Moppet Foods
Moppet Foods is a Nigerian natural-food CPG brand producing organic baby cereals (Mixgrain, Veggies, Nutmeal) and a fruit-sweetened peanut spread for Nigerian families, health-conscious adults, and Nigerian diaspora in the USA. It sells via D2C e-commerce, retail, wholesale, and smallholder-farmer-sourced manufacturing.
- Company typePrivate
- Founded2020
- HeadquartersIjaiye, Nigeria
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Moppet Foods does
Moppet Foods is a Nigerian family-nutrition CPG brand, founded in 2020 by Roberta Oyedokun and operated as a brand under Frills by Berta, that produces 100% natural, organic baby cereals and spreads for infants, toddlers, and health-conscious adults. Its core product portfolio consists of three clinically portioned instant cereal lines — Moppet Mixgrain (Fonio, Oats, Avocado, Dates, Rice, Corn), Moppet Veggies (sweet potato, pawpaw, carrot, green peas, jowar), and Moppet Nutmeal (banana, peanut, dates, corn, millet, jowar) — plus Moppet NutriBlend, a fruit-sweetened peanut spread made with upcycled avocado oil. The portfolio is sold in 300g and 500g sizes as single units and 12-pack cartons. Manufacturing takes place at a solar-powered facility in Ijaiye, Lagos, that uses biogas generated from food waste for energy and converts overripe avocados into avocado oil, a circular-economy process the company uses as a key brand differentiator.
The company sells direct-to-consumer through its own e-commerce storefront (moppetfoods.com), through a Nigerian retail store-locator network, and via wholesale carton distribution, with international shipping reaching Nigerian diaspora families in the USA. Payments are processed via Stripe, BitPay, Visa, Mastercard, and Discover. Pricing is set in Nigerian Naira, with single units priced from roughly ₦2,500 to ₦4,800 and wholesale cartons from ₦35,000 to ₦70,000, including promotional discounts. Beyond product sales, Moppet runs a community ecosystem — Moppet Champions, Ambassadors, Healthcare Professional referrals, a Farming Program with smallholder biofortified-crop growers, and outreach through rural health centers — that the company cites as having nourished 80,000+ children and empowered thousands of women.
Revenue, funding, and capital structure are not disclosed in the source material. The company appears to be founder-controlled with 11-50 employees, no institutional funding rounds, no acquisitions, no certifications, and no patents documented. This represents a meaningful data gap for any prospective investor; the available evidence supports a narrative of an early-stage, founder-led, mission-driven CPG brand executing a multi-channel GTM and product-line expansion, but does not substantiate scale, profitability, or capital efficiency.
Moppet Foods firmographics
Firmographics- Name
- Moppet Foods
- Legal name
- Moppet Foods
- Website
- https://moppetfoods.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moppet Foods is a Nigerian natural-food CPG brand producing organic baby cereals (Mixgrain, Veggies, Nutmeal) and a fruit-sweetened peanut spread for Nigerian families, health-conscious adults, and Nigerian diaspora in the USA. It sells via D2C e-commerce, retail, wholesale, and smallholder-farmer-sourced manufacturing.
- Ownership category
- akta.pro rank
Moppet Foods industry classification
Industry- Product category
- Infant & Children's Nutrition (Organic Baby Food & Cereals)
- NAICS
- Breakfast Cereal Manufacturing (31123), Grain and Oilseed Milling (3112)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Functional Baby & Kids Foods Manufacturing (Fortified Infant/Toddler Foods, Kids Nutrition) (AFAKAJAJ)
- akta.pro secondary industry
- Baby Cereals & Grain-Based Foods (CRADAEAD)
Keywords
Where Moppet Foods is headquartered
LocationHeadquarters
- HQ city
- Ijaiye
- HQ country
- Nigeria
- HQ region
- Africa
Offices1 record
Markets served
Moppet Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Baby Food and Cereal Sales: One-time product sales of natural baby cereals (Mixgrain, Nutmeal, Veggies) and Nutriblend peanut spreads through e-commerce and retail channels. Products sold in individual units (300g, 500g) and wholesale cartons (12 pieces).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Product Units - 300g |
| Unit Pricing | Pay-as-you-go | Single Product Units - 500g |
| Unit Pricing | Pay-as-you-go | Wholesale Cartons - 300g (12 pieces) |
| Unit Pricing | Pay-as-you-go | Wholesale Cartons - 500g (12 pieces) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Moppet Foods product offering
Product offeringCore offering
Moppet Foods manufactures and sells 100% natural, organic baby and toddler instant cereals (Moppet Mixgrain, Moppet Veggies, Moppet Nutmeal) in 300g and 500g packs, alongside a world-first fruit-sweetened Nutriblend peanut spread. Products are produced at a solar and biogas-powered factory in Lagos from biofortified crops and upcycled avocados, and are sold directly through e-commerce, retail stores, and wholesale cartons to Nigerian families and diaspora consumers.
Product overview
Moppet Foods is a Nigerian family nutrition brand specializing in 100% natural, organic baby and children's food products. The product portfolio consists of three core cereal lines (Moppet Mixgrain, Moppet Veggies, and Moppet Nutmeal), each available in 300g and 500g sizes as single products or in cartons of 12 units. The company also offers Moppet NutriBlend, a world-first fruit-sweetened peanut butter spread. A Mixed Variants bundle combines all three cereal variants. Products are positioned as all-natural, clinically portioned, instant cereals suitable for babies from 6 months and toddlers, with no preservatives, artificial additives, sugar, or salt.
Differentiator
Problem solved
Functional benefit
Brands
- Moppet NutriBlend: World-first fruit-sweetened peanut spread made with peanuts, bananas, dates, and upcycled avocado oil. No sugar, no hydrogenated oils.
