Behbehani Brothers

Name

Behbehani Brothers

Legal name

Behbehani Brothers W.L.L.

Website

https://behbehani.com.bh

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Automotive Retail and Distribution

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)

akta.pro secondary industries

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Collision repair & body parts distribution (sheet metal, bumpers, mirrors, glass, airbags) (CRAOANAE), Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)

Keywords

• Automotive retail
• Luxury car dealership
• Authorized vehicle distributor
• Automotive after-sales
• Vehicle body repair

Headquarters

HQ city

Manama

HQ country

Bahrain

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple premium and mass-market automotive brands including Lamborghini, Bentley, Porsche, Audi, Volkswagen, ŠKODA, Jeep, Chrysler, Dodge, RAM, Fiat, Alfa Romeo
2. After-Sales Service and Maintenance: Service center operations providing maintenance, repairs, and technical support for all represented brands
3. Spare Parts Sales: Sale of genuine spare parts and accessories for all automotive brands represented
4. Pre-Owned Vehicle Sales: Sale of certified pre-owned vehicles through Approved by Behbehani and brand-specific pre-owned programs (Bentley Pre-Owned, Lamborghini Pre-Owned, Porsche Approved Pre-Owned, Audi Approved Pre-Owned, Volkswagen Pre-Owned)
5. Motorcycle Sales and Service: Sales and service of motorcycles including Ducati, Indian, Polaris Slingshot, Energica, and Harley-Davidson after-sales

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Behbehani Brothers W.L.L. is a Bahrain-based automotive retail and distribution group that sells new vehicles, pre-owned vehicles, genuine spare parts, and provides after-sales maintenance, bodyshop repair, and express services for 17 globally renowned automotive brands. The company operates dedicated branded showrooms, service centers, and a bodyshop in Bahrain, representing luxury marques (Lamborghini, Bentley, Porsche, Audi, Bugatti), premium brands (Volkswagen, ŠKODA), and Stellantis volume brands (Jeep, Chrysler, Dodge, RAM, Fiat, Alfa Romeo), as well as motorcycles through its Behbehani Wheels division.

Product overview

Behbehani Brothers W.L.L. is a diversified Bahrain-based conglomerate founded in 1952, operating primarily as an automotive retail powerhouse representing 17 globally renowned automotive brands. The company operates a multi-divisional structure comprising: (1) Automotive Division with luxury brands (Lamborghini, Bentley, Porsche, Audi) and volume brands (Volkswagen, ŠKODA, Stellantis Group), plus Bugatti Service Partner; (2) Behbehani Wheels motorcycle division for Ducati, Indian, Polaris Slingshot, Energica, and Harley-Davidson after-sales; (3) BJC Watches & Jewellery representing prestigious timepiece and jewellery brands; (4) Engineering/Trading division for survey equipment; and (5) Energy/Building Solutions. Supporting services include online service booking, bodyshop, express service with tyre facility, café lounge, and IMI-accredited training academy. The company employs over 300 people and operates state-of-the-art facilities in Sitra and Seef districts.

Differentiator

Problem solved

Functional benefit

Brands

• Audi Centre Bahrain: Official Audi dealership in Bahrain providing sales and after-sales services.
• Porsche Centre Bahrain
• Lamborghini Bahrain
• Bentley Bahrain
• Volkswagen Centre Bahrain
• ŠKODA Centre Bahrain
• Behbehani Wheels

