Cannabis NB

What Cannabis NB does

Cannabis NB Ltd. (Cannabis N.-B. Ltée) is the provincial Crown corporation authorized under the Cannabis Management Corporation Act of New Brunswick to sell recreational cannabis to adults aged 19 and over within the province. The company operates a dual-channel retail model consisting of multiple physical stores distributed across New Brunswick and a province-wide e-commerce platform (cannabis-nb.com) that offers home delivery with mandatory government-issued photo ID age verification at the point of delivery. The product catalog spans the full regulated spectrum — dried flower, pre-rolls, concentrates, vape pens and cartridges, seeds, beverages, edibles, oils and capsules, topicals, and accessories — sourced from licensed producers nationally with a dedicated promotional program for local New Brunswick manufacturers (Crystal Cure, Edison, Monjour, and approximately 15 others).

The underlying technology stack is a conventional e-commerce retail platform with integrated inventory management, age-gating at the site-entry layer and at delivery, and standard third-party integrations including Moneris for payment processing (VISA and MasterCard), Google Analytics with Demographics and Interest Reports for site analytics, and Givex for gift card balance inquiries. The site maintains a bilingual (English/French) interface reflecting provincial requirements. Customer education is delivered through in-store activations branded as 'Meet the Brand' and online modules including Cannabis 101, Cannabis 201, terpene education, and product selection guidance, alongside an external social responsibility initiative hosted at goodtoknownb.ca.

Revenue is generated through direct-to-consumer transaction fees on unit-priced product sales, with pricing set in Canadian dollars inclusive of HST, individual product prices ranging from approximately $1.50 (rolling papers) to $500 (vaporizer kits), and a regulatory cap of 30g dried flower equivalent per customer per transaction. Promotional mechanics include multi-unit bundle deals (e.g., 6 for $42 / 13 for $84 on select beverages and edibles; 2 for $62 on select Monjour CBD products). The company is operationally overseen through ANBL (Alcool NB Liquor), New Brunswick's sister Crown corporation, and is governed by provincial legislation including the Right to Information and Protection of Privacy Act. Lori Stickles serves as President and CEO; the company employs 51-100 people. Critically, CNB no longer operates as the sole retailer in the province — a 'Private Retailers' information page on its own site acknowledges the entry of licensed private competitors.

Name

Cannabis NB

Legal name

Cannabis NB Ltd./Cannabis N.-B. Ltée

Website

https://www.cannabis-nb.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Cannabis NB is the provincial Crown corporation of New Brunswick that sells recreational cannabis to adults 19+ through physical stores across the province and an e-commerce delivery platform, offering dried flower, pre-rolls, edibles, vapes, oils, topicals, and accessories from licensed producers.

Ownership category

akta.pro rank

Product category

Recreational Cannabis Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)

akta.pro secondary industry

Adult-Use (Recreational) Cannabis Delivery & Online Ordering (CRANAGAH)

Keywords

• Recreational cannabis retail
• Cannabis e-commerce
• Cannabis accessories
• Cannabis distribution
• Cannabis education

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Recreational Cannabis Retail Sales: Revenue generated from selling recreational cannabis products including dried flower, pre-rolls, concentrates, vape pens, edibles, beverages, oils, capsules, topicals, seeds, and accessories through both online and physical retail store channels. Products are sourced from licensed producers across Canada.
2. Online Sales with Delivery: Online purchases are delivered to customer addresses within New Brunswick. Payment processing through Moneris (third-party service). Delivery requires valid government-issued photo ID proof of age (19+).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cannabis NB operates as the provincial Crown corporation for recreational cannabis retail in New Brunswick, Canada. The company sells cannabis products (dried flower, pre-rolls, concentrates, vape pens and cartridges, seeds, beverages, edibles, oils and capsules, topicals) and accessories through multiple physical retail stores across New Brunswick and an e-commerce platform with home delivery. All transactions are subject to 19+ age verification and a 30g dried flower equivalent per-transaction limit.

