Triple Tigers
Triple Tigers Records is a Nashville-based boutique country music label founded in 2016 as a joint venture between Sony Music's The Orchard and Triple 8 Management, representing a small roster of country artists (Russell Dickerson, Scotty McCreery, Shane Profitt, Ian Munsick) and operating country radio promotion services including Akando Music.
- Company typePrivate
- Founded2016
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Triple Tigers does
Triple Tigers Records is a Nashville-based boutique country music label founded in 2016 as a joint venture between Sony Music Entertainment's The Orchard and Triple 8 Management. The label operates a deliberately small roster of country artists and generates revenue primarily through licensing royalties, music sales, streaming income, and country radio promotion services. Its core offering is the label itself — artist representation, marketing strategy, and radio promotion — with a value proposition built on boutique-scale personalized attention that the label says larger major labels cannot match.
The current signed roster includes Russell Dickerson, Scotty McCreery, Shane Profitt, and Ian Munsick. In 2025 the label expanded its promotional activity by taking on Ella Langley for country radio promotion, and by launching Akando Music, a separate country radio promotion team that serves non-roster artists such as Turnpike Troubadours and Tyler Nance. Distribution is handled through Sony Music's The Orchard, while radio promotion is operated in-house. The label has accumulated 33 RIAA Gold and Platinum certifications and 14 #1 singles on Country radio, with Ella Langley's 'Choosin' Texas' spending an extended run at #1 on the Billboard Hot 100.
The leadership team comprises George Couri (Managing Partner), Annie Ortmeier (co-President), Laura Hostelley (VP Marketing), and Rafaella Braun (VP Promotion). Kevin Herring stepped down as co-president in July 2026 to transition into a strategic advisory role. The company operates as a privately held subsidiary within Sony Music Entertainment's corporate structure, serving only the U.S. market, with a headcount of 11-50 employees.
Triple Tigers firmographics
Firmographics- Name
- Triple Tigers
- Legal name
- Triple Tigers Records
- Website
- https://tripletigers.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Triple Tigers Records is a Nashville-based boutique country music label founded in 2016 as a joint venture between Sony Music's The Orchard and Triple 8 Management, representing a small roster of country artists (Russell Dickerson, Scotty McCreery, Shane Profitt, Ian Munsick) and operating country radio promotion services including Akando Music.
- Ownership category
- akta.pro rank
Triple Tigers industry classification
Industry- Product category
- Record Label Services
- NAICS
- Record Production and Distribution (51225), Music Publishers (51223)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Record Labels (Major & Independent) (MPAIAAAA)
Keywords
Where Triple Tigers is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Triple Tigers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Record Label Operations: Triple Tigers Records generates revenue through artist representation, music releases, and country radio promotion services. The label works with established country artists on their record deals and promotional campaigns, earning revenue from music sales, streaming, and radio play.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Triple Tigers product offering
Product offeringCore offering
Triple Tigers Records is a Nashville-based country music label that provides artist representation, music production, artist development, and country radio promotion services. The label works with a select roster of artists (Russell Dickerson, Scotty McCreery, Shane Profitt, Ian Munsick) and also represents non-roster artists such as Ella Langley for country radio promotion. In 2025, the label expanded its promotional capacity with Akando Music, a second country radio promotion team serving artists including Turnpike Troubadours and Tyler Nance.
Product overview
Triple Tigers Records is a Nashville-based country music label operating as a single unified offering rather than a platform-plus-modules architecture. The core product is the record label itself, focused on country music artist development, marketing, and radio promotion. In 2025, the company expanded its portfolio by launching Akando Music as a second country radio promotion team, enabling non-Triple Tigers artists to access national country radio promotion services. The label's roster includes Russell Dickerson, Scotty McCreery, Shane Profitt, Ian Munsick, and represented artist Ella Langley. All services are centered around the label's core strength in strategic, highly-focused marketing and promotion that leverages their boutique size for deep artist support and customized strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- Triple Tigers Records Nashville-based country music label founded in 2016 through a partnership between Sony Music Entertainment's The Orchard and Triple 8 Management. Provides artist representation, music production, artist development, and country radio promotion. Known for strategic, highly focused marketing and promotion with 14 #1 singles on Country radio and 33 RIAA Gold and Platinum certifications.
- Akando Music Second country radio promotion team launched by Triple Tigers in 2025 to accommodate demand from non-Triple Tigers artists seeking national country radio promotion. Currently represents Turnpike Troubadours and Tyler Nance.
- Country Radio Promotion Services Strategic country radio promotion services for artists across the Triple Tigers roster and external clients. In 2025, the label expanded its promotion efforts with the Akando Music team, taking singles including 'weren't for the wind,' 'Choosin' Texas,' and 'Be Her' to #1 on Country radio.
