Wilson Sports Insurance Services

What Wilson Sports Insurance Services does

Wilson Sports Insurance Services, LLC is a privately held, Texas-based insurance brokerage specializing in sports-related insurance coverage. The firm operates as an intermediary, placing policies with insurance carriers on behalf of sports organizations and earning commissions on the premiums arranged. Its core customer segments are K-12 student athletics programs, organized sports teams/leagues/associations at youth and adult levels, and sports camps/clinics; it also offers special risk coverages as add-ons. The company is licensed to operate in 14 U.S. states (Texas, Arizona, California, Florida, Georgia, Kansas, Iowa, Illinois, Louisiana, Michigan, Mississippi, North Carolina, Oklahoma, and Pennsylvania) and is headquartered at 401 Pitchfork Trail, Suite 711, Willow Park, Texas.

The product portfolio spans core participant and liability coverage for baseball, softball, basketball, football, and volleyball across youth, adult, and travel team programs, plus extended sports such as cheerleading, soccer, lacrosse, swimming, wrestling, and others. Add-on modules include Directors & Officers liability, Crime and Dishonesty, Sexual Abuse/Molestation, and Sports Equipment coverage. The firm cites 24+ years of carrier relationships — including a referenced Hartford student voluntary enrollment pamphlet — as the basis for offering competitive rates and specialized coverage forms. Distribution is entirely direct and contact-driven, conducted via phone, email, and fax with no online quoting or automated enrollment infrastructure; pricing is quote-based and not publicly disclosed. Technology is limited to a basic company website and PDF collateral, with no proprietary platform, AI features, or digital tooling referenced in the available data.

Name

Wilson Sports Insurance Services

Legal name

Wilson Sports Insurance Services, LLC

Website

https://wilsonsportsins.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Wilson Sports Insurance Services is a privately held Texas-based insurance brokerage that places sports-related coverage — including participant liability and special risk add-ons — for K-12 athletics programs, sports leagues, travel teams, and camps across 14 U.S. states, operating on a commission-based intermediary model.

Ownership category

akta.pro rank

Product category

Sports Insurance Brokerage

NAICS

Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

akta.pro secondary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

Keywords

• Sports insurance brokerage
• Youth athletics insurance
• League and team insurance
• Sports camp insurance
• Special risk coverage

Headquarters

HQ city

Willow City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Premium Placement: The company acts as an insurance intermediary, placing sports insurance policies with carriers and earning commissions or fees for arranging coverage. Revenue is generated through insurance premiums placed for youth sports, adult sports, travel teams, camps, and special risk coverages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wilson Sports Insurance Services is an insurance brokerage that places sports-related insurance policies with carriers on behalf of sports organizations. The firm specializes in coverage for K-12/student athletics, sports teams/leagues/associations, sports camps/clinics, and special risk coverages, with youth, adult, and travel team programs across baseball, softball, basketball, football, volleyball, and additional sports. Revenue is earned through commissions on premiums placed for participant, liability, D&O, crime, sexual abuse/molestation, and sports equipment coverage.

Product overview

Wilson Sports Insurance Services offers a comprehensive portfolio of sports insurance programs for various organizational types and age groups. The core offerings include Youth, Adult, and Travel Teams insurance programs covering sports such as Baseball, Softball, Basketball, Football, and Volleyball. Additional coverage extends to K-12/Student Athletics, Sports Camps/Clinics, and Special Risk Coverages. Add-on insurance modules are available for Directors & Officers liability, Crime and Dishonesty protection, Sexual Abuse/Molestation liability, and Sports Equipment coverage. The company leverages 24+ years of industry experience and relationships with insurance carriers to provide competitive rates for these specialized insurance needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Sports Insurance Programs
• Adult Sports Insurance Programs
• Travel Teams Insurance Programs
• K-12/Student Athletics Insurance
• Sports Camps/Clinics Insurance
• Special Risk Coverages
• Directors & Officers Insurance
• Crime and Dishonesty Coverage
• Sexual Abuse/Molestation Coverage
• Sports Equipment Insurance

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Markel Specialty Insurance: Large specialty carrier offering sports, leisure, and scholastic accident/liability products directly and through agents like Wilson. Comparable because it is one of the underlying carriers Wilson likely places business with, and competes for the same end customer through other distribution channels.
• Heffernan Insurance Brokers: Large national brokerage with a dedicated Sports & Entertainment practice serving amateur athletics, schools, and leagues. Comparable as a competing intermediary for the same end markets, but with much broader portfolio and scale.
• AssuredPartners: National insurance brokerage with significant sports, recreation, and school-district practices. Competes with Wilson for K-12 athletic and amateur league accounts, but at substantially greater geographic and product breadth.
• Brown & Brown Insurance: Large publicly traded insurance brokerage (NYSE: BRO) with sports, leisure, and human-services specialty practices. Comparable at the customer-segment and product-line level, though at substantially greater scale and geographic reach.

Emerging players

• Hilb Group: Mid-market brokerage building specialty practices in sports, recreation, and school risks. Overlaps with Wilson's customer base and is a likely tuck-in acquirer or competitor for amateur sports accounts in shared geographies.

Direct peers

• McCloskey Insurance Group: Specialty broker focused on sports, entertainment, and leisure risks including amateur athletics, schools, and youth programs. Comparable niche focus, intermediary model, and reliance on carrier appointments.
• Bollinger (RPS Bollinger Sports): Specialty practice within Risk Placement Services dedicated to amateur and youth sports, scholastic, and recreational risks. Direct competitor to Wilson in placing participant accident, D&O, and abuse coverage for leagues and schools.
• Sadler & Company Insurance Brokers: California-based specialty broker focused on sports, fitness, and recreation coverage, with deep carrier relationships and a multi-state license footprint. Highly comparable operating model, customer segments, and product line to Wilson.
• K&K Insurance Group: Specialty insurance agency dedicated to sports, leisure, and entertainment risks. Directly comparable to Wilson as another sports-focused intermediary placing accident, liability, and special-risk coverage with carriers for teams, leagues, camps, and events; now operating within Aon's Specialty practice.
• Sports & Fitness Insurance Corporation: Niche broker/agency focused exclusively on sports and fitness organizations, offering participant accident, general liability, and professional liability coverage. Overlaps directly with Wilson in target customer (youth/adult teams, camps, clubs) and product mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wilson-sports-insurance-services-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilson Sports Insurance Services