NeoGames
NeoGames is a Seoul-based private game studio operating Real Farm, a Korean mobile farming simulation game that rewards players with real agricultural products earned through gameplay and delivered via its non-profit Guseongnong Market, serving Korean mobile gamers and domestic farm suppliers.
- Company typePrivate
- Founded2011
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What NeoGames does
NeoGames (네오게임즈) is a Seoul-based private game developer whose entire commercial footprint rests on a single mobile title, Real Farm (레알팜), a free-to-play farming simulation game launched around 2012 and still in service roughly eight years later. The product's distinguishing feature is a "Real Coupon / Real Product" mechanic: players who harvest crops at "master" proficiency have a probabilistic chance of receiving in-game coupons redeemable for physical Korean agricultural goods — Hanwoo beef, Korean pork, leafy vegetables, rice, grains, and seasonal produce — fulfilled through the company's non-profit Guseongnong Market (구세농 장터) marketplace and partner farms. Game mechanics are grounded in real agricultural data covering crops, cultivation conditions, climate, and growth processes, designed under the direction of founder-CEO Park Dong-woo, a Seoul National University College of Agriculture alumnus.
The business is structured as a Korean joint-stock corporation (주식회사 네오게임즈, business registration 220-81-81095) with 11–50 employees headquartered in Mapo-gu, Seoul. Revenue mechanics combine a freemium mobile model (free download on Google Play and One Store with in-game purchases for items and convenience features) with transaction activity from the Guseongnong Marketplace, supplemented by branded merchandise (figures, anniversary supply boxes) sold through partnerships with retailers such as E-Mart and Chilgab Nongsan. As of July 2020, Real Farm had accumulated 8 million downloads and 220,000+ official Naver Cafe members, with approximately 17,000 real-product deliveries shipped annually to Korean consumers.
The company has no disclosed external funding, no M&A history, and no international expansion; distribution is exclusively through Korean Android app stores, and the customer base is concentrated in East Asia. Strategic positioning has shifted gradually from pure gaming toward a hybrid gaming-plus-agricultural-social-impact model, evidenced by the 2020 statement from company management about preparing a "new form of agricultural product subscription service" tied to food self-sufficiency themes.
NeoGames firmographics
Firmographics- Name
- NeoGames
- Legal name
- (주)네오게임즈
- Website
- https://neogames.kr
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NeoGames is a Seoul-based private game studio operating Real Farm, a Korean mobile farming simulation game that rewards players with real agricultural products earned through gameplay and delivered via its non-profit Guseongnong Market, serving Korean mobile gamers and domestic farm suppliers.
- Ownership category
- akta.pro rank
NeoGames industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120), Doll, Toy, and Game Manufacturing (339930)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Sausages & Other Prepared Meat Products (2013), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ)
- akta.pro secondary industries
- Miniatures Games & Tabletop Skirmish Games Retail (CRALALAH), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO), Game & Specialty Meats Wholesale (Venison, Bison, etc.) (AFAIADAG), Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)
Keywords
Where NeoGames is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
NeoGames business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- In-Game Purchases: Free-to-play mobile game with in-game purchases for game items, upgrades, and convenience features. Users earn Real coupons through gameplay that can be exchanged for real agricultural products.
- Guseongnong Marketplace Sales: Non-profit agricultural products shopping mall operated by the company, selling agricultural products from farmers facing difficulties due to COVID-19 and other challenges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play base game with optional in-game purchases |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
NeoGames product offering
Product offeringCore offering
NeoGames develops and operates Real Farm (레알팜), a free-to-play mobile social-network farming simulation game that uses real agricultural data and allows players to redeem in-game 'Real Coupons' for actual Korean agricultural products (Hanwoo beef, pork, vegetables, rice, seasonal produce). The company also operates Guseongnong Market, a non-profit agricultural e-commerce storefront that helps farmers sell produce and delivers physical goods to game users.
Product overview
NeoGames operates a single main product portfolio centered on Real Farm (레알팜), a mobile farming simulation game. The company has expanded from its core gaming product into complementary agricultural e-commerce services. Real Farm is a pioneering SNG where gameplay translates into real-world agricultural product delivery, supplemented by the non-profit Guseongnong Market shopping platform and the Real Farm Expedition community program.
Differentiator
Problem solved
Functional benefit
Brands
- Real Farm (레알팜): A mobile farming simulation game (Farm SNG) where players grow crops and receive actual agricultural products delivery through 'Real Coupons'. Features realistic farming mechanics including cultivation conditions, climate environment, and growth processes based on real data. Players can receive real agricultural products including Hanwoo beef, Korean pork, vegetables, rice, and seasonal produce through the game's 'Real Product' system.
