What MLILY does

MLILY is a US-based sleep products manufacturer that designs, produces, and sells memory foam and hybrid mattresses, adjustable bases, pillows, bedding, and mattress protectors under the MLILY brand. The company operates two US factories (South Carolina and Arizona) that pour more than 10,000 meters of foam per day and supports distribution through five domestic warehouses. Its technology portfolio centers on proprietary foam formulations—AeroFusion Memory Foam, BioBreeze Memory Foam (with at least 30% bio-based carbon), AdaptiFoam, copper-infused foams, gel-infused CoolFlex, and ActiveTemp phase-change material—combined with individually pocketed coil systems in hybrid lines and an active cooling fan architecture in the PowerCool Sleep System. MLILY's foams are CertiPUR-US certified and fabrics are OEKO-TEX Standard 100 certified.

The company's go-to-market is primarily direct-to-consumer via its mlilyusa.com Shopify storefront, supplemented by a domestic retail partner network accessible through a store locator and co-branded Manchester United distribution channels globally. Products are sold as one-time purchases at price points ranging from $29 (protectors) and $39 (entry pillows) up to $5,999 (PowerCool Sleep System), with extended warranties and accident protection available as add-ons. MLILY also serves adjacent segments including children (JAMA Kids line), hot sleepers (ICE series and PowerCool), and consumers with back pain (ChiroPro line developed with the International Chiropractors Association). Named enterprise relationships include Manchester United Football Club as Official Sleep Sponsor and the International Chiropractors Association as an endorsing partner, with community support via Special Spaces. The company was founded in 2011, is privately held, and is led by founder James Ni; it has global roots in Asia but operates an extensive US-based manufacturing footprint.

Name

MLILY

Legal name

MLILY

Website

https://mlilyusa.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

MLILY is a privately held US mattress and sleep products manufacturer that sells proprietary memory foam and hybrid mattresses, adjustable bases, pillows, bedding, and protectors direct-to-consumer via mlilyusa.com and a domestic retail partner network, with two US factories and five warehouses serving individual consumers, children, hot sleepers, and back-pain sufferers.

Ownership category

akta.pro rank

Product category

Sleep Products / Mattresses

NAICS

Mattress Manufacturing (33791)

SIC

Plastics Foam Products (3086)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industry

Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH)

Keywords

• Memory foam mattresses
• Hybrid mattresses
• Adjustable bed bases
• Sleep accessories
• Cooling sleep technology

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Mattress Sales: Primary revenue stream from direct-to-consumer sales of memory foam and hybrid mattresses ranging from entry-level to premium luxury price points
2. Adjustable Base Sales: Sales of motorized adjustable bed bases with massage and cooling features as companion products to mattresses
3. Sleep Accessories: Sales of pillows, mattress protectors, bedding, and duvets as complementary products to core mattress business

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MLILY manufactures and sells memory foam and hybrid mattresses, adjustable bases, pillows, bedding, and mattress protectors through its direct-to-consumer e-commerce platform and US retail partner network. The company produces its own proprietary foam formulations in-house and offers specialty collections including PowerCool active cooling products, JAMA Kids, ChiroPro chiropractor-endorsed mattresses, and Manchester United co-branded sleep products. All products are manufactured in MLILY's own facilities in South Carolina and Arizona with free shipping included.

Product overview

MLILY is a mattress and sleep products company offering a diversified portfolio of memory foam and hybrid mattresses, adjustable bases, pillows, bedding, and mattress protectors. The product lineup is organized into three main collections: Memory Foam mattresses (WellFlex, WellFlex ICE, Manchester United Dream) for contouring comfort; Hybrid mattresses (ChiroPro, Midnight, Midnight ICE, PowerCool) combining foam with pocketed coils for support and airflow; and JAMA Kids for children's bedding. Adjustable bases range from entry-level MS100 to premium MS600 with massage features. Specialty collections include the PowerCool line with active cooling technology, the Manchester United partnership collection featuring athlete-inspired designs, and the JAMA Kids line with playful designs for children. All products are manufactured in USA facilities in South Carolina and Arizona, with foams certified by CertiPUR-US and fabrics OEKO-TEX Standard 100 certified.

