Fig Factor Media
Fig Factor Media is a minority/woman-owned professional publishing firm in Naperville, Illinois that delivers end-to-end book production, marketing, and author branding services to individual authors and affinity communities, with particular depth in Hispanic and Latina storytelling across the United States.
- Company typePrivate
- Founded2017
- HeadquartersNaperville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Fig Factor Media does
Fig Factor Media is a privately held, minority/woman-owned professional services company based in Naperville, Illinois, that delivers end-to-end book publishing, marketing, and author brand development services. Founded in 2017 as an international multicultural media company, it has produced over 400 titles across 32 countries, with particular depth in Hispanic and Latina community storytelling in the United States. Its core customers are individual authors and small affinity groups (community anthologies, business professionals, children's book creators, and nonprofit/corporate commemorative projects) who engage the firm on a project basis through direct consultation.
The company monetizes via a tiered service packaging model rather than a software platform. The Sprout package covers pre-publication writing and strategy work; Bloom covers full-cycle production (editing, design, printing, online and offline distribution, audiobook production, and launch marketing); Harvest covers post-publication services (events, speaking opportunities, media relations, corporate and nonprofit partnerships, and bilingual publication); and the Creative Lab and Personal Branding packages support content repurposing, sequel/merchandise development, and ongoing author brand extension. Pricing is not publicly disclosed and is handled via custom quotes per project. Distribution of the company's own services is entirely direct (website contact forms and consultations), while the books it produces are distributed through online and offline retail channels.
Fig Factor Media's go-to-market is community-led rather than performance-marketing-led. Anthology series (Today's Inspired Latina, Today's Inspired Leader, Latinas in Construction) serve as anchor products that aggregate cohorts of authors from a shared community or profession; each new edition both fills the publishing pipeline and reinforces the firm's reputation within the niche. Supporting channels include a podcast, free guides and templates, an Author's Connection video series, social media activity on Facebook/Instagram/LinkedIn, and PR Newswire press releases at launch. The leadership team is small (1-10 employees), with CEO Jacqueline S. Ruiz as the public face and anthology series creator, and COO Gabriela Hernández Franch supporting operations.
Fig Factor Media firmographics
Firmographics- Name
- Fig Factor Media
- Legal name
- Fig Factor Media, LLC
- Website
- https://figfactormedia.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fig Factor Media is a minority/woman-owned professional publishing firm in Naperville, Illinois that delivers end-to-end book production, marketing, and author branding services to individual authors and affinity communities, with particular depth in Hispanic and Latina storytelling across the United States.
- Ownership category
- akta.pro rank
Fig Factor Media industry classification
Industry- Product category
- Book Publishing Services
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Publishing Industries (513)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN)
- akta.pro secondary industries
- Picture Book Publishing (MPAJAFAA), Children’s Nonfiction Publishing (MPAJAFAE)
Keywords
Where Fig Factor Media is headquartered
LocationHeadquarters
- HQ city
- Naperville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fig Factor Media business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Publishing Services - Sprout Package: Write Your Book service - helps authors define book format, audience, publishing options, and go-to-market strategy
- Publishing Services - Bloom Package: Full-cycle publishing including editing, design, printing, publishing (online/offline distribution), promotion, marketing strategy, and audiobook production
- Publishing Services - Harvest Package: Beyond publishing services including book launch events, speaking opportunities, corporate/non-profit partnerships, media relations, targeted marketing strategy, and bi-lingual publications
- Creative Lab Services: Content repurposing, merchandise development, sequel/companion creation, and unique branding opportunities for published authors
- Personal Branding Services: Brand development services for published authors to extend their reach beyond the book
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Fig Factor Media product offering
Product offeringCore offering
Fig Factor Media is an international multicultural publishing house that provides end-to-end book production, marketing/PR, event production, and personal branding services for authors. The company specializes in publishing Latin@ stories in the United States across anthologies, business books, and children's books, delivering tiered author packages that cover writing guidance, editing, design, printing, online and offline distribution, audiobook production, and post-launch promotion.
Product overview
Fig Factor Media is a minority/woman-owned international multicultural media company offering a suite of publishing services for Latin@ stories in the United States. The core product portfolio includes three main publishing categories: Anthologies (collaborative community-based books), Business Books, and Children's Books. The company operates a tiered author package system: Sprout (writing guidance), Bloom (full publishing services including editing, design, printing, distribution, and audiobooks), and Harvest (post-publication services including events, speaking opportunities, and media relations). Additional services include Creative Lab for content repurposing and Personal Branding for author brand development. The company has published over 400 books in 32 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Anthologies Community-focused anthology publishing service that brings together members of shared communities to create collaborative books featuring personal stories and experiences.
- Business Books Publishing services for business books, partnering with entrepreneurs, business professionals, and executives to share business tips and practices.
- Children's Books Creative publishing services for children's books with a youthful approach designed to resonate with young readers.
- Sprout (Write Your Book) Entry-level writing assistance package helping authors define book format, audience, publishing options, and overall go-to-market strategy.
- Bloom (Publish Your Book) Full-cycle publishing package including proofreading, editing, design, layout, printing, online and offline distribution, audiobooks, and promotion and marketing strategy for book launch events.
