The Meditation Coaching Alliance

What The Meditation Coaching Alliance does

The Meditation Coaching Alliance (MCA) is a Seattle-based training and certification organization operating as a division of Sura Center, LLC. Founded by Sura Kim, a former Wall Street VP turned TEDx speaker and best-selling author, MCA offers a structured pathway for individuals to become professional meditation coaches through three progressive training programs: a 4-week Beginner Meditation Coach course (Level 1), the 8-month LIBERATE Certified Meditation Coach Training (Level 2), and a Master Meditation Coach Training (Level 3). The organization teaches the proprietary Sura Flow 3-step meditation coaching method and wraps its curriculum in a published Code of Ethics and Core Competencies framework that position MCA as a self-declared standard-setter for the meditation coaching category.

MCA monetizes through two revenue streams: recurring annual memberships across three tiers (Member at $27/year, Certified Meditation Coach at $149/year, and Master Meditation Coach at $197/year), and quote-based fees for training programs. Members receive directory listings, quarterly Zoom continuing-education sessions, mentorship opportunities, and credentialed badges; training programs add weekly video content, live practice, and an in-person retreat near Seattle. No proprietary technology platform, AI, or app is disclosed; delivery relies on standard online course infrastructure with a PayPal-integrated membership checkout.

The company serves a horizontal mix of personas including aspiring meditation coaches, business and corporate leaders, health practitioners and healers, educators, and high-stress professionals. Go-to-market is community-led and direct-to-consumer, driven primarily by founder-led content on YouTube, Substack, and LinkedIn, with no enterprise sales motion or institutional customer base disclosed. The business remains founder-owned and bootstrapped, with no funding rounds, headcount data, or revenue figures publicly available.

Name

The Meditation Coaching Alliance

Legal name

Sura Center, LLC

Website

https://meditationcoaching.org

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

The Meditation Coaching Alliance is a Seattle-based training and certification organization (a division of Sura Center, LLC) that offers tiered meditation coach training programs and annual memberships, serving aspiring coaches, business leaders, health practitioners, and educators worldwide through online delivery and a global certified-coach directory.

Ownership category

akta.pro rank

Product category

Meditation Coaching Certification and Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

akta.pro secondary industries

Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Meditation coach training
• Professional certification programs
• Mindfulness coaching
• Online wellness education
• Wellness membership subscriptions

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Membership Subscriptions: Annual recurring membership fees at three tiers: Member ($27/year or $19.99 sale), Certified Meditation Coach ($149/year), and Master Meditation Coach ($197/year). Membership provides badge credentials, directory listings, newsletter access, early-bird pricing, and quarterly Zoom meetings.
2. Training Program Fees: Revenue from professional certification programs including the 8-month LIBERATE training and 4-week beginner meditation coach training. Program fees are quote-based and not publicly disclosed on the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The Meditation Coaching Alliance (MCA) is a training and certification organization that delivers structured meditation coaching programs through online courses, live practice sessions, and tiered annual memberships. Its portfolio includes a 4-week Beginner Meditation Coach Training, an 8-month LIBERATE Certified Meditation Coach Training, and a Master Meditation Coach Training, taught via the proprietary Sura Flow method created by founder Sura Kim. Three membership tiers (Member, CMC, MMC) provide credentials, directory placement, and ongoing community access for graduates and aspiring coaches worldwide.

Product overview

The Meditation Coaching Alliance (MCA) offers a multi-level training and certification ecosystem for meditation coaching professionals. The portfolio consists of three progressive training programs: Beginner Meditation Coach Training (Level 1, a 4-week online course leading to a 40-hour certificate), LIBERATE - Certified Meditation Coach Training (Level 2, an 8-month intensive certification with live sessions, mentorship, and an in-person retreat), and Master Meditation Coach Training (Level 3, for advanced practitioners). Complementing the training programs are three membership tiers (Member, Certified Meditation Coach/CMC, and Master Meditation Coach/MMC) that provide credentialing, professional recognition, directory listings, and ongoing community access. Together, these products form a structured pathway from introductory training through professional certification and ongoing professional development for meditation coaches.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4.5/5 star rating based on 273 reviews with 88% recommendation rate

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Calm: Calm is a leading consumer meditation and sleep app that has moved into corporate wellness, masterclasses with teachers, and Calm Health partnerships. Comparable to MCA in the meditation/wellness category, but broader and app-first rather than certification-led.
• 10% Happier: 10% Happier offers a meditation app, online courses, and corporate training, plus the 10% Happier Coach Program for instructors. It overlaps with MCA on meditation coaching training but operates primarily as an app and content platform rather than a tiered certification body.
• Headspace: Headspace is a consumer meditation and mental health app that has expanded into B2B, employer benefits, and certified instructor training. It is a broad incumbent that overlaps with MCA's meditation and stress-management category, with a different primary distribution model (app vs. certification).
• UCLA Mindful Awareness Research Center (MARP): UCLA MARP is an academic mindfulness training program offering public classes, teacher training, and the MAPs (Mindful Awareness Practices) curriculum. It is a broader, institutionally-credentialed incumbent in the same mindfulness instruction space as MCA.

Direct peers

• Mindful Schools: Mindful Schools offers online mindfulness training and certification programs (Mindful Educator Essentials, Mindful School Leader) targeting educators and practitioners. It is a direct competitor to MCA in the meditation/mindfulness teacher training category, with a comparable certification-led business model.
• Search Inside Yourself Leadership Institute: Originated at Google, SIYLI offers mindfulness and emotional intelligence training programs for corporate leaders and teams, including teacher certification pathways. It is comparable to MCA on the intersection of meditation training, coaching credentials, and corporate leadership positioning.
• The Mindfulness Coaching School: The Mindfulness Coaching School provides ICF-aligned mindfulness coach certification programs targeting aspiring coaches and wellness professionals. It directly competes with MCA's Certified Meditation Coach (LIBERATE) program on curriculum, certification ladder, and target customer.

Emerging players

• Shift Network: Shift Network operates online summits, courses, and certification programs in meditation, consciousness, and holistic wellness, often featuring faculty-led training. Comparable to MCA's online certification format and target audience of aspiring wellness practitioners and coaches.
• The Awake Network: The Awake Network is a directory and training platform for meditation teachers, offering certification-adjacent directories and continuing education. Comparable to MCA's coach directory and member-tier structure but operating as a discovery/credentialing layer rather than a curriculum owner.
• InsightLA / Spirit Rock Meditation Center: InsightLA and Spirit Rock offer mindfulness meditation teacher training programs rooted in established lineages. They compete with MCA for aspiring meditation teachers but rely on nonprofit/retreat-based models rather than tiered paid certification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/suraflow
• LinkedInlinkedin.com/company/the-meditation-coaching-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Meditation Coaching Alliance