Good Fermentation
Good Fermentation is a Surrey-based artisan fermentary producing small-batch raw kombucha and kimchi, selling direct-to-consumer via e-commerce and subscriptions, through 30+ independent farm shops and delis across the UK, and at farmers' markets and workshops.
- Company typePrivate
- Founded2022
- HeadquartersWoking, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Good Fermentation does
Good Fermentation is a Surrey-based artisan fermentary that produces small-batch, raw and unpasteurised kimchi and kombucha, founded in 2022 by Basque-trained chef Iñigo Ocharan and co-founder Annika. The company's core technology is traditional fermentation — kombucha brewed using a SCOBY in small glass bottles under pH 4, and kimchi naturally fermented with British-grown vegetables — with every batch tested for live beneficial bacteria in partnership with the University of Surrey. The product portfolio spans three kombucha flavours (Lemon & Ginger, Raspberry & Orange, Strawberry & Vanilla) plus Mixed cases, five kimchi/sauerkraut SKUs (Watercress, Seaweed, White Cabbage, Beetroot, and seasonal Pumpkin & Mooli), digital gift cards, and educational fermentation workshops covering kombucha, kefir and kimchi.
The business operates a multi-channel go-to-market: direct-to-consumer e-commerce at goodfermentation.com with monthly auto-renewing subscriptions (kombucha from £45/month, kimchi from £24/month); a wholesale network of 30+ independent farm shops, delis and cafes across Surrey and the UK; farmers' markets and food festivals (Guildford, Farnham, Ripley, Taste of London, Hampton Court Palace); and bookable workshops that double as both a revenue stream and a customer acquisition channel. Pricing is mid-premium (kombucha £3.25–£4.00 per 330ml bottle, kimchi jars £8.25), with free delivery on orders over £45 and all subscriptions. The company is bootstrapped, profitable-by-design with no external investment, and employs 1–10 people, positioning itself as a niche, independent alternative to mass-market fermented food brands. Key partnerships include the University of Surrey (bacterial verification) and GUTS bowel cancer charity (5p-per-bottle donation).
Good Fermentation firmographics
Firmographics- Name
- Good Fermentation
- Legal name
- Good Fermentation Ltd
- Website
- https://www.goodfermentation.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Good Fermentation is a Surrey-based artisan fermentary producing small-batch raw kombucha and kimchi, selling direct-to-consumer via e-commerce and subscriptions, through 30+ independent farm shops and delis across the UK, and at farmers' markets and workshops.
- Ownership category
- akta.pro rank
Good Fermentation industry classification
Industry- Product category
- Artisan Fermented Foods
- NAICS
- Fruit and Vegetable Canning, Pickling, and Drying (31142)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)
- akta.pro secondary industries
- Fermented & Pickled Fruit & Vegetable Products (Pickles, Kimchi, Sauerkraut) (AFAKAFAF), Fermented Tea & Botanical Beverage Production (Jun, Kvass, etc.) (AFAFAHAD)
Keywords
Where Good Fermentation is headquartered
LocationHeadquarters
- HQ city
- Woking
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Good Fermentation business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain
Revenue model
- Direct product sales (e-commerce): Consumers purchase individual products (kombucha bottles, kimchi jars, sauerkraut) through the online shop at goodfermentation.com. One-time purchases of kombucha (6/12/24 bottle packs) and kimchi jars, plus gift cards.
- Kimchi subscription: Monthly recurring subscription for 3–5 jars of kimchi delivered automatically. Renews each month on the same date as initial order. Priced from £24/month. Customers can cancel at least 3 days before next billing date.
- Kombucha subscription: Monthly recurring subscription for 12 or 24 kombucha bottles delivered automatically. Renews each month on the same date as initial order. Priced from £45/month. Customers can cancel at least 3 days before next billing date.
- Fermentation workshops: Educational kimchi and kefir workshops offered to consumers and corporate teams. Workshops include kombucha tastings, a meal, and participants leave with their own fermented creations and a goody bag. Also available for team-building and private events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kombucha 6-pack at £24 (6 bottles, £4 per bottle) |
| Unit Pricing | Pay-as-you-go | Kombucha 12-pack at £45 (£3.75 per bottle) |
| Unit Pricing | Pay-as-you-go | Kombucha 24-pack at £78 (£3.25 per bottle) |
| Subscription | Monthly | Kombucha subscription from £45/month |
| Subscription | Monthly | Kimchi subscription from £24/month |
| Unit Pricing | Pay-as-you-go | Individual kimchi and sauerkraut jars at £8.25 each |
| Other | Pay-as-you-go | Gift cards from £25 to £100 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Good Fermentation product offering
Product offeringCore offering
Good Fermentation produces and distributes small-batch, raw, unpasteurised artisan fermented foods — primarily kimchi (watercress, seaweed, white cabbage, seasonal pumpkin & mooli, sauerkraut beetroot) and raw kombucha (lemon & ginger, raspberry & orange, strawberry & vanilla). Products are sold through an own e-commerce storefront, monthly subscriptions, independent farm shops and delis, farmers' markets, and educational fermentation workshops, with live cultures in every jar verified in partnership with the University of Surrey.
