Barn’s

What Barn’s does

Barn's is a privately held Saudi Arabian coffeehouse chain founded in 1992 and operated by Al Amjaad Trading & Manufacturing Co., headquartered in Jeddah. The company is one of the earliest local coffee brands in the Kingdom and holds the distinction of operating the first drive-thru coffee service in Saudi Arabia. Barn's runs a nationwide network of hundreds of physical branches across major Saudi cities including Jeddah, Riyadh, Mecca, Medina, Taif, Dammam, and Khobar, featuring a dual-window service model that separates drive-thru and pedestrian customers for throughput efficiency.

The product portfolio centers on in-store coffee beverages (cappuccino, American, Turkish, French), complemented by retail products sold through the company's e-commerce store: B-Blend Coffee Beans (250g) and Espresso Blend Capsules. A sub-brand, Barn's X, addresses the specialty coffee segment with environments designed for business meetings and social gatherings. Underlying technology is a standard retail platform comprising a mobile application, an online store, a store locator with GPS functionality, and a three-tier loyalty program (Green, Silver, Gold) with point accumulation and beverage redemption. The company uses third-party payment processing for card transactions and is present across major social media channels for digital marketing.

Barn's revenue is generated through four streams: direct retail coffee shop sales (transaction-based, walk-in and drive-thru), online store sales of packaged coffee, franchise and licensing fees from business partners operating Barn's-branded outlets, and B2B corporate solutions (blend development, equipment leasing, and barista training) for restaurants, hotels, and offices. The company maintains both company-owned and franchise-owned branches. The primary customer segment is individual consumers seeking convenient quality coffee, with a secondary segment of corporate/business clients served through B2B partnerships. No external investment, public listing, or M&A activity is disclosed in the available data.

Name

Barn’s

Legal name

Al Amjaad Trading & Manufacturing Co.

Website

https://barns.com.sa

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Barn's is a privately held Saudi Arabian coffeehouse chain founded in 1992, operating hundreds of drive-thru and walk-in branches nationwide and selling packaged coffee online. It serves individual consumers and B2B clients through retail, franchising, and corporate coffee solutions.

Ownership category

akta.pro rank

Product category

Coffee shop chain

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Coffee shop chain
• Coffee retail
• Coffee beans
• Coffee capsules
• Coffee franchising

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Coffee Shop Sales: Direct sales from coffee shop branches serving beverages to walk-in and drive-thru customers. Branches operate across Saudi Arabia with dual-window service model for efficiency.
2. Online Store / E-commerce: Sales of retail coffee products including B-Blend Coffee Beans (250g) and Espresso Blend Capsules through the company's online store.
3. Franchising and Licensing: Revenue from franchise fees and licensing arrangements with business partners who operate Barn's branded coffee outlets in restaurants, hotels, and offices.
4. Corporate/B2B Coffee Solutions: Providing complete coffee solutions to businesses including coffee selection, custom blend development, equipment provision, and training services.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Barn's roasts and retails coffee blends and capsules through a nationwide chain of coffee shops in Saudi Arabia, complemented by drive-thru and walk-in beverage service. The company also sells packaged retail products (B-Blend Coffee Beans and Espresso Blend Capsules) through its online store, and offers franchising/licensing and corporate B2B coffee solutions including blend development, equipment leasing, and training.

Product overview

Barn's is a Saudi Arabian coffeehouse chain founded in 1992, operating as a unified retail and e-commerce platform. The core offering includes B-Blend Coffee Beans and Espresso Blend Capsules sold through the online store, complemented by in-store coffee beverages across hundreds of physical branches throughout Saudi Arabia. The product portfolio includes Barn's X as a specialty coffee sub-brand targeting business meetings and social gatherings. Services encompass franchising and licensing for coffee business expansion, a multi-tiered loyalty program with point accumulation and redemption, corporate account services for business customers, and an extensive store locator with GPS-based features. The company operates primarily through physical retail locations (with drive-thru capabilities) and maintains an online store for packaged coffee products.

Differentiator

Problem solved

Functional benefit

Brands

• Barn's X: A sub-brand specializing in specialty coffee, featuring an environment suitable for business meetings and gatherings of family and friends.

Products and services

• B-Blend Coffee Beans Roasted coffee beans (250g packaging) sold directly to consumers through Barn's online store for home brewing.
• Espresso Blend Capsules Coffee capsules compatible with espresso machines, sold directly to consumers through Barn's online store.
• Barn's X (Specialty Coffee Sub-brand) A specialty coffee sub-brand of Barn's providing dedicated café environments for business meetings and social gatherings of family and friends.
• Franchising and Licensing Services End-to-end coffee business solutions for restaurants, hotels, and offices, including coffee selection, custom blend development, equipment leasing, and barista training, enabling partners to operate Barn's-branded coffee offerings.
• Corporate B2B Coffee Solutions Corporate coffee solutions for businesses including coffee selection, custom blend development, equipment leasing, and barista training, with dedicated corporate account login.

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• % Arabica: Japan-based specialty coffee brand expanding across the Middle East with premium positioning. Competes with Barn's X sub-brand for the higher-end specialty coffee segment in Saudi Arabia.

Broad incumbents

• Cinnabon: US-origin bakery-café chain with extensive Saudi presence through franchising. Adjacent competitor sharing the café-snack occasion set and franchise-driven footprint model.
• Lavazza: Italian coffee roaster and café operator with Middle East presence. Comparable to Barn's on vertically integrated roasting, capsule production and café operations globally.

Direct peers

• Dunkin': US-based coffee and donut chain with franchise presence across Saudi Arabia. Direct competitor on coffee beverages and breakfast/snack occasions with similar drive-thru-led model.
• Caffè Nero: Italian-style coffee chain operating in the Middle East including Saudi Arabia. Directly competes on espresso beverages, café seating and packaged coffee retail with a similar neighborhood-café positioning.
• Caribou Coffee: US-based coffee chain with Middle East franchise operations. Comparable to Barn's on coffee menu, loyalty-driven repeat business and franchise-led expansion model.
• Costa Coffee: UK-origin coffee chain with deep Middle East presence including Saudi Arabia. Competes head-to-head with Barn's on espresso-based beverages, café seating and packaged coffee retail.
• Starbucks: Global specialty coffee chain with a substantial operating footprint in Saudi Arabia through licensed partners. Directly competes with Barn's for coffee and café occasions across walk-in, drive-thru and digital channels.
• Tim Hortons: Canadian coffee and donut chain that has expanded aggressively across the Middle East including Saudi Arabia. Competes with Barn's on quick-service coffee and breakfast occasions.

Regional players

• Dr. Cafe Coffee: Middle East-focused coffee chain with presence across Saudi Arabia. Directly competes with Barn's on neighborhood coffee shops and franchised coffee retail in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/barnscoffee
• Facebookfacebook.com/barnscoffee
• LinkedInlinkedin.com/company/alamjaadgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barn’s