National Cricket League

What National Cricket League does

National Cricket League USA (NCL USA) is a privately held, Dallas-headquartered sports organization that operates a franchise-based professional T20 cricket league in the United States. Founded in 2024, the league fields six city-named franchises — Dallas Lonestars CC, Houston Generals CC, Atlanta Kings CC, LA Waves CC, New York Lions CC, and Chicago CC — playing a 90-minute format with 60-strike innings. The company monetizes primarily through ticket sales at venues anchored by the University of Texas Dallas Cricket Stadium, branded merchandise sold via a direct-to-consumer e-commerce shop (NCL Shop, $22-$24 per apparel item), sponsorships and advertising with community partners, and a freemium mobile content application (NCL App) on iOS and Android that distributes match replays, highlights, and behind-the-scenes footage.

The business model is platform-plus-events: live match-day operations are complemented by a digital content layer and a merchandise vertical, targeting cricket enthusiasts and the broader US sports-fan segment, including the South Asian diaspora and audiences newly exposed to the sport. Distribution spans NCL's own website, Shopify storefront, Google Play and Apple app stores, and an active social presence (Facebook, Instagram, YouTube, TikTok) reaching over one million followers. NCL has executed a high-profile international partnership with the Pakistan Super League's Quetta Gladiators (powering the Texas Gladiators CC franchise) and is extending internationally via NCL GT20 Canada, which is staffing up and registering players for a 2026 season.

Operationally NCL is small (11-50 employees), early-stage (two completed seasons), and pre-monetization at scale, with revenue and ownership structure undisclosed. Its strategic priorities are visible through offensive moves — international expansion (Canada), a proprietary media app, PSL-grade franchise partnerships, and grassroots community alliances — rather than defensive restructuring, indicating an investment posture focused on building a defensible US cricket property from a low revenue base.

Name

National Cricket League

Legal name

National Cricket League USA

Website

https://nclcricket.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

National Cricket League USA is a Dallas-based, privately held sports organization operating a franchise-based professional T20 cricket league with six US city teams, a mobile content app, and a merchandise e-commerce store, serving cricket fans and the South Asian diaspora in America.

Ownership category

akta.pro rank

Product category

Professional Sports League

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAAAF

Cricket Leagues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

Keywords

• Professional cricket league
• T20 franchise cricket
• Sports entertainment events
• Cricket merchandise
• Cricket mobile streaming

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Selling tickets to live cricket matches and events at venues including University of Texas Dallas Cricket Stadium.
2. Merchandise Sales: E-commerce sales of branded merchandise including T-shirts ($22-$24 range), polo shirts, and other apparel through the NCL Shop.
3. App/Content Distribution: Free app distribution generating viewership and engagement, with potential for premium content or subscription features.
4. Sponsorship & Advertising: Partnerships with community partners and sponsors who support the league and teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

National Cricket League (NCL USA) operates a professional T20 franchise-based cricket league in the United States featuring six city-based teams (Dallas Lonestars CC, Houston Generals CC, Atlanta Kings CC, LA Waves CC, New York Lions CC, Chicago CC). It sells live match tickets, branded merchandise through the NCL Shop, and distributes match content via the NCL mobile app. The organization also runs the NCL GT20 Canada franchise and partners with the Pakistan Super League's Quetta Gladiators.

Product overview

The National Cricket League (NCL USA) is a professional T20 cricket league in the United States operating as a platform-plus-events model. The core offering is the cricket league itself featuring six teams (Dallas Lonestars CC, Houston Generals CC, Atlanta Kings CC, LA Waves CC, New York Lions CC, Chicago CC) competing inMatches. The NCL App serves as the primary digital product enabling fans to watch matches, highlights, and exclusive content on Android and iPhone. The NCL Shop provides merchandise through an e-commerce store. The organization also operates NCL GT20 Canada as a separate league franchise.

