What Farm King does

Farm King is a Canadian manufacturer of agricultural equipment, operating as a product brand of privately held Buhler Industries Inc. Headquartered in Winnipeg, Manitoba, with manufacturing in Morden, Manitoba, the company distributes through a network of over 1,200 independent dealers across North America and also serves Australia and New Zealand. Its product portfolio is organized into six categories: grain handling (augers, grain cleaners, feed equipment), hay tools (bale carriers, mowers, rakes, tedders), landscaping equipment (snowblowers, tillers, mowers, cutters, scrapers), application equipment (fertilizer applicators), tillage equipment (vertical tillage, offset disc, tandem disc), and Allied by Farm King commercial equipment.

The company's equipment is built around PTO-driven mechanical and hydraulic systems engineered for tractors ranging from 12 hp to 225 hp. Documented proprietary design elements include a scissor lift undercarriage on BackSaver augers, self-leveling intake hoppers, sealed oil bath top drives, steel bridging for stability in high winds, and remote-controlled swing-auger positioning systems rated for extreme temperatures (-40C to +85C) and IP66 weather exposure. The BackSaver Auger has been a flagship product for over four decades.

Farm King generates revenue through hardware sales of its implements via its independent dealer channel, with pricing set at the dealer level and not publicly disclosed. Its customer base is fragmented across farmers and agricultural operations (primary), landscaping professionals, and commercial equipment users, with marketing conducted through the company website, social media channels (Twitter, Facebook, Instagram, YouTube), an extensive online manual archive, and the dealer network.

Name

Farm King

Legal name

Buhler Inc.

Website

https://farm-king.com

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

11–50 employees

Short description

Farm King is a Canadian manufacturer of agricultural equipment, including grain handling, hay tools, landscaping, tillage, and commercial implements. Operating as a brand of Buhler Industries Inc., it distributes through 1,200+ dealers across North America, Australia, and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural Equipment Sales: Farm King generates revenue through the sale of agricultural implements including grain handling equipment, landscaping equipment, hay tools, tillage equipment, and commercial equipment. Products are sold through a network of over 1,200 North American dealers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Farm King manufactures and sells agricultural implements across six product divisions: Grain Handling (augers, grain cleaners, feed equipment), Hay Tools (bale carriers, mowers, rakes, tedders, bale wrappers), Landscaping Equipment (snowblowers, tillers, mowers, cutters, scrapers, cultivators), Application Equipment (fertilizer applicators), Tillage (vertical tillage, discs), and Allied by Farm King commercial equipment. Products are built for tractors ranging from 12 hp to 225 hp and are sold exclusively through a dealer network of over 1,200 North American locations.

Product overview

Farm King is a manufacturer of agricultural equipment offering a comprehensive portfolio of farm implements organized into six main divisions: Grain Handling (augers, grain cleaners, feed equipment), Hay Tools (bale carriers, mowers, rakes, tedders), Landscaping Equipment (snowblowers, tillers, mowers, cutters, scrapers, cultivators), Application Equipment (fertilizer applicators), Tillage (vertical tillage, offset disc, tandem disc), and Allied Commercial Equipment. The company produces equipment ranging from compact utility augers to large commercial snowblowers, with products designed for tractors from 12 hp to 225 hp. Farm King products are manufactured in Morden, Manitoba, Canada, and distributed through a network of over 1,200 North American dealer locations.

Differentiator

Problem solved

Functional benefit

Brands

• Allied by Farm King: Commercial equipment product line including snowblowers, finishing mowers, rear blades, rotary sweeps, and stump grinders.

Products and services

• BackSaver Auger

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Buhler Industries Inc.parent companyOthersFarm King is a brand owned by Buhler Industries Inc., a publicly traded company. Buhler Industries Inc. is the parent company and manufacturer of Farm King products, headquartered in Winnipeg, Manitoba, Canada. The company website footer indicates '©2023 Buhler Inc.' and the careers page links to buhlerindustries.com.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Brandt Agricultural Products: Canadian manufacturer of augers, grain handling, and tillage equipment with a strong North American dealer footprint; directly overlaps Farm King's grain handling and tillage product lines and competes for the same dealer channels.
• Westfield Industries (AGI): AGI's flagship auger brand, historically a benchmark in North American grain augers; competes head-to-head with Farm King's BackSaver and conventional auger lines on specs, pricing, and dealer relationships.
• Schulte Industries: Canadian manufacturer of rotary cutters, snowblowers, and tillage implements; direct overlap with Farm King's landscaping, snowblower, and rotary cutter product categories through similar dealer channels.
• H&S Manufacturing: Manufacturer of hay tools (rakes, tedders, bale carriers), manure spreaders, and farm implements; directly comparable to Farm King's Hay Tools division in product, customer, and distribution.
• Degelman Industries: Western Canadian manufacturer of heavy-duty tillage, land rollers, and bale processing equipment; comparable to Farm King on tillage and hay equipment and in shared prairie dealer networks.
• Bourgault Industries: Large Canadian tillage and air seeder manufacturer; competes with Farm King's tillage and applicator categories for dealer shelf space and farm-customer capital budgets.

Broad incumbents

• John Deere (Ag & Turf division): Full-line agricultural OEM with extensive implements, dealer network, and financing; competes with Farm King via bundled tractor-implement packages and dealer exclusivity pressure across grain, hay, and tillage.
• Case IH (CNH Industrial): Global full-line ag OEM with hay tools, tillage, and application equipment; competes with Farm King through dealer-channel presence and full-system customer financing.
• Kubota Canada: Broad ag and compact equipment OEM with implements for compact and mid-horsepower tractors; overlaps Farm King landscaping and smaller-utility implement lines at the lower-hp end.

Regional players

• MK Martin Enterprise: Ontario-based manufacturer of snowblowers, rotary cutters, and landscape implements with strong presence in Eastern Canada; regional overlap with Farm King in landscaping equipment categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/farmking_ag
• YouTubeyoutube.com/channel/UCCzgiy8F6-Wy3WlrxacnDcQ
• Facebookfacebook.com/FarmKing.Ag
• Instagraminstagram.com/farm_king_ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm King