Spare Parts & Gasoline

What Spare Parts & Gasoline does

Spare Parts & Gasoline is a privately held boutique consulting firm headquartered in Calgary, Alberta, founded in 2022 by Shawn Mahoney (CEO) and Safora Aziz (President). The firm operates three integrated service lines — SPG Launch (market entry, product launches, revenue acceleration), SPG Pivot (business strategy, digital transformation, technology adoption, organizational change), and SPG Lift (strategic communications, marketing, brand development) — sold as customized professional services engagements to enterprise and select SMB clients across Canada and the United States.

The firm applies human-centered design methodology, agile ideation, and the Playing to Win strategic framework (Lafley/Martin) to innovation and transformation engagements. Its core technology is consultative rather than productized: rather than selling a platform, it co-creates solutions with client teams (e.g., prototyping a real-time shovel operator performance feedback system for an oil sands mining client, and building an NLP-powered search assistant over technical documents for an industrial manufacturer). It also operates the Life After BigCo (LAB) sub-brand, a career-transition community exceeding 1,000 members, which functions as a talent pipeline and referral channel.

Commercially, Spare Parts & Gasoline runs a sales-led, direct engagement model: customized multi-year consulting contracts priced to client scope, with no disclosed pricing tiers and no institutional funding. The customer mix leans toward enterprise resource and industrial sector clients (mining, oil and gas, manufacturing, hospitality), with selected SMB and non-profit engagements. Headcount is reported at 1-10 employees, anchored by 8 named professionals spanning executive leadership, consulting, and communications/marketing functions. Distribution is direct only — no resellers, marketplaces, or intermediaries — and growth is supported by thought leadership content marketing, case studies, and the LAB community events.

Name

Spare Parts & Gasoline

Legal name

Spare Parts & Gasoline

Website

https://sparepartsandgasoline.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Spare Parts & Gasoline is a Calgary-based boutique consulting firm, founded in 2022, that delivers customized innovation and transformation services — market entry, digital transformation, and marketing — to enterprise and SMB clients across Canada and the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services - Launch: Revenue generation through engagements focused on entering new markets, launching new products, and accelerating revenue growth. Services include market assessments, rapid MVP development cycles, go-to-market strategies, and product validation.
2. Consulting Services - Pivot: Transformation consulting engagements for solving tough problems and enabling rapid change in strategy, process, or technology. Includes business strategy, digital transformation, technology adoption, and organizational change management.
3. Consulting Services - Lift: Communications and marketing services including strategic communications planning, positioning strategy, digital marketing, website development, visual identity, and writing/editing. Customizable to organizational needs or through pre-built packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Spare Parts & Gasoline is a boutique consulting firm that delivers innovation and transformation services through three integrated service lines: SPG Launch (market entry, product launches, revenue acceleration), SPG Pivot (strategy, digital transformation, change management), and SPG Lift (communications and marketing). Engagements are customized to each client's needs and use human-centered design, agile methods, and rapid prototyping to help organizations move faster, think bigger, and solve tough problems.

Product overview

Spare Parts & Gasoline is a boutique consulting firm offering three integrated service lines: SPG Launch (market entry and revenue growth), SPG Pivot (strategy and digital transformation), and SPG Lift (communications and marketing). The firm also operates Life After BigCo (LAB), a career transition community, and provides Executive Insights thought leadership services. Services are fully customizable and work together to address client transformation needs.

Differentiator

Problem solved

Functional benefit

Brands

• Life After BigCo (LAB): A community connecting professionals who are navigating career transitions and finding new pathways, fostering connection between people, ideas, and industries

Products and services

• SPG Launch Service line focused on entering new markets, launching new products, and accelerating revenue growth. Includes new products and services development, company positioning and differentiation, human-centered design, market insight, and rapid validation capabilities. Targets organizations seeking growth through validated market entry.
• SPG Pivot Service line focused on solving tough problems and enabling rapid transformation in strategy, process, or technology. Includes business strategy, digital transformation strategy, technology adoption acceleration, organizational change, and risk assessment. Targets organizations undergoing transformation.
• SPG Lift Service line focused on improving marketing and communications, finding audiences, and brand building. Includes strategic communications planning, positioning strategy, digital marketing, website development, visual identity, and writing and editing services. Targeted primarily at small and medium-sized businesses.
• Life After BigCo (LAB) Community initiative connecting professionals navigating career transitions with new pathways. Facilitates engagement between senior talent, startups, and industry leaders through curated events, networking, panels, and collaboration opportunities. Operates with over 1,000 members.
• Executive Insights Thought leadership practice that helps leaders and organizations uncover ideas in their data, decisions, and customer experience, then shape those ideas into insights that move conversations forward and lead to strong shared decisions.

Quantifiable outcome

• $100M in increased annual revenue for oil sands mining client through real-time shovel operator performance feedback solution
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Accenture: Global professional services firm with deep digital transformation, strategy, and marketing capabilities — competes for enterprise transformation and marketing transformation mandates overlapping with SP&G's three service lines.
• Oliver Wyman: Global management consultancy with strong energy, mining, and industrials practices — competes with SP&G for transformation and strategy engagements among Calgary-headquartered energy and resources enterprises.
• Boston Consulting Group (BCG): Global strategy and transformation consultancy with deep energy, mining, and industrials practices — a broad incumbent competing for the same Calgary enterprise buyers and transformation mandates that SP&G pursues.
• McKinsey & Company: Global management consulting incumbent offering strategy, digital transformation, and organizational change services across all major industries — competes with SP&G for the same enterprise transformation buyers, though at vastly larger scale and broader scope.
• KPMG: Big Four professional services firm with strategy, digital transformation, and energy advisory practices — competes with SP&G for mid-market and enterprise transformation work, particularly among Canadian energy and resources clients.
• Bain & Company: Global management consultancy with strong energy, resources, and transformation practices — competes with SP&G for mid-market and enterprise transformation engagements, particularly in resource sectors.
• Strategy& (PwC): Strategy consulting arm of PwC focused on enterprise transformation, operating model design, and digital strategy — competes with SP&G's Pivot service line for enterprise transformation buyers.
• Deloitte Digital: Digital transformation and strategy arm of Deloitte serving enterprise transformation, technology adoption, and marketing transformation — directly competes with SP&G's Pivot and Lift service lines across similar mid-market and enterprise buyers.

Direct peers

• IDEO: Design-led innovation and transformation consultancy that pioneered human-centered design and rapid prototyping methodologies — directly overlapping SP&G's core approach to human-centered design, MVP development, and agile ideation workshops.
• frog (Capgemini Engineering): Global design and transformation consultancy applying human-centered, agile methods to enterprise innovation — closely comparable to SP&G's Pivot and Launch offerings for clients seeking design-driven business transformation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/spare-parts-gasoline

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spare Parts & Gasoline