Pickleballerz

What Pickleballerz does

Pickleballerz is a privately held indoor pickleball facility and community platform headquartered in Chantilly, Virginia, operating the D.C. region's first dedicated indoor pickleball venue (opened October 10, 2020) with six climate-controlled courts, permanent nets, enclosed fencing, and outdoor-style cushioned surfaces. The facility serves a multi-segment customer base including active adults, families and youth, beginner and competitive players, corporate groups, and local sponsor businesses, structured around a 4-level learn-to-play curriculum (Pickleball 101-401), PPR-certified coaching staff, weekly leagues (doubles, ladder, team), three annual tournaments (Beat The Heat, Mid-Atlantic Senior Open, Pickleballerz Open), and a premium Play Lab development program. The technology stack is non-proprietary: CourtReserve handles reservations, memberships, and payments; Wix (with Ascend) powers the website and CRM; Google Analytics tracks web traffic; and the Play Lab integrates PB Vision AI for video performance analytics. There is no mobile app, no SDK, and no documented proprietary software development. The business generates revenue through seven distinct streams: monthly/annual court memberships ($52/mo or $400/yr), per-player court reservation fees ($7-$14/hr), private lessons and group clinics ($35-$100/hr), pro shop retail, corporate/private events, tiered sponsorship packages ($250-$10,000+ per year), and the Play Lab program ($349 per 6-week enrollment). The company was founded by the Raelson family in 2020 and transitioned ownership to the Wilson family in January 2026; it employs 1-10 people and has not raised institutional capital.

Name

Pickleballerz

Legal name

Pickleballerz NCR LC

Website

https://pickleballerzusa.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Pickleballerz is a private indoor pickleball facility in Chantilly, VA, operating 6 climate-controlled courts with court rentals, PPR-certified lessons, leagues, tournaments, a pro shop, and a premium AI-powered Play Lab program for the Northern Virginia consumer and corporate market.

Ownership category

akta.pro rank

Headquarters

HQ city

Chantilly

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Subscriptions: Monthly and annual membership fees providing discounted court reservation rates. Monthly membership at $52/month + $20 initiation; Annual membership at $400/year.
2. Court Reservations: Per-player hourly court rental fees. Members pay $7/hr, non-members pay $14/hr. Minimum court fees apply ($28/hr for members, $56/hr for non-members).
3. Lessons and Clinics: Private lessons ($90-$100/hour), semi-private, and group clinics (starting at $35/hour). Pickleball 101-401 beginner series programs.
4. Pro Shop Sales: On-site retail sales of paddles, grips, balls, bags, hats, snacks, drinks, and accessories. Expert paddle fitting services.
5. Private Events and Parties: Corporate events and private parties with court time, party room rental, and optional intro lessons. 3-hour corporate package at $36/player for 12+ players.
6. Sponsorships: Three-tiered sponsorship program: Silver ($900/year), Gold (starting $1,500/year), Platinum (starting $10,000/year), plus single event sponsors ($250).
7. Play Lab Program: Premium 6-week player development program at $349 per player, combining guided play, video review, and AI analytics.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Pickleballerz operates a 6-court indoor pickleball facility in Chantilly, Virginia, offering hourly court reservations, monthly and annual memberships, PPR-certified instruction (private lessons, group clinics, and a four-course beginner series), structured leagues, three annual tournaments, an on-site pro shop with expert paddle fitting, private/corporate event hosting, a juniors program, and a premium 6-week Play Lab player development program that integrates PB Vision AI video analytics with guided coaching sessions.

Product overview

Pickleballerz is an indoor pickleball facility and community platform offering a comprehensive suite of services built around its core 6-court indoor facility in Chantilly, VA. The product portfolio centers on court reservations (via CourtReserve), structured instruction (Beginner Series Pickleball 101-401, Group Clinics, Private Lessons), competitive play (Open Play, Leagues including Doubles, Ladder, and Team formats), and tournaments (Beat The Heat, Mid-Atlantic Senior Open, Pickleballerz Open). The offering is complemented by a Pro Shop with paddle fitting, Parties & Private Events hosting, Juniors Programs, and the premium Play Lab Experience featuring PB Vision AI video analytics for data-driven player development. Sponsorship packages at Silver, Gold, and Platinum tiers provide brand visibility for sponsors. The platform integrates with CourtReserve for reservations and memberships, Wix/Ascend for web and CRM, Google Analytics for traffic analysis, and Semrush for SEO.

