ShareHub

What ShareHub does

ShareHub Nominees Limited is a Kenya-based fintech platform that combines gamified investment education with live stock market trading on the Nairobi Securities Exchange (NSE). The company serves individual retail investors and Kenyan university students through a mobile-first distribution stack accessible via Android app, responsive web portal, and USSD code (*603#), intentionally covering both smartphone and feature phone user segments across Kenya.

The platform integrates three proprietary educational gaming modules — Jikuze Quizzes (token-earning financial literacy quizzes), Wazito Shares Challenge (sector-based stock simulation), and Stock Street Game (NSE 20-share index simulation with individual, team, and league modes) — with a market data information service covering up to 10 years of historical data across all 63 NSE-listed companies. Underlying this is a nominee-based trading infrastructure connected to the NSE, settlement through the Central Depository and Settlement Corporation (CDSC), wallet funding via M-Pesa (Safaricom) and Absa Bank Kenya, and a Convertible Loan and Share Pledge Agreement that supports leveraged trading and securities-backed cash loans.

ShareHub monetizes through four revenue streams: tiered market data subscriptions (Free, Bronze Ksh 1,000, Silver Ksh 3,000, Gold Ksh 5,000, Platinum Ksh 9,000 per year), transaction fees on NSE trades executed via its nominee arrangement, gaming entry fees (Ksh 100 individual / Ksh 500 league), and interest income on trading loan facilities. Go-to-market is product-led and self-serve, with the 100+ university partner network serving as the flagship acquisition channel and the founder-led executive team (CEO Kerry-Ann Makatiani, CTO Muhoya Chege) operating the business without disclosed external institutional capital.

Name

ShareHub

Legal name

ShareHub Nominees Limited

Website

https://sharehub.co.ke

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ShareHub Nominees Limited is a Kenya-based fintech platform that combines gamified investment education with nominee-based stock trading on the Nairobi Securities Exchange, serving retail investors and university students via mobile app, web, and USSD.

Ownership category

akta.pro rank

Product category

Retail Investment Platform

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Other Financial Investment Activities (5239)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Retail Investment Products (RIPs) & Packaged Products (PRIIPs/KIDs) (FSACAMAN)

Keywords

• Stock market education
• Retail securities trading
• Investment gaming platform
• Market data subscriptions
• Mobile fintech platform

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Revenue model

1. Market Data Subscriptions: Tiered subscription model for market information access. Free tier provides 6 months of data; paid tiers (Bronze Ksh 1000, Silver Ksh 3000, Gold Ksh 5000, Platinum Ksh 9000) offer 1-10 years of historical trading data including prices, volumes, EPS/DPS graphs, and company profiles.
2. Trading Services: Nominee arrangement enabling users to buy and sell shares on the Nairobi Securities Exchange. Transaction costs and fees are charged for trading services. Also includes margin/loan facilities for leveraged trading.
3. Gaming Entry Fees: Fees for educational gaming features including Stock Street entry fees (Ksh 100 individual, Ksh 500 league) and token purchases for game participation.
4. Trading Loan Services: Provides leverage loans to users for purchasing shares, collateralized by securities. Revenue from loan interest and associated fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

ShareHub is a Kenya-based fintech platform that combines gamified financial education with direct access to real stock market investing through the Nairobi Securities Exchange (NSE). It enables retail investors to learn about the stock market via interactive quizzes and games, buy and sell shares, subscribe to market data, and access trading and cash loans through a mobile-first platform available on Android, web, and USSD.

Product overview

ShareHub is a unified fintech platform that combines financial education through gamification with real stock market investment access. The core ShareHub Platform (available via Web and Android App) integrates multiple interconnected products: three educational gaming modules (Jikuze Quizzes, Wazito Shares Challenge, and Stock Street Game) that teach investing through simulated trading, paired with a Market Info subscription service providing historical trading data and Market News for market intelligence. For actual investing, users access the Nairobi Securities Exchange through the platform's wallet system, which supports deposits/withdrawals via M-Pesa and Absa Bank Kenya. The platform also offers leveraged trading through ShareHub Trading Loan Account and cash loans collateralized by securities via the ShareHub Cash Loan Account. Partner schools can co-sponsor student access through a university partnership program.