Differentiator

Problem solved

Functional benefit

Brands

• PowerCool: Advanced cooling sleep system featuring mattresses with active airflow technology, cooling fans in adjustable bases, and cooling pillows designed to regulate temperature throughout the night.
• Manchester United Collection
• JAMA Kids
• ChiroPro

Products and services

• Manchester United Dream Memory Foam Mattress All-foam mattress created in celebration of MLILY's global partnership with Manchester United, delivering balanced comfort, contouring support, and breathable performance with Tencel fabric cover and bamboo charcoal memory foam. Starting at $599.00 USD.
• WellFlex ICE Memory Foam Mattress 14-inch memory foam mattress with gel-infused memory foam layers and ActiveTemp PCM technology for advanced cooling, featuring organic and recycled materials in the cooling fabric cover. Starting at $2,399.00 USD.
• WellFlex Memory Foam Mattress 12-inch memory foam mattress with sustainable BioBreeze Memory Foam layer and cooling knit fabric cover made from organic, recycled materials for breathable, eco-friendly comfort. Starting at $1,899.00 USD.
• ChiroPro Tri-Zoned Hybrid Mattress Hybrid mattress engineered with International Chiropractors Association collaboration featuring 8-inch tri-zone individually pocketed coil system for targeted lumbar support and spinal alignment. Starting at $2,299.00 USD.
• Midnight ICE Hybrid Mattress Luxury hybrid mattress combining copper-infused AeroFusion memory foam with ActiveTemp PCM and individually pocketed coils for enhanced cooling and pressure relief. Starting at $3,099.00 USD.
• Midnight Hybrid Mattress 12-inch luxury hybrid mattress with copper-infused Gel AeroFusion Memory Foam and individually pocketed coils delivering pressure relief and temperature regulation. Starting at $2,599.00 USD.
• JAMA 5-Inch Mattress Medium-firm hybrid mattress designed for children ages 3 and up with washable cover, AdaptiFoam layers, and included mattress protector. Ideal for bunk beds and trundle beds. $449.00 USD.
• JAMA 7-Inch Mattress Medium feel hybrid mattress for children with AdaptiFoam, Gel Memory foam, and Flex Support Base Foam core in fun, washable modal fabric cover. $549.00 USD.
• PowerCool Sleep System 11.5-inch ventilated hybrid mattress with active cooling fans built into the adjustable base for precision airflow and temperature regulation throughout the night. Starting at $5,999.00 USD.
• MS100 Adjustable Base Entry-level adjustable base with wireless remote control for head and foot adjustment, featuring quick 5-minute no-tool assembly and lightweight platform frame. Starting at $799.00 USD.
• MS200 Adjustable Base Mid-tier adjustable base with wireless remote offering head and foot adjustment with intelligent preset options for ergonomic positioning and deeper sleep. Starting at $1,099.00 USD.
• MS300 Adjustable Base Advanced adjustable base with wireless remote, three tailored massage modes with different intensity levels, and preset sleep positions. Starting at $1,499.00 USD.
• MS600 Adjustable Base Premium adjustable base featuring tri-zone massage with lumbar adjustment, neck tilt, USB charging ports, LED lighting, and built-in cooling fan compatibility for PowerCool system. Starting at $2,099.00 USD.
• Harmony Classic Pillow Bestselling shredded memory foam pillow with foam-lined Soft Knit Fabric Cover featuring double jacquard knit construction. $49.00 USD.
• Serenity Classic Pillow Memory foam pillow with AeroFusion Memory Foam core, precision ventilation for airflow, and soft viscose fabric cover for moisture control. Starting at $99.00 USD.
• PowerCool Classic Pillow Cooling pillow with ice-touch Cooling Knit Fabric Cover and ventilated Gel AeroFusion Memory Foam core for 360-degree breathable comfort. Starting at $179.00 USD.
• PowerCool Shoulder Pillow Ergonomic contour pillow with ventilated Bamboo Charcoal Memory Foam and Cooling Knit Fabric Cover, designed for side sleepers with shoulder pressure relief. Starting at $179.00 USD.
• Manchester United Classic Pillow Memory foam pillow with Ventilated Bamboo Charcoal Memory Foam and Tencel Fabric Cover, dust mite and mildew resistant, designed for Manchester United collection. $129.00 USD.
• JAMA Pillow Adjustable three-layer pillow for children with individually wrapped foam layers for customizable height and feel, featuring soft washable modal fabric cover in Purple or Teal. $39.00 USD.
• Soft Washed Sheet Set Premium soft washed microfiber sheet set with silky-smooth touch, breathable and durable construction in White, Light Gray, and Light Brown colors. Starting at $79.00 USD.
• Eco Soft Duvet All-season duvet filled with soy-based fiber for softness and breathability, wrapped in 100% cotton comfort fabric. Starting at $149.00 USD.
• Super Cooling Duvet Cooling duvet insert with nylon mica and spandex blend, featuring Sorona Polyester cooling fabrics for moisture-wicking temperature regulation. Starting at $199.00 USD.
• Single Sided Polyester Mattress Protector Breathable waterproof mattress protector with fitted-sheet design for mattresses up to 15 inches deep, compatible with adjustable bases. Starting at $29.00 USD.
• 5-Sided Rayon Bamboo Mattress Protector Moisture-wicking mattress protector using rayon from bamboo for natural temperature regulation, waterproof top and side protection for mattresses up to 18 inches deep. Starting at $79.00 USD.
• 5-Sided Super Cooling Mattress Protector High-performance cooling mattress protector with cooling fibers that actively dissipate heat, waterproof protection with breathable design for hot sleepers. Starting at $159.00 USD.

