Srikrung Broker Co.

What Srikrung Broker Co. does

Srikrung Broker Co. (ศรีกรุงโบรคเกอร์) is a Thailand-domiciled insurance brokerage firm founded on September 27, 1990, by Srikrung Arunsawat and Duangporn Arunsawat. The company is currently managed by Pongtawan Khaosamphan and Nawaporn Arunsawat, indicating a family-led ownership and management structure with no disclosed external institutional investors or parent company. Its core business is intermediating insurance products between Thai retail customers, corporate group insurance buyers, and a roster of 30+ leading insurance carriers including Bangkok Insurance, Allianz Ayudhya, AIG, CHUBB, Sompo, Viriyah, MSIG, ERGO, and Sunday Insurance.

Srikrung's primary technology assets are a web-based platform and the S-Kurve mobile application (available on iOS and Android), co-developed with technology partner 724 Market. The S-Kurve app provides licensed agents with a sales dashboard, renewal reminder notifications, and a comprehensive service center for client and policy administration. The company also publishes an agent license verification tool integrated with the Thai Office of Insurance Commission (OIC). Distribution is organized through a nationwide branch network with regional directors across the Northeast (three sub-regions) and Southern Thailand, and a member-to-agent conversion funnel known as the '1 Family 1 Agent' program that progressively moves 640,000+ members into the 47,000+ licensed insurance agent base serving 4,000,000+ customers.

The business model is transaction-fee based: Srikrung earns commissions on insurance policies placed and renewed through its agent network across motor, health, life, and group insurance categories. Go-to-market combines sales-led agent recruitment, event-driven engagement (annual Champion Club Awards, Golf Day, Southern Awards), and a tiered community-led membership system (levels 1-6) with progressive benefits and discounts. Customer acquisition leverages a multi-channel digital presence across Facebook, LINE (24/7 contact channel), Instagram, TikTok, and YouTube, alongside traditional agent-led direct sales.

Name

Srikrung Broker Co.

Legal name

Srikrung Broker Co. (ศรีกรุงโบรคเกอร์)

Website

https://srikrungbroker.co.th

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Srikrung Broker Co. is a Thailand-based, family-owned insurance brokerage founded in 1990, operating a nationwide network of 47,000+ licensed agents and 640,000+ members to distribute policies from 30+ insurer partners to 4,000,000+ retail and corporate customers, supported by the S-Kurve mobile app and a member-to-agent conversion program.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage services
• Motor insurance
• Life insurance
• Group insurance
• Insurance agent network

Headquarters

HQ city

Bang Bon

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: Srikrung Broker earns commissions from insurance companies for each policy sold and renewed through its network of 47,000+ licensed agents. As an insurance broker/intermediary, the company acts as a bridge between insurance providers and retail customers, earning commissions on policies placed with its 30+ partnered insurance carriers.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Srikrung Broker Co. operates as a licensed insurance intermediary in Thailand, connecting retail and corporate customers with over 30 partnered insurance carriers. The company distributes motor, health, life, and group insurance policies through a network of 47,000+ licensed agents and 640,000+ members across the country. It also operates the S-Kurve mobile application to support agents with sales tracking, renewal reminders, and client relationship management.

Product overview

Srikrung Broker Co. operates as an insurance brokerage company offering a portfolio of services including core insurance brokerage connecting customers with over 30 partner insurance companies, group insurance services for checking premiums, and the S-Kurve mobile application for agents. The S-Kurve app serves as a workflow management tool for the network of 47,000+ insurance agents, providing sales dashboards, renewal notifications, and centralized service access.

Differentiator

Problem solved

Functional benefit

Brands

• S-Kurve: Mobile application for Srikrung insurance agents to manage sales operations, track customer relationships, receive renewal notifications, and access comprehensive service center. Developed in partnership with 724 Market.

Products and services

• Insurance Brokerage Services Core brokerage service connecting individual and corporate customers with 30+ partnered insurance carriers offering motor, health, life, and other personal insurance products across Thailand. Customers access policies through licensed agents and the company earns commissions on placed policies.
• Group Insurance Inquiry Service Service allowing corporate customers to check and inquire about group insurance premiums of all types for their employees. Clients submit an inquiry via the website form with province and contact details, after which a Srikrung officer calls back to provide premium comparisons.
• S-Kurve Mobile Application Mobile application for licensed Srikrung insurance agents that provides a sales dashboard summarizing sales data, automated renewal reminder notifications, and a full-service center for managing client relationships and policy administration. Co-developed with technology partner 724 Market.
• Membership Program (1 Family 1 Agent) Tiered membership program (levels 1-6) offering discounted insurance purchases to enrolled members (640,000+), with progression paths from member to licensed insurance agent. Memberships are organized by regional zones across Thailand and provide access to community events such as Golf Day and Champion Club Awards.

Quantifiable outcome

• 4,000,000+ customers served
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core.

