Coordination Rurale

What Coordination Rurale does

Coordination Rurale (legal name: Coordination Rurale Union Nationale, also known as CR or CRUN) is a private French agricultural union (syndicat agricole) founded in 1992 and headquartered in Gimont (Gers, 32), France. The union describes itself as the first 100% farmer-owned agricultural union in France, independent of any economic or political organization, and represents farmers across all agricultural productions including livestock, arable crops, viticulture, and fruits and vegetables. It operates a horizontal membership model funded by recurring subscription dues paid by individual farmers, with no commercial product revenue stream.

The organization employs 44 collaborators distributed across France in 6 services plus an Administration and Direction team, supported by 13 secondary offices covering the country and a grassroots network of local branches (CR Locales) spanning all metropolitan French departments plus overseas territories (Guadeloupe, Martinique, La Réunion, Mayotte). Its technology footprint is deliberately lightweight: a WordPress-based website with standard Google ecosystem integrations, an online membership portal at adhesion.coordinationrurale.fr, an Écorégime Simulator downloadable in spreadsheet formats, and active social media channels. There is no proprietary software platform, no SaaS offering, and no AI/ML component to the business.

Commercially, Coordination Rurale is a non-profit advocacy entity that generates revenue solely from farmer membership subscriptions. Its go-to-market is community-led, driven by volunteer farmer members who organize local actions, participate in agricultural fairs (SIVAL, Salon de l'Agriculture), publish press releases, and engage directly with French ministries and EU institutions on agricultural policy. Strategic priorities include securing remunerative prices for producers, defending food sovereignty, opposing the EU-Mercosur agreement, reforming the CAP, and addressing regulatory burdens. Recent strategic activity includes a February 2026 formalized partnership with France Grandes Cultures (FGC) to jointly defend producer income and a 2019 legal challenge to the ZNT decree before the Conseil d'État.

Name

Coordination Rurale

Legal name

Coordination Rurale Union Nationale

Website

https://coordinationrurale.fr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Coordination Rurale is a French agricultural union founded in 1992 that represents farmers across all productions (livestock, crops, viticulture, fruits and vegetables). It is funded by farmer membership dues, operates 44 staff across 13 regional offices in France, and advocates for remunerative prices, food sovereignty, and CAP reform.

Ownership category

akta.pro rank

Product category

Agricultural Union / Agricultural Advocacy Services

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Agricultural & Rural Cooperatives (Farm Credit/Co-op Banks) (FSABAEAG)

Keywords

• Agricultural union advocacy
• Farmer representation services
• Agricultural policy lobbying
• Farmer membership organization
• Rural interest defense

Headquarters

HQ city

Gimont

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership subscriptions: Coordination Rurale operates as a farmers' union (syndicat agricole) funded by member subscriptions from agricultural professionals. Membership is promoted through the website with an online adhesion portal (adhesion.coordinationrurale.fr).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Coordination Rurale is a French agricultural union (syndicat agricole) that recruits farmer members via an online adhesion portal and provides agricultural advocacy, policy representation, technical analyses, and member communications. It defends all types of agricultural production — livestock, arable crops, viticulture, fruits and vegetables — through local branches in every French department, national press releases, and direct lobbying of government ministries and EU institutions on issues such as remunerative prices, CAP reform, food sovereignty, and regulatory burdens.

Product overview

Coordination Rurale is an agricultural union (syndicat agricole) operating primarily as an advocacy and information organization rather than a technology product company. Its digital offerings consist of: (1) an Écorégime Simulator — a downloadable decision-support tool in spreadsheet formats helping farmers navigate PAC 2023 reforms and écorégime eligibility; (2) an Online Membership Platform enabling digital enrollment; and (3) a Newsletter Subscription Service for member communications. These are informational and administrative tools supporting the union's mission to defend farmers' interests and advocate for fair agricultural pricing and policies.

Differentiator

Problem solved

Functional benefit

Products and services

• Écorégime Simulator A downloadable decision-support tool in LibreOffice (.ods) and Excel (.xls) formats that helps French farmers anticipate changes from the PAC 2023 reform, evaluate their compliance with écorégime requirements, assess PAC 2023 conditionalité (BCAE 8), and simulate écorégime eligibility for diversification or biodiversity pathways.
• Online Membership Platform Digital membership enrollment system hosted at adhesion.coordinationrurale.fr that enables farmers across France to join the union online, providing access to member services, advocacy representation, and union communications.
• Newsletter Subscription Service Email newsletter subscription service (Inscription aux actualités de la CR) keeping members informed about agricultural news, union actions, and policy updates.
• Agricultural Advocacy and Policy Representation Core union activity providing advocacy and representation for French farmers at local, national, and EU levels on agricultural policy, pricing, regulation, CAP reform, and food sovereignty. Includes legal actions (e.g., contesting the 2019 ZNT decree before the Conseil d'État), press releases, policy position papers, and direct engagement with government ministries.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• France Grandes Cultures (FGC)coreStrategic or Co-development Partner · 18 February 2026France Grandes Cultures (FGC) and Coordination Rurale strengthened their partnership to jointly defend producers' income and sovereignty. The alliance was formalized in February 2026 to face economic and regulatory crises affecting French agriculture. Both organizations collaborate on advocacy, policy positions, and joint actions to address challenges in arable farming, fertilizer prices, and CAP reform.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• European Coordination Via Campesina: European umbrella for peasant-farmer and small-scale agriculture movements. Comparable to CR in advocating farmer-sovereignty positions at EU level, with overlap in member organizations (e.g., Confédération Paysanne is a member).
• Copa-Cogeca: The united voice of European farmers and agri-cooperatives at EU level. Broader umbrella that coordinates the positions of national farm unions (including French members), relevant to CR as the EU-institution counterpart in CAP and trade-policy advocacy.

Direct peers

• Jeunes Agriculteurs: French union specifically representing young farmers and farm-installation issues. Direct peer of CR as a national farmers' union operating within the same policy-negotiation ecosystem, though with a narrower demographic focus (farmers under ~38).
• FNSEA (Fédération Nationale des Syndicats d'Exploitants Agricoles): France's historically dominant agricultural union representing the majority of French farmers. Directly comparable to Coordination Rurale in serving as a nationwide advocacy organization for French agricultural producers across all production types, with substantially greater scale and institutional influence.
• France Grandes Cultures: French arable-crop farmers' organization, now a formal strategic partner of Coordination Rurale since Feb 2026. Comparable as a French agricultural advocacy organization operating in the same policy space; jointly defends producer income on arable-farming issues.
• Confédération Paysanne: Smaller left-leaning French agricultural union championing peasant/small-farm agriculture. Direct peer of CR as a competing nationwide farmers' union with cross-production representation, though differentiated by political orientation and member-base ideology.
• MODEF (Mouvement de Défense des Exploitants Familiaux): Smaller French farm union focused on defending family-scale agriculture. Direct peer of CR in the nationwide farm-union landscape, competing for similar members with similar advocacy positions on prices and regulation.

Emerging players

• FNAB (Fédération Nationale d'Agriculture Biologique): French federation of organic farmers. Comparable as a French agricultural advocacy organization representing a specific production philosophy, increasingly relevant as CR engages on sustainability, phytosanitary products, and farm-certification policy areas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCU61leTuAMuaDy7UN5PXZ7g
• Xx.com/coordinationrur
• Facebookfacebook.com/coordinationrurale.fr
• LinkedInlinkedin.com/company/coordination-rurale

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coordination Rurale