agency (The Shared Narrative). The company connects audiences with cultural icons, bestselling authors, and entertainment personalities through in-person and online events, book tours, live podcasts, and engaging Q&A experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Fane UK UK touring and events division offering complete service to take events on the road within the United Kingdom, producing and curating in-conversation events and solo tours with prominent names in culture and entertainment.
- Fane Australia A one-stop shop for Australasian tours with all the exceptional creativity, service and care that Fane is famous for, operating across Australia and New Zealand.
- Fane Inc The US arm of the business, established in 2023 and specialising in touring talent across the United States and North America, bringing the most exciting names in culture and entertainment to audiences.
- Fane Speakers Speaker bookings and brand collaborations for touring artists, connecting world-class authors and first-rate event services with global corporate clients.
- Kontour Productions The Fane Group's provider for production services including all tour management, production, logistics and merchandise needs, offering an end-to-end production service from personable tour managers to high quality technical equipment and sets.
- How To Academy The home of big thinking, inviting the world's most influential artists and thinkers to share their insights and ideas in livestreams and live events. Founded in 2013, it is a public forum bringing together artists, leaders, and scholars in conversation and debate.
- LoveMyRead A curated online platform for book purchasing and gifting, bringing the best books directly to customers' doorsteps. Part of Fane's book distribution and subscription services, including themed subscription boxes for diverse literature and special occasions.
- The Shared Narrative A cultural brand partnerships agency operating at the intersection of talent, ideas, and live experience, connecting brands with voices audiences already trust and creating bespoke end-to-end events and campaigns.
- Fane for Business Fane for Business connects world-class authors and first-rate event services with global corporate clients for private events and corporate bookings.
Quantifiable outcome
- 475,000+ audience members across 508 live shows in UK (2025)
- +6 more outcomes
Companies that use The Fane Group
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
The Fane Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Fane Group partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Creative AccesscoreExclusive internship scheme launching January 2026 providing paid placements across Finance, Ticketing, The Shared Narrative, Kontour, Marketing, and UK Programming. Prioritises underrepresented groups and lower socio-economic backgrounds. Includes Springboard Programme for ongoing career support.
- Performance InsightscoreExclusive three-year agreement to bring Formula 1 talent from world motorsport to public shows in key markets including UK and Australia. Builds on successful tours with David Coulthard, Mika Hakkinen, and Damon Hill. Partnership includes events with Zak Brown and Susie and Toto Wolff.
- Seat UniquecoreOfficial Premium Ticketing and Hospitality Partner for KMJ Entertainment Group including Fane. Debuting with An Evening With Barack Obama event, providing exclusive premium fan experiences including meet-and-greets and soundcheck access.
- O2 PrioritycoreOfficial Partner and Exclusive Telco and Loyalty Partner bringing Fane events to O2 and Virgin Media customers with exclusive pre-sale access, dedicated landing page, curated on-demand content, and bespoke events at The O2 Blueroom. Partnership includes exclusive events featuring Nigella Lawson, Louis Theroux, and Elizabeth Day, plus immersive gaming activations.
- Henley Literary FestivalcoreHeadline sponsor for 2025 and 2026 festivals, representing Fane's wider support of the arts. Festival's flagship venue renamed the Fane Marquee at Phyllis Court. Fane collaborates on two special events each year during the festival and its year-round pop-up series.
- Shannon TrustminorCharity partner for 2024 helping people in prison learn to read. Fane implemented £1 donation option at point of purchase across all events May-December 2024, with team fundraising event planned.
- How To AcademycoreThe home of big thinking, inviting world's most influential artists and thinkers to share insights in livestreams and live events. Founded in 2013, acquired by Fane Group in January 2024. Operates in UK and expanding to US market.
- Kontour ProductionscoreProduction arm launched in 2021, handling logistics, technical advancing, tour management and livestreaming of all Fane shows across UK and internationally. Expanded to music and corporate events providing third-party services.
- LoveMyReadcoreCurated online platform for book purchasing and gifting. Part of Fane Group's ecosystem bringing the best books directly to doorstep through subscription boxes.
- Jacaranda BookscoreExpanded partnership with award-winning diverse-owned independent publisher. Includes three in-person and four online events, LoveMyRead inclusion with themed boxes for Windrush Day and Black History Month, and marketing support through Dark Matter agency.
- Dark MatterminorSpecialist marketing agency dedicated to creating campaigns fully immersed in the Black British experience. Provides marketing support for Jacaranda partnership events.
- Dialogue BooksminorEstablished partnership with publisher spotlighting stories for, about and by readers from LGBTQI+, disability, working class and BAME communities.
- War ChildminorPrevious charity partner 2022-2023. Raised £22,161 through donation option and £46,000 from Stanley Tucci event partnership. Raised £287,399 at Most Wanted Gillian Anderson event in 2026.
