What HSAD Korea does

HSAD Korea is a B2B marketing creative agency and AI platform company headquartered in Seoul, South Korea. Founded in 2016 as HS Ad and rebranded to HSAD in 2022, the company operates from two Seoul offices in Mapo-gu and Seocho-gu. It serves enterprise and government clients across telecommunications, financial services, food and beverage, retail, e-commerce, and the public sector, with named customers including LG Uplus, Woowa Brothers (Baemin), Korea Tourism Organization, Shinhan Card, Kiwoom Securities, 29CM (Musinsa), and the Ministry of Health and Welfare.

The company's core product is DASH, an AI-powered marketing operating system that integrates multiple agents and tools including Brand Agent, DASH Flow, DASH Connector, INTENTrix, Market Intelligence 26, AIEO Studio, and Survey Agent. The platform is built on AI orchestration frameworks including Dify, n8n, LangGraph, and LangChain, supported by what the company describes as 1,200+ internally developed AI agents and 26 proprietary marketing strategy frameworks. HSAD has filed a patent for INTENTrix, its consumer intent analysis engine, and operates an internal AI Director team that has produced award-winning AI-generated content.

The business model combines traditional agency services — creative campaigns, branding, and content production — with a platform and SaaS layer through DASH subscriptions and AI agent access. Revenue is generated from enterprise and government retainers and project-based fees, with the agency-platform hybrid intended to convert creative engagements into recurring platform relationships. HSAD has not disclosed revenue, headcount, or external funding.

Name

HSAD Korea

Legal name

주식회사 HSAD

Website

https://hsad.co.kr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

HSAD Korea is a Seoul-based B2B marketing creative agency and AI platform company that serves Korean enterprise and government clients with the DASH platform, integrating proprietary AI agents for brand strategy, consumer insight, and campaign execution across multiple verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Creative Services: Full-service advertising and marketing creative services including campaign strategy, creative development, media planning, and execution for brands. B2B client engagements with project-based pricing.
2. DASH Platform Licensing: AI-powered marketing platform (Brand Agent, Dash Flow) offered to enterprise clients for internal marketing operations. Inquiry-based pricing tailored to client scope and requirements.
3. AI Agent Development Services: Custom AI agent development and deployment services enabling clients to build project-specific, function-specific AI workflows based on HSAD's proprietary frameworks.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

HSAD is a Marketing Creative Company that provides end-to-end advertising and marketing creative services, including brand strategy, campaign development, creative production, media planning, and consumer research for large Korean enterprises and conglomerates. The company also operates DASH, an AI-powered enterprise marketing platform comprising Dash Flow (open agent platform), Brand Agent (with INTENTrix, Market Intelligence 26, AIEO Studio), and Survey Agent for AI-driven consumer insights and content optimization.

Product overview

HSAD is a Marketing Creative Company offering an AI-based marketing platform called DASH. The platform comprises multiple integrated products: DASH Flow is an open agent platform for building and managing AI agents for marketing workflows; Brand Agent provides AI-powered brand management with intent analysis (INTENTrix), market intelligence (Market Intelligence 26), and content generation (AIEO Studio); Survey Agent offers AI-based conversational consumer research. The platform supports over 1,200 internal AI agents and enables practitioners to create project-specific workflows without coding knowledge.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Creative Services Full-service advertising and marketing creative services for large Korean enterprises and conglomerates, including brand strategy, campaign development, creative production, media planning, and execution. Engagements are project-based with dedicated field sales representatives per business area.
• DASH AI-based marketing enterprise platform that integrates agent creation, sharing, operations, and data connections. Comprises multiple sub-products including Brand Agent, Dash Flow, and DASH X, supporting various AI agents for marketing workflows. Offered to enterprise clients with inquiry-based pricing.
• Dash Flow Open agent platform for marketing creative professionals enabling practitioners to plan, develop, and run AI agents for project-specific workflows without coding knowledge. Built on modular architecture supporting Dify, N8N, LangGraph, and LangChain backends with MCP protocol for multi-agent communication. Features central workspace for safe agent execution and cost management.
• Brand Agent AI marketing solution package with three core features: INTENTrix for real consumer intent collection through conversational AI, Market Intelligence 26 for competitive analysis using 26 strategy frameworks, and AIEO Studio for generating AI-search optimized content. Targeted at brand managers seeking AI-optimized marketing strategies.
• Survey Agent AI-based conversational consumer research solution that interviews respondents through AI dialogue rather than traditional survey questionnaires. AI interacts with respondents in real-time, dynamically adjusting questions based on responses to explore thoughts, emotions, and context beyond simple answer collection.

