Porc Pays

What Porc Pays does

Porc Pays is the consumer-facing brand portfolio of CPPR (Coopérative des Producteurs de Porcs de la Réunion), a private agricultural cooperative founded in 1974 by 14 pig breeders and headquartered in Etang-Salé, La Réunion. The cooperative operates a fully integrated pork value chain on Reunion Island: farmer-member production is slaughtered at the SICABAT abattoir (the sole EU-approved pig abattoir on the island, ISO 9001 and ISO 50001 certified), processed at the SICA Viandes Pays transformation facility (fresh cuts, saucisserie, cooked and dry charcuterie), and distributed via the CENTRALE FRAIS platform through butcher-shops, supermarket chains, and public institutions. CPPR represents 84% of local pork production on Reunion Island and supports approximately 575 direct jobs. The portfolio is sold under five brands: Porc Pays (core fresh pork with the "Origine Garantie" certification guaranteeing 100% Reunion origin and full traceability), Le Fleuron de La Réunion (premium charcuterie), Porcidou (30-year-old sausage and fresh-cut brand), Porki (cuts and prepared products), and Le choix des charcutiers (butcher-emphasizing sub-brand).

The cooperative's business model is a closed-loop a-capitalist structure in which farmer-members commit 100% of their production in exchange for a fixed year-round price insulated from European market fluctuations, and surpluses are reinvested rather than distributed as dividends. Go-to-market is sales-led with a strong event-driven layer (agricultural fairs such as Foire de Bras-Panon and Miel Vert, cooking workshops with local chefs, the "Concours du Cri du Porc Pays," and DEFI program events) supported by organic social (Facebook, Instagram, YouTube Nout'Terroir channel), recipe content on the corporate website, and influencer collaborations. Underlying technology consists of farmer management data systems in continuous operation since 1994 (originally Minitel, now an Extranet platform delivering same-day technical performance data) and a computerized processing and distribution stack. Geographic scope is restricted to Reunion Island, with explicit exclusion of Metropolitan France and international markets.

Name

Porc Pays

Legal name

CPPR (Coopérative des Producteurs de Porcs de la Réunion)

Website

https://www.porcpays.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Porc Pays is the consumer brand portfolio of CPPR, a Reunion Island pig-farming cooperative controlling 84% of local pork production through an integrated farm-to-retail chain serving Reunion consumers via butchers, supermarkets, and public institutions.

Ownership category

akta.pro rank

Product category

Pork Production

NAICS

Animal Slaughtering and Processing (3116), Meat Processed from Carcasses (311612), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro industry

PRIMARYAFAKALAB

Pork Processing & Packing

Agriculture & Food Production/Food Processing & Manufacturing/Meat Processing (Beef, Pork, Poultry)

SECONDARYAFAEAEAK

Contract Hog Growing (Integrator/Production Contracts)

Agriculture & Food Production/Animal Production & Aquaculture/Swine & Hog Farming

SECONDARYAFAIADAB

Pork Wholesale (Primal/Subprimal, Boxed Pork)

Agriculture & Food Production/Food Distribution & Wholesale/Meat, Poultry & Seafood Wholesale

SECONDARYCRAHALAG

Farm-to-Consumer Cooperative Markets (Local Producer Co-ops)

Consumer Products & Retail/Grocery & Food Retail/Food Co-ops & Community Grocery

Keywords

• Fresh pork production
• Pork charcuterie
• Pig farming cooperative
• Meat processing
• Local pork supply

Headquarters

HQ city

Saint-pierre

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Fresh Pork Sales: The cooperative collects, slaughters, processes and sells fresh pork meat produced by its farmer-members exclusively on Reunion Island. Animals are processed at the SICABAT abattoir and the SICA Viandes Pays transformation facility.
2. Charcuterie & Processed Pork Products: SICA Viandes Pays produces and commercializes a wide range of processed pork products including saucisserie, cooked charcuterie, and dry charcuterie (saucisson sec) under brand names Porcidou, Porki, and Le Fleuron de La Réunion.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Porc Pays (Coopérative des Producteurs de Porcs de la Réunion, CPPR) is a farmer-owned cooperative founded in 1974 that produces and supplies fresh pork and processed charcuterie products from pigs born, raised, and slaughtered exclusively in La Réunion. The cooperative controls the full local pork supply chain through three branches: SICABAT (the only EU-approved pig abattoir on the island), SICA Viandes Pays (processing and charcuterie manufacturing), and SICA AUCRE (environmental management of farming operations), accounting for 84% of local pork production on the island.

Product overview

Porc Pays is a cooperative-based portfolio of fresh pork and charcuterie products from La Réunion, operated by the Coopérative des Producteurs de Porcs de la Réunion (CPPR). The portfolio consists of five brands: Porc Pays (core fresh pork brand with the 'Origine Garantie' logo), Le Fleuron de La Réunion (premium charcuterie line including superior-quality ham and dry sausages), Porcidou (celebrating 30 years, offering sausages and fresh cuts), Porki (cuts and prepared products), and Porc Pays le choix des charcutiers (emphasizing butcher partnerships). Products include fresh pork cuts, cooked charcuterie, dry sausages, bacon, terrines, and prepared dishes. All products originate from pigs born, raised, and processed exclusively in La Réunion.

