Farrows

What Farrows does

Farrows BV is a Netherlands-based event styling and furniture rental company headquartered in Drachten (Ampèrlaan 9, 9207 AM), founded in 2011. The company rents event furniture, bars, stages, lighting, textiles, decor, flooring, electrical distribution, and rigging equipment, and operates a sales catalog of over 1,041 Sixty82 truss and stage products. Its technology footprint centers on a professional 3D design service that produces realistic impressions and videos of event layouts to support stand design, booth design, and total event styling projects; no proprietary software platform, API, or AI/ML capability is disclosed. Beyond equipment rental, Farrows offers a 'totaaloplossing' (total solution) service covering end-to-end event organization, including setup, dismantling, custom banners, flooring, and coordination with entertainment and catering partners.

Farrows makes money through three primary streams: per-event rental of individual items (unit pricing, typically tens to low-hundreds of euros per item), the sale of Sixty82 truss systems and accessories, and project-based event styling and organization services priced via custom quote requests. Distribution is direct via the company's website (offerte aanvraag quote-request system), with options for self-pickup, delivery, or full setup/dismantling. Marketing relies on an organic digital presence across Instagram, LinkedIn, and Facebook, supplemented by an extensive website portfolio showcasing styled events across segments. The customer base spans caterers, event agencies, trade show and congress organizers, provinces and municipalities, corporates, schools, weddings, and studios across the Netherlands. Named enterprise customers include SIXTY82, Promotiedagen, and Van der Valk Hotel Sneek, and key partnerships include Sixty82, Kroonluchterverhuur.nl, Tres.nl, and Promotiedagen. The company is privately held with no disclosed funding rounds, 1-10 employees, and operates solely within the Dutch domestic market.

Name

Farrows

Legal name

Farrows BV

Website

https://farrows.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Farrows BV is a Netherlands-based event styling and furniture rental company serving caterers, event agencies, trade shows, corporates, schools, weddings, and studios with a 460+ item rental catalog, 3D design services, and Sixty82 truss sales.

Ownership category

akta.pro rank

Product category

Event Rental and Styling Services

NAICS

Furniture and Related Product Manufacturing (337)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

akta.pro secondary industry

Temporary Flooring & Ground Protection Rentals (HSACAFAI)

Keywords

• Event furniture rental
• Event styling services
• Stage and podium rental
• Lighting equipment rental
• Trade show services

Headquarters

HQ city

Drachten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Event Furniture Rental: The primary revenue stream is rental of event furniture, meubilair, decoratie, podia, barren, verlichting, textiel, and other event materials. Customers can rent individual items or complete event setups. Pricing is per rental unit with options for self-pickup, delivery, or full setup/dismantling services.
2. Event Furniture Sales: Farrows also sells event equipment, including truss systems, stage structures, and accessories from brands like Sixty82. The sale catalog contains over 1,000 products.
3. Event Styling & Organization Services: Beyond equipment rental, Farrows offers total event organization services including totaalinrichting (total event setup), creative event design, and coordination with third-party partners for catering and DTP services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Farrows rents event furniture, stages, lighting, decor, textiles, bars, rigging, and electrical equipment to event professionals and organizers in the Netherlands. The company also sells Sixty82 truss systems and provides 3D event design visualization plus complete end-to-end event organization (totaaloplossing) including delivery, setup, and dismantling.