Quantifiable outcome

• PowerCool Classic Pillow: 4.49 stars from 1,802 verified reviews
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Manchester United Football ClubflagshipStrategic or Co-development PartnerMLILY serves as the Official Sleep Sponsor of Manchester United, working closely with the Recovery and Regeneration Team. Products are trusted by players at the Aon Training Complex for restorative rest. Designed with proprietary foams optimized for performance and tested with elite athletes.
• International Chiropractors Association (ICA)coreStrategic or Co-development PartnerProducts officially endorsed by the International Chiropractors Association, reflecting commitment to healthy sleep and spinal alignment. ChiroPro mattress line developed specifically for proper spinal support.
• Special SpacesminorGTM or Marketing PartnerNon-profit organization that creates dream bedrooms for children facing cancer. MLILY supports through product donations and community-focused initiatives.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Helix Sleep: Helix offers a wide portfolio of foam and hybrid mattresses sold DTC, including specialty cooling and lumbar-support models. Its multi-tier catalog and use-case-driven segmentation closely parallel MLILY's approach to address hot sleepers, back pain sufferers, and premium buyers.
• Casper: Casper pioneered the bed-in-a-box DTC mattress category and sells memory foam and hybrid mattresses directly online with broad price-tier coverage. Like MLILY, Casper competes on proprietary foam and ships compressed mattresses to consumers in the US market.
• Tuft & Needle: Tuft & Needle sells memory foam mattresses DTC with a streamlined two-model lineup at accessible prices, now part of Serta Simmons. It competes for the same online foam-mattress shopper as MLILY's WellFlex entry-tier and mid-tier SKUs.
• Leesa Sleep: Leesa sells memory foam and hybrid mattresses DTC with an online-only model and impact-driven brand identity. It competes for the same mainstream direct mattress buyer as MLILY's WellFlex and Manchester United Dream product lines.
• Purple: Purple sells premium DTC mattresses built around its proprietary hyper-elastic polymer grid technology, with comparable hybrid and sleep-system offerings and active cooling marketing. It is a direct competitor in the US online mattress category with overlapping price points and use-case positioning.
• Avocado Mattress: Avocado is a DTC eco-focused mattress brand using natural and certified materials, overlapping MLILY's BioBreeze bio-based foam and OEKO-TEX positioning. Both target health-conscious consumers willing to pay a premium for certified, sustainable sleep products.
• Nectar Sleep: Nectar is one of the highest-volume bed-in-a-box memory foam mattress brands, competing head-to-head with MLILY's memory foam lineup on DTC pricing, trial periods, and direct shipping. Its value-positioned foam mattresses directly pressure MLILY's mid-tier products.
• Saatva: Saatva is a premium DTC mattress brand selling memory foam, hybrid, latex, and adjustable base systems online, including higher-ASP wellness-positioned models. Its premium positioning, broad sleep-system catalog, and chiropractor-friendly marketing make it a close peer to MLILY's upper-tier lines.
• Brooklyn Bedding: Brooklyn Bedding is a vertically integrated DTC and retail mattress manufacturer with proprietary foam offerings including cooling and eco lines. Its in-house manufacturing and broad price-tier portfolio make it one of the closest operational comparisons to MLILY.

Broad incumbents

• Tempur Sealy International: Tempur Sealy is the largest US mattress manufacturer and retailer, operating the Tempur-Pedic, Sealy, and Stearns & Foster brands across memory foam and hybrid categories. It competes broadly with MLILY across price points and channels but at vastly larger scale and R&D budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mlilyusa
• Facebookfacebook.com/mlilyusa
• LinkedInlinkedin.com/company/mlily-usa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MLILY