Owl Creek Landing

What Owl Creek Landing does

Owl Creek Landing is a privately held outdoor adventure attraction in Virginia Beach, Virginia, operated by parent company Outdoor Venture Group (which also owns The Adventure Park at Virginia Aquarium). The 38-acre attraction sits adjacent to the Virginia Aquarium & Marine Science Center on General Booth Boulevard and features five primary experiences: the Nautilus Observation Tower (an 8-story, 65-foot-tall, 80-foot-wide open-air spiral structure described as the first spiral observation tower in America), The Whorl (a stainless steel slide spiraling through the tower's center and claimed as the longest steel slide in the U.S.), the Treetop Trail Canopy Walk (approximately one-third mile of suspended wooden pathways 30–40 feet above ground with educational signage sponsored by Dominion Energy), the Children's Treehouse Village (four themed treehouses connected by netted walkways for children ages 2 and up), and a one-half-mile ground-level Forest Trail. The tower is built on a sustainable foundation system inspired by European outdoor adventure parks that mimics a tree's root structure and avoids concrete pouring, highlighted as a notable environmental and cost innovation.

The attraction is fully ADA-accessible and serves a broad demographic including families with children, teenagers and young adults, couples and retirees, fitness enthusiasts, nature lovers, and organized groups (schools, camps, corporate outings, scouts). Revenue is generated through a hybrid model combining tiered one-time ticket purchases ($13 ages 3–6, $18 ages 7–13, $23 ages 14+, free under 2), subscription products (annual passes from $95 currently discounted to $66, plus bundled up-to-4-member packages and no-contract monthly passes), discounted group bookings for 10+ visitors with non-refundable deposits, birthday party packages (reserved picnic table for 3 hours, minimum 6 guests), on-site food and beverage, a 20%-discounted combo ticket with The Adventure Park at Virginia Aquarium, and discount codes for military, first responders, teachers, college students, and seniors. Free admission is also extended to up to four EBT cardholders per visit through the Museums for All program.

Go-to-market is direct-to-consumer with self-serve online ticketing through the company's own POS system at pos.owlcreeklanding.com, on-site walk-up sales, and an inside-sales group-bookings team reached by phone (475-988-0988) and email ([email protected]). Marketing is anchored by earned media coverage in National Geographic Travel, Forbes, Southern Living, USA Today, AAA Explorer Magazine, Coastal Virginia Magazine, The Virginian-Pilot (front page), and Authority Magazine, complemented by a blog, social channels optimized for visitor-generated content, email communications, and recurring on-site programming (e.g., Wildlife Wednesdays guided nature walks). The company is a single-site Southeast Virginia operator, does not disclose revenue, headcount, or funding, and is privately held with no public ticker.

Name

Owl Creek Landing

Legal name

Owl Creek Landing

Website

https://owlcreeklanding.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Owl Creek Landing is a privately held outdoor adventure attraction in Virginia Beach, VA, featuring America's first spiral observation tower with the longest steel slide in the U.S., a canopy walk, children's treehouse village, and forest trail across 38 acres, serving families, tourists, and group visitors.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Attractions

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Via Ferrata & Adventure Climbing Parks (THAAACAE)

akta.pro secondary industry

Scenic Lookouts & Natural Landmarks (Waterfalls, Canyons, Rock Formations) (THAJACAD)

Keywords

• Outdoor adventure attractions
• Observation tower experiences
• Canopy walk tours
• Family recreation venues
• Eco-tourism destinations

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. General Admission Tickets: Day tickets sold to individual visitors with tiered pricing based on age. Includes access to Nautilus Tower, The Whorl Slide, Canopy Walk, Treehouse Village, and Forest Trail.
2. Annual Passes: Unlimited visits for 365 days with free parking. Individual and bundled options for up to 4 members. Annual subscription model.
3. Monthly Passes: Monthly subscription for unlimited visits. No contract or commitment. Valid at Owl Creek Landing only.
4. Group Bookings: Discounted rates for groups of 10 or more with advance reservation. Includes school field trips, corporate outings, team building programs.
5. Birthday Party Packages: Reserved picnic table for 3 hours, complimentary gift for guest of honor. Minimum 6 guests required.
6. Combo Tickets: Bundle tickets with The Adventure Park at Virginia Aquarium saving 20%.
7. Food and Beverage: On-site food carts with coffee drinks, snacks, and beverages available for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Owl Creek Landing operates a 38-acre outdoor adventure attraction in Virginia Beach, VA, featuring the Nautilus Observation Tower (the first spiral tower in America), The Whorl Slide (the longest steel slide in America), a Treetop Trail Canopy Walk, Children's Treehouse Village, and a Forest Trail. Visitors purchase day passes or recurring memberships for access to the attraction complex, with supplementary food and beverage available at the Lighthouse Snack Bar.

Product overview

Owl Creek Landing is an outdoor adventure attraction featuring the Nautilus Observation Tower (the first spiral tower in America with the longest steel slide in the U.S., The Whorl), the Treetop Trail Canopy Walk, Children's Treehouse Village, and Forest Trail across 38 acres of forested land. The attraction is fully ADA-accessible and offers ticketed admission, annual/monthly pass memberships, group bookings with teambuilding programs, birthday party packages, and combo tickets with The Adventure Park at Virginia Aquarium. The company also offers educational programs like Wildlife Wednesdays guided walks.

