Colorworks

What Colorworks does

Colorworks is a Canadian, family-owned private company founded in 1991 that operates a network of 20+ autobody repair locations across Alberta, British Columbia, and Ontario. The company delivers full-service collision repair, OEM-certified repair procedures using factory parts and ADAS calibrations, and an Express Autobody Repair service tier with 1-3 day turnaround for minor cosmetic damage including dents, scratches, paint correction, and bumper scuffs. Specialized offerings include ICBC Express Valet Service in British Columbia with door-to-door pickup and claim management, Lease Return Specialists to avoid dealership end-of-lease penalties, and Fleet Services for dealerships, rental companies, and corporate fleets with volume discounts and priority scheduling. All work is backed by a limited lifetime warranty on workmanship and a 1-year warranty on parts.

The business operates through a hybrid corporate-owned and franchise location model, with the franchise program actively marketed for nationwide Canadian expansion. Distribution is anchored by physical storefronts supplemented by digital channels (free estimate forms, blog content, social media presence on Facebook, Instagram, LinkedIn, and Twitter), mobile/valet service options in select markets, and channel partnerships with insurance providers. The company holds approvals from the ICBC Repair Network and 30+ major Canadian insurers including AMA, Aviva, Intact, State Farm, TD Insurance, and Wawanesa, which drive the majority of customer flow through insurance claims workflows. OEM certifications from Nissan, FCA, Hyundai/Genesis, Kia, and Toyota, combined with industry accreditations (I-CAR Gold Class Facility, CCIAP, Certified Collision Care), underpin the value proposition of factory-approved repair quality and warranty coverage.

Revenue is generated primarily through transaction-based fee-for-service repair work (one-time per repair job), supplemented by recurring franchise fees from franchisees, fleet volume contracts, and ancillary services such as LINE-X truck bed liner application, ceramic coating, headlight restoration, and detailing. Pricing is quote-based with free estimates; insurance claims typically require only deductible payment from customers. The company employs 251-500 staff across its network and is led by CEO Kevin Carter.

Name

Colorworks

Legal name

Colorworks Canada

Website

https://colorworks.ca

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Colorworks is a Canadian, family-owned private autobody repair network operating 20+ locations across Alberta, British Columbia, and Ontario, delivering OEM-certified collision repair, 1-3 day express cosmetic repairs, insurance claim management, and fleet services through corporate and franchise centers.

Ownership category

akta.pro rank

Product category

Auto Body Collision Repair Services

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121), Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industries

Paint & Refinishing Services (Spray, Color-Match, Clearcoat) (TLAKAEAC), Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

Keywords

• Collision repair services
• Auto body repair
• Express autobody services
• OEM certified collision
• Fleet vehicle repair

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Collision Repair Services: Fee-for-service autobody repair. Customers pay per repair job either out-of-pocket or through insurance claims. Revenue is transaction-based with no recurring component.
2. Express Autobody Services: Faster turnaround minor repairs (1-3 days) for dents, scratches, paint correction, ceramic coating, and detailing. Same transaction-based payment model.
3. Franchise Fees: Revenue from franchisees who pay for the right to operate Colorworks-branded autobody centers. Includes franchise support, training, marketing, and management systems.
4. Fleet Services: Volume-based repair services for business fleets with special pricing. Includes photo estimates, priority scheduling, pickup/delivery options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Colorworks operates a network of 20+ physical autobody repair centers across Canada offering full collision repair, express 1-3 day cosmetic repairs, ICBC valet service, OEM-certified collision repair, fleet services, and lease return preparation. Revenue is generated through fee-for-service repair jobs (insurance-covered or out-of-pocket) and franchise fees paid by independent operators using the Colorworks brand.

Product overview

Colorworks Express Autobody Centers operates as a unified autobody repair platform offering two primary service tiers: Full Collision Repair for major accident damage and Express Autobody Repair for minor cosmetic issues completed in 1-3 days. The core portfolio includes OEM Certified Collision Repair using factory parts and procedures, ICBC Express Valet Service providing door-to-door claim management for British Columbia customers, Lease Return Specialists to help avoid dealership fees, and Fleet Services for business vehicle management. Express services encompass Dent Repairs, Paint Correction, SMART Paint Repairs, Ceramic Coating, Headlight Restoration, and Detailing & Polishing. The company also offers specialized insurance claim handling across Alberta and Ontario through partnerships with major insurers. All services are backed by a Limited Lifetime Warranty on workmanship, with operations spanning 20 locations across Alberta, British Columbia, and Ontario.

