Intown Pediatrics & Adolescent Medicine

What Intown Pediatrics & Adolescent Medicine does

Intown Pediatric & Adolescent Medicine, P.C. is a privately held, independent pediatric medical practice operating three locations in the Atlanta metropolitan area (Glenwood Park, Brookhaven, and Decatur), serving families with infants, children, adolescents, and young adults. Founded in 2006 and led by Dr. Deneta H. Sells, a member of the American Academy of Pediatrics, the practice delivers comprehensive primary and preventive pediatric care including well-child visits, immunizations, sick visits, newborn care, neonatology, chronic condition management (asthma, allergies, diabetes, eczema, epilepsy), developmental and behavioral disorders (autism, ADHD, learning disabilities), and mental health support. Service breadth is unusually wide for a community pediatric practice, covering roughly 40+ condition-specific content areas on its website.

The practice's technology stack is built entirely on third-party healthcare platforms rather than proprietary infrastructure: eClinicalWeb (eClinicalWorks) for the patient portal and EHR, Healow for online appointment scheduling, CHADIS for standardized developmental and behavioral screening questionnaires, RemedyConnect for the public-facing 'Is Your Child Sick' symptom checker and 'What's Going Around' content, and Balance Collect for online bill payment. There are no indications of proprietary software, custom AI models, API products, or mobile applications; the practice website functions primarily as a marketing and educational content surface plus a gateway to vendor portals.

The revenue model is fee-for-service professional services, billed through insurance plans and direct patient payments on a pay-as-you-go per-visit basis, with no disclosed subscription, retainer, or bundled pricing. The go-to-market motion is community-led: patient acquisition is driven by neighborhood reputation, local referrals, physician community involvement, and direct online booking, supported by an extensive condition-education content footprint on the practice website and a parent newsletter. The practice is independently owned by its lead physician with no disclosed parent company, private equity sponsorship, institutional investors, or external funding events.

Name

Intown Pediatrics & Adolescent Medicine

Legal name

Intown Pediatric & Adolescent Medicine, P.C.

Website

https://intownpediatrics.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Intown Pediatrics & Adolescent Medicine is a private, independent Atlanta metropolitan pediatric practice operating three locations, providing comprehensive healthcare from newborns through young adults, including well-child visits, chronic disease management, and developmental screenings, led by Dr. Deneta H. Sells.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

NAICS

Ambulatory Health Care Services (621), Outpatient Care Centers (6214)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Pediatric Infectious Disease (HLAKAGAE)

Keywords

• Pediatric healthcare services
• Pediatric primary care
• Adolescent medicine
• Well-child visits
• Chronic condition management

Headquarters

HQ city

Galanta

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Patient Services Revenue: Fee-for-service medical care including well-child visits, sick visits, immunizations, chronic condition management, and specialized pediatric services. Revenue generated through insurance billing and patient payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Intown Pediatrics & Adolescent Medicine is a private pediatric medical practice providing comprehensive healthcare for infants, children, adolescents, and young adults across the Atlanta metropolitan area. The practice delivers well-child visits, sick visits, immunizations, chronic condition management (asthma, allergies, diabetes, eczema, epilepsy), developmental and behavioral disorder support (autism, ADHD), mental health services, newborn care, and neonatology through three physical office locations in Glenwood Park, Brookhaven, and Decatur.

Product overview

Intown Pediatric & Adolescent Medicine is a single-location pediatric healthcare practice offering comprehensive medical care for infants, children, adolescents, and young adults. The practice provides a unified suite of healthcare services organized into distinct service modules including Newborn Care, Infectious Diseases Treatment, Chronic Conditions Management, Developmental & Behavioral Disorders, Mental Health & Wellness, Well-Child Visits, Immunizations & Preventive Care, and Neonatology Services. The practice also offers digital patient services including an online symptom checker ('Is Your Child Sick') with over 100 searchable symptoms, and a patient portal for accessing medical records and communicating with providers. The practice operates three physical locations in Glenwood Park, Brookhaven, and Decatur, Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Pediatric Healthcare Services Full-spectrum pediatric and adolescent medicine practice providing healthcare for infants, children, adolescents, and young adults, including routine checkups, sick visits, and specialized condition management for families in the Atlanta metropolitan area.
• Patient Portal Secure online portal (eClinicalWeb) enabling patients and parents to access medical records, communicate with providers, schedule visits, and manage healthcare needs for children from newborn through young adulthood.
• 'Is Your Child Sick' Symptom Checker Online symptom assessment tool (powered by RemedyConnect) with over 100 searchable symptoms that helps parents evaluate their child's condition and decide on appropriate next steps for care.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• HealowcoreTechnology or IntegrationOnline appointment scheduling platform that integrates with the practice's website, allowing patients to conveniently book appointments through the Healow app.
• eClinicalWeb (Patient Portal)coreTechnology or IntegrationPatient portal platform enabling patients to access medical records, communicate with providers, and manage their healthcare information online.
• CHADIScoreTechnology or IntegrationDevelopmental screening and assessment platform used for tracking children's developmental and behavioral health through standardized questionnaires and tools.
• RemedyConnectsupportingTechnology or IntegrationProvides the 'Is Your Child Sick' symptom checker and educational content platform powering the practice's online health information resources.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Pediatric Associates: One of the largest pediatric primary care groups in the U.S., operating multiple office locations across several states. Highly comparable as a multi-site, physician-led pediatric practice offering well-child visits, sick care, immunizations, and developmental services.
• North Atlanta Pediatrics: Multi-physician independent pediatric practice serving the north Atlanta suburbs with comprehensive primary care services. Comparable as a similarly structured, neighborhood-level pediatric practice competing for the same families in adjacent Atlanta submarkets.
• Peachtree Park Pediatrics: Long-standing independent pediatric practice in the Buckhead/Atlanta area offering well-child, sick, and chronic care visits. Comparable as a competing community-based pediatric practice in the same metropolitan draw area.
• Piedmont Pediatrics: Independent pediatric practice group serving Atlanta families with full-scope primary pediatric care. Comparable as a similarly sized, similarly structured competitor within the same metro pediatric primary care market.
• Village Pediatrics Atlanta: Neighborhood-focused pediatric practice serving Atlanta families with an emphasis on continuity and family-friendly care. Highly comparable as a community-pediatric competitor with a similar brand positioning to Intown Pediatrics.
• Buckhead Pediatrics: Independent pediatric practice in the Buckhead neighborhood of Atlanta providing well-child care, immunizations, and sick visits. Comparable as a neighborhood-level competitor operating with a similar community-trust positioning in the same metro.

Broad incumbents

• Children's Healthcare of Atlanta: The dominant pediatric health system in the Atlanta metro, operating hospitals and a broad pediatric specialty and primary care network. Comparable as the largest incumbent competitor in the same local market for pediatric care services.
• Wellstar Pediatric Associates: Pediatric primary care arm of the Wellstar Health System, a large integrated delivery network in metro Atlanta and Georgia. Comparable as a system-affiliated pediatric primary care competitor with stronger payer and specialty referral leverage.

Regional players

• Pediatrics East: Independent pediatric practice serving east-metro families with comprehensive pediatric care. Comparable as a community pediatric competitor with a similar service mix, located in an adjacent regional market.

Emerging players

• After Hours Pediatrics Urgent Care: Pediatric urgent care chain offering after-hours sick visits outside traditional practice hours. Comparable as an emerging competitor addressing the same after-hours access gap that Intown Pediatrics currently fills with phone-based advice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/intown-pediatrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intown Pediatrics & Adolescent Medicine