Diamond Brand Outdoors
- Company typePrivate
- Founded1964
- HeadquartersAsheville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Diamond Brand Outdoors firmographics
Firmographics- Name
- Diamond Brand Outdoors
- Legal name
- Diamond Brand Outdoors
- Website
- https://diamondbrandoutdoors.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Diamond Brand Outdoors industry classification
Industry- Product category
- Outdoor Specialty Retail
- NAICS
- Sporting Goods Retailers (45911), Shoe Retailers (45821)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outdoor & Adventure Multi-Category Retail (CRAMABAB)
- akta.pro secondary industries
- Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
Keywords
Where Diamond Brand Outdoors is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Diamond Brand Outdoors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail merchandise sales: Primary revenue from selling outdoor gear, apparel, footwear, and accessories through physical retail locations and online store.
- Kayak and paddleboard rentals: Rental of kayaks, SUPs, and paddleboards from the flagship store location. Revenue from daily rental fees.
- Personal outfitting services: Free personal outfitting sessions offered to customers for personalized gear and apparel selection.
- Financing programs: Partnership with Blispay offering special financing on purchases over $199 with 6 months no interest, plus 2% cash back.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail MSRP pricing |
| Unit Pricing | Pay-as-you-go | Kayak and SUP rentals |
| Transaction based/ take rate | Pay-as-you-go | Blispay financing program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Diamond Brand Outdoors product offering
Product offeringCore offering
Diamond Brand Outdoors is an outdoor specialty retailer selling apparel, footwear, camping/hiking gear, and travel/paddle gear from premium brands through two physical stores and an e-commerce website. The company complements retail with free Personal Outfitting Sessions staffed by outdoor enthusiasts and offers kayak and stand-up paddleboard rentals at its South Asheville flagship. It also operates the Frugal Backpacker discount outfitter brand.
Product overview
Diamond Brand Outdoors operates as a premier outdoor lifestyle retail company offering a comprehensive portfolio of outdoor gear and apparel products. The core offering consists of two Diamond Brand Outdoors retail locations and one Frugal Backpacker discount outfitter, serving Western North Carolina since 1964. The product lineup spans four main categories: Apparel (sportswear, outerwear, base layer, rainwear, swimwear, fitness wear), Footwear (shoes, boots, sandals, socks), Camp/Hike Gear (bags & packs, shelters, sleeping bags, trekking poles, climbing gear, hydration), and Travel/Paddle Gear (kayaks, PFDs, paddles, luggage). The company differentiates through its Personal Outfitting Sessions—a free one-on-one expert consultation service that helps customers select gear tailored to their specific needs and budget. Additionally, the company offers kayak and SUP rentals with pricing starting at $12.50/day through April 30, and partners with Blispay for special financing on major purchases. The sustainability initiative 'Going Further' highlights partner brands committed to environmental responsibility.
Differentiator
Problem solved
Functional benefit
Brands
- Going Further: Sustainability program featuring products from brands committed to environmental and social responsibility.
Quantifiable outcome
- 15 consecutive years voted Best Outdoor Gear Shop in WNC
- +1 more outcomes
Companies that use Diamond Brand Outdoors
Customer profileSegments2 records
Ideal customer profiles1 record
Diamond Brand Outdoors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Diamond Brand Outdoors partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered supporting and core.
- KEEN FootwearsupportingKEEN sponsored the Hiking with a Map + Compass workshop at Highland Brewing Company. KEEN team members attended with schwag and provided stainless steel pint glasses to first 25 attendees.
- Highland Brewing CompanycoreEvent venue partner for the annual Asheville Outdoor Show. Hosted at Highland Brewing Company's Meadow (12 Old Charlotte Highway, Asheville). The venue provides space for outdoor brand showcases, demos, entertainment, and family activities.
- Frugal BackpackercoreAffiliated discount outdoor outfitter company operated by Diamond Brand Outdoors. Offers value-priced outdoor gear and operates locations in Greenville, SC and Asheville area. Shares the company's mission that 'the outdoors are for everyone.'
Scale indicators5 records
Recent moves1 record
Expansion highlights6 records
Diamond Brand Outdoors competitors and assessment
Company assessmentDirect peers
- Eastern Mountain Sports (EMS): EMS is a multi-store outdoor specialty retailer selling hiking, camping, climbing, paddling apparel, and gear, recently restructured under new ownership. Comparable as a multi-location outdoor specialty retailer with overlapping product mix in hiking, camping, and travel gear, competing for similar mid-Atlantic and Appalachian outdoor consumers.
- Backcountry.com: Backcountry.com is a leading online outdoor and active-lifestyle retailer selling apparel, footwear, hiking, camping, and paddling gear from premium brands. Comparable because it sells overlapping product categories to outdoor enthusiasts through e-commerce, competing for the same consumer wallet share as Diamond Brand's online channel.
- Sierra Trading Post: Sierra sells discounted outdoor apparel, footwear, and gear online, akin to Frugal Backpacker's value positioning. Comparable because it overlaps with the discount outdoor outfitter side of Diamond Brand's business, targeting price-sensitive outdoor consumers seeking deals on premium brands.
- Moosejaw: Moosejaw (owned by Walmart) is an online outdoor specialty retailer selling apparel, footwear, and gear for hiking, camping, climbing, and paddling. Comparable because it competes head-to-head with Diamond Brand's e-commerce channel for outdoor enthusiasts across premium and value price tiers.
Regional players
- Outdoor 76: Outdoor 76 is an independent outdoor specialty retailer in Western North Carolina offering apparel, gear, and rentals for hiking and paddling. Comparable as a similarly-sized regional independent outdoor retailer competing for the same WNC outdoor enthusiast customer with overlapping product mix and service-led positioning.
- Mast General Store: Mast General Store operates heritage general stores across the Carolinas and Tennessee featuring outdoor apparel, footwear, and gear alongside general merchandise. Comparable because it targets the same regional Southern Appalachian customer with a similar blend of outdoor lifestyle products, curation, and community-driven retail experience.
- Appalachian Outfitters: Appalachian Outfitters is a regional outdoor specialty retailer serving Western North Carolina and surrounding Appalachian markets with apparel, footwear, and gear for hiking and paddling. Directly comparable as a mid-sized regional outdoor specialty store with overlapping product mix, expert-staff service model, and similar geographic customer base.
Broad incumbents
- REI Co-op: REI is the largest U.S. outdoor specialty retailer, operating co-op stores plus a major e-commerce platform selling hiking, camping, paddling, and apparel categories that directly overlap with Diamond Brand Outdoors. Comparable because both serve outdoor enthusiasts with multi-category gear, though REI operates at vastly larger national scale.
- Bass Pro Shops: Bass Pro Shops is a large-format outdoor and sporting goods retailer combining outdoor gear, apparel, kayaks, and paddlesports under one roof, often with in-store rental/demos. Comparable because it overlaps significantly with Diamond Brand's kayak/SUP rental, paddlesports gear, hiking, and outdoor apparel assortment, though at much larger regional destination-store scale.
- Patagonia (Direct): Patagonia is both a major outdoor brand and operates its own retail stores selling apparel, packs, and gear directly to consumers. Comparable because it manufactures and distributes some of the same product categories Diamond Brand retails, and competes at the premium outdoor specialty tier with direct-to-consumer reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Diamond Brand Outdoors social profiles
Digital presenceDiamond Brand Outdoors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diamond Brand Outdoors leadership team
Management profileNumber of profiles
Profiles1 record
Diamond Brand Outdoors subsidiaries and ownership
Company hierarchySubsidiaries1 record
Diamond Brand Outdoors funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diamond Brand Outdoors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diamond Brand Outdoors
What does Diamond Brand Outdoors do?
Diamond Brand Outdoors is an outdoor specialty retailer selling apparel, footwear, camping/hiking gear, and travel/paddle gear from premium brands through two physical stores and an e-commerce website. The company complements retail with free Personal Outfitting Sessions staffed by outdoor enthusiasts and offers kayak and stand-up paddleboard rentals at its South Asheville flagship. It also operates the Frugal Backpacker discount outfitter brand.
Is Diamond Brand Outdoors a public or private company?
Diamond Brand Outdoors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Diamond Brand Outdoors founded?
Diamond Brand Outdoors was founded in 1964. It employs 51 to 100 people.
Where is Diamond Brand Outdoors based?
Diamond Brand Outdoors is headquartered in Asheville, United States, in the North America region.
How does Diamond Brand Outdoors make money?
Four revenue lines are on record. Retail merchandise sales are the primary driver. The others are kayak and paddleboard rentals, personal outfitting services and financing programs.
Who are Diamond Brand Outdoors's main competitors?
Direct peers on record are Eastern Mountain Sports (EMS), Backcountry.com, Sierra Trading Post and Moosejaw. Regional players are Outdoor 76, Mast General Store and Appalachian Outfitters. Broad incumbents are REI Co-op, Bass Pro Shops and Patagonia (Direct).
Does Diamond Brand Outdoors have an API?
No public API is recorded for Diamond Brand Outdoors.
What industry is Diamond Brand Outdoors in?
Diamond Brand Outdoors's product category is Outdoor Specialty Retail. Its primary akta.pro industry code is CRAMABAB, Outdoor & Adventure Multi-Category Retail, with a secondary code of CRAMAMAA, Camping, Hiking & Backpacking Gear Retail. Its NAICS code is 45911 and its SIC code is 5399.