Coordination Rurale
Coordination Rurale is a French agricultural union founded in 1992 that represents farmers across all productions (livestock, crops, viticulture, fruits and vegetables). It is funded by farmer membership dues, operates 44 staff across 13 regional offices in France, and advocates for remunerative prices, food sovereignty, and CAP reform.
- Company typePrivate
- Founded1992
- HeadquartersGimont, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Coordination Rurale does
Coordination Rurale (legal name: Coordination Rurale Union Nationale, also known as CR or CRUN) is a private French agricultural union (syndicat agricole) founded in 1992 and headquartered in Gimont (Gers, 32), France. The union describes itself as the first 100% farmer-owned agricultural union in France, independent of any economic or political organization, and represents farmers across all agricultural productions including livestock, arable crops, viticulture, and fruits and vegetables. It operates a horizontal membership model funded by recurring subscription dues paid by individual farmers, with no commercial product revenue stream.
The organization employs 44 collaborators distributed across France in 6 services plus an Administration and Direction team, supported by 13 secondary offices covering the country and a grassroots network of local branches (CR Locales) spanning all metropolitan French departments plus overseas territories (Guadeloupe, Martinique, La Réunion, Mayotte). Its technology footprint is deliberately lightweight: a WordPress-based website with standard Google ecosystem integrations, an online membership portal at adhesion.coordinationrurale.fr, an Écorégime Simulator downloadable in spreadsheet formats, and active social media channels. There is no proprietary software platform, no SaaS offering, and no AI/ML component to the business.
Commercially, Coordination Rurale is a non-profit advocacy entity that generates revenue solely from farmer membership subscriptions. Its go-to-market is community-led, driven by volunteer farmer members who organize local actions, participate in agricultural fairs (SIVAL, Salon de l'Agriculture), publish press releases, and engage directly with French ministries and EU institutions on agricultural policy. Strategic priorities include securing remunerative prices for producers, defending food sovereignty, opposing the EU-Mercosur agreement, reforming the CAP, and addressing regulatory burdens. Recent strategic activity includes a February 2026 formalized partnership with France Grandes Cultures (FGC) to jointly defend producer income and a 2019 legal challenge to the ZNT decree before the Conseil d'État.
Coordination Rurale firmographics
Firmographics- Name
- Coordination Rurale
- Legal name
- Coordination Rurale Union Nationale
- Website
- https://coordinationrurale.fr
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coordination Rurale is a French agricultural union founded in 1992 that represents farmers across all productions (livestock, crops, viticulture, fruits and vegetables). It is funded by farmer membership dues, operates 44 staff across 13 regional offices in France, and advocates for remunerative prices, food sovereignty, and CAP reform.
- Ownership category
- akta.pro rank
Coordination Rurale industry classification
Industry- Product category
- Agricultural Union / Agricultural Advocacy Services
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Agricultural & Rural Cooperatives (Farm Credit/Co-op Banks) (FSABAEAG)
Keywords
Where Coordination Rurale is headquartered
LocationHeadquarters
- HQ city
- Gimont
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Coordination Rurale business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership subscriptions: Coordination Rurale operates as a farmers' union (syndicat agricole) funded by member subscriptions from agricultural professionals. Membership is promoted through the website with an online adhesion portal (adhesion.coordinationrurale.fr).
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Coordination Rurale product offering
Product offeringCore offering
Coordination Rurale is a French agricultural union (syndicat agricole) that recruits farmer members via an online adhesion portal and provides agricultural advocacy, policy representation, technical analyses, and member communications. It defends all types of agricultural production — livestock, arable crops, viticulture, fruits and vegetables — through local branches in every French department, national press releases, and direct lobbying of government ministries and EU institutions on issues such as remunerative prices, CAP reform, food sovereignty, and regulatory burdens.
Product overview
Coordination Rurale is an agricultural union (syndicat agricole) operating primarily as an advocacy and information organization rather than a technology product company. Its digital offerings consist of: (1) an Écorégime Simulator — a downloadable decision-support tool in spreadsheet formats helping farmers navigate PAC 2023 reforms and écorégime eligibility; (2) an Online Membership Platform enabling digital enrollment; and (3) a Newsletter Subscription Service for member communications. These are informational and administrative tools supporting the union's mission to defend farmers' interests and advocate for fair agricultural pricing and policies.
Differentiator
Problem solved
Functional benefit
Products and services
- Écorégime Simulator A downloadable decision-support tool in LibreOffice (.ods) and Excel (.xls) formats that helps French farmers anticipate changes from the PAC 2023 reform, evaluate their compliance with écorégime requirements, assess PAC 2023 conditionalité (BCAE 8), and simulate écorégime eligibility for diversification or biodiversity pathways.
- Online Membership Platform Digital membership enrollment system hosted at adhesion.coordinationrurale.fr that enables farmers across France to join the union online, providing access to member services, advocacy representation, and union communications.