• 724 MarketcoreTechnology or Integration · 1 January 2026724 Market co-developed the S-Kurve mobile application (available on iOS and Android) with Srikrung Broker. The app provides agent management tools including sales dashboards, renewal reminders, and a comprehensive service center. This is a strategic technology partnership supporting Srikrung's digital transformation of its agent network.
• ERGO Insurance (Thailand)coreOthersERGO Insurance (Thailand) is one of the 30+ insurance company partners whose products are distributed through Srikrung Broker's nationwide agent network.
• MSIG Insurance (Thailand)coreOthersMSIG is one of the 30+ insurance company partners distributing products through Srikrung Broker's agent network.
• TSI InsurancecoreOthersTSI Insurance is among the 30+ insurance company partners of Srikrung Broker.
• Bangkok Insurance PCLcoreOthersBangkok Insurance (กรุงเทพประกันภัย) is a key insurance partner in Srikrung's network of 30+ carriers.
• Thai Paiboon Insurance PCLcoreOthersThai Paiboon Insurance (ไทยไพบูลย์ประกันภัย) is one of the 30+ insurance company partners.
• AIG ThailandcoreOthersAIG Thailand is an insurance partner in the Srikrung Broker network.
• CHUBB Insurance ThailandcoreOthersCHUBB Insurance Thailand is among the partnered insurance carriers in the Srikrung network.
• Sompo Insurance (Thailand)coreOthersSompo Insurance (Thailand) is a partner in the Srikrung network of 30+ insurance companies.
• Allianz Ayudhya Assurance PCLcoreOthersAllianz Ayudhya (อลิอันซ์ อยุธยา) is an insurance partner in Srikrung's carrier network.
• Viriyah Insurance Co.coreOthersViriyah Insurance (วิริยะประกันภัย) is a major motor insurance provider partner in the Srikrung network.
• Srinakorn Insurance PCLcoreOthersSrinakorn Insurance (สินไซม์ ประกันภัย) listed as a partner insurance company in Srikrung's network.
• Sunday Insurance Co.coreOthersSunday Insurance (Sunday-logo) is listed as a partner insurance company in Srikrung's network.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• DirectAsia Thailand: DirectAsia is a direct-to-consumer digital insurance distributor in Southeast Asia offering motor and personal lines. Comparable to Srikrung as an alternative retail insurance distribution channel in Thailand but competing via online rather than agent-led sales.
• Igloo Insurance: Igloo is a Singapore-based insurtech operating an embedded insurance and digital brokerage platform across Southeast Asia. Overlaps with Srikrung in multi-carrier insurance distribution but serves digital and embedded partnerships rather than a traditional agent force.
• GoBear: GoBear operated an insurance aggregator and comparison platform across Southeast Asia including Thailand. It overlaps with Srikrung's brokerage function from a different angle — pure digital comparison rather than agent-led distribution.
• Tune Protect Group: Tune Protect is a Malaysia-listed digital insurance and travel-focused carrier with distribution across Southeast Asia. It is comparable as an alternative distribution channel for insurance products in the region, though primarily underwriting rather than pure brokerage.

Broad incumbents

• Bangkok Insurance Public Company Limited: Bangkok Insurance is one of Srikrung's 30+ carrier partners but also a broad incumbent in the Thai P&C market underwriting and distributing directly. Relevant as a benchmark for the carrier side of the broker's carrier relationships and competitive overlap on retail motor and SME products.
• MSIG Insurance (Thailand): MSIG Thailand is one of Srikrung's largest listed carrier partners and a broad P&C incumbent in Thailand. Comparable as a counterparty in Srikrung's distribution model and a competitor for direct retail insurance customers.

Direct peers

• Frank Insurance Brokers: Frank is a Thai insurance broker offering personal and SME insurance products through digital channels with carrier partnerships. Directly comparable to Srikrung in the Thai multi-carrier brokerage segment, differentiated primarily by its digital-first customer acquisition model.
• Roojai: Roojai is a Thai insurtech and direct-to-consumer insurance broker offering motor, health, and personal lines online. It competes head-to-head with Srikrung in Thai retail insurance distribution but reaches customers via digital channels rather than a 47,000-agent network.
• Bolttech: Bolttech is a Singapore-headquartered insurtech that operates an embedded insurance and broker exchange across Asia. It is comparable as a multi-carrier distribution platform, though operating digitally rather than through a large traditional agent network like Srikrung.

Regional players

• PolicyBazaar (PB Fintech): PolicyBazaar is India's largest insurance aggregator and broker, comparable to Srikrung as a multi-carrier insurance distribution platform but operating in India and digitally rather than through a large traditional agent network. Useful as a regional comparable for aggregator business model economics.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubebit.ly/3AhlJKd
• Instagrambit.ly/3h6TF4t
• LinkedInlinkedin.com/company/srikrungbroker

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Srikrung Broker Co.