- Harvest (Beyond Publishing) Post-publishing services including book launch events, speaking opportunities, corporate and non-profit partnerships, media relations, targeted marketing strategy, and bilingual publications.
- Creative Lab Content repurposing and expansion service for authors to develop companions and sequels, create unique branding opportunities, discover additional revenue streams, create merchandise, and re-purpose book content for blogs and social media.
- Personal Branding Brand development services for published authors to extend their reach beyond their book, positioning them as thought leaders and creators.
Quantifiable outcome
- Over 400 books published in 32 countries
- +2 more outcomes
Companies that use Fig Factor Media
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Fig Factor Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fig Factor Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- NAWBO (National Association of Women Business Owners)minorFig Factor Media maintains a partnership/affiliation with NAWBO (National Association of Women Business Owners), with Jackie Ruiz featured alongside NAWBO on their social media presence. This connection reinforces the company's positioning as a woman-owned business serving the broader entrepreneurial community.
- JJR Marketing, Inc.minorJJR Marketing, Inc. is credited as the website developer for figfactormedia.com, indicating a vendor relationship for website development and maintenance services.
- National Association of Home BuildersminorReferenced in Latinas in Construction Vol. II announcement as the source of industry data (Hispanics represent 32% of construction labor force), demonstrating industry context and data partnership rather than formal affiliation.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Fig Factor Media competitors and assessment
Company assessmentBroad incumbents
- HarperCollins: Major global trade publisher with extensive adult, children's, and business book imprints. Represents the mainstream incumbent alternative for authors who might otherwise consider a boutique multicultural publisher like Fig Factor Media.
- Penguin Random House: World's largest trade book publisher with broad portfolio across adult, children's, and business books. Serves as the broad incumbent against which Fig Factor Media's boutique multicultural publishing offering competes for the same author pool.
Direct peers
- Greenleaf Book Group: Hybrid publisher providing full-service book publishing, distribution, and author branding services to business and thought-leadership authors. Directly comparable to Fig Factor Media's Bloom and Harvest packages in scope and target author profile.
- BookBaby: Self-publishing services company offering editing, design, printing, distribution, and marketing packages for independent authors. Comparable to Fig Factor Media's tiered service packaging and direct-to-author go-to-market motion.
- She Writes Press: Independent hybrid publisher focused on women authors, offering curated publishing services alongside sister imprint SparkPress. Comparable to Fig Factor Media in its community-driven author focus and full-service publishing packages targeted at under-represented author segments.
- AuthorHouse: Author services publisher offering editing, design, marketing, and distribution packages to aspiring and established authors. Comparable in service-based, package-driven model serving individual authors seeking traditional publishing alternatives.
- Mango Publishing: Independent hybrid publisher producing books across diverse categories including business, children's, and specialty nonfiction. Comparable to Fig Factor Media's multi-vertical book portfolio and full-service publishing model.
- Wise Ink Creative Publishing: Independent book publisher offering full-service author packages (editing, design, marketing, distribution) for a diverse author base. Closely comparable to Fig Factor Media in its hybrid-publisher service model and tiered engagement approach for individual and business authors.
- Lulu Press: Self-publishing platform providing print-on-demand, distribution, and author services globally. Comparable to Fig Factor Media in its focus on enabling independent authors and serving a global author base.
- Hay House: Independent publisher with author services, events, and brand-extension offerings (including Balboa Press hybrid imprint). Comparable to Fig Factor Media in its integrated publishing-plus-author-brand approach and emphasis on inspirational/community-driven content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fig Factor Media social profiles
Digital presenceFig Factor Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fig Factor Media leadership team
Management profileNumber of profiles
Profiles3 records
Fig Factor Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fig Factor Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fig Factor Media
What does Fig Factor Media do?
Fig Factor Media is an international multicultural publishing house that provides end-to-end book production, marketing/PR, event production, and personal branding services for authors. The company specializes in publishing Latin@ stories in the United States across anthologies, business books, and children's books, delivering tiered author packages that cover writing guidance, editing, design, printing, online and offline distribution, audiobook production, and post-launch promotion.
Is Fig Factor Media a public or private company?
Fig Factor Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fig Factor Media founded?
Fig Factor Media was founded in 2017. It employs 1 to 10 people.
Where is Fig Factor Media based?
Fig Factor Media is headquartered in Naperville, United States, in the North America region.
How does Fig Factor Media make money?
Five revenue lines are on record. Publishing Services - Sprout Package is the primary driver. The others are publishing Services - Bloom Package, publishing Services - Harvest Package, creative Lab Services and personal Branding Services.
Who are Fig Factor Media's main competitors?
Broad incumbents on record are HarperCollins and Penguin Random House. Direct peers are Greenleaf Book Group, BookBaby, She Writes Press, AuthorHouse, Mango Publishing, Wise Ink Creative Publishing, Lulu Press and Hay House.
Does Fig Factor Media have an API?
No public API is recorded for Fig Factor Media.
What industry is Fig Factor Media in?
Fig Factor Media's product category is Book Publishing Services. Its primary akta.pro industry code is MPAJAAAN, Humor, Gift & Specialty Format Books (Journals, Coloring, etc.), with a secondary code of MPAJAFAA, Picture Book Publishing. Its NAICS code is 5131 and its SIC code is 2731.