Drugi Plan

What Drugi Plan does

Drugi Plan d.o.o. is a privately held Croatian television and film production company founded in 2004 and headquartered in Zagreb. The company specializes in the end-to-end production of original audiovisual content — spanning drama series, documentary series, docu-reality formats, reality cooking shows, and mockumentary comedy — for Croatian national broadcasters (HTV, Nova TV, RTL) and international streaming platforms (Netflix, HBO). Its founders, Nebojša Taraba and Miodrag Sila, come from journalism backgrounds, and the company positions itself as involved in content development from concept through post-production rather than acting purely as a service vendor.

The company's core product is its content library, anchored by the multi-season Novine (The Paper) drama franchise distributed internationally via Netflix and Keshet International, plus single-season dramas such as Uspjeh (Success, produced for HBO), Mamutica, and Loza. Alongside its own productions, Drugi Plan operates a production services line targeting international filmmakers shooting in Croatia, leveraging the country's 25% cash rebate (plus an additional 5% for underprivileged regions) and diverse locations (Mediterranean coast, Austro-Hungarian towns, mountains, Danube lowlands). The firm is small — between 1 and 10 employees — and ownership is concentrated with the two co-founders; no external funding rounds or institutional investors are disclosed.

Name

Drugi Plan

Legal name

Drugi plan d.o.o.

Website

https://www.drugiplan.hr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Drugi Plan is a Zagreb-based Croatian television and film production company founded in 2004 that produces drama series, documentaries, and unscripted shows for Croatian broadcasters and international platforms including Netflix and HBO.

Ownership category

akta.pro rank

Product category

Television Production

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Distribution (51212)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Scripted TV Series Production (Live-Action) (MPADABAB)

akta.pro secondary industries

Unscripted/Reality TV Production (Live-Action) (MPADABAC), Business, Politics & Current Affairs Documentaries (MPADADAJ)

Keywords

• Television production
• Drama series production
• Documentary series production
• Film production services
• Reality show production

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. TV Production Services: Production of original drama series, documentary series, reality shows, and cooking shows for Croatian and international broadcasters. Revenue is generated through production contracts with HTV, Nova TV, RTL, and streaming platforms like Netflix and HBO.
2. Production Services for International Clients: Providing production support, locations, and filmmaking services for international productions filming in Croatia. Croatia offers 25% cash rebate for feature films, documentaries, TV dramas and animation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Drugi plan d.o.o. produces original television content including drama series (Novine/The Paper, Uspjeh/Success, Mamutica, Loza), documentary series (Najduži dan/The Longest Day, Ostati živ/Staying Alive), reality cooking shows (Seoska gozba/Country Feast, Kod Ane/At Home With Ana), and mockumentary comedy (Instruktor/Instructor) for Croatian broadcasters (HTV, Nova TV, RTL) and international streaming platforms (Netflix, HBO). It also delivers production services for international productions filming in Croatia, providing locations, crew, and access to Croatia's 25% cash rebate.