Products and services

• Lamborghini Bahrain Official Lamborghini dealership in Bahrain representing the Italian luxury supercar brand. Features a 1,100 sqm showroom in the Seef area with the Ad Personam personalization program, plus a dedicated aftersales service center in Sitra.
• Bentley Bahrain Official Bentley retail partner in Bahrain providing sales and after-sales services for the British luxury automotive manufacturer. Operates dedicated showrooms and service facilities in Sitra.
• Porsche Centre Bahrain Official Porsche dealership in Bahrain with a 1,100 sqm two-floor showroom in Sitra, including a dedicated configurator room and Porsche Drivers Selection shop. Also operates the Porsche Studio concept store at Moda Mall for immersive brand experience.
• Audi Centre Bahrain Official Audi dealership in Bahrain providing new Audi vehicles, Approved Used Audi, and aftersales services. Includes the Audi Sport Lounge, an immersive destination for performance and motorsport culture featuring live F1 race screenings and curated events.
• Volkswagen Centre Bahrain Official Volkswagen dealership in Bahrain with one of the largest state-of-the-art showroom and service facilities in Sitra. Offers the complete range of Volkswagen vehicles with German engineering and quality experience.
• ŠKODA Centre Bahrain Official ŠKODA dealership in Sitra conforming to the brand's latest corporate identity requirements. Offers new and existing customers the opportunity to experience ŠKODA vehicles, supported by the 5555 Advantage offer with 5 years warranty, servicing, and 24x7 roadside assistance.
• Stellantis Group (Jeep, Chrysler, Dodge, RAM, Fiat, Alfa Romeo) Full Stellantis brand portfolio including Jeep (Wrangler, Compass, Cherokee, Grand Cherokee), Chrysler, Dodge (Charger, Challenger, Durango), RAM (1500), Fiat, and Alfa Romeo. Operates from a new flagship 1,750 sqm showroom in Sitra.
• Bugatti Service Partner Authorized Bugatti Service Partner providing aftersales care for Bugatti owners in Bahrain and beyond, including the Passeport Tranquillité service program. Service operations are managed by Anthony Palmer and operate from the Sitra Service Centre under strict Bugatti quality control.
• Behbehani Wheels (Motorcycle Division) Official motorcycle dealership for Ducati, Indian, Polaris Slingshot, and Energica, with Harley-Davidson after-sales services added in 2025. Operates full-fledged showrooms, a state-of-the-art service centre in Salmabad, and a wide range of motorcycle accessories.
• BJC Watches & Jewellery Luxury watch and jewellery division representing Omega, Patek Philippe, Vacheron Constantin, Tissot, Roamer, Baume et Mercier, Piaget, Jaeger-LeCoultre, Chopard, and Tiffany & Co. Operates multiple showrooms including boutiques at Moda Mall, Al Aali Mall, City Centre, and Bahrain Financial Harbour.
• Engineering / Trading Engineering and trading division representing Leica Geosystems, Geomax, Radiodetection, iSAFE Mobile, Screening Eagle, and Helmut Fischer for surveying, GPS, construction technology, utility tracing, and inspection equipment.
• Energy / Building Solutions Energy and building solutions division representing GFG Safety products for industrial safety applications.
• Bodyshop / Vehicle Refinishing Centre 2,000 sqm accident repair centre equipped with Cellete straightening benches, electronic measuring systems, modern paint booths, and Easy Paint Dry Robots with SPAP system. Uses waterborne paints (migrated in 2010) for environmental compliance.
• Express Services and Tyre Facility State-of-the-art express service and tyre facility providing quick oil and filter changes, specialized car cleaning, and tyre services. Located at the Sitra Express Service Center.
• Approved by Behbehani (Pre-Owned Vehicles) Certified pre-owned vehicle program covering Bentley Pre-Owned, Lamborghini Pre-Owned, Porsche Approved Pre-Owned, Audi Approved Pre-Owned, and Volkswagen Pre-Owned, backed by brand-level quality inspection standards.