Differentiator

Problem solved

Functional benefit

Products and services

• Court Reservations Hourly court booking via CourtReserve for members ($7/hour per player) and non-members ($14/hour per player), with minimum court charges of $28/hour for members and $56/hour for non-members. Open seven days a week for individuals, groups, and casual play.
• Monthly Membership Monthly subscription at $52/month plus a $20 initiation fee for the first month, providing members with the discounted $7/hour court rate and access to member programming and priority booking.
• Annual Membership Annual subscription at $400/year providing members with the discounted $7/hour court rate and access to member programming and priority booking.
• Pickleball Beginner Series (101–401) Progressive four-course Learn to Play pathway (Pickleball 101, 201, 301, 401) covering rules, scoring, basic strokes, court positioning, advanced fundamentals, and preparation for league and tournament play. Designed for newcomers seeking structured, certified instruction.
• Group Clinics Small-group skill-building sessions starting at $35/hour on serves, returns, dinks, volleys, and strategy, designed for players across all levels to fix habits and improve faster.
• Private Lessons One-on-one or semi-private coaching at $90–$100/hour with PPR-certified instructors, tailored to individual goals from fundamentals to tournament preparation.
• Open Play Regularly-scheduled organized sessions where registered players rotate and play with different participants, creating a fun, dynamic, and social environment for all skill levels.
• Leagues (Doubles, Ladder, Team) Structured weekly league play including Doubles Leagues with round-robin matches and a Championship Evening, flexible Ladder Leagues with no required partners and rankings based on performance, and Team Leagues for 4.0+ players featuring round-robin competition and a Championship Event.
• Beat The Heat Tournament Annual summer indoor pickleball tournament held in August, featuring multiple skill divisions. Attendance grew from 204 players in 2024 to 229 players in 2025, with registration managed through PickleballTournaments.com.
• Mid-Atlantic Senior Open Annual senior pickleball tournament for players ages 50+ with skill divisions from 3.0 to 4.5+, held each spring.
• Pickleballerz Open Annual pickleball tournament held each January featuring singles, doubles, and mixed events, including Open Events with prize money for 4.5+ rated players.
• Pro Shop On-site retail store offering paddles, demo paddles, grips, balls, bags, hats, snacks, drinks, and accessories with expert paddle fitting services by coaches and free regrips with purchase.
• Parties & Private Events Private event hosting for birthdays, corporate events, fundraisers, and weddings with court time, private party room, and optional pickleball instruction add-ons. Corporate event package at $36/player (M–F) includes 2 hours of court play, private party room, 3-hour total duration, and a 12-person minimum.
• Juniors Programs Youth pickleball programs led by PPR Certified Professionals, focusing on eye-hand coordination, footwork, stroke development, rules, and scoring in a fun, rally-based learning approach, including camps, homeschool sessions, and clinics.
• Play Lab Experience Premium 6-week player development program at $349 per player combining guided play, video recording via Save My Play, and PB Vision AI analytics to deliver data-driven skill improvement with personalized progress reports.
• Sponsorship Packages Three-tiered sponsorship program offering on-court signage, league and event naming rights, digital exposure, and exclusivity options. Silver ($900/year), Gold (starting $1,500/year), and Platinum (starting $10,000/year) tiers are available, plus a $250 single-event sponsorship option.

Quantifiable outcome

• 3,400+ unique annual visitors and 44,000+ annual facility visits (2025)
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core, gold sponsor and sponsor.