Product overview
Good Fermentation is an artisan fermentary based in Surrey, UK, producing small-batch fermented foods. The company offers a unified portfolio of raw, unpasteurised, plant-based, and gluten-free fermented products. The core offerings consist of two product lines: Kimchi (including Watercress, Seaweed, White Cabbage, Pumpkin & Mooli seasonal, and Sauerkraut Beetroot varieties) and Kombucha (available in Lemon & Ginger, Raspberry & Orange, Strawberry & Vanilla, and Mixed formats in 330ml bottles). Both product lines are available through direct purchase or subscription services. The company also sells digital gift cards redeemable on all products and workshops, and provides educational fermentation workshops teaching participants to make Kombucha, Kefir, and Kimchi. All products are verified with live bacteria through partnership with the University of Surrey.
Differentiator
Problem solved
Functional benefit
Products and services
- Watercress Kimchi Small-batch kimchi featuring locally sourced watercress from Kingfisher Farm in Surrey, fermented with Gochugaru chilli, ginger, and organic garlic. Offers a peppery, mustardy flavour. Sold in 350g-ish jars at £8.25 each.
- Seaweed Kimchi White kimchi made with British seaweed and organic Cornish seaweed, lemon zest, ginger and organic garlic. A milder, citrusy and umami interpretation of traditional Korean baek kimchi. Sold at £8.25 per jar; may contain traces of molluscs and crustaceans.
- White Cabbage Kimchi Kimchi made with British-grown white cabbage, enriched with Gochugaru chilli, ginger, and organic garlic. Crisper, crunchier texture with sweet heat. Sold at £8.25 per jar.
- Pumpkin & Mooli Kimchi Seasonal kimchi featuring British pumpkin and mooli (white radish), infused with Gochugaru chilli, ginger, and organic garlic. Sweet, spicy, warm and savoury with hand-cut cubes for extra crunch. Available October to December only at £8.25 per jar.
- Sauerkraut Beetroot Small-batch sauerkraut made with British beetroot and horseradish, mustard seeds and organic garlic. Inspired by European krauts and reimagined by founder Iñigo. Sold at £8.25 per jar.
- Lemon & Ginger Kombucha Raw, living kombucha brewed in Surrey with cold-pressed lemon and ginger. Best-selling flavour offering a zesty and mild taste. Packaged in 330ml glass bottles and sold in packs of 6 (£24), 12 (£45), or 24 (£78).
- Raspberry & Orange Kombucha Raw, living kombucha with cold-pressed raspberry and orange juice. Sharp and refreshing combination, brewed traditionally in Surrey. Packaged in 330ml glass bottles, sold in packs of 6, 12, or 24 from £24.
- Strawberry & Vanilla Kombucha Raw, living kombucha with cold-pressed strawberries and vanilla seeds. Aromatic and full-bodied flavour. Brewed in Surrey. Packaged in 330ml glass bottles, sold in packs of 6, 12, or 24 from £24.
- Mixed Kombucha Case Mixed case containing two bottles each of Lemon & Ginger, Raspberry & Orange, and Strawberry & Vanilla kombucha. Available in packs of 6 (£24), 12 (£45), or 24 (£78) bottles.
Quantifiable outcome
- 100 ml of kombucha daily may diversify gut bacteria
- +3 more outcomes
Companies that use Good Fermentation
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Good Fermentation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Good Fermentation partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GUTS CharitycoreGood Fermentation partners with GUTS Charity, a local Surrey charity fighting against bowel cancer. Every Good Fermentation Kombucha bottle purchased results in a 5p donation to GUTS. Founded in 1983 by Professor Chris Marks, GUTS launched one of the UK's first mass screening programs and continues to fund research and improve patient care.
- University of SurreycoreGood Fermentation partners with the University of Surrey to verify live, beneficial bacteria in every jar of their ferments. This scientific validation differentiates their products and substantiates gut health claims.
- Kingfisher Farm ShopminorKingfisher Farm Shop in Surrey is a stockist of Good Fermentation products and the source of Surrey Hills watercress used in Watercress Kimchi. Kingfisher Farm has been growing watercress in natural spring water for over 170 years.
