What Nine News does

Nine News is an Australian commercial television news network operating as a core division of Nine Entertainment Co. (ASX: NEC), a publicly listed media company headquartered in Sydney and tracing its origins to 1956. The network delivers Australian and international news, current affairs, sports, and entertainment programming through a multi-platform footprint that includes free-to-air broadcast television, the nine.com.au digital news portal, the 9Now live and catch-up streaming service, and integration with Stan, Nine's subscription video-on-demand platform. Nine News maintains regional newsrooms across Australia's major capital cities, including Sydney, Melbourne, Brisbane, Perth, and Adelaide, providing national coverage across all states and territories.

The product portfolio centers on flagship news brands (9 News, 60 Minutes, A Current Affair, the Today Show) and major sports rights including NRL, AFL, FIFA World Cup, Cricket, Rugby, Tennis, and Olympic and Paralympic coverage, alongside entertainment franchises such as MAFS and The Block. The technology layer combines traditional broadcast infrastructure with a digital publishing platform (nine.com.au) and a connected-TV streaming service (9Now), with integrations to the wider Nine ecosystem: Stan for premium SVOD, Domain for property listings and news, Drive for automotive content, and major publishing mastheads (Sydney Morning Herald, The Age, Australian Financial Review, Brisbane Times, WAtoday). A recommendation engine personalizes content surfacing on nine.com.au, and the platform supports text, image, and video modalities across web and mobile applications.

The business model is advertising-led across all distribution channels. Nine News is free-to-air for viewers, with no subscription fees on the broadcast or nine.com.au properties, and revenue is generated through traditional television advertising and digital ad placements sold against audience reach drawn from news, sports, and entertainment programming. The network is horizontally positioned, serving the broad Australian consumer audience across news, sport, entertainment, lifestyle, and weather verticals. Wholly-owned subsidiaries within the parent group include Nine Network (free-to-air broadcasting), 9Now (streaming), Stan (SVOD), Domain (property), and Drive (automotive).

Name

Nine News

Legal name

Nine Entertainment Co.

Website

https://9news.com.au

Company type

Public

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

Nine News is an Australian commercial television news network and digital platform, part of Nine Entertainment Co. (ASX: NEC), delivering news, sports, and entertainment content via broadcast TV, nine.com.au, and 9Now streaming to Australian consumers, monetized primarily through advertising.

Ownership category

akta.pro rank

Product category

Broadcast Television News

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National Broadcast News Networks (MPABAAAB)

akta.pro secondary industries

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD), News OTT & Live News Streaming Channels (MPABAHAK), News Streaming Platforms (MPACAAAF)

Keywords

• Free-to-air news
• Television broadcasting
• Digital news media
• Current affairs programming
• Live news streaming

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Advertising Revenue: Traditional broadcast and digital advertising across Nine's television network, websites, and streaming platforms. The network attracts large audiences through news, sports (NRL, AFL, World Cup), and entertainment content, monetizing through ad placements.

Distribution channels4 records

Marketing channels4 records

Core offering

Nine News produces and broadcasts national and metropolitan television news bulletins across Australia, complemented by digital news articles on nine.com.au and live news streaming on 9Now. The brand covers breaking news, current affairs, weather, sport, and investigative journalism, distributed across free-to-air TV, connected TV, the 9Now streaming platform, and digital news properties.

Product overview

Nine News operates as part of Nine Entertainment Co., a unified digital platform offering news, sport, entertainment, lifestyle, and streaming content. The core product is nine.com.au, a news and entertainment portal that aggregates content from regional 9 News stations (Adelaide, Perth, and others) alongside lifestyle verticals including Shopping, Travel, and Entertainment. The streaming ecosystem comprises 9Now (live TV and catch-up) and Stan (subscription video-on-demand), while content partnerships with Domain (property) and Drive (automotive) extend the platform's lifestyle coverage. The publishing arm includes major Australian mastheads (SMH, The Age, AFR, Brisbane Times, WAtoday), and the brand portfolio features signature programs like A Current Affair, 60 Minutes, and the Today Show. Wide World of Sports provides dedicated sports journalism across multiple codes.

Differentiator

Problem solved

Functional benefit

Brands

• Today Show: Morning breakfast television program
• A Current Affair
• 60 Minutes
• Wide World of Sports

Products and services

• Nine News (Television Bulletin) Free-to-air television news bulletins produced for metropolitan and national audiences, including early morning, evening, and late news editions covering breaking news, current affairs, weather, and sport.
• 9Now Live News Streaming AVOD streaming of Nine News live broadcasts, catch-up news episodes, and on-demand news clips on web, mobile, and connected TV devices.
• nine.com.au Digital News Digital news website and mobile app delivering breaking news, in-depth reporting, sport, entertainment, and lifestyle content from the Nine News newsroom.
• A Current Affair Investigative and consumer-focused current affairs program produced by Nine, covering human interest stories, investigations, and consumer issues.
• 60 Minutes Long-form investigative and current affairs program produced by Nine, featuring in-depth interviews, exposés, and feature reporting.
• Today Show Breakfast television program produced by Nine combining news updates, weather, interviews, and lifestyle segments, available via free-to-air broadcast and 9Now streaming.
• Wide World of Sports Sports news, highlights, and live coverage program produced by Nine, covering Australian and international sport.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• 9NowcoreChannel Partner/ Reseller/ Distributor9Now is Nine Entertainment Co.'s streaming platform for live TV and on-demand content. Nine.com.au website links to 9Now for streaming capabilities, serving as a distribution channel for Nine's broadcast content.
• StancoreChannel Partner/ Reseller/ DistributorStan is Nine Entertainment Co.'s subscription video-on-demand service. The nine.com.au website promotes Stan for TV shows, movies, and Stan Originals content, creating a comprehensive entertainment offering alongside Nine's news and sports content.
• DomainminorChannel Partner/ Reseller/ DistributorDomain is Nine Entertainment Co.'s property listing platform. Featured in nine.com.au navigation and news sections, with property news content cross-promoted between platforms.
• DriveminorChannel Partner/ Reseller/ DistributorDrive is Nine Entertainment Co.'s automotive platform. Featured in nine.com.au navigation providing car reviews, car news, new car showroom, and cars for sale listings.
• Publishing Partners (SMH, The Age, AFR, Brisbane Times, WAtoday, Good Food)minorChannel Partner/ Reseller/ DistributorNine Entertainment Co. publishing assets including Sydney Morning Herald, The Age, Australian Financial Review, Brisbane Times, WAtoday, and Good Food are linked through the nine.com.au publishing section, creating a comprehensive Australian media ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/9NewsAUS
• YouTubeyoutube.com/@NineAustralia
• Facebookfacebook.com/Ninecomau
• LinkedInlinkedin.com/company/9news
• Instagraminstagram.com/ninecomau

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nine News