Product overview

Cannabis NB is the provincial cannabis retailer for New Brunswick operating both online and physical retail stores. The product portfolio consists of two main categories: core cannabis products including dried flower, pre-rolls, concentrates, vape pens and cartridges, seeds, beverages, edibles, oils and capsules, and topicals; and accessories including vape batteries (510-thread), handheld vaporizers, rolling papers, cones, filters, rolling devices, and care/storage products. The retail operation is supported by an e-commerce platform with Moneris payment processing and Google Analytics for visitor tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Dried Flower Whole bud cannabis flower products available in various strains and THC/CBD potency levels for adult recreational consumers in New Brunswick.
• Pre-Rolls Pre-rolled cannabis joints available in various strains and sizes for adult recreational consumers.
• Concentrates Cannabis extracts and concentrates including wax, shatter, and other concentrated forms.
• Vape Pens & Cartridges Pre-filled cannabis oil cartridges compatible with 510-thread batteries and vape devices.
• Seeds Cannabis seeds available for home cultivation by adult consumers in New Brunswick.
• Beverages Cannabis-infused beverages with various THC/CBD content for adult recreational consumers.
• Edibles Cannabis-infused edible products including gummies, chocolates, and other food items with various THC/CBD potencies.
• Oils & Capsules Cannabis oils, tinctures, oral sprays, and capsules for sublingual or oral consumption with various cannabinoid profiles.
• Topicals Cannabis-infused topical products for external use by adult consumers.
• Vape Batteries 510-thread compatible batteries and vape device accessories including Yocan, Nova, Spinach, Calyx Labs, and BOXHOT branded products.
• Handheld Vaporizers Handheld vaporizer devices for concentrates and dry herbs including Yocan Cubex, Yocan Vane, Nova Waxbox, Dream Digital, and Flower Wand.
• Papers & Rolling Accessories Rolling papers, cones, filters, and rolling devices including OCB, RAW, Zig-Zag, and Juicy Jay brands.
• Care & Storage Cannabis care and storage products including pipe screens, glass bowls, butane, cleaners, odor eliminators, and candles.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core.

• MoneriscoreTechnology or IntegrationThird-party payment processing service provider for online credit card transactions (VISA, VISA debit, MasterCard, MasterCard debit). Moneris handles payment processing on behalf of Cannabis NB. Your credit card information is never stored by CNB.
• Local New Brunswick Licensed ProducerscoreStrategic or Co-development PartnerCannabis NB actively promotes and sells products from local New Brunswick licensed producers and manufacturers through its Local Producers program. Products featured include Crystal Cure, Edison, Sana'a, Re-up, Monjour, Shred, Big Bag O'Buds, Lady Jane, Sauce Rosin Labs, The Hash Order, Stewart Farms, Tidal, Hidden Harvest, Bestbuds, Holy Mountain, ECO Sublingual, ECO Deadhead, and ECO Libre Classique.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• PEI Cannabis (PEILCC): Prince Edward Island's provincial cannabis retailer under the PEI Liquor Control Commission; another Atlantic Canadian Crown corporation cannabis retailer with a small-province footprint directly comparable to Cannabis NB.
• Société québécoise du cannabis (SQDC): Quebec's provincial Crown corporation for recreational cannabis retail, operating physical stores and e-commerce; directly comparable business model, regulatory positioning, and product assortment to Cannabis NB.
• BC Liquor Distribution Branch (LDB) Cannabis Operations: British Columbia's provincial Crown corporation wholesaling and retailing recreational cannabis through both public and private channels; directly comparable provincial-government cannabis retail model.
• Ontario Cannabis Store (OCS): Ontario's provincial online cannabis retailer and wholesaler operating under the LCBO; the closest structural analog to Cannabis NB as a government-controlled recreational cannabis retail channel with a single-province mandate.
• High Tide Inc. Canadian cannabis retailer with multiple banners (Canna Cabana, Meta Cannabis, NewLeaf Cannabis) operating stores across multiple provinces; comparable recreational cannabis retail assortment including accessories and consumption hardware.
• Nova Scotia Cannabis (NSLC): Nova Scotia's provincial cannabis retailer operating under the Nova Scotia Liquor Corporation, with both physical stores and online sales; structurally similar Crown corporation model in an Atlantic Canadian market adjacent to New Brunswick.
• Alberta Gaming, Liquor & Cannabis (AGLC): Alberta's provincial cannabis wholesaler and regulator that supplies private retailers; comparable as a government-controlled cannabis distribution and oversight entity operating within a single province.
• Saskatchewan Cannabis (SLGA): Saskatchewan's provincial cannabis wholesaler and online retailer under the Saskatchewan Liquor and Gaming Authority; comparable single-province government-controlled cannabis retail and wholesale mandate.
• Fire & Flower Holdings: Canadian licensed private cannabis retailer operating store networks and e-commerce across multiple provinces; directly comparable product assortment (flower, pre-rolls, vapes, edibles, accessories) and adult-use recreational focus, though without Crown corporation status.

Emerging players

• Tokyo Smoke: Canadian licensed cannabis retailer with both storefronts and e-commerce offering flower, pre-rolls, vapes, edibles, beverages, and accessories; comparable assortment and adult-use recreational focus, though operating as a private retailer rather than Crown corporation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cannabis-nb

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cannabis NB