- Village Greens Farm ShopminorVillage Greens Farm Shop in Denbies, Dorking is a stockist and hosts regular 'Meet the Producer' markets where Good Fermentation sells directly to consumers.
- Fine Food DigestminorFine Food Digest featured Good Fermentation in their September 2025 issue in an article titled 'Good Fermentation wants to catch a rising tide with seaweed kimchi', providing earned media coverage for the brand.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Good Fermentation competitors and assessment
Company assessmentDirect peers
- JARR Kombucha: UK-based artisan kombucha brand selling raw, unpasteurised kombucha across retail, online, and foodservice. Direct comparable to Good Fermentation on kombucha product category, UK D2C/retail GTM, and small-batch artisan positioning.
- Lo Bros: UK-Australian fermented beverages brand (kombucha, kvass) with mainstream retail listings and subscription D2C. Comparable to Good Fermentation on product category, subscription model, and UK grocery/wholesale distribution.
- Momo Kombucha: UK artisan kombucha producer with D2C, wholesale, and stockist presence focused on raw, small-batch brewing. Direct peer on product, brand ethos, and UK independent retailer go-to-market.
- Fix8 Fermented Tea: UK kombucha brand that scaled into mainstream retail (now backed by Britvic). Comparable to Good Fermentation on UK kombucha category and shows the scale-up trajectory Good Fermentation could pursue, though via a different (acquired) path.
- Mama Kim's: UK kimchi and Korean fermented foods brand selling through D2C and independent retailers. Most direct comparability on the kimchi side of Good Fermentation's portfolio, including product innovation and small-batch production.
Broad incumbents
- Health-Ade Kombucha: US premium kombucha brand with broad D2C subscription and national retail distribution. Demonstrates the scale ceiling of the category and the playbook for graduating from artisan to mass-premium positioning.
- GT's Living Foods: Largest US kombucha brand with broad retail and D2C presence. Comparable in product category and demonstrates how category leaders operate at scale — both a competitive threat and a roadmap for category expansion.
- Brew Dr. Kombucha: US craft kombucha brand with national retail and D2C. Comparable on raw, unpasteurised, organic positioning and fermentation-forward brand story.
- KeVita: US kombucha and probiotic beverage brand (acquired by PepsiCo). Shows the strategic exit path for a successful fermented beverage brand and the scale at which incumbents compete.
Regional players
- Tonica Kombucha: Scandinavian/Nordic artisan kombucha brand with focus on raw, organic brewing. Comparable to Good Fermentation on small-batch, premium positioning in a European market adjacent to the UK.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Good Fermentation social profiles
Digital presenceGood Fermentation compliance and trust
Trust signalCompliance2 records
Good Fermentation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Fermentation leadership team
Management profileNumber of profiles
Profiles2 records
Good Fermentation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Fermentation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Fermentation
What does Good Fermentation do?
Good Fermentation produces and distributes small-batch, raw, unpasteurised artisan fermented foods — primarily kimchi (watercress, seaweed, white cabbage, seasonal pumpkin & mooli, sauerkraut beetroot) and raw kombucha (lemon & ginger, raspberry & orange, strawberry & vanilla). Products are sold through an own e-commerce storefront, monthly subscriptions, independent farm shops and delis, farmers' markets, and educational fermentation workshops, with live cultures in every jar verified in partnership with the University of Surrey.
Is Good Fermentation a public or private company?
Good Fermentation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good Fermentation founded?
Good Fermentation was founded in 2022. It employs 1 to 10 people.
Where is Good Fermentation based?
Good Fermentation is headquartered in Woking, United Kingdom, in the Europe region.
How does Good Fermentation make money?
Four revenue lines are on record. Direct product sales (e-commerce) is the primary driver. The others are kimchi subscription, kombucha subscription and fermentation workshops.
Who are Good Fermentation's main competitors?
Direct peers on record are JARR Kombucha, Lo Bros, Momo Kombucha, Fix8 Fermented Tea and Mama Kim's. Broad incumbents are Health-Ade Kombucha, GT's Living Foods, Brew Dr. Kombucha and KeVita. Tonica Kombucha is listed as a regional player.
Does Good Fermentation have an API?
No public API is recorded for Good Fermentation.
What industry is Good Fermentation in?
Good Fermentation's product category is Artisan Fermented Foods. Its primary akta.pro industry code is AFAFABAK, Kombucha & Other Fermented Non-Alcoholic Beverages, with a secondary code of AFAKAFAF, Fermented & Pickled Fruit & Vegetable Products (Pickles, Kimchi, Sauerkraut). Its NAICS code is 31142 and its SIC code is 2030.