Product overview

Farrows is an event rental and styling company offering a comprehensive portfolio of rental equipment and services for events. The core offering includes furniture rental (Chesterfield sofas, bar stools, lounge furniture, tables, chairs), stage and podium systems (Stagedex modular stages, stairs, railings), lighting and effects (LED fixtures, conventional lighting, DMX-controlled star cloths), bars (Polar ice bars, concrete bars, LED bars, vintage-industrial bars), textiles (curtains, Pipe & Drape), rigging equipment (Prolyft hoists, clamps), and electrical distribution. They also sell Sixty82 truss systems and provide 3D design visualization and complete event organization services. The company serves diverse event types including weddings, corporate events, trade shows, conferences, schools, studios, and festivals through a network of event stylists and project managers.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Inrichting (Event Styling & Setup) Complete event styling and setup services including furniture rental, decor, and professional design to create events tailored to client specifications. Targeted at caterers, event agencies, trade show organizers, companies, schools, weddings, and studios.
• Barren (Bars) Rental Rental of 39 bar products including Polar Bar, Betonbar, Vintage-industriële Bar, LED Bar, Zwarte Bar, and Taps & Koelingen, for events ranging from ice bars to concrete bar configurations.
• Podia (Stages) Rental Rental of modular stage systems including Stagedex (Prolyte) platforms, stairs, railings, and podiums. 61 items available for trade shows, conferences, and corporate events.
• Meubilair (Furniture) Rental Rental of over 128 furniture items including Chesterfield sofas, bar stools, lounge furniture, DJ booths, tables, chairs, and outdoor furniture for events.
• Takels & Rigging Rental Rental of Prolyft electric hoists, manual hoists, clamps, and lifting accessories for stage and event rigging.
• Textiel (Textiles) Rental Rental of Molton curtains, Trevira CS curtains, star cloth curtains with DMX, Pipe & Drape systems, and chair/table covers.
• Decoratie (Decoration) Rental Rental of decorative items including green decor (plants, bamboo, Monstera), hanging plants, cushions, and dried flowers for event styling.
• Vloerbedekkingen (Floor Coverings) Rental Rental of carpet runners and floor tiles in various colors (red, black, anthracite) for exhibition and event flooring.
• Verlichting & Effecten (Lighting & Effects) Rental Rental of LED fixtures (Smartbat, Cameleon Bar, Compact Par), conventional lighting, industrial lamps, chandeliers, and DMX-controlled effects.
• Elektriciteit (Electricity) Rental Rental of cable mats, power distributors, cables, generators (6 Kva), and DMX boosters for event power distribution.
• Sixty82 Truss Systems (Sales) Sale of Sixty82 brand truss systems, towers, accessories, and stage structures including M Tower, arena frames, and truss components. Over 1,000 products available for purchase.
• 3D Ontwerp (3D Design Service) Professional 3D visualization service creating realistic impressions and videos of event layouts, stands, and venues using moodboards and 3D drawings to help clients preview event setups before execution.
• Totaaloplossing (Total Solution Event Organization) Complete end-to-end event organization service from rental through full event management, including custom banners, stickers, specialized flooring, and coordination with partners for entertainment and catering.

Named customers3 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Sixty82coreTechnology or IntegrationSixty82 is a manufacturer of professional event equipment including truss systems and stage structures. Farrows collaborates with Sixty82 for truss and stage solutions, as evidenced by the Sixty82 exhibition stand design project Farrows completed at Prolight & Sound Frankfurt. Farrows both rents and sells Sixty82 products.
• Kroonluchterverhuur.nlminorStrategic or Co-development PartnerKroonluchterverhuur.nl specializes in chandelier rentals for events. Listed as a collaboration partner on Farrows' About Us page, suggesting a referral or complementary service relationship for events requiring chandeliers.
• Tres.nlminorStrategic or Co-development PartnerTres.nl is listed as a collaboration partner on Farrows' About Us page. The nature of the partnership appears to be complementary event solutions, though specific details are not disclosed.
• PromotiedagencoreStrategic or Co-development PartnerPromotiedagen is a major trade show organizer in the Netherlands. Farrows provides ongoing event styling and furniture rental services for Promotiedagen events. A customer testimonial from Promotiedagen's Michel Elzinga is featured on the Farrows website.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Sixty82: Belgian manufacturer of truss systems, towers, and stage structures. Farrows is both a customer and authorized seller of Sixty82 products (1,041+ SKUs in Farrows' sales catalog), placing Sixty82 as a closely linked partner and adjacent peer in event equipment.
• Kroonluchterverhuur.nl: Dutch specialist in chandelier and decorative lighting rentals for events. Listed as a Farrows collaboration partner and a close category peer within Farrows' decor and lighting rental segments.

Direct peers

• Rent-All: Pan-European event equipment rental company offering stages, lighting, furniture, and rigging hire. Directly comparable to Farrows in business model (event rental B2B) and product categories, but at significantly larger scale and multi-country footprint.

Broad incumbents

• Prolyte Group: Dutch manufacturer of stage, truss, and rigging systems (Stagedex, Prolyft). Farrows rents Prolyte Stagedex stages and Prolyft hoists, making Prolyte both a supply partner and a comparable within the event staging subcategory.
• Highlite International (Showtec): Dutch manufacturer and distributor of show lighting, audio, and event effects under the Showtec, DAP, and Fenton brands. Overlaps with Farrows' lighting & effects rental category and serves similar event professionals across Europe.
• PRG (Production Resource Group): Global event production and rental company offering lighting, audio, video, scenery, and rigging. Operates broadly across the same event supply categories as Farrows but serves much larger productions and tours with a wider service portfolio.
• Adam Hall Group: German event technology manufacturer offering stages, trussing, lighting, audio, and accessories (Cameo, LD Systems). Comparable to Farrows in that it supplies many of the same categories of event equipment to rental and event-production customers.

Regional players

• Event Carpet: Dutch event floor covering specialist renting carpets, runners, and floor protection to event organizers. Direct sub-category peer within Farrows' 'Vloerbedekkingen' rental line, focused exclusively on this niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/farrows-luxury-rental-supplies-
• Instagraminstagram.com/farrows_eventstyling

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farrows