Canadian Tourism & Hospitality Institute

What Canadian Tourism & Hospitality Institute does

Canadian Tourism & Hospitality Institute (CTHI) is a privately held vocational education provider specializing in hospitality, travel, and tourism training. The brand originated in Canada in 1979 and established its primary operating campus in Mandaluyong City, Philippines in 2011, positioning itself as an international-standard alternative within the Philippine private vocational training market.

CTHI delivers diploma and certificate programs grounded in practical hospitality and tourism competencies, and operates as a TESDA Assessment Center, certifying graduates against Philippine national competency standards. Its revenue model is tuition-driven across five streams: diploma tuition, short-course certificate fees, TESDA competency assessment fees, study abroad program placement, and corporate training contracts with hospitality employers. The institution also licenses its brand and curriculum through a franchise model, providing a capital-light distribution channel for geographic expansion within the Philippines.

The organization employs between 11 and 50 staff and holds benchmark status at the ASEAN Tourism Forum, lending regional industry credibility. No public financials, funding rounds, or ownership disclosures are available, and the institution does not reference any proprietary technology platform or AI-driven learning infrastructure in its public materials.

Name

Canadian Tourism & Hospitality Institute

Legal name

Canadian Tourism & Hospitality Institute

Website

https://canadiantourisminstitute.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Canadian Tourism & Hospitality Institute is a Canada-founded, Philippines-based vocational school delivering TESDA-accredited diploma and certificate programs in hospitality, travel, and tourism, serving individual students and corporate clients with a franchise-enabled growth model.

Ownership category

akta.pro rank

Product category

Vocational Hospitality & Tourism Education

NAICS

Junior Colleges (6112)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAHAL

Hospitality, Tourism & Sports Management Schools (within Business Schools)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYTHAKAGAD

Study Abroad Program Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Group Travel & Educational Travel Operators

SECONDARYBPAIAIAL

Visa, Immigration Liaison & Travel Document Policy (Foreign Affairs)

Business & Public Services/Public Sector & Government Administration/Foreign Affairs & Diplomatic Services

Keywords

• Vocational hospitality education
• Hospitality diploma programs
• Tourism certificate courses
• Corporate hospitality training
• TESDA assessment services

Headquarters

HQ city

Mandaluyong

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Diploma Program Tuition: 1-2 year specialized diploma programs in Hospitality & Resort Management, Travel & Tourism, and Hospitality & Tourism Management with internship components
2. Certificate Course Fees: Short-term certificate courses covering Front Office Operations, Food & Beverage Services, and Professional Housekeeping
3. TESDA Assessment Fees: Assessment center services for National Certificate issuance covering multiple NC II and NC III qualifications
4. Study Abroad Program Fees: Facilitation of enrollment in Australian and Canadian universities with immigration services
5. Travel Agency Seminar: 3-day seminar conducted in partnership with Philippine Department of Tourism for travel agency accreditation
6. Corporate Training: Customized training programs for hotels, resorts, and restaurants for new hires, existing employees, supervisors and managers

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Canadian Tourism & Hospitality Institute is a vocational education institute that sells diploma and certificate courses in hospitality operations, travel and tourism, food and beverage services, housekeeping, and front office. It additionally provides TESDA-accredited training and assessment, customized corporate training programs for hospitality businesses, and international study abroad/internship pathways to Australia and Canada.

