Practicable Studio

Name

Practicable Studio

Legal name

Practicable LTD.

Website

https://practicable.io

Company type

Private

Operating status

Operating

Short description

Practicable Studio (Practicable LTD.) is an independent mobile app developer building consumer apps in learning, wellness, and fitness, with pacing.run as its only publicly identified product targeting individual consumers via digital self-serve distribution.

Ownership category

akta.pro rank

Product category

Consumer Mobile Applications

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHSADAAAG

Endurance & Running/Cycling Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAJAH

Meditation Apps, Digital Courses & Online Communities

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Mobile app development
• Fitness pacing apps
• Wellness applications
• Consumer learning apps
• Thoughtful mobile apps

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels1 record

Core offering

Practicable Studio designs, develops, and publishes consumer mobile applications focused on learning, wellness, and fitness. Its core evidenced offering is pacing.run, a fitness pacing application, distributed as a mobile app and accessible directly via the pacing.run web address. The studio positions its products around intentional, thoughtful design and purposeful functionality for individual end users.

Differentiator

Problem solved

Functional benefit

Brands

• pacing.run: A fitness app developed by Practicable Studio for running/workout pacing.

Products and services

• pacing.run A fitness-focused pacing application developed by Practicable Studio and distributed via the pacing.run web address; intended for individual end users who want a focused tool for running and workout pacing within the studio's wellness and fitness portfolio.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Strava: Strava is the leading GPS run and cycling tracking app with social features; it is the most direct competitor to pacing.run in endurance/fitness tracking and represents the benchmark Practicable Studio would need to differentiate against.
• Runkeeper (Asics): Runkeeper is an Asics-owned running and fitness tracking app with pacing, training plans, and coaching. It is a directly comparable mobile running app targeting the same primary user segment as pacing.run.
• Calm: Calm is a leading consumer wellness/meditation app. Practicable Studio explicitly cites 'wellness' alongside fitness in its studio scope, so Calm is a comparable horizontal-segment consumer wellness subscription product.
• MapMyRun (Under Armour): MapMyRun is an Under Armour-owned GPS run tracking platform with pace, route, and training features. It is functionally similar to pacing.run and serves the same consumer running audience.
• Headspace: Headspace is a leading mindfulness and wellness app serving individual consumers on subscription. It represents the same horizontal consumer wellness positioning Practicable Studio aspires to within its stated portfolio.
• Nike Run Club: Nike Run Club is a branded running app offering guided runs, pacing, and coaching plans. It directly overlaps with pacing.run's core use case and operates at massive scale with deep brand and marketing resources.
• Adidas Running (Runtastic): Adidas-owned Runtastic provides GPS run tracking, training plans, and pacing features. It is one of the incumbent running app platforms Practicable Studio competes with for the same endurance athlete user.

Emerging players

• AllTrails: AllTrails is a consumer activity app focused on outdoor trail running and hiking with route discovery and tracking. It overlaps with Practicable Studio's endurance/fitness consumer segment with a more specialized use case.

Broad incumbents

• Peloton: Peloton operates a broad digital fitness subscription platform with running, strength, and mindfulness content. It is a broad incumbent in connected fitness rather than a direct running-pacing competitor.
• Apple Fitness+: Apple Fitness+ is a fitness platform from Apple bundling workouts, running metrics, and trainer-led content. It is a broad incumbent covering overlapping fitness use cases with deep ecosystem and device integration advantages.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Practicable Studio