Differentiator

Problem solved

Functional benefit

Brands

• Colorworks Express Autobody Centers: Fast, high-quality autobody repairs for minor damage with 1-3 day turnaround time.
• Express Valet Service

Products and services

• Full Collision Repair

Quantifiable outcome

• Express repairs completed in 1-3 days for minor damage
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• ICBC (Insurance Corporation of British Columbia)coreChannel Partner/ Reseller/ DistributorColorworks is part of the ICBC Repair Network, approved to perform ICBC-covered collision repairs. Offers express valet service for ICBC customers including pickup, repair, and return. Repair planners manage claims on behalf of customers.
• AMA Insurance, Aviva Insurance, Co-Operators Insurance, Dominion Insurance of Canada, Intact Insurance, State Farm Insurance, TD Insurance, Wawanesa Mutual InsurancecoreChannel Partner/ Reseller/ DistributorColorworks is accepted by major Alberta insurance providers for covered collision repairs. Work directly with these insurers to manage claims and repairs on behalf of customers.
• Western Assurance, Unica Insurance, Zenith Insurance, Zurich Insurance, Allstate, Aviva, AXA, Belairdirect, CAA Insurance, Desjardins, Chubb, Coachman Insurance, Co-Operators General, CUMIS, The Dominion, Echelon, Elite Insurance, Federated Insurance, Gore Mutual, The Guarantee Company of North America, Jevco, Liberty Mutual, Lombard, Nordic Insurance, North Waterloo Farmers Mutual, Novex, Pafco, Pembridge, The Personal Insurance, Pilot Insurance, Primmum, RBC General, Royal & Sun Alliance, Scottish & York, State Farm Fire and Casualty, TD General, Traders General, Wawanesa MutualcoreChannel Partner/ Reseller/ DistributorColorworks is accepted by major Ontario insurance providers for covered collision repairs. Work directly with these insurers across Ontario locations to manage claims and repairs.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Boyd Group Services (Boyd Autobody & Glass): North America's largest collision repair operator with hundreds of locations across Canada and the U.S. Directly comparable franchise/network model with insurance carrier relationships, OEM certifications, and multi-province Canadian footprint.
• Maaco: Large North American franchise network specializing in paint and auto body refinishing. Comparable franchise model with focus on paint/refinishing and express turnaround, though primarily U.S.-footprint with limited Canadian presence.
• Service King Collision: Major U.S.-headquartered collision repair network with 300+ locations. Comparable model of insurance-approved, OEM-certified collision repair with geographic dispersion, though primarily U.S. footprint.
• Caliber Collision: Largest U.S. collision repair chain with 1,800+ centers, owned by private equity. Comparable insurance-driven, OEM-certified repair model with national footprint; provides useful precedent for scale economics and PE ownership.
• Driven Brands (parent of CARSTAR, Maaco): NYSE-listed parent company of CARSTAR, Maaco, and other automotive aftermarket franchise brands. Parent of Colorworks' closest direct peer (CARSTAR), with publicly visible financial benchmarks for the collision repair franchise model.

Direct peers

• Fix Auto: Canadian-headquartered collision repair franchise network with locations across Canada and internationally. Closely comparable franchise model, insurance partnerships, OEM certifications, and express repair offerings serving the same customer segments.
• CARSTAR Automotive Canada: Canada's largest franchise collision repair network with 200+ locations. Directly comparable franchise model targeting insurance-approved collision repairs across Canadian provinces with OEM certifications and brand-network structure.
• CSN Collision Centres: Canadian network of independently owned collision repair facilities. Comparable multi-location franchise model focused on insurance-approved collision repair with OEM and industry certifications across multiple provinces.

Regional players

• Speedy Auto Service / Speedy Collision: Canadian collision repair chain primarily serving Quebec and Eastern Canada. Comparable collision repair services and insurance network model but operates in different provincial geographies than Colorworks.

Others

• AutoCanada: TSX-listed Canadian automotive dealership group with collision repair operations across multiple provinces. Comparably relevant as a Canadian automotive services consolidator with insurance relationships and multi-province operating footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/colorworksauto
• Facebookfacebook.com/ColorworksExpressNorthVancouver
• LinkedInlinkedin.com/company/colorworks-autobody-centers
• Instagraminstagram.com/colorworks.autobody/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colorworks