- Newsletter Subscription Service Email newsletter subscription service (Inscription aux actualités de la CR) keeping members informed about agricultural news, union actions, and policy updates.
- Agricultural Advocacy and Policy Representation Core union activity providing advocacy and representation for French farmers at local, national, and EU levels on agricultural policy, pricing, regulation, CAP reform, and food sovereignty. Includes legal actions (e.g., contesting the 2019 ZNT decree before the Conseil d'État), press releases, policy position papers, and direct engagement with government ministries.
Companies that use Coordination Rurale
Customer profileSegments1 record
Ideal customer profiles2 records
Coordination Rurale technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coordination Rurale partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- France Grandes Cultures (FGC)coreFrance Grandes Cultures (FGC) and Coordination Rurale strengthened their partnership to jointly defend producers' income and sovereignty. The alliance was formalized in February 2026 to face economic and regulatory crises affecting French agriculture. Both organizations collaborate on advocacy, policy positions, and joint actions to address challenges in arable farming, fertilizer prices, and CAP reform.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Coordination Rurale competitors and assessment
Company assessmentBroad incumbents
- European Coordination Via Campesina: European umbrella for peasant-farmer and small-scale agriculture movements. Comparable to CR in advocating farmer-sovereignty positions at EU level, with overlap in member organizations (e.g., Confédération Paysanne is a member).
- Copa-Cogeca: The united voice of European farmers and agri-cooperatives at EU level. Broader umbrella that coordinates the positions of national farm unions (including French members), relevant to CR as the EU-institution counterpart in CAP and trade-policy advocacy.
Direct peers
- Jeunes Agriculteurs: French union specifically representing young farmers and farm-installation issues. Direct peer of CR as a national farmers' union operating within the same policy-negotiation ecosystem, though with a narrower demographic focus (farmers under ~38).
- FNSEA (Fédération Nationale des Syndicats d'Exploitants Agricoles): France's historically dominant agricultural union representing the majority of French farmers. Directly comparable to Coordination Rurale in serving as a nationwide advocacy organization for French agricultural producers across all production types, with substantially greater scale and institutional influence.
- France Grandes Cultures: French arable-crop farmers' organization, now a formal strategic partner of Coordination Rurale since Feb 2026. Comparable as a French agricultural advocacy organization operating in the same policy space; jointly defends producer income on arable-farming issues.
- Confédération Paysanne: Smaller left-leaning French agricultural union championing peasant/small-farm agriculture. Direct peer of CR as a competing nationwide farmers' union with cross-production representation, though differentiated by political orientation and member-base ideology.
- MODEF (Mouvement de Défense des Exploitants Familiaux): Smaller French farm union focused on defending family-scale agriculture. Direct peer of CR in the nationwide farm-union landscape, competing for similar members with similar advocacy positions on prices and regulation.
Emerging players
- FNAB (Fédération Nationale d'Agriculture Biologique): French federation of organic farmers. Comparable as a French agricultural advocacy organization representing a specific production philosophy, increasingly relevant as CR engages on sustainability, phytosanitary products, and farm-certification policy areas.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Coordination Rurale social profiles
Digital presenceCoordination Rurale financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coordination Rurale leadership team
Management profileNumber of profiles
Profiles4 records
Coordination Rurale subsidiaries and ownership
Company hierarchySubsidiaries4 records
Coordination Rurale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coordination Rurale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coordination Rurale
What does Coordination Rurale do?
Coordination Rurale is a French agricultural union (syndicat agricole) that recruits farmer members via an online adhesion portal and provides agricultural advocacy, policy representation, technical analyses, and member communications. It defends all types of agricultural production — livestock, arable crops, viticulture, fruits and vegetables — through local branches in every French department, national press releases, and direct lobbying of government ministries and EU institutions on issues such as remunerative prices, CAP reform, food sovereignty, and regulatory burdens.
Is Coordination Rurale a public or private company?
Coordination Rurale is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Coordination Rurale founded?
Coordination Rurale was founded in 1992. It employs 11 to 50 people.
Where is Coordination Rurale based?
Coordination Rurale is headquartered in Gimont, France, in the Europe region.
How does Coordination Rurale make money?
One revenue line is on record: membership subscriptions.
Who are Coordination Rurale's main competitors?
Broad incumbents on record are European Coordination Via Campesina and Copa-Cogeca. Direct peers are Jeunes Agriculteurs, FNSEA (Fédération Nationale des Syndicats d'Exploitants Agricoles), France Grandes Cultures, Confédération Paysanne and MODEF (Mouvement de Défense des Exploitants Familiaux). FNAB (Fédération Nationale d'Agriculture Biologique) is listed as an emerging player.
Does Coordination Rurale have an API?
No public API is recorded for Coordination Rurale.
What industry is Coordination Rurale in?
Coordination Rurale's product category is Agricultural Union / Agricultural Advocacy Services. Its primary akta.pro industry code is FSABAEAG, Agricultural & Rural Cooperatives (Farm Credit/Co-op Banks). Its SIC code is 8600.