Product overview

Canadian Tourism & Hospitality Institute (CTHI) offers a portfolio of vocational education programs in tourism and hospitality. The core offerings include three diploma programs (Hospitality & Resort Management, Travel & Tourism, and combined Hospitality & Tourism Management) ranging from 1-2 years, supplemented by three certificate courses (Front Office Operations, Food & Beverage Services, Professional Housekeeping). CTHI also provides TESDA-accredited training and assessment leading to National Certificates (NC II/NC III), corporate training services (Advanced Waiter Training, Customized Training), a Travel Agency Seminar for Department of Tourism accreditation, international internship placements, and study abroad programs to Australia and Canada. The institute positions itself as an accelerated alternative to traditional 4-year degree programs, with courses designed for immediate employment.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality & Resort Management Diploma Course Diploma program covering hospitality and resort operations, designed for individuals pursuing careers in hotel and resort management.
• Travel & Tourism Diploma Course Diploma program in travel and tourism operations, including training on a live airline reservation system, for students entering the travel industry.
• Hospitality & Tourism Management Diploma Course Combined diploma program covering hospitality and tourism management principles for aspiring industry professionals.
• Front Office Operations Certificate Course Certificate program training students in hotel front office operations including reception, reservations, and guest services.
• Food & Beverage Services Certificate Course Certificate program covering food and beverage service skills for restaurant and hotel operations.
• Professional Housekeeping Certificate Course Certificate program training students in professional housekeeping operations for hotels, resorts, and other accommodation establishments.
• TESDA Training and Assessment TESDA-accredited training and assessment services delivering nationally recognized competency certifications for hospitality and tourism skills.
• Advanced Waiter Training Specialized corporate training program for hotels, resorts, and restaurants focused on upgrading the service skills of food and beverage/waiter staff.
• Customized Corporate Training Tailored training programs designed and delivered on-site for hospitality businesses seeking to address specific workforce skill gaps.
• Travel Agency Management and Tour Operations Seminar

Quantifiable outcome

• 100% TESDA passing rate for all trainees since 2011
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TESDA (Technical Education and Skills Development Authority)coreStrategic or Co-development PartnerCTHI is a TESDA Assessment Center for Front Office Services NC II, Food & Beverage Services NC II, Housekeeping NC II, Travel Services NC II, Tourism Promotion Services NC II, Tour Guiding Services NC II, and Events Management Services NC III. CTHI serves as the benchmark for assessment methods implemented across ASEAN for tourism and hospitality professionals.
• Philippine Department of TourismcoreStrategic or Co-development PartnerTravel Agency Management and Tour Operations Seminar conducted in partnership with the Department of Tourism. Certificate issued serves as one of the requirements to apply for government accreditation.
• OWWA (Overseas Workers Welfare Administration)minorStrategic or Co-development PartnerCTHI is an official scholarship partner of OWWA. Dependents of OWWA members are qualified to apply for scholarship programs.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Taylor's University School of Hospitality, Tourism and Events: Malaysian private university's hospitality and tourism school; ASEAN regional competitor addressing the same Southeast Asian talent pool that CTHI serves in the Philippines.
• SHATEC (Singapore Hotel & Tourism Education Centre): Singapore-based continuing education and training centre for the hospitality and tourism industry. Operates a comparable diploma/certificate/WDA framework in a different geography, useful as a regional benchmark for curriculum and corporate training design.

Direct peers

• Enderun Colleges: Philippine-based private tertiary institution offering hospitality, culinary, and business management programs. Directly competes with CTHI for the same TESDA-certified, employment-focused student segment in Metro Manila.
• De La Salle–College of Saint Benilde: Philippine tertiary institution running hotel, restaurant, and tourism management tracks; competes for the same career-focused student cohort seeking hospitality credentials in Metro Manila.
• Lyceum of the Philippines University: Large Philippine university with a dedicated College of International Tourism and Hospitality Management; offers HRM and tourism degrees plus TESDA-aligned tracks overlapping CTHI's diploma portfolio.

Emerging players

• IATA Training & Development Institute: International Air Transport Association's training arm offering travel and aviation courses (including GDS-related content); an alternative source of airline reservation training that overlaps with CTHI's distinctive GDS offering.

Broad incumbents

• EHL Hospitality Business School: Swiss-based hospitality university consistently ranked among the world's top hotel schools; provides the global credential standard against which CTHI's international diploma is differentiated.
• Les Roches International School of Hotel Management: Globally recognized Swiss-based hospitality school with campuses and partnerships worldwide. Sets the global benchmark for premium hotel management education that CTHI positions its "Canadian diploma" against.
• The Hong Kong Polytechnic University – School of Hotel and Tourism Management: Public university-ranked hospitality and tourism school; comparable for curriculum depth, faculty credentials, and employer placement into regional hotel groups.
• Glion Institute of Higher Education: Swiss-based hospitality school offering bachelor and master programs; comparable on curriculum structure and target employer outcomes (luxury hotels, resorts) but at a higher price tier than CTHI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CTHIph
• Instagraminstagram.com/cthi.ph/?g=5
• TikToktiktok.com/@cthiph?_r=1&_t=ZS-9449HGPjPmL

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Tourism & Hospitality Institute