Products and services
- Real Farm (레알팜) A free-to-play mobile social-network farming (Farm SNG) simulation game for Korean Android users in which players manage virtual farms using realistic cultivation conditions, climate, and growth mechanics based on real agricultural data, and redeem 'Real Coupons' earned at master-level harvests for physical Korean agricultural products (Hanwoo beef, Korean pork, fresh vegetables, rice, seasonal produce). Features a Smart Farm automation system, cooperative Pum-att and Dure guild mechanics, and a long-running storyline covering GMO vs. native seed preservation themes.
- Guseongnong Market (구세농 장터) Non-profit agricultural products e-commerce marketplace operated by NeoGames that helps Korean farmers sell produce that is difficult to move through normal channels, and that is used to fulfill Real Farm 'Real Coupon' redemptions as well as direct public sales of curated Guseongnong Supply Box bundles (rice noodles, mini garden sets, emergency food packages) made from domestic ingredients.
Quantifiable outcome
- 17,000+ annual deliveries of real agricultural products to gamers
- +1 more outcomes
Companies that use NeoGames
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
NeoGames technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NeoGames partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- 칠갑농산 (Chilgab Nongsan)corePartnership between Real Farm and Chilgab Nongsan (leading Korean rice processing food company) to distribute 'Guseongnong Supply Boxes' containing rice noodles and mini vegetable garden sets to 300 Real Farm users. The collaboration aims to raise awareness about food self-sufficiency during COVID-19.
- 이마트 (E-Mart)minorMarketing partnership for Real Farm's 6th anniversary, providing 'Korean Power Safe Package' products to celebrate and promote domestic agricultural products.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
NeoGames competitors and assessment
Company assessmentOthers
- Nongshim: Major Korean food manufacturer with agricultural supply chain. Comparable as a Korean agribusiness partner similar to Chilgab Nongsan in NeoGames' supply ecosystem.
- Kurly (Market Kurly): Korean premium grocery e-commerce platform. Comparable as a Korean agricultural product marketplace, paralleling NeoGames' Guseongnong Market operation.
Broad incumbents
- Netmarble: One of Korea's largest mobile game publishers with broad portfolio. Comparable as a Korean mobile gaming incumbent serving the same casual/mid-core mobile gamer demographic.
- Nexon: Global Korean gaming major with mobile and PC titles. Comparable as a broad Korean mobile gaming incumbent, though focused on different genres.
- Kakao Games: Korean mobile and online game publisher with deep domestic distribution. Comparable as a broad Korean gaming incumbent with overlapping mobile audience.
Direct peers
- Com2uS: Major Korean mobile game developer/publisher with casual and simulation titles. Comparable as a Korean mobile gaming peer with overlapping casual gamer audience and Korean market presence.
- Zynga (FarmVille series): Pioneer of mobile/social farming games (FarmVille, FarmVille 2). Directly comparable in category and casual mobile gamer target, though at significantly larger scale.
- Supercell (Hay Day): Developer of Hay Day, one of the world's most popular mobile farming simulation games. Directly comparable as a mobile farming-game product targeting casual gamers with social and farming mechanics.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
NeoGames social profiles
Digital presenceNeoGames financial estimates
Financial estimateRevenue estimate
Valuation estimate
NeoGames leadership team
Management profileNumber of profiles
Profiles1 record
NeoGames funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NeoGames M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NeoGames
What does NeoGames do?
NeoGames develops and operates Real Farm (레알팜), a free-to-play mobile social-network farming simulation game that uses real agricultural data and allows players to redeem in-game 'Real Coupons' for actual Korean agricultural products (Hanwoo beef, pork, vegetables, rice, seasonal produce). The company also operates Guseongnong Market, a non-profit agricultural e-commerce storefront that helps farmers sell produce and delivers physical goods to game users.
Is NeoGames a public or private company?
NeoGames is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NeoGames founded?
NeoGames was founded in 2011. It employs 11 to 50 people.
Where is NeoGames based?
NeoGames is headquartered in Seoul, South Korea, in the Asia region.
How does NeoGames make money?
Two revenue lines are on record. In-Game Purchases are the primary driver. The others are guseongnong Marketplace Sales.
Who are NeoGames's main competitors?
Others on record are Nongshim and Kurly (Market Kurly). Broad incumbents are Netmarble, Nexon and Kakao Games. Direct peers are Com2uS, Zynga (FarmVille series) and Supercell (Hay Day).
Does NeoGames have an API?
No public API is recorded for NeoGames.
What industry is NeoGames in?
NeoGames's product category is Mobile Gaming. Its primary akta.pro industry code is BPAMAKAJ, Digital Game Marketplaces & Item Economies (NFT/Skins/Trading), with a secondary code of CRALALAH, Miniatures Games & Tabletop Skirmish Games Retail. Its NAICS code is 45912 and its SIC code is 5945.