Differentiator

Problem solved

Functional benefit

Brands

• Jikuze Quizzes: Educational quiz platform where users test their investment knowledge and earn tokens for correct answers.
• Wazito Shares Challenge
• Stock Street Game

Products and services

• ShareHub Platform
• Jikuze Quizzes
• Wazito Shares Challenge
• Stock Street Game
• Market Info
• Market News
• ShareHub Trading Loan Account
• ShareHub Cash Loan Account

Named customers5 records

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Nairobi Securities Exchange (NSE)coreStrategic or Co-development PartnerShareHub is linked to the Nairobi Securities Exchange for trading access. The platform enables users to invest in securities listed on the NSE through its nominee arrangement. The Stock Street Game is based on the NSE 20 share index companies.
• Capital Markets Authority (CMA)coreStrategic or Co-development PartnerRegulatory partner providing oversight for ShareHub's securities trading operations under the Capital Markets Act. Listed as a useful link on ShareHub website.
• Central Depository and Settlement Corporation (CDSC)coreStrategic or Co-development PartnerInfrastructure partner for share custody and settlement services. Listed as a useful link on ShareHub website.
• Safaricom (M-Pesa)coreTechnology or IntegrationM-Pesa payment integration for wallet deposits and withdrawals. Pay Bill Number: 761974. Enables seamless mobile money transactions for funding trading accounts.
• Absa Bank KenyacoreTechnology or IntegrationBanking partner for wallet deposits and withdrawals. Account: ShareHub Nominees Ltd at Absa Bank Kenya, Plaza Branch.
• Kenyan Universities (Partner Schools)flagshipGTM or Marketing PartnerOver 100 Kenyan higher education institutions including University of Nairobi, Kenyatta University, Jomo Kenyatta University, and others. Co-sponsored activities, student registration with school selection, and campus-based financial literacy programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cowrywise: Nigerian fintech offering savings and investment products to retail users via mobile. Comparable in business model (consumer-facing investment products via mobile, M-Pesa-style payments integration) and target market (African retail savers seeking capital markets exposure).
• Trove: Nigerian micro-investment platform allowing users to buy fractions of local and US stocks. Comparable to ShareHub as a mobile-first African retail investing app targeting beginners with low entry barriers.
• Chaka: Nigerian investment app providing access to both local and US equities for retail investors. Closely comparable to ShareHub in target customer (African retail investors), product category (brokerage + market data), and onboarding approach.
• Bamboo: Nigerian-headquartered platform enabling retail investors across Africa to buy US-listed stocks. Directly comparable to ShareHub as a mobile-first retail investment platform targeting frontier-market users with limited local market access.

Broad incumbents

• eToro: Global social trading platform offering retail access to multiple asset classes. Comparable to ShareHub's blend of educational/social features (Stock Street leagues) with multi-asset trading, though at much larger scale and global reach.
• Acorns: US micro-investing app combining financial education with automated portfolio investing for beginners. Comparable to ShareHub's beginner-onboarding philosophy and educational approach but targets US consumers and offers ETFs rather than single-stock execution.
• Robinhood: US-headquartered pioneer of mobile-first, gamified retail brokerage. Comparable to ShareHub in product philosophy (simplified mobile UX, beginner-friendly design, low-friction onboarding) but operates globally with vastly larger product scope.

Regional players

• Dyer & Blair Investment Bank: Long-established Kenyan securities firm offering brokerage and investment banking services on the NSE. Comparable in product (NSE equity execution) but competes from a traditional, institutional-skewed positioning versus ShareHub's retail/gamified angle.
• AIB Capital: Kenyan investment bank and NSE broker. Comparable as a domestic securities intermediary serving the same NSE-listed universe as ShareHub, but positioned for institutional and high-net-worth clients rather than retail beginners.
• Kingdom Securities: Established Kenyan stockbroker providing NSE execution services. Directly comparable to ShareHub as a domestic NSE intermediary, but operates as a traditional broker rather than a gamified, mobile-first consumer platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ShareHub_Kenya
• Facebookfacebook.com/ShareHubke
• LinkedInlinkedin.com/company/sharehubkenya

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShareHub