Mixed Use Revitalization Approached Locally
MURAL Real Estate Partners is a Black-owned, women-led, vertically integrated real estate firm that develops, owns, and operates mixed-use projects in underserved U.S. urban markets, serving institutional capital investors, municipalities, and communities through development, asset management, consulting, and GP equity participation.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mixed Use Revitalization Approached Locally does
MURAL Real Estate Partners (legal entity: MURAL Real Estate Partners, LLC; DBA "MURAL") is a Black-owned, women-led, vertically integrated real estate firm founded in June 2022 by Robin Zeigler, a former COO at Cedar Realty Trust and Mid-Atlantic Region COO at Federal Realty Investment Trust. The firm is headquartered at 132 West 31st Street, 9th Floor, New York, NY. MURAL's core business is mixed-use real estate development, ownership, and operation in underserved urban markets, delivered through a vertically integrated platform that covers entitlements, development, construction, leasing, retail merchandising, placemaking, property and asset management, workouts/repositioning, and owner/operator general partnership equity participation. Its proprietary "Six Points of Advocacy" framework codifies its community-development methodology across affordable housing, local job creation, education/workforce training, health/wellness access, cultural preservation, and environmental sustainability.
The firm's product suite comprises seven core offerings: Development & Redevelopment; Operations (Property & Asset Management); Consulting Services; Acquisitions; Retail Merchandising & Placemaking; Owner/Operator General Partnership; and Workouts & Repositionings. Revenue is generated through development fees, recurring property and asset management fees, consulting/advisory fees, and equity participation (carried interest/promote) on its own projects. MURAL's customer base spans three primary segments — institutional capital investors seeking impact-driven real estate exposure, municipalities pursuing neighborhood revitalization, and existing residents/communities in target neighborhoods — with secondary segments in retail tenants and philanthropic/foundation partners.
MURAL monetizes through a consultative, relationship-based enterprise sales motion targeting institutional capital, municipal partners, and family offices. Disclosed capital partners include New York Life, Camden Securities Company, Dure Investment Group, and LISC NY. The firm markets a 12-metro U.S. footprint (NY, FL, DC/MD/VA, MA, NC, SC, GA, AL, PA, IL, TX, CA) and operates a private investor portal (Agora Real) for existing and prospective investors. To date, the firm's most visible execution is the February 2024 closing of the Hillside Avenue mixed-use redevelopment in Jamaica, Queens (~235 affordable units, $25M LISC NY loan, walkability score 94/100), with senior leadership additions continuing through December 2025.
Mixed Use Revitalization Approached Locally firmographics
Firmographics- Name
- Mixed Use Revitalization Approached Locally
- Legal name
- MURAL Real Estate Partners, LLC
- Website
- https://muralrealestate.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MURAL Real Estate Partners is a Black-owned, women-led, vertically integrated real estate firm that develops, owns, and operates mixed-use projects in underserved U.S. urban markets, serving institutional capital investors, municipalities, and communities through development, asset management, consulting, and GP equity participation.
- Ownership category
- akta.pro rank
Mixed Use Revitalization Approached Locally industry classification
Industry- Product category
- Real Estate Development
- NAICS
- Lessors of Other Real Estate Property (531190)
- SIC
- Operative Builders (1531), Real Estate Dealers (For Their Own Account) (6532), Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)
- akta.pro secondary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Mixed Use Revitalization Approached Locally is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mixed Use Revitalization Approached Locally business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Development & Redevelopment Fees: Fee-based development services for mixed-use projects, from site acquisition through entitlements, architecture, and construction completion.
- Property & Asset Management: Ongoing property management fees and asset management services for residential and retail assets.
- Consulting & Advisory Services: Advisory fees for clients seeking to purchase, develop, or reposition existing real estate assets. Includes tenant coordination, retail merchandising, placemaking strategy, and workout services.
- General Partnership / Equity Investment Returns: As a GP/operator, MURAL earns carried interest and promotes on equity investments alongside capital partners. Generates risk-adjusted returns from development, construction, stabilization, and long-term management of mixed-use assets.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Mixed Use Revitalization Approached Locally product offering
Product offeringCore offering
MURAL Real Estate Partners is a vertically integrated real estate owner, operator, and developer that sources, acquires, develops, constructs, stabilizes, and manages mixed-use properties in underserved urban markets. The firm delivers a full lifecycle of services — including development, property and asset management, consulting, acquisitions, retail merchandising and placemaking, workouts/repositionings, and general partnership equity investment — primarily for institutional capital partners, municipalities, and community stakeholders.
Product overview
MURAL Real Estate Partners is a vertically integrated, full-service real estate company offering a unified platform of development, operations, and consulting services. The core product suite consists of Development & Redevelopment, Operations (Property & Asset Management), Consulting Services, Acquisitions, Retail Merchandising & Placemaking, Owner/Operator General Partnership, and Workouts & Repositionings. These services are designed to work together as a holistic platform: the company develops and constructs mixed-use projects through its Development & Redevelopment offering, manages assets long-term via Operations, sources and acquires opportunistic assets through Acquisitions, activates street-level retail through Retail Merchandising & Placemaking, structures equity partnerships via Owner/Operator General Partnership, and repositions distressed or underperforming assets through Workouts & Repositionings. Consulting Services complement the entire platform by offering advisory capabilities to external clients. This integrated approach enables MURAL to deliver projects from entitlements through development, construction, stabilization, and long-term management.
Differentiator
Problem solved
Functional benefit
Products and services
- Development & Redevelopment Full array of development and redevelopment services for mixed-use real estate projects, spanning site acquisition, entitlements, planning, architecture, and design. Targeted at institutional capital partners, municipalities, and communities seeking mixed-use revitalization in underserved urban markets.
- Operations (Property & Asset Management) Strategic oversight of property operations for both day-to-day and long-term management of commercial real estate assets, including active management and operational improvements for residential and retail portfolios. Targeted at investors and asset owners of mixed-use properties.
- Consulting Services Expert advisory services for clients looking to purchase, develop, or reposition existing real estate assets, including fee development services, municipal repositioning strategies, and value creation services. Targeted at owners, developers, and municipalities considering real estate investments or repositionings.
- Acquisitions Strategic acquisition of core, core plus, and value-add residential, retail, grocery-anchored shopping centers, and mixed-use development opportunities in underinvested markets. Targeted at institutional capital partners seeking GP-led acquisition exposure in underserved urban submarkets.
- Retail Merchandising & Placemaking Retail leasing and placemaking services focused on ground-floor activation, neighborhood-serving retail curation, and community-centric programming to create vibrant street-level experiences. Targeted at tenants, communities, and asset owners within MURAL's mixed-use portfolio.
- Owner/Operator General Partnership General partnership combining deep industry experience in development, management, and operations with equity capital to achieve impactful projects with strong investor returns. Targeted at institutional capital partners and family offices seeking GP/LP real estate partnerships alongside MURAL.
- Workouts & Repositionings Strategic repositioning services for underperforming and undervalued assets, including value-add renovations and capital deployment strategies. Targeted at owners and investors of distressed or underperforming mixed-use properties.
Quantifiable outcome
- MURAL closed on Hillside Avenue mixed-use redevelopment in February 2024 with approximately 235 affordable apartment units and neighborhood-serving retail, located one block from subway and walking distance to LIRR Transit Hub (walkability score 94/100).
- +1 more outcomes
Companies that use Mixed Use Revitalization Approached Locally
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Mixed Use Revitalization Approached Locally technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mixed Use Revitalization Approached Locally partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Municipal GovernmentscoreMURAL partners with municipalities on masterplanning, economic development, community engagement, and operational productivity. Municipal partnerships are vehicles for cities to produce positive community outcomes including workforce housing, safety, education, job creation, and cultural development.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Mixed Use Revitalization Approached Locally competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mixed Use Revitalization Approached Locally social profiles
Digital presenceMixed Use Revitalization Approached Locally financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mixed Use Revitalization Approached Locally leadership team
Management profileNumber of profiles
Profiles6 records
Mixed Use Revitalization Approached Locally funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mixed Use Revitalization Approached Locally M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mixed Use Revitalization Approached Locally
What does Mixed Use Revitalization Approached Locally do?
MURAL Real Estate Partners is a vertically integrated real estate owner, operator, and developer that sources, acquires, develops, constructs, stabilizes, and manages mixed-use properties in underserved urban markets. The firm delivers a full lifecycle of services — including development, property and asset management, consulting, acquisitions, retail merchandising and placemaking, workouts/repositionings, and general partnership equity investment — primarily for institutional capital partners, municipalities, and community stakeholders.
Is Mixed Use Revitalization Approached Locally a public or private company?
Mixed Use Revitalization Approached Locally is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mixed Use Revitalization Approached Locally founded?
Mixed Use Revitalization Approached Locally was founded in 2022. It employs 1 to 10 people.
Where is Mixed Use Revitalization Approached Locally based?
Mixed Use Revitalization Approached Locally is headquartered in New York, United States, in the North America region.
How does Mixed Use Revitalization Approached Locally make money?
Four revenue lines are on record. Development & Redevelopment Fees are the primary driver. The others are property & Asset Management, consulting & Advisory Services and general Partnership / Equity Investment Returns.
Does Mixed Use Revitalization Approached Locally have an API?
No public API is recorded for Mixed Use Revitalization Approached Locally.
What industry is Mixed Use Revitalization Approached Locally in?
Mixed Use Revitalization Approached Locally's product category is Real Estate Development. Its primary akta.pro industry code is IMAFABAB, Multi-Family Residential Construction (Apartments, Condos, Townhomes), with a secondary code of IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 531190 and its SIC code is 1531.