Bouchard Industries Corp.

What Bouchard Industries Corp. does

Bouchard Industries Corp. is a privately-held Canadian technology company headquartered in Ottawa, Ontario, founded in 2015 by Eric Bouchard. The company operates a horizontally diversified product portfolio spanning mobile game development, B2B SaaS platforms, consumer utility apps, and most recently consumer hardware. Its product surface includes casino games (Baccarat, Poker, Keno), the award-winning match-3 game Munchie Match, card games (Spades), hypercasual titles, B2B email marketing (Owl Email), AI-powered website building (NoCodeSites.ai), Canadian e-commerce infrastructure (BMarkets.ca), a personal finance app (Budget Peaks), and a Linux-based dumbphone (The Basic Phone) entering pre-order in early 2026. Customer segments span both B2B (marketers, non-technical website builders, Canadian merchants) and B2C (casual mobile gamers, digital wellness consumers).

Name

Bouchard Industries Corp.

Legal name

Bouchard Industries Corp.

Website

https://bouchardindustries.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Bouchard Industries Corp. is a privately-held Ottawa-based technology company founded in 2015 that develops mobile games, B2B SaaS platforms (Owl Email, NoCodeSites.ai, BMarkets.ca), consumer utility apps, and Linux-based consumer hardware (The Basic Phone dumbphone) for both business users and digital wellness consumers.

Ownership category

akta.pro rank

Product category

Mobile Game Development

NAICS

Software Publishers (5132)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

Keywords

• Mobile game development
• SaaS products
• Email marketing software
• AI website builder
• Custom software development

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Mobile Game Revenue: Freemium mobile casino games (Baccarat, Poker, Keno), card games (Spades), match-3 games (Munchie Match), and hypercasual games distributed on iOS, Android, and Steam. Revenue likely from in-app purchases and in-app advertising.
2. SaaS Subscriptions: Owl Email B2B email marketing platform, NoCodeSites.ai AI website builder, and BMarkets.ca Canadian e-commerce platform offered as subscription services.
3. Hardware Sales: The Basic Phone dumbphone sold as one-time hardware purchase via Kickstarter pre-order campaign.
4. Budgeting App Pre-order: Budget Peaks personal finance app available for pre-order.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Bouchard Industries Corp. develops and publishes mobile games (casino, match-3, card, and hypercasual categories), operates SaaS platforms including Owl Email (B2B email marketing), NoCodeSites.ai (AI website builder), and BMarkets.ca (Canadian e-commerce), and offers utility apps, a budgeting app (Budget Peaks), and custom software development services. The company is also developing The Basic Phone, a Linux-based dumbphone aimed at digital wellness.

Product overview

Bouchard Industries Corp. is a diversified technology company offering mobile games, SaaS products, app development, and electronics. Their product portfolio spans multiple categories: (1) Mobile gaming including casino games (Baccarat, Poker, Keno), the award-winning match-3 puzzle game Munchie Match, card games like Spades, hypercasual titles (Combo Time Extreme, Puffy Penguin, Shape Clicker), and Steam puzzle platformer Logic Missile; (2) SaaS platforms including Owl Email (B2B email marketing), NoCodeSites.ai (AI website builder), and BMarkets.ca (Canadian e-commerce); (3) Hardware including the upcoming Basic Phone dumbphone running Linux; (4) Utility apps for iOS with AI features; and (5) Budget Peaks personal finance app. The company also develops custom software including productivity apps, websites, and B2B email marketing platforms.

Differentiator

Problem solved

Functional benefit

Brands

• The Basic Phone: A dumbphone designed to protect time without holding users back, featuring essential modern tools while limiting distractions.
• OwlEmail
• NoCodeSites.ai
• BMarkets.ca
• Budget Peaks
• Munchie Match