Differentiator

Problem solved

Functional benefit

Products and services

• NCL USA Cricket League Professional T20 franchise cricket league in the United States featuring six city-based teams; provides live match entertainment, ticketed events at venues such as the University of Texas Dallas Cricket Stadium, and league standings, scores, and team information for fans.
• NCL GT20 Canada GT20-format professional cricket league in Canada operated under the National Cricket League franchise; includes leadership appointments and player registrations ahead of its upcoming season.
• NCL App Free mobile application for iOS and Android that delivers NCL match replays, highlights, interviews, behind-the-scenes content, live scores, and stats to cricket fans on demand.
• NCL Shop Direct-to-consumer e-commerce store selling NCL-branded cricket apparel including T-shirts ($22 range) and polo shirts ($24 range), such as the Little Cricketer, Cricket Dad, Cricket Addict, Cricket is a Way of Life, Live Love Cricket Joy, Chase the Runs/Crush the Dreams, and Life Is A Pitch designs.

Quantifiable outcome

• Reached 1 million social media followers
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Quetta Gladiators (Pakistan Super League)coreStrategic or Co-development Partner · 1 January 2024Texas Gladiators CC is partnered with the world-renowned Quetta Gladiators of the Pakistan Super League. This partnership brings the storied heritage and winning tradition of the Quetta Gladiators to the American cricketing landscape, merging their expertise with the Texas-based team.
• Community Partners (13+ organizations)minorGTM or Marketing PartnerNCL USA has established partnerships with 13+ community organizations who support the league and its teams through various collaborative initiatives.
• University of Texas DallascoreStrategic or Co-development PartnerHome venue for Texas Gladiators CC and other NCL matches at the University of Texas Dallas Cricket Stadium.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Major League Cricket: Major League Cricket is the other premier professional T20 cricket league in the United States, operating franchise teams in cities like Dallas, LA, and New York with a similar target audience and event-driven business model, making it NCL's most direct competitor.

Broad incumbents

• Indian Premier League (IPL): The IPL is the world's largest and most valuable T20 cricket league and serves as the gold-standard reference model for franchise-based cricket leagues globally, including NCL's product, monetization, and star-player economics.
• Pakistan Super League (PSL): The Pakistan Super League is an established international T20 franchise cricket league. NCL has an active partnership with the PSL's Quetta Gladiators, and PSL's structure, governance, and franchise economics directly inform NCL's operating model.
• The Hundred: The Hundred is the England and Wales Cricket Board's city-franchise T100-format cricket competition, providing a parallel example of a governing-body-backed attempt to modernize cricket presentation for new audiences, which NCL's T20-in-America thesis mirrors.
• SA20: SA20 is a privately-owned South African T20 league with IPL franchise ownership, providing a comparable model of how international cricket leagues can be built and scaled, including via franchise-sale economics that NCL could emulate.
• International League T20 (ILT20): ILT20 is a UAE-based T20 cricket league featuring international stars and franchise teams, offering a useful comparable for NCL in terms of leveraging expat and diaspora cricket audiences and managing international player rosters.
• Caribbean Premier League (CPL): The CPL is a well-established T20 franchise league operating across the Caribbean with international star players, comparable match format, and a similar event-driven broadcast and sponsorship model relevant to NCL's positioning.
• Big Bash League (BBL): The Big Bash League is Australia's premier professional T20 franchise cricket league, comparable to NCL in format and target audience but at a much more mature scale, serving as a benchmark for media-rights value and audience development.

Emerging players

• Minor League Cricket: Minor League Cricket is a US-based developmental T20 cricket competition. While positioned below the professional tier, it competes for the same emerging American cricket talent pool and grassroots fan attention that NCL relies on for long-term growth.

Regional players

• Global T20 Canada: Global T20 Canada was a T20 cricket league in Canada, directly comparable to NCL's recently launched NCL GT20 Canada franchise. Both target Canadian audiences and diaspora cricket fans with similar franchise-based T20 formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NationalCricketLeagueUSA
• Facebookfacebook.com/NCL.Cricket.League
• Instagraminstagram.com/nclcricket
• TikToktiktok.com/@ncl_usa
• Xx.com/NCL_Cricket
• LinkedInlinkedin.com/company/national-cricket-league-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Cricket League