Youth for the Road Safety

Name

Youth for the Road Safety

Legal name

Stichting YOURS – Youth for Road Safety

Website

https://youthforroadsafety.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Youth Road Safety Advocacy

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Educational Support Services (611710), Educational Support Services (6117)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industry

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

Keywords

• Youth road safety
• Road safety advocacy
• Capacity development training
• Sustainable mobility education
• Global youth coalition

Headquarters

HQ city

Culemborg

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Foundation and NGO Grants: Primary funding from foundations including FIA Foundation, Fondation Botnar, Mapfre Foundation, and others that support road safety and youth empowerment programs globally.
2. Corporate Partnerships: Strategic partnerships with corporations such as Autoliv Safety Foundation and Fundación Aleatica that provide funding and support for specific programs and initiatives.
3. Government Contracts: Funding and implementation agreements with government agencies and multilateral organizations including WHO, Asian Development Bank, and national transport ministries.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Youth for the Road Safety (YOURS) is a global non-profit organization that empowers young people aged 15-29 to become leaders and advocates in road safety and sustainable mobility. The organization delivers capacity-building training through the YOURS Academy e-learning platform, mobilizes youth globally through the Global Youth Coalition for Road Safety, and implements in-country advocacy programs and peer education campaigns in partnership with local NGOs, governments, and educational institutions. Programs are delivered free of charge to youth participants and funded through foundation grants, corporate partnerships, and government contracts.

Product overview

YOURS (Youth for the Road Safety) is a global non-profit organization that operates a portfolio of interconnected programs and resources. The core offerings include the YOURS Academy e-learning platform with six interactive training modules, the Global Youth Coalition for Road Safety network, and the Youth Engagement App (YEA) for data collection. Additional programs include the AI&Me: Empowering Youth for Livable Cities initiative, Youth Advocacy in Action for Safer Roads, and In-Country Actions through local partnerships. Supporting resources include the Policymakers' Toolkit and Road Safety & SDGs Policy Briefs. These offerings work together to empower youth as leaders in road safety through education, advocacy tools, and community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Global Youth Coalition for Road Safety: A united force of young individuals from around the world dedicated to road safety. Made up of gifted, talented, and enthusiastic youth advocates for safer mobility systems who engage with decision-makers at national and global levels.
• YOURS Academy
• Claiming Our Space Campaign

Products and services

• YOURS Academy Interactive e-learning platform offering six evidence-based training modules for youth road safety education, aligned with SDGs and Vision Zero, providing practical tools, templates, and certificates for delivering safer mobility programs to youth and institutional teams.
• Global Youth Coalition for Road Safety A global network of youth advocates dedicated to road safety that empowers young leaders to engage with decision-makers at national and global levels through knowledge, tools, resources, and coordinated advocacy campaigns.
• AI&Me: Empowering Youth for Livable Cities Three-year initiative in Vietnam equipping young people with tools, knowledge, and confidence for safer and healthier cities through road safety education, youth leadership development, and evidence-based advocacy, targeting more than 40,000 students by 2027.
• Youth Advocacy in Action for Safer Roads (Jamaica) Initiative under the iDrive4Life programme equipping Jamaican secondary school students with road safety knowledge and leadership skills to design and lead advocacy campaigns, targeting 150 secondary school students.
• In-Country Actions

Quantifiable outcome

• 50 peer-led workshops reached 1,600+ students in State of Mexico program
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

21 partnerships are on record, tiered core and supporting.