• PB VisioncoreTechnology or Integration · 1 January 2026AI-powered analytics platform used in Play Lab program for player performance tracking, skill assessment, and data-driven improvement insights.
• Let's Smile Dentalgold sponsorGTM or Marketing Partner · 10 October 2020Gold sponsor of Pickleballerz tournaments and events. Provides dental care services to the pickleball community. Featured sponsor at Beat The Heat and Pickleballerz Open tournaments.
• Franklin X-40gold sponsorGTM or Marketing Partner · 10 October 2020Ball sponsor and tournament partner. Provides official tournament balls for Pickleballerz events including Beat The Heat, Mid-Atlantic Senior Open, and Pickleballerz Open tournaments.
• BernsteinsponsorGTM or Marketing Partner · 10 October 2020Wealth management firm and sponsor of Pickleballerz events, supporting the pickleball community through event sponsorship.
• McCabe's PrintingsponsorGTM or Marketing Partner · 10 October 2020Local printing company providing tournament and event printing services as a sponsor of Pickleballerz.
• Engage PickleballsponsorGTM or Marketing Partner · 10 October 2020Pickleball equipment brand sponsoring Pickleballerz events and programs.
• Food for NeighborssponsorGTM or Marketing Partner · 10 October 2020Nonprofit food bank and community partner sponsoring Pickleballerz events.
• Anderson Orthopaedic ClinicsponsorGTM or Marketing Partner · 10 October 2020Orthopaedic healthcare provider sponsoring Pickleballerz tournaments and serving the athletic community.
• Edward Jones (Adam Skitol)sponsorGTM or Marketing Partner · 10 October 2020Financial advisor Adam Skitol with Edward Jones sponsoring Pickleballerz events and tournaments.
• Washington ExaminersponsorGTM or Marketing Partner · 10 October 2020Media outlet and sponsor of Pickleballerz events and programs.
• CourtReservecoreTechnology or Integration · 10 October 2020Court management software platform used for online reservations, memberships, leagues, programs, payments, and account management. Primary booking and operations technology.
• WixcoreTechnology or Integration · 10 October 2020Website platform providing site infrastructure, security, forms, and content management for pickleballerzusa.com.
• PickleballTournaments.comcoreTechnology or Integration · 10 October 2020Tournament registration platform used for all Pickleballerz tournaments including Beat The Heat, Mid-Atlantic Senior Open, and Pickleballerz Open.
• Ben JohnscoreStrategic or Co-development Partner · 10 October 2020World's #1 ranked pickleball player (featured member). Holds 123 PPA titles, 108-match winning streak. Hosted at facility for clinics and training.
• Professional Pickleball Registry (PPR)coreStrategic or Co-development Partner · 10 October 2020Certification body for pickleball teaching professionals. All Pickleballerz coaches are PPR-certified. Facility was named PPR Public Facility of the Year in 2022.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• iPickle: Indoor pickleball club with multiple locations offering court rentals, memberships, lessons, leagues, and tournaments. Direct peer in the dedicated indoor pickleball venue segment.
• Chicken N Pickle: Multi-location indoor/outdoor pickleball and entertainment complex with restaurants, bars, and yard games. Closest direct peer in terms of indoor pickleball-centric programming plus ancillary revenue (food/beverage, events, leagues, tournaments) and a multi-site footprint.
• The Picklr: Franchise indoor pickleball club chain with membership-based pricing, leagues, clinics, and tournaments. Direct competitor offering the same combination of amenities (membership tiers, lessons, leagues, retail) under one roof.
• Dill Dinkers: Pickleball-focused indoor club franchise offering memberships, open play, leagues, lessons, and tournaments in purpose-built facilities. Direct peer with similar community-driven programming and multi-site growth model.
• Pickleball Kingdom: Fast-growing franchise of dedicated indoor pickleball clubs offering leagues, lessons, open play, and tournaments in climate-controlled facilities. Direct peer in business model (memberships, court rentals, instruction, tournaments) and franchise expansion ambitions.
• PBV Pickleball: Indoor pickleball venue offering memberships, open play, leagues, clinics, and tournaments. Direct peer in operating a dedicated indoor pickleball community facility.
• PBX Pickleball: Indoor pickleball club with dedicated courts, memberships, leagues, lessons, and tournament hosting. Direct competitor in the indoor pickleball facility category.

Others

• CourtReserve: Court-management software platform that powers Pickleballerz's reservations, memberships, leagues, and program management. Adjacent enabling technology provider commonly used by indoor pickleball and racquet-sports facilities.
• USA Pickleball (USAP): National governing body for pickleball that sets rules, sanctions tournaments, and supports facility/club development. Comparable as the industry-association counterpart that Pickleballerz aligns with and that legitimizes the broader pickleball club category.

Broad incumbents

• Life Time Fitness (Life Time Pickleball): Large national health club chain that has aggressively added indoor pickleball courts, leagues, and tournaments to its facilities. Broad incumbent offering pickleball as part of a wider fitness portfolio rather than as a specialty focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pickleballerzus
• Facebookfacebook.com/pickleballerzusa
• Instagraminstagram.com/pickleballerzusa
• LinkedInlinkedin.com/company/pickleballerz

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pickleballerz