Products and services

• Owl Email SaaS-based email marketing platform that enables businesses and marketers to run email campaigns for their websites and audiences.
• NoCodeSites.ai AI-powered no-code website builder that allows entrepreneurs and individuals without coding skills to create websites quickly.
• BMarkets.ca Canadian e-commerce platform that offers discounts, deals, and special offers to consumers shopping online in Canada.
• Munchie Match Match-3 style mobile game published by Bouchard Industries for casual mobile gamers.
• Baccarat Online Casino-style mobile game offering Baccarat gameplay for casual mobile gamers.
• Poker Live Casino-style mobile game offering live poker gameplay for casual mobile gamers.
• Keno Online Casino-style mobile game offering Keno gameplay for casual mobile gamers.
• Spades VIP Mobile card game offering Spades gameplay for casual card-game players.
• Combo Time Extreme Hypercasual mobile game designed for short, fast-paced play sessions.
• Puffy Penguin Hypercasual mobile game featuring Puffy Penguin character for casual play.
• Shape Clicker Hypercasual mobile game focused on shape-clicking gameplay for casual players.
• Logic Missile Puzzle platformer mobile game for casual gamers.
• Budget Peaks Personal budgeting mobile application that helps users track expenses and manage personal finances.
• Utility Apps Suite Suite of mobile utility apps including an AI chat application and a hearing aid application for everyday consumer use.
• The Basic Phone Custom Linux-based dumbphone designed to reduce smartphone distraction and support digital wellness, featuring AI text-to-speech, speech-to-text, and a custom web browser.
• Custom Software Development Bespoke software, website, app, and game development services contracted directly with clients on a project basis.

Quantifiable outcome

• Significant reductions in anxiety and depressive symptoms reported in studies of reduced social media use (University of Pennsylvania 2020 study referenced)

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zynga: Zynga is a major mobile game publisher with a portfolio spanning casual, card, and word games on iOS, Android, and Facebook. As a multi-platform mobile game publisher, Zynga serves as a scaled comparable for Bouchard's mobile-first, multi-title publishing strategy across casual casino, card, and puzzle genres.
• Big Fish Games: Big Fish Games is a casual and social casino game publisher offering slots, card, and hidden-object titles. It serves as a comparable for Bouchard's full mobile casual/casino publishing model including distribution via app stores and Steam-like marketplaces.
• Punkt: Punkt is a Swiss-based minimalist phone maker targeting the same digital wellness and distraction-free phone market as Bouchard's Basic Phone. Both compete for design-conscious consumers seeking to reduce screen time without losing essential connectivity.
• SciPlay: SciPlay publishes mobile and social casino games including Jackpot Party Casino and Quick Hit Slots. Its social casino portfolio mirrors Bouchard's Baccarat/Poker/Keno suite, and both companies rely on similar freemium + IAA + IAP monetization on iOS and Google Play.
• Product Madness: Product Madness is a subsidiary of Aristocrat Leisure that publishes mobile social casino games (Heart of Vegas, Lightning Link). It is a direct peer in social casino mobile publishing with comparable live-multiplayer gameplay and global matchmaking features.
• Light Phone: Light Phone is the most direct dumbphone competitor, building minimalist phones designed to reduce smartphone dependency. Like Bouchard's Basic Phone, it targets digital wellness seekers, but Light Phone runs on a stripped Android variant, which makes the Linux-based Basic Phone a structural alternative for users worried about reinstalling distracting apps.
• Murka Games: Murka Games publishes mobile slots, casino, and card games including Scatter Slots and Texas Poker. It directly competes with Bouchard's social casino portfolio (Baccarat, Poker, Keno) and shares a similar freemium live-multiplayer positioning.
• Playtika: Playtika is a leading publisher of mobile casino-style social games including slots, bingo, and card games. Bouchard's Baccarat, Poker, and Keno titles directly compete in the same social casino category with live multiplayer and global matchmaking, mirroring Playtika's core Loop and matching mechanics.

Broad incumbents

• Wix: Wix is a leading drag-and-drop website builder serving SMBs globally. Bouchard's NoCodeSites.ai targets the same SMB website-creation segment with an AI-first, no-interface approach, positioning itself as a generative-AI alternative to Wix's traditional builder model.
• Mailchimp: Mailchimp (owned by Intuit) is the dominant SMB email marketing platform. Bouchard's Owl Email competes in the same email marketing/automation category but as a smaller, self-funded incumbent lacking Mailchimp's brand, integrations, and price-tier maturity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bouchardio
• YouTubeyoutube.com/@bouchardindustries
• Facebookfacebook.com/bouchardindustries
• Instagraminstagram.com/bouchardindustries
• TikToktiktok.com/@bouchardindustries
• LinkedInlinkedin.com/company/bouchard-industries

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bouchard Industries Corp.