Differentiator

Problem solved

Functional benefit

Brands

• Nautilus Observation Tower: The first spiral tower in America, a 65-foot-tall open-air observation tower with 360-degree views of the surrounding forest.
• The Whorl
• Treetop Trail Canopy Walk
• Children's Treehouse Village
• Forest Trail

Products and services

• All-Experience Day Pass Single-day admission ticket that grants access to all attractions within Owl Creek Landing, including the Nautilus Observation Tower, The Whorl Slide, Treetop Trail Canopy Walk, Children's Treehouse Village, and Forest Trail. Targeted at individual visitors, families, and tourists visiting the Virginia Beach attraction.
• Annual Membership Recurring annual subscription pass providing year-round access to Owl Creek Landing's attractions. Targeted at local residents and frequent visitors who want unlimited access to the Nautilus Observation Tower, The Whorl Slide, and other attractions.
• Monthly Membership Recurring monthly subscription pass providing ongoing access to Owl Creek Landing's attractions. Targeted at visitors preferring shorter-term commitment than the annual pass for accessing the outdoor adventure complex.
• Group Reservation Program Reserved group admission program for school field trips, scout groups, summer camps, corporate outings, and birthday parties. Targeted at organizational buyers seeking a coordinated venue experience, booked through dedicated phone and email sales channels.
• Educational Programs Curriculum-aligned educational programs designed for PreK-12 grade levels, integrated with the attraction's interpretive signage and outdoor experiences. Targeted at schools and youth organizations booking through the Group Reservation Program.
• Lighthouse Snack Bar On-site food and beverage concession serving visitors during their visit. Targeted at attraction guests seeking refreshments while on the property.

Quantifiable outcome

• 40% of Canopy Walk wheelchair accessible with exit ramps
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Outdoor Venture GroupcoreOthersParent company that owns and operates Owl Creek Landing. Also owns and operates The Adventure Park at Virginia Aquarium. The same parent company operates both adjacent attractions.
• The Adventure Park at Virginia AquariumcoreGTM or Marketing PartnerAdjacent attraction offering combo tickets with Owl Creek Landing. Located right next to Owl Creek Landing. Combined visits save 20%. Both operated by Outdoor Venture Group.
• Virginia Aquarium & Marine Science CenterminorGTM or Marketing PartnerAdjacent attraction sharing parking facilities and visitor traffic. Located at 801 General Booth Blvd. Visitors can combine Owl Creek Landing with aquarium visits.
• Museums for AllminorStrategic or Co-development PartnerPartnership offering free admission to visitors with EBT cards. Up to 4 individuals admitted free with presentation of EBT card and photo ID. Children 2 and under always free.
• Dominion EnergyminorGTM or Marketing PartnerSponsored educational signs along the Treetop Trail Canopy Walk. Signs introduce plants and animals that live within the forest ecosystem at 35 feet above ground.

Scale indicators7 records

Expansion highlights5 records

Regional players

• Natural Bridge State Park: Virginia state park featuring a scenic natural landmark (Natural Bridge) with walking trails and visitor amenities. Comparable as a Virginia-based paid scenic-lookout/nature attraction drawing family and tourist visitors, but operated publicly and free of ride components.

Direct peers

• The Adventure Park (other locations): Sister locations under the same Outdoor Venture Group brand offering zipline and aerial adventure courses across multiple states. Comparable as franchise-style outdoor adventure parks under common parent operation.
• Go Ape: Multi-location outdoor aerial adventure park brand offering ziplines, ropes courses, and elevated canopy experiences across the U.S. Comparable as a paid outdoor attraction centered on elevated/aerial experiences for families and groups.
• Ober Mountain: Gatlinburg year-round mountain attraction offering an aerial tramway, observation decks, alpine slide, and multiple adventure activities. Comparable as a multi-attraction outdoor destination combining scenic viewpoints with ride-based thrills.
• The Adventure Park at Virginia Aquarium: Adjacent outdoor aerial adventure park (zipline and ropes courses) operated by the same parent company, Outdoor Venture Group. It is the most directly comparable peer - similar target customer, shared POS/combo tickets, and operational overlap.
• SkyLift Park & SkyBridge Gatlinburg: Gatlinburg attraction combining a scenic chairlift with the longest pedestrian suspension bridge in North America and observation towers. Comparable as a paid scenic-lookout/outdoor-adventure destination focused on elevated viewing experiences.
• Boundless Adventures: Mid-Atlantic aerial adventure park operator with locations in Virginia and Maryland, featuring elevated obstacle courses and ziplines. Comparable on customer demographic, ticket structure, and outdoor adventure-park model.
• Anakeesta: Gatlinburg, Tennessee outdoor adventure attraction combining an observation tower (AnaVista Tower), canopy walk, ziplines, and themed mountain play areas. Highly comparable on the observation-tower-plus-aerial-canopy mix serving family and tourist visitors.

Broad incumbents

• Busch Gardens Williamsburg: Large-scale regional theme park within ~60 miles of Virginia Beach, competing for the same family tourist and group-segment spend. Comparable as a paid-admission attraction operator in the same regional tourist market, though much broader in scope and scale.
• Virginia Aquarium & Marine Science Center: Direct neighbor and partnership attraction at the same General Booth Boulevard address. Comparable as a regional visitor attraction with overlapping tourist audience, shared parking, and combo-ticket synergies - but broader in mission (education/aquarium) than Owl Creek's outdoor-adventure focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Owl Creek Landing