Companies that use Triple Tigers
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Triple Tigers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Triple Tigers partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Akando MusicminorSecond country radio promotion team launched by Triple Tigers in 2025 to accommodate demand from non-Triple Tigers artists seeking national country radio promotion. Currently working with Turnpike Troubadours and Tyler Nance.
- Sony Music Entertainment's The OrchardcoreFounding distribution partner for Triple Tigers Records. The Orchard, a division of Sony Music Entertainment, provides global distribution services for the label's releases. This partnership was established when the label was founded in 2016.
- Triple 8 ManagementcoreFounding partner and management company behind Triple Tigers Records. Triple 8 Management contributed industry expertise and artist relationships to establish the label in 2016.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
Triple Tigers competitors and assessment
Company assessmentDirect peers
- Big Machine Records: Nashville-based independent-leaning country label with a similar boutique artist-development approach. Compares directly to Triple Tigers as a Nashville-rooted country label competing for the same artist signing pool and Country radio chart positions.
- Thirty Tigers: Nashville-based independent label and distributor with strong country/roots roster. Comparable as an independent Nashville label with selective artist roster and boutique positioning versus major-label competitors.
- Show Dog Nashville: Nashville-based independent country label founded by Toby Keith. Comparable to Triple Tigers as a boutique country label with selective roster size and emphasis on Country radio promotion.
- Monument Records: Sony Music Nashville imprint revived as a boutique country label — a sister label under the same Sony umbrella as Triple Tigers. Closely comparable as a boutique-format country imprint inside Sony Nashville competing in the same artist pool.
- Broken Bow Records (BBR Music Group): Nashville-based country music label and parent of Broken Bow Records. Directly comparable as a Nashville country label focused on artist development and Country radio promotion with overlapping roster archetypes.
- Curb Records: Long-established Nashville country music label with deep Country radio promotion heritage. Comparable to Triple Tigers as a Nashville-rooted country label competing for Country chart success and artist signings.
Broad incumbents
- Arista Nashville: Sony Music Nashville heritage imprint with deep country catalog. Comparable as a Sony-affiliated Nashville country label and broader competitor to Triple Tigers in Country radio and artist development.
- RCA Records Nashville: Sony Music Nashville's flagship major country imprint and Triple Tigers' sister label. Comparable as a Nashville country label under Sony Music, but operates at major-label scale and roster breadth that Triple Tigers competes against for Country chart positions.
- Warner Music Nashville: Major-label Nashville country division. Comparable as a Nashville country label competing for the same artist pool and Country radio chart slots, but with materially larger roster and promotion resources.
- Universal Music Group Nashville: Major-label Nashville country operation encompassing MCA Nashville, Capitol Nashville, and EMI Nashville. Comparable as a Country music label competing in the same genre and chart space, but at major-label scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Triple Tigers social profiles
Digital presenceTriple Tigers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Triple Tigers leadership team
Management profileNumber of profiles
Profiles5 records
Triple Tigers subsidiaries and ownership
Company hierarchySubsidiaries1 record
Triple Tigers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Triple Tigers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Triple Tigers
What does Triple Tigers do?
Triple Tigers Records is a Nashville-based country music label that provides artist representation, music production, artist development, and country radio promotion services. The label works with a select roster of artists (Russell Dickerson, Scotty McCreery, Shane Profitt, Ian Munsick) and also represents non-roster artists such as Ella Langley for country radio promotion. In 2025, the label expanded its promotional capacity with Akando Music, a second country radio promotion team serving artists including Turnpike Troubadours and Tyler Nance.
Is Triple Tigers a public or private company?
Triple Tigers is a private company. It is classified as corporate owned and is currently operating.
When was Triple Tigers founded?
Triple Tigers was founded in 2016. It employs 11 to 50 people.
Where is Triple Tigers based?
Triple Tigers is headquartered in Nashville, United States, in the North America region.
How does Triple Tigers make money?
One revenue line is on record: record Label Operations.
Who are Triple Tigers's main competitors?
Direct peers on record are Big Machine Records, Thirty Tigers, Show Dog Nashville, Monument Records, Broken Bow Records (BBR Music Group) and Curb Records. Broad incumbents are Arista Nashville, RCA Records Nashville, Warner Music Nashville and Universal Music Group Nashville.
Does Triple Tigers have an API?
No public API is recorded for Triple Tigers.
What industry is Triple Tigers in?
Triple Tigers's product category is Record Label Services. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent). Its NAICS code is 51225 and its SIC code is 3652.