Quantifiable outcome

• 144% increase in transaction amounts for BAEMIN B-Mart campaign
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability12 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered operational and core.

• Inspot Co., Ltd. (인스팟)operationalOthersSystem management and maintenance partner for HSAD's platform and IT infrastructure. Handles ongoing technical support and system upkeep services.
• Reindeer (레인디어)operationalOthersNewsletter delivery partner managing distribution of HSAD's weekly newsletter subscriptions to subscribers via email and SMS.
• LG Sports (엘지스포츠)operationalOthersEvent management partner for campaign events, prize provision, tax processing for prizes, and promotional content utilization.
• MyDius (마이디어스)operationalOthersEvent support partner for campaign events, prize provision, tax processing for prizes, and promotional content utilization.
• DifycoreTechnology or IntegrationNo-code AI workflow platform used as backend for DASH Flow's open agent platform. Enables HSAD to build and deploy AI agents and workflows without coding.
• n8ncoreTechnology or IntegrationWorkflow automation platform integrated into DASH Flow for low-code AI backend building and automation implementation.
• LangGraphcoreTechnology or IntegrationAI framework component enabling agentic parsing system for DASH Flow, providing structured parsing-chunking-metadata architecture for document processing.
• LangChaincoreTechnology or IntegrationAI development framework enabling unstructured visual document parsing and connecting various AI agents flexibly within the DASH platform ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hakuhodo DY Holdings: Japanese advertising holding company with regional Asia operations. Comparable as a regional incumbent offering integrated creative, media, and digital marketing services to enterprise clients across Asia.
• Publicis Groupe: Global advertising holding company with major Korean presence (Publicis Seoul, Leo Burnett Korea, Saatchi & Saatchi Korea). Operates Marcel AI platform competing with HSAD's DASH in the AI marketing space.
• WPP: World's largest advertising holding company with significant Korean operations (including GroupM, Ogilvy, VMLY&R). Provides the same enterprise creative services HSAD offers but at much larger scale with global reach.
• Omnicom Group: Global advertising holding company operating BBDO, DDB, TBWA, and other networks in Korea. Provides overlapping creative and media services to enterprise clients with significantly larger R&D budgets for AI marketing tools.
• Dentsu: Japanese advertising holding company with strong Korean presence (Dentsu Korea, Daehong Communications). Regional incumbent offering similar creative services and increasingly competing in AI-driven marketing technology.

Direct peers

• DDB Korea: Korean operation of global creative agency DDB Worldwide, providing creative campaigns and brand strategy for Korean enterprise clients. Direct competitor in the Korean creative agency market.
• Cheil Worldwide: Korean advertising agency operating as Samsung Group's in-house agency network with global operations. Comparable in size and chaebol client focus, and a direct competitor for major Korean enterprise marketing budgets.
• Innocean Worldwide: Korean advertising agency serving major chaebol clients (primarily Hyundai Motor Group), with similar enterprise B2B focus and creative campaign capabilities. Closest direct comparable as a Korean independent agency of similar scale serving conglomerate clients.
• TBWA\Korea: Korean arm of global creative agency network TBWA, offering full-service creative and brand strategy for Korean enterprise clients. Directly competes for the same enterprise marketing RFPs that HSAD serves.
• Serviceplan Korea: Korean arm of Serviceplan Group, Germany's largest independent agency. Comparable as a foreign-network creative agency serving Korean enterprise clients with creative and digital capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hsad

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HSAD Korea