- KMJ Entertainment GroupcoreParent entertainment group for Fane and Kilimanjaro Live (tour promoter for Ed Sheeran, Simply Red, Stereophonics). KMJ comprises 16 companies selling 4 million tickets annually.
- Rebel GirlsminorChildren's book publisher partnership through LoveMyRead autumn 2022 programme, curating children's content for subscription boxes.
- Knights OfminorChildren's book publisher partnership through LoveMyRead autumn 2022 programme, curating children's content for subscription boxes.
- BloomsburyminorPublisher partnership for Most Wanted: Gillian Anderson and Friends event at Royal Albert Hall, produced in collaboration with Bloomsbury and War Child charity.
Scale indicators7 records
Recent moves11 records
Expansion highlights6 records
The Fane Group competitors and assessment
Company assessmentDirect peers
- The Moth: Live storytelling events featuring prominent cultural personalities in theatrical settings, with a podcast and digital broadcast layer — closely analogous to Fane's live podcast / Q&A format and audience profile.
- Hay Festival: Major international literary festival founded in Wales with parallel programming for bestselling authors and cultural icons — competes for author touring dates and audience mindshare in the same author-event category as Fane's spoken-word events.
- Intelligence Squared: UK-founded organizer of live debates and in-conversation events with prominent cultural figures, bestselling authors, and thought leaders — directly overlapping Fane's core programming of author/icon Q&As in theatre and arena settings.
- Cheltenham Literature Festival: Long-running UK literary festival with year-round programming of bestselling author events — directly comparable annual spoken-word programming model to Fane UK.
- Edinburgh International Book Festival: One of the world's leading literary festivals hosting hundreds of bestselling authors in ticketed, curated in-conversation events each August — directly comparable UK spoken-word programming model to Fane UK.
Broad incumbents
- AEG Presents: Global live entertainment promoter producing concerts, theatre tours and branded cultural events at owned/operated venues — a broad incumbent that competes for arena/venue dates and tour-management talent.
- Live Nation Entertainment: World's largest live entertainment promoter covering concerts, theatricals, and cultural events with owned/operated venues — overlaps broadly with Fane's ticketing, touring, and arena-scale production capabilities.
- Penguin Random House Speaker Events: Major publisher with an established in-house author events and tours division that produces and promotes bestselling author live shows — broad incumbent in the same author-tour category where Fane operates.
Emerging players
- Faber Social: Publisher-affiliated (Faber & Faber) literary events brand producing in-conversation shows with prominent authors — partial overlap with Fane's author Q&A programming and ticketed theatre events.
Regional players
- Sydney Writers' Festival: Major Australian literary festival programming bestselling authors and cultural icons in ticketed live events — directly comparable category to Fane Australia, though not operating in the same touring form factor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Fane Group social profiles
Digital presenceThe Fane Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Fane Group leadership team
Management profileNumber of profiles
Profiles15 records
The Fane Group subsidiaries and ownership
Company hierarchySubsidiaries7 records
The Fane Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Fane Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Fane Group
What does The Fane Group do?
The Fane Group curates, produces, and promotes live events featuring bestselling authors, cultural icons, and emerging talent, operating through regional touring divisions in the UK, Australia, and North America. Beyond live shows, the group delivers end-to-end production services via Kontour Productions, runs a curated book subscription platform called LoveMyRead, operates an ideas-focused events brand in How To Academy, and runs a cultural brand partnerships agency called The Shared Narrative. Revenue is generated through ticket sales, corporate event bookings, sponsorship deals, book subscriptions, and brand partnership campaigns.
Is The Fane Group a public or private company?
The Fane Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Fane Group founded?
The Fane Group was founded in 2017. It employs 11 to 50 people.
Where is The Fane Group based?
The Fane Group is headquartered in London, United Kingdom, in the Europe region.
How does The Fane Group make money?
Five revenue lines are on record. Live Event Tickets are the primary driver. The others are sponsorship and Brand Partnerships, loveMyRead Book Subscription, corporate Events and Private Bookings and brand Partnerships Agency (The Shared Narrative).
Who are The Fane Group's main competitors?
Direct peers on record are The Moth, Hay Festival, Intelligence Squared, Cheltenham Literature Festival and Edinburgh International Book Festival. Broad incumbents are AEG Presents, Live Nation Entertainment and Penguin Random House Speaker Events. Faber Social is listed as an emerging player. Sydney Writers' Festival is listed as a regional player.
Does The Fane Group have an API?
No public API is recorded for The Fane Group.
What industry is The Fane Group in?
The Fane Group's product category is Live Entertainment and Event Production Services. Its primary akta.pro industry code is MPAIAFAI, Live Event Marketing, Sponsorship & Brand Partnerships, with a secondary code of MPACAFAC, Paid Live Events & Virtual Tickets (Webinars/Streams). Its NAICS code is 71131 and its SIC code is 2731.