Differentiator

Problem solved

Functional benefit

Brands

• Porc Pays Origine Garantie: Certification logo guaranteeing 100% Reunion pork, born, raised, slaughtered, and processed exclusively in La Réunion with full traceability.

Products and services

• Pig Slaughtering and Carcass Supply Slaughtering services operated by SICABAT, the only EU-approved pig abattoir on Réunion Island, supplying carcasses and cuts to cooperative members and downstream processors.
• Fresh Pork (carcasses and cuts) Fresh pork from pigs born, raised, and slaughtered in La Réunion, marketed under the Porc Pays brand and supplied to local butcher shops, supermarkets, and consumers. Represents 84% of local pork production on the island.
• Charcuterie products (Le Fleuron de La Réunion, Porcidou, Porki, Le choix des charcutiers) Processed pork charcuterie manufactured by the SICA Viandes Pays branch in Saint-Pierre, La Réunion, including the flagship 'Le Fleuron de La Réunion' range, the kid-targeted Porcidou and Porki ranges, and the traditional 'Le choix des charcutiers' range. Sold through local retailers, supermarkets, restaurants, and public institution catering.
• Agricultural and Environmental Services (SICA AUCRE) Environmental management of member pig farms, including effluent treatment, regulatory compliance support, and coordination of farming operations for cooperative members across La Réunion.

Quantifiable outcome

• 100% local pork supply for Reunion Island — born, raised, slaughtered, and transformed exclusively on the island.
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered strategic, minor and core.

• DEFI (Dispositif En Favor de l'Installation)strategicGTM or Marketing Partner · 1 January 2010DEFI is a local programme supporting the installation of new farmers on Reunion Island while making animal sector products more accessible. CPPR joined DEFI in 2010. The programme features joint marketing stands at agricultural fairs (e.g., Nou lé Local), bringing together all five animal farming sectors of Reunion.
• SICA AUCREminorOthers · 1 January 1996SICA AUCRE handles environmental management for the cooperative, including processing by-products from abattoirs. This partnership ensures regulatory compliance and environmental sustainability of operations.
• SICABATcoreOthers · 1 January 1993SICABAT is the unique EU-approved pig abattoir on Reunion Island, certified ISO 9001 and ISO 50001. Located in Saint-Pierre, it ensures the slaughtering of all animals under permanent veterinary control by state-approved services. This is a critical infrastructure partnership for the entire cooperative.
• SICA Viandes PayscoreStrategic or Co-development Partner · 1 January 1985SICA Viandes Pays handles the transformation and commercialization of pork in all its forms: fresh meat, saucisserie, cooked charcuterie, and dry charcuterie. Operating on a demand-driven, fully computerized system, it guarantees incomparable freshness, minimizes waste, and ensures fair pricing to farmers while keeping products affordable for consumers. This is a fully integrated operational entity within the cooperative structure.
• SICABAT Provendier LocalminorOthers · 1 January 1982In 1982, CPPR and other agricultural cooperatives united to create a local provender (feed mill) to supply livestock farms with animal feed. This partnership ensures a reliable local feed supply for pig farms.
• Havas RéunionminorImplementation/ SI/ Consulting PartnerHavas Réunion serves as the webmaster and web hosting provider for the Porc Pays website (https://www.porcpays.com), managing technical development and digital infrastructure.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Cooperl Arc Atlantique: Largest French pork cooperative, operating a fully integrated pork value chain from feed to processed charcuterie. Highly comparable to CPPR's cooperative model with vertical integration across farming, slaughtering, and processing.
• Terrena: French agricultural cooperative with significant pork production and meat processing activities. Similar cooperative ownership model and integrated multi-species agricultural focus relevant to CPPR.
• Agromousquetaires: Meat production arm of Les Mousquetaires (Intermarché), operating integrated pork and beef production including slaughterhouses and processing. Comparable vertically integrated structure serving retail customers.
• Jean Floc'h: French pork producer and processor specializing in charcuterie and cooked meats with full integration from farming to finished products. Comparable cooperative-style French regional pork operator with branded charcuterie focus.

Broad incumbents

• Bigard: France's largest meat processing company with broad pork and beef operations across slaughtering, cutting, and processed meat. Comparable processing scale and meat industry position, though not cooperative-owned.
• Fleury Michon: Major French charcuterie and prepared meal producer with national brand recognition. Comparable in processed pork products (cooked ham, charcuterie) but operates at national scale rather than regional.
• Herta: Nestlé-owned French charcuterie brand producing cooked ham, sausages, and processed pork products. Comparable in charcuterie category but serves national and European markets as part of Nestlé's portfolio.

Others

• Inaporc: French national pork interprofessional organization representing the entire pork value chain. Relevant as an ecosystem participant shaping French pork industry standards, regulation, and market data that affect CPPR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/noutterroir
• Facebookfacebook.com/porcpays
• Instagraminstagram.com/porcpays
• LinkedInlinkedin.com/company/sica-viandes-pays

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porc Pays