Quantifiable outcome

• Behbehani Brothers FCA Master Technician won 1st place for best FCA Technician in Middle East out of 640+ technicians from 13 dealerships
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Kanoo Real EstatecoreStrategic or Co-development Partner · 15 June 2026Behbehani Brothers W.L.L., the official importer of Porsche in Bahrain, partnered with Kanoo Real Estate (a division of Yusuf bin Ahmed Kanoo Group) to install a Porsche Electric Vehicle (EV) charging point at the Sitra Service Station. This initiative supports the development of Bahrain's EV charging infrastructure and promotes adoption of cleaner transportation solutions.
• Harley-DavidsoncoreStrategic or Co-development Partner · 3 July 2025Behbehani Brothers W.L.L. added Harley-Davidson aftersales services to their portfolio in July 2025. As the official service partner, Behbehani Wheels extends its renowned customer service, expert technical support, and premium after-sales care to Harley-Davidson owners in Bahrain.
• BugatticoreStrategic or Co-development Partner · 31 March 2021Behbehani Brothers signed a strategic Service Partner agreement with Bugatti, becoming the authorized Bugatti Service Partner in Bahrain. The Bahrain Partner Network is managed by Anthony Palmer with 8+ years of Bugatti servicing experience. The dedicated private workshop is fully equipped with Bugatti specialist tooling and operates under strict quality control procedures from Bugatti.
• Zain BahrainminorStrategic or Co-development PartnerBehbehani Brothers collaborated with Zain Bahrain for an e-waste recycling initiative campaign to collect electronic waste from the company and its employees, supporting sustainability within the Kingdom.
• Leica GeosystemscoreTechnology or IntegrationAuthorized distributor for Leica Geosystems products including surveying equipment, GPS systems, and construction technology solutions for engineering and trading operations.
• HexagoncoreTechnology or IntegrationPartnership with Hexagon Geosystems for geophysical and surveying equipment through Leica Geosystems division.

Scale indicators4 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Saudi Arabian Automotive Services (SAAS): Saudi Arabia-based automotive services and parts distributor with extensive GCC footprint. Operates in adjacent automotive aftermarket distribution space relevant to Behbehani's parts and bodyshop operations.

Direct peers

• AW Rostamani Group: UAE-based diversified conglomerate with automotive division representing Honda, McLaren, and others. Comparable multi-brand dealer operating model with diversified business lines similar to Behbehani's automotive + watches + engineering structure.
• Premier Motors: UAE-based official dealer for Audi and Volkswagen. Direct VW Group brand overlap with Behbehani's Bahrain operations and similar premium mass-market positioning.
• Abu Dhabi Motors: UAE-based authorized dealer for BMW, MINI, Rolls-Royce, and McLaren. Operates a comparable luxury automotive retail and service model with dedicated showrooms, bodyshop facilities, and certified pre-owned programs.
• Galadari Automobiles: UAE-based multi-brand automotive distributor representing Mazda, Volvo, and Chevrolet. Similar GCC regional dealer model with full sales, service, and parts operations.
• Ali & Sons Holding: UAE conglomerate with automotive division (Porsche, Audi, Volkswagen, ŠKODA, MAN) and diversified business lines including oil & gas and real estate. Highly comparable diversified multi-brand dealer model with VW Group brand overlap.
• Al Tayer Motors: UAE-based multi-brand automotive distributor representing Ferrari, Maserati, Ford, Lincoln, and others. Operates a similar premium/mass-market dealer model across the GCC with comparable OEM partnership structures and aftermarket service capabilities.
• Al Nabooda Automobiles: UAE-based official importer for Porsche, Audi, Volkswagen, and ŠKODA - directly overlapping with three of Behbehani's largest brand partnerships. Closest direct competitor on VW Group brand handling in the GCC.

Regional players

• Zayani Motors: Bahrain-based direct domestic competitor operating automotive dealerships and service centers. Operates in the same Bahrain market, competing for vehicle sales and aftermarket service share.
• National Motor Company: Bahrain-based automotive dealer group operating multiple brand franchises. Direct in-market competitor for vehicle retail and after-sales service in Bahrain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/behbehanibrotherswll
• LinkedInlinkedin.com/company/behbehani-brothers-w.l.l
• Instagraminstagram.com/behbehani_brothers_w.l.l
• Xx.com/behbehanibros

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Behbehani Brothers