Easton Diamond Sports

What Easton Diamond Sports does

Easton Diamond Sports, founded in 1922 and headquartered in Thousand Oaks, California, is a privately held manufacturer of baseball and softball equipment operating as a brand under parent company Rawlings Sporting Goods. The company produces a comprehensive portfolio spanning bats (baseball, fastpitch, and slowpitch), leather gloves, protective equipment (batting helmets, catcher's gear, sliding mitts), batting gloves, equipment bags, and apparel, serving players from youth through professional levels across competitive baseball, fastpitch softball, and recreational/competitive slowpitch softball markets.

Its product portfolio is anchored by proprietary technologies including the G4S G4orce triple-wall barrel design, FlashPoint Alloy, WaveWall variable barrel contour technology, HDK23 carbon fiber composite, Soft-Ply Carbon with CXN MC3+ connection systems, and the Quantum Closure glove system. Bats are certified for BBCOR, USSSA, USA, and SSUSA league standards. The glove lines use Diamond Pro Steerhide leather with softball-specific patterns. Signature athlete collaborations include the Greg Connell Empire slowpitch series, Jen Schro catcher's gear, and the NiJaree Canady signature glove.

Revenue is generated through hardware sales at unit prices ranging from approximately $29.99 (entry-level apparel) to $499.99 (premium bats such as the Ghost Unlimited Fastpitch). The go-to-market combines direct-to-consumer e-commerce through easton.rawlings.com, a D-Bat dealer network for in-person demonstrations, a dedicated team/group sales program for volume buyers, sporting goods retail partnerships, and custom glove/helmet builder tools. Payment flexibility is offered through Afterpay, Klarna, and Affirm BNPL integrations, and a SidelineSwap-powered bat trade-in program drives repeat purchases. The company primarily serves individual athletes and families across three sport verticals, with secondary service to teams, leagues, and organizations via bulk procurement programs.

Name

Easton Diamond Sports

Legal name

Easton Diamond Sports

Website

https://easton.rawlings.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

51–100 employees

Short description

Easton Diamond Sports is a privately held manufacturer of baseball and softball equipment—including bats, gloves, protective gear, batting gloves, and apparel—serving youth through professional athletes across competitive and recreational segments as a brand under Rawlings Sporting Goods.

Ownership category

akta.pro rank

Product category

Baseball and Softball Equipment

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Baseball & Softball Equipment Retail (CRAMAEAA)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Baseball equipment
• Softball bats
• Sports gloves
• Protective gear
• Batting helmets

Headquarters

HQ city

Thousand Oaks

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Sales - Bats: Easton generates primary revenue through the sale of baseball, fastpitch, and slowpitch bats at various price points ($249.99-$499.99). Products include BBCOR, USSSA, USA, and SSUSA certified bats for different league requirements.
2. Hardware Sales - Gloves: Sale of baseball, fastpitch, and slowpitch gloves ranging from $139.99-$369.99, including custom glove options and professional-grade leather products.
3. Protective Equipment: Sales of batting helmets, catcher's gear, sliding mitts, and fielding protective equipment at various price points.
4. Apparel and Accessories: Sale of baseball apparel including pants, shorts, shirts, jackets, hats, and accessories ranging from $19.99-$89.99.
5. Gear and Bags: Sale of equipment bags, backpacks, wheeled bags, batting gloves, and other accessories.
6. Custom Products: Custom glove and helmet building services allowing customers to personalize equipment for additional revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Easton Diamond Sports designs, manufactures, and sells baseball and softball equipment including performance bats, leather gloves, batting helmets, catcher's gear, sliding mitts, batting gloves, equipment bags, and apparel. The product lineup spans baseball (BBCOR, USSSA, USA), fastpitch softball, and slowpitch softball segments, certified for league play at youth, high school, college, and professional levels.

Product overview

Easton Diamond Sports, a subsidiary of Rawlings Sporting Goods, offers a comprehensive portfolio of baseball, fastpitch, and slowpitch softball equipment and apparel. The product lineup centers on performance bats across multiple series (Ghost, Hype Fire, MAV1, Dub, Tantrum, Empire, Typhoon) catering to different certification requirements and player levels. Complementing the bat offerings are leather gloves in Professional Collection and Tournament Elite series, protective equipment including batting helmets, catcher's gear, and sliding mitts, batting gloves in various performance tiers, equipment bags and wheeled carry solutions, and seasonal apparel collections. The company also offers custom glove and helmet programs for personalized equipment. The portfolio serves baseball players from youth T-ball through professional, fastpitch softball players, and slowpitch recreational and tournament players.

Differentiator

Problem solved

Functional benefit

Brands

• Ghost: Fastpitch and baseball bat series featuring Ghost OG, Ghost Advanced, and Ghost Unlimited models
• Hype Fire
• Tantrum
• Empire
• MAV1
• Dub
• Hellcat
• Walk-Off Ethos
• Jen Schro
• Spring Break
• Happiness Project