• Liga PeatonalcoreStrategic or Co-development PartnerLocal partner in Latin America with extensive experience in road safety and community work. Collaborates on in-country actions in Colombia, Mexico, and other Latin American countries. Co-implements Seguro Es Cool program and youth advocacy coaching programmes.
• DespaciocoreStrategic or Co-development PartnerColombian NGO promoting safer and more sustainable mobility in Latin America. YOURS team member Daniela Gómez previously worked with Despacio for 7 years. Partners on youth advocacy programs in Latin America.
• ASR (Association des Ambassadeurs de la Sécurité Routière)coreStrategic or Co-development PartnerTunisian road safety organization partnering with YOURS for youth-led advocacy coaching programme in Tunis. Supports youth advocates in engaging with the Road Safety Committee in the Governorate of Tunis.
• Fundación AleaticacoreGTM or Marketing PartnerMexican foundation providing primary funding for Seguro Es Cool program in Chimalhuacán, State of Mexico. Supports youth leadership and road safety initiatives through the Child Health Initiative.
• AIP FoundationcoreStrategic or Co-development PartnerAsia-based road safety NGO leading the Empowering Youth for Livable Cities program in Vietnam. YOURS contributes capacity development methodology and training expertise.
• iRAP (International Road Assessment Programme)coreStrategic or Co-development PartnerProvides Star Rating for Schools (SR4S) methodology for evidence-based road infrastructure assessments. Partners on youth engagement tools and school zone safety improvements.
• The George Institute for Public HealthcoreStrategic or Co-development PartnerResearch partner providing global research expertise for AI and driver education study. Ensures research is grounded in robust evidence and informed by global perspectives.
• World Health Organization (WHO)coreStrategic or Co-development PartnerFounding supporter of YOURS in 2009. Continues partnership on global road safety initiatives, ASEAN conferences, and youth participation in UN processes.
• Jamaica Automobile Association (JAA)coreStrategic or Co-development PartnerImplementing partner for Youth Advocacy in Action for Safer Roads under iDrive4Life programme. Supports youth training and advocacy campaigns in Jamaican schools.
• JN FoundationcoreStrategic or Co-development PartnerJamaican foundation collaborating on youth road safety advocacy program. Programme Lead Omar Wright serves as FIA Club Correspondence for Jamaica Automobile Association.
• Transport for West Midlands (TfWM)coreStrategic or Co-development PartnerGovernment transport authority partnering on CityShift Road Safety Ambassadors Programme. YOURS provides youth engagement expertise for shaping transport plans and policies in Birmingham.
• Asian Development BankcoreStrategic or Co-development PartnerYOURS facilitated panel discussion at ADB's Annual Meeting on youth and community engagement in development projects. Engages with Director General Hideaki Iwasaki on participatory practices in transport.
• Food and Agriculture Organization (FAO)supportingStrategic or Co-development PartnerFAO Investment Centre Director Mohamed Manssouri participated in YOURS-facilitated panel on community participation in development, connecting road safety to broader development agenda.
• International Road Federation (IRF)coreStrategic or Co-development PartnerCollaborated on Young Professionals Summit where YOURS held a Youth Panel. Partners on youth engagement in road and mobility sector.
• UN-HabitatcoreStrategic or Co-development PartnerUN agency for human settlements partnering on urban development and mobility issues. YOURS participates in World Urban Forum and urban safety initiatives.
• Thailand Ministry of Social Development and Human SecuritycoreStrategic or Co-development PartnerConvening authority for ASEAN Youth United for Road Safety Conference in Bangkok. YOURS participated in panel discussions and bilateral meetings.
• HivossupportingStrategic or Co-development PartnerInternational development organization listed as YOURS partner. Collaborates on sustainable development and youth initiatives.
• Global Designing Cities Initiative (GDCI)supportingStrategic or Co-development PartnerPartners on Designing Streets for Kids Guide, including Arabic edition launch in Amman, Jordan. Collaborates on child-friendly urban design.
• Walk21 FoundationsupportingStrategic or Co-development PartnerOrganization focused on walking and pedestrian safety. Listed as partner in YOURS network for sustainable mobility advocacy.
• EASST (Eastern Alliance for Safe & Sustainable Transport)supportingStrategic or Co-development PartnerEuropean road safety organization. Partners on capacity building and knowledge sharing in road safety programming.
• Vital StrategiessupportingStrategic or Co-development PartnerPublic health organization. Provided 'No te arriesgues' campaign materials donated for #JóvenesEnRuta project reaching 5.5 million people.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/yours_yforrs
• YouTubeyoutube.com/channel/UCNcRZrAZ0PGQGF-3Vx2e_Aw/featured
• Facebookfacebook.com/yoursyouthforroadsafety
• Instagraminstagram.com/claimingour.space
• LinkedInlinkedin.com/company/yours---youth-for-road-safety

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youth for the Road Safety