What CAA Stellar does

CAA Stellar is a London-headquartered sports management agency that represents elite professional footballers, delivering what the company describes as a 'total management' service across the full athlete lifecycle. The firm is organized around two service categories: Career Services (Performance Development, Contract Negotiation, Transfers, Wellness and Mental Health, and Post-Career Planning) and Brand Services (Commercial deals, Social & Digital, PR & Media, Personal Matters, and Community). It operates through an international network of offices, agents, analysts, and support staff, and is recognized by Forbes and Transfermarkt as the global leader in football representation, with a stated client portfolio exceeding €2 billion in aggregate market value, more than 60 clients competing in the last four major international tournaments, and representation across more than 20 nationalities. The firm's underlying analytical infrastructure centers on an in-house data and analysis team producing statistical reports and video analysis to support negotiations, transfers, and performance work.

Commercially, CAA Stellar earns revenue through transaction-fee-based services — primarily contract negotiation and transfer commissions, plus commercial endorsement facilitation and brand management — built on direct agent-to-athlete relationships. Its distribution model is enterprise-style field sales: personalized, relationship-driven client acquisition executed by senior agents supported by regional specialists. Pricing for engagements is bespoke and not publicly disclosed.

CAA Stellar functions as a division of Creative Artists Agency (CAA), the global sports and entertainment group, allowing it to leverage CAA's infrastructure across talent, content, brands, technology, sports, and live events while retaining a football-specialist focus. The legal entities operating the business are CAA Stellar Sports Limited and Stellar Football Limited, with the ultimate parent being Creative Artists Agency LLC in the United States. Founded in 1994 with 51–100 employees, the firm competes in the global football player representation market against other top-tier agencies on the basis of its scouting network, contract negotiation track record, and bundled service breadth.

Name

CAA Stellar

Legal name

CAA Stellar Sports Limited and Stellar Football Limited

Website

https://caastellar.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

CAA Stellar is a London-based football player representation agency that provides contract negotiation, transfer, brand management, and wellness services to elite professional footballers, operating as a division of Creative Artists Agency (CAA).

Ownership category

akta.pro rank

Product category

Sports Management / Football Agency

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

akta.pro primary industry

Sports Agents & Player Contract Negotiation Specialists (MPAKAMAB)

akta.pro secondary industries

Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management) (MPAKAMAA), Performance & Incentive-Based Endorsements (Bonuses, Royalties, Affiliate/CPA Deals) (MPAKALAI), Athlete Financial Management & Wealth Advisory (Tax, Accounting, Investment) (MPAKAMAG)

Keywords

• Sports management
• Football agency
• Athlete representation
• Contract negotiation
• Talent management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sports Agency Services: CAA Stellar generates revenue through comprehensive sports agency services for professional footballers, including contract negotiation fees, transfer commissions, and ongoing management services. The company's 'total management' approach encompasses career services (performance development, contract negotiation, transfers, wellness, post-career planning) and brand services (commercial deals, social & digital, PR & media).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CAA Stellar is a sports agency that delivers a "total management" service to elite professional footballers, combining Career Services (Performance Development, Contract Negotiation, Transfers, Wellness and Mental Health, Post-Career Planning) and Brand Services (Commercial, Social & Digital, PR & Media, Personal Matters, Community). The firm negotiates playing contracts and transfers, supports player performance through an in-house data and analysis team, and builds commercial, media, and post-career opportunities on behalf of each client.

Product overview

CAA Stellar is a world-leading sports agency and division of Creative Artists Agency (CAA) offering a comprehensive 'total management' approach for footballers. The portfolio consists of two service categories: Career Services (Performance Development, Contract Negotiation, Transfers, Wellness and Mental Health, Post-Career Planning) and Brand Services (Commercial, Social & Digital, PR & Media, Personal Matters, Community). The company is recognized by Forbes and Transfermarkt as the global leader in football with over €2bn in total market value of football clients, serving clients across 60+ players representing over 20 nationalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Development In-house data and analysis team that produces detailed statistical reports and video analysis to help elite professional footballers reach their potential and perform at their best abilities.
• Contract Negotiation Contract negotiation service with more than 25 years of experience covering first professional contracts, extensions, renegotiations, and transfer negotiations for elite footballers.
• Transfers Transfer representation service providing elite-level expertise in navigating the competitive transfer market, with regional specialists and a network spanning all major leagues and teams.
• Wellness and Mental Health Wellness service that refers clients to top-tier experts across nutrition, specialised training, recovery techniques, and mental coaching, with support for mental health challenges including social media abuse.
• Post-Career Planning Post-career planning service for clients after their playing careers end, including securing commercial opportunities with brands and broadcasting opportunities across networks and platforms.
• Commercial In-house commercial team that creates bespoke off-the-field strategies, maintains relationships with major companies, and secures trading card, memorabilia, boot, and brand ambassador opportunities for athletes.
• Social & Digital First-in-class social and digital team that develops and delivers authentic narrative strategies, including account management, verification, content creation, graphic design, and video editing for athlete clients.
• PR & Media PR and media team that builds and maximises athlete image potential, with connections across broadcast, print, radio, and online media channels at every career stage.
• Personal Matters Referral service sourcing skilled professionals for clients' legal, financial, and other personal matters.
• Community Community service that supports and encourages athletes to use their platforms to raise awareness on issues including racial and gender inequality.

Quantifiable outcome

• €2bn+ total market value of football clients
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Creative Artists Agency (CAA)coreStrategic or Co-development PartnerCAA Stellar is a division of Creative Artists Agency (CAA), the world's leading sports and entertainment agency. CAA creates limitless opportunities at the nexus of talent, content, brands, technology, sports, and live events. CAA Stellar benefits from CAA's global infrastructure and network while focusing specifically on football representation.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Octagon: Octagon is a global sports marketing agency with athlete representation capabilities and extensive football client work. Comparable as an incumbent with multi-sport scope and athlete marketing services overlapping CAA Stellar's commercial and brand offerings.
• Wasserman: Wasserman is a global sports marketing and talent representation firm operating across multiple sports with a growing football practice. Comparable as a large incumbent offering athlete representation alongside broader sports marketing services.
• IMG (Endeavor): IMG is a global sports and entertainment management company owned by Endeavor, with athlete representation across multiple sports. Comparable as a large incumbent offering overlapping athlete management capabilities.

Direct peers

• Gestifute: Jorge Mendes' Gestifute is the most storied football agency globally, representing elite players (Cristiano Ronaldo, etc.) with comparable contract-negotiation, transfer, and brand-management services. Direct head-to-head competitor for elite footballer representation.
• Unique Sports Management: Unique Sports Management is a football-focused agency representing professional footballers with contract negotiation and transfer services. Direct competitor in the football-specific representation niche.
• Excel Sports Management: Excel Sports Management is an athlete representation agency with a football division competing for elite clients. Comparable model of full-service athlete representation including contract negotiation, marketing, and brand building.
• Rogon Sports Management: Rogon is a German football agency representing high-profile Bundesliga and international players. Comparable European football-specific representation with similar service portfolio.

Emerging players

• ROOF Football Agency: ROOF is a newer football-focused agency leveraging technology and digital-first athlete representation. Comparable emerging competitor targeting elite footballers with modernized services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/caastellar
• LinkedInlinkedin.com/company/caastellar
• Instagraminstagram.com/caastellar
• Facebookfacebook.com/CAA-Stellar-61573578131805

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAA Stellar