Products and services

• Ghost Series Bats Premium fastpitch softball bats featuring advanced composite barrel technology. Includes Ghost OG, Ghost Advanced, and Ghost Unlimited sub-series with varying performance levels and drop weights.
• Hype Fire Series Bats High-performance baseball and fastpitch bats with innovative barrel technology designed for maximum pop and swing speed. Available in BBCOR, USSSA, and USA certifications.
• MAV1 Series Bats One-piece alloy baseball bats featuring FlashPoint Alloy and WaveWall technology for optimized swing speed and consistent barrel performance without dead spots.
• Dub Series Bats USSSA-certified baseball bats designed for youth and travel ball players seeking explosive performance at an accessible price point.
• Tantrum Series Bats Slowpitch softball bats available in multiple configurations including 1-piece and 2-piece constructions, various load types (balanced, loaded, motherload), and certifications (USSSA, USA, SSUSA). Features G4S G4orce Technology for triple region barrel flex.
• Empire Series Bats Premium slowpitch softball bats featuring 2-piece composite construction with Soft-Ply carbon technology and CXN MC3+ connection system. Includes Greg Connell signature models.
• Typhoon Series Bats Youth USA baseball bats featuring ALX100 Performance Alloy construction with cushioned All-Sports Grip and concave end cap for balanced swing path.
• Professional Collection Gloves High-end baseball and fastpitch gloves built with Diamond Pro USA steerhide leather featuring Quantum Closure System for adjustable fit. Includes custom glove options.
• Tournament Elite Gloves Slowpitch and baseball gloves featuring Diamond Pro Steer USA leather with softball-specific patterns, wider heel, and deeper pocket. Includes Dual-Bar H-Web design.
• Spring Break Sliding Mitt Protective sliding mitt with 3-piece design featuring TPE energy-absorbing structure and asymmetrically flexible monoflex carbon fiber plate to prevent finger jams and hyperextension.
• Hellcat Protective Gear Slowpitch-specific protective equipment including fielding helmets, leg guards, and helmet visors. Features iridium-finish lenses with polarizing filter for glare reduction.
• Z50 Batting Helmets Batting helmets with innovative design engineered for performance. Available in various styles including the Z50 series with modern safety features.
• Mav Pro Batting Gloves Professional-grade batting gloves featuring 0.9mm genuine sheepskin Cabretta leather with locked-in 360-degree wrist wrap design and reinforced double-layer palm for durability.
• Walk-Off Ethos Batting Gloves Premium batting gloves available in locked-in and standard variants. Features ultra-soft Cabretta sheepskin leather with ventilated design for comfort during extended play.
• 5-Tool Phenom Wheeled Bag Large capacity wheeled equipment bag designed to carry multiple bats, gear, and personal items for travel ball and tournament play.
• Easton FlexFit Slowpitch Hat Perforated, vented fitted hats with Flying E logo. Available in multiple colorways including Silver, Navy/White, and team colors.
• Spring Break Collection Apparel Seasonal apparel line featuring retro-inspired bold designs including t-shirts, hoodies, shorts, and headbands with playful patterns like Palm Trees and Boom Box themes.
• Custom Glove Program Customization service allowing customers to build personalized fastpitch gloves and batting helmets through online configurator tools.
• Bat Trade-In Program Trade-in service powered by SidelineSwap allowing customers to exchange used bats for instant value toward new purchases.

Quantifiable outcome

• G4S G4orce Technology provides triple wall barrel design with variable compression for maximum sweet spot
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature12 records

Partnerships

One partnership is on record.

• Cosmic Baseball LeagueminorGTM or Marketing Partner · 1 January 2026Easton Diamond Sports became the exclusive equipment provider for the Cosmic Baseball League's Chili Peppers team starting in the 2026 season. The league features glow-in-the-dark baseball games with visual effects designed for a high-energy, immersive experience. This partnership positions Easton as the equipment supplier for an innovative entertainment-focused baseball league.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Miken: Slowpitch softball specialist brand owned by Rawlings Sporting Goods. Directly competes with Easton's Tantrum and Empire slowpitch lines for the same adult slowpitch buyer.
• Mizuno: Japanese sporting goods manufacturer with a significant baseball and softball glove and equipment presence. Overlaps with Easton's Professional Collection and Tournament Elite glove lines and slowpitch apparel.
• Axe Bat: Premium baseball and softball bat brand differentiated by its asymmetric handle design. Competes with Easton in BBCOR, USSSA, and travel ball segments with comparable premium pricing.
• Louisville Slugger: Flagship baseball bat brand owned by Wilson Sporting Goods, manufacturing wood, aluminum, and composite bats across BBCOR, USSSA, and USA certifications. Directly competes with Easton across the full bat price ladder and is the historical category leader.
• Marucci: Baseball and softball equipment company producing bats, gloves, and apparel. Directly competes with Easton in wood, BBCOR, USSSA, and fastpitch bats and in the premium glove category.
• DeMarini: Wilson-owned baseball and softball bat brand known for composite two-piece construction. Overlaps directly with Easton's Ghost, Hype Fire, and Empire product positioning in fastpitch and slowpitch.
• Worth: Slowpitch and baseball bat brand under the Rawlings parent company. Competes head-to-head with Easton in slowpitch softball bats and shares dealer shelf space.

Broad incumbents

• Rawlings: Flagship brand of Easton's parent company, offering a broader baseball equipment portfolio including gloves, bats, helmets, and catcher's gear. Sister brand under the same parent with overlapping customers but a more generalist positioning.
• Under Armour: Performance athletic apparel and footwear brand with baseball-specific product lines including batting gloves, cleats, and apparel. Overlaps with Easton's apparel and batting glove categories at the consumer level.
• Wilson Sporting Goods: Parent of Louisville Slugger, DeMarini, and A2000 gloves; broader sporting goods portfolio across tennis, football, basketball, and baseball. Competes with Easton through its bat subsidiaries and glove lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eastonbaseball

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easton Diamond Sports