- Moppet Mixgrain
- Moppet Nutmeal
- Moppet Veggies
Products and services
- Moppet NutriBlend Peanut Butter World-first fruit-sweetened peanut spread for Nigerian families and health-conscious adults, sold in 250g and 500g units and in 12-piece cartons.
- Moppet Mixgrain All-natural instant cereal blend of Fonio, Oats, Avocado, Dates, Rice, and Corn, portioned through clinically researched formulas for babies and children; sold as 300g and 500g units and 12-piece cartons.
- Moppet Veggies All-natural nutrient-dense cereal made with sweet potatoes, pawpaw, carrot, green peas, and jowar for healthy growth and development; sold in 300g and 500g units and 12-piece cartons.
- Moppet Nutmeal All-natural instant cereal blend of banana, peanut, dates, corn, millet, and jowar, packed with vitamins, protein, and essential nutrients; sold in 300g and 500g units and 12-piece cartons.
- Moppet Mixed Variants Carton Mixed carton bundle of 12 packs (4 each of Moppet Mixgrain, Moppet Veggies, and Moppet Nutmeal at 300g) offering balanced, diverse nutrition across multiple food groups.
Quantifiable outcome
- 80,000+ children nourished with Moppet products
- +3 more outcomes
Companies that use Moppet Foods
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Moppet Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Moppet Foods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Smallholder FarmerscoreMoppet sources biofortified crops including vitamin A maize and sweet potatoes from smallholder farmers. Every product begins on smallholder farms, creating direct economic partnerships with local agricultural communities.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Moppet Foods competitors and assessment
Company assessmentDirect peers
- Plum: Organic baby food brand with cereals, pouches, and snacks positioned around clean, natural ingredients; closely parallels Moppet's premium natural positioning and pediatric nutrition target.
- Ella's Kitchen: UK-based organic baby food brand focused on natural ingredient baby meals, pouches, and cereals for infants and toddlers; directly comparable organic/clean-label positioning to Moppet's natural baby cereals.
- Beech-Nut: US baby food manufacturer with a strong natural and organic baby food line including cereals and snacks; comparable in product format (cereals, jars) and clean-ingredient positioning.
- Cow & Gate (Nutricia): Established infant nutrition brand offering baby cereals and follow-on formulas; targets the same weaning-age parent in markets where it is distributed, including Nigeria through Promasidor.
- Earth's Best (Hain Celestial): Organic baby food brand with cereals, jars, and snacks emphasizing no artificial additives — closely mirrors Moppet's 100% natural, no-added-sugar, no-preservative positioning.
Broad incumbents
- Happy Family Organics (Danone): Organic baby and toddler nutrition brand now under Danone, offering cereals, pouches, and snacks; the natural/organic baby food model that Moppet competes against in concept, with substantially more scale.
- Promasidor (Cow & Gate): Major African food manufacturer distributing infant nutrition brands such as Cow & Gate across Nigeria; competes directly in the baby cereal and follow-on formula category with strong retail penetration.
- Nestlé (Cerelac Nigeria): Multinational incumbent whose Cerelac baby cereal brand dominates the Nigerian shelf in the same baby cereal and toddler nutrition category that Moppet targets; competes for the same parent customer with vastly larger distribution and marketing.
Others
- SMA Nutrition (Nestlé): Established infant nutrition brand owned by Nestlé, covering follow-on formulas and complementary cereals; a category leader competing for the same Nigerian parent household.
- Frills by Berta: Parent brand (Frills by Berta) under which Moppet Foods operates; included as an ecosystem reference showing how the nutrition brand sits within the founder's broader holding entity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Moppet Foods social profiles
Digital presenceMoppet Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moppet Foods leadership team
Management profileNumber of profiles
Profiles1 record
Moppet Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moppet Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moppet Foods
What does Moppet Foods do?
Moppet Foods manufactures and sells 100% natural, organic baby and toddler instant cereals (Moppet Mixgrain, Moppet Veggies, Moppet Nutmeal) in 300g and 500g packs, alongside a world-first fruit-sweetened Nutriblend peanut spread. Products are produced at a solar and biogas-powered factory in Lagos from biofortified crops and upcycled avocados, and are sold directly through e-commerce, retail stores, and wholesale cartons to Nigerian families and diaspora consumers.
Is Moppet Foods a public or private company?
Moppet Foods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moppet Foods founded?
Moppet Foods was founded in 2020. It employs 11 to 50 people.
Where is Moppet Foods based?
Moppet Foods is headquartered in Ijaiye, Nigeria, in the Africa region.
How does Moppet Foods make money?
One revenue line is on record: baby Food and Cereal Sales.
Who are Moppet Foods's main competitors?
Direct peers on record are Plum, Ella's Kitchen, Beech-Nut, Cow & Gate (Nutricia) and Earth's Best (Hain Celestial). Broad incumbents are Happy Family Organics (Danone), Promasidor (Cow & Gate) and Nestlé (Cerelac Nigeria). Others are SMA Nutrition (Nestlé) and Frills by Berta.
Does Moppet Foods have an API?
No public API is recorded for Moppet Foods.
What industry is Moppet Foods in?
Moppet Foods's product category is Infant & Children's Nutrition (Organic Baby Food & Cereals). Its primary akta.pro industry code is AFAKAJAJ, Functional Baby & Kids Foods Manufacturing (Fortified Infant/Toddler Foods, Kids Nutrition), with a secondary code of CRADAEAD, Baby Cereals & Grain-Based Foods. Its NAICS code is 31123 and its SIC code is 2000.