Product overview

Drugi Plan d.o.o. is a Croatian film and television production company established in 2004. The company operates as a single unified production house offering original content production across multiple formats (drama series, documentary series, docu-reality, reality cooking shows, mockumentary comedy, and late-night talk shows) as well as production services for international filmmakers. The core products are the company's own television series and shows (including the Novine/The Paper franchise, Mamutica, Uspjeh/Success, Loza, Kod Ane, Seoska gozba, Dvornikovi, Policijska patrola Split, and others), while the production services offering enables international productions to film in Croatia and take advantage of the country's filming incentives and diverse locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Novine / The Paper (Drama Series) Flagship drama series franchise produced for Croatian Television (HTV) with international distribution on Netflix, spanning three seasons from 2016 to 2019/2020. The series is a newsroom drama exploring media, power, and corruption, and is distributed internationally by Keshet International.
• Uspjeh / Success (Drama Series) Drama series produced for HBO in 2018, representing Drugi Plan's entry into premium international co-productions with major global entertainment brands.
• Seoska gozba / Country Feast (Reality Cooking Show) Reality cooking show produced for Croatian Television (HTV) from 2014 to 2016, featuring traditional cuisine and rural settings.
• Instruktor / Instructor (Mockumentary Comedy) Mockumentary comedy series produced for RTL in 2010 and distributed directly by Drugi plan d.o.o.
• Mamutica (Drama Series) Drama series produced for Croatian Television (HTV) from 2008 to 2010 across two seasons, distributed by Drugi plan and HRT.
• Loza / The Wine (Drama Series) Drama series produced for Croatian Television (HTV) in 2011, exploring themes related to winemaking and family, distributed by HRT.
• Kod Ane / At Home With Ana (Cooking Show) Multi-season cooking show series (seasons 1-4) produced for Nova TV and HTV from 2008 to 2010, distributed directly by Drugi plan d.o.o.
• Najduži dan / The Longest Day (Documentary Series) Documentary series produced for Croatian Television (HTV) in 2012, distributed by Drugi plan and HRT.
• Policijska patrola Split (Docu-Reality) Docu-reality series produced for RTL television from 2008 to 2009, following police operations in Split.
• Dvornikovi (Docu-Reality) Docu-reality series produced for RTL television from 2006 to 2008, spanning two seasons.
• Ostati živ / Staying Alive (Documentary Series) Documentary series produced for Nova TV in 2007.
• Operacija Kajman / Operation Cayman (Comedy Series) Comedy series produced for Nova TV in 2007.
• Večeras sa Joškom Lokasom (Late Night Show) Late night talk show produced for Croatian Television (HRT) in 2004, representing Drugi Plan's inaugural production.
• Production Services (Filming in Croatia) Production services for international filmmakers shooting in Croatia, providing local crew, locations, and production support. The offering leverages Croatia's 25% cash rebate for feature films, documentary films, TV dramas, and animation, with an additional 5% available when filming in underprivileged regions. Minimum local spend thresholds are USD 296,000 for feature films and USD 110,000 per episode of a TV series.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Croatian Audiovisual Centre (HAVC)coreStrategic or Co-development PartnerGovernment agency supporting Croatian film and audiovisual industry. HAVC administers Croatia's 25% cash rebate program for feature films, documentary films, TV dramas and animation, making Croatia an attractive filming destination for international productions.
• filmingincroatia.hrsupportingStrategic or Co-development PartnerOfficial portal for filming in Croatia, providing information and support services for international productions seeking to film in Croatia.
• Keshet InternationalcoreChannel Partner/ Reseller/ DistributorInternational distribution partner for Novine (The Paper) drama series, enabling broad international licensing and distribution of Croatian television content.
• NetflixcoreChannel Partner/ Reseller/ DistributorStreaming platform partner for Novine 1 and 2 drama series, providing global distribution for Croatian-produced content.
• HBOcoreChannel Partner/ Reseller/ DistributorPremium cable and streaming network partner for Uspjeh (Success) drama series, demonstrating company's ability to work with major international entertainment brands.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Interfilm: Zagreb-based Croatian film and television production company producing drama, documentary, and documentary series for Croatian broadcasters and international co-producers. Direct competitor for Croatian broadcaster commissions and international co-production opportunities.
• Kinorama: Zagreb-based production house producing feature films, TV dramas, and documentaries; co-produces with Croatian broadcasters and international partners. Comparable in scale, format mix, and target broadcasters to Drugi Plan.
• Mainframe: Croatian production company producing drama series, documentaries, and entertainment formats for HTV and other regional broadcasters. Direct competitor in the same Zagreb producer ecosystem with overlapping format portfolio.
• Propeler Film: Croatian film and television producer with track record of Croatian broadcaster commissions and international festival-recognized drama. Comparable in market position and target broadcasters.
• Duga Film: Zagreb-based Croatian production company producing drama and documentary content for domestic broadcasters and international partners. Similar size and Croatian-market focus.
• 4Film: Croatian production company producing TV dramas and entertainment content for Croatian broadcasters. Overlapping customer base (HTV, Nova TV, RTL) and comparable Croatian-market scale.

Regional players

• Maxima Film: Croatian film and TV production company based in Zagreb with notable feature film and television work. Comparable in producer profile but with a heavier film focus than Drugi Plan.

Broad incumbents

• Keshet International: Global distribution and production company that is Drugi Plan's distribution partner for the Novine franchise. A larger incumbent operating across multiple territories whose distribution and co-production capabilities overlap with Drugi Plan's international ambitions.
• Endemol Shine Group: Global content producer and distributor operating across scripted, unscripted, and digital formats. Represents the scaled international competitor that Drugi Plan faces when pitching reality and entertainment formats to global streamers.
• Beta Film: Major German-based international TV distribution and production company with deep European drama portfolio. Comparable on the international distribution and co-production side of Drugi Plan's business and a relevant competitor for premium international commissions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drugi Plan