UP Skill

What UP Skill does

UP SKILL SARL AU is a Casablanca-headquartered digital services agency, founded circa 2015-2016, operating with a disclosed headcount of 1-10 employees. The company sells a multi-vertical service portfolio that includes website development, mobile application development, mobile-app marketing services including App Store Optimization (ASO) priced at $0.12 per install, recruitment and outsourcing, and writing/translation. Public positioning is digital-first: the firm maintains profiles on Facebook, Twitter, Google+, and LinkedIn alongside direct Moroccan (+212) and French (+33) phone lines, and delivers services in English, French, and Arabic.

The business model combines three revenue mechanics running in parallel. First, project-based engineering work on web and mobile builds is sold to small and medium businesses. Second, unit-priced mobile-marketing services (ASO at $0.12/install) are sold to app publishers. Third, recruitment and outsourcing is delivered to employers and recruiters, blending placement and outsourced-staff revenue models. Cross-border service delivery into France is supported by a dedicated phone line and bilingual staff capability, with Morocco as the primary delivery hub.

Customer segments are explicitly segmented into three pools: educational institutions (schools and universities), businesses procuring digital services, and employers/recruiters using the recruitment line. No named reference customers, no disclosed revenue, no funding events, and no headcount movement are on the public record, consistent with a sub-scale Moroccan digital agency operating in the long tail of the regional services market.

Name

UP Skill

Legal name

UP SKILL SARL AU

Website

https://up-skill.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

UP Skill is a Casablanca-based digital services agency offering web development, mobile development with ASO, recruitment outsourcing, and writing/translation to schools, businesses, and recruiters across Morocco and France, with 1-10 disclosed employees.

Ownership category

akta.pro rank

Product category

Digital Marketing and IT Services

NAICS

Computer Training (611420), Educational Services (611)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Management Services (8741)

akta.pro primary industry

Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)

akta.pro secondary industries

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD), Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)

Keywords

• Web development services
• Mobile app development
• App store optimization
• Digital marketing services
• IT recruitment outsourcing

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

UP Skill is a Casablanca-based digital services agency that delivers web development, mobile application development, mobile marketing (including App Store Optimization priced at $0.12 per install), recruitment and IT outsourcing, and multilingual writing and translation services. The agency operates as a single Moroccan legal entity (SARL AU) with 1-10 employees, packaging these capabilities as billable service engagements for business clients rather than as packaged software products.

Product overview

UP Skill is a digital agency offering four interconnected service lines: Web Development (custom websites, CMS, e-commerce), Mobile Development & Marketing (iOS/Android app development with ASO), Recruitment & Outsourcing (IT staffing, training, payroll services), and Writing & Translation (professional content creation, translation, proofreading). The company operates as a cluster organization combining professionals from design, development, project management, and digital marketing to deliver integrated digital solutions.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• BairesDev: Offshore IT services and nearshore development agency headquartered in emerging market (Argentina), delivering web/mobile development to US/EU clients — directly comparable business model and customer profile to UP Skill's outsourced digital services line.
• Crossover: Remote-first talent marketplace recruiting and managing software engineers and project managers globally — comparable to UP Skill's IT and project-management recruitment focus.
• 1840 & Company: Offshore staffing and dedicated team provider offering recruitment, payroll administration, and managed outsourcing — directly comparable to UP Skill's recruitment/outsourcing service line.

Regional players

• Majorel: Morocco-headquartered customer experience and digital outsourcing services provider serving European and MEA markets — directly comparable geography, language coverage, and outsourcing model.
• Webhelp: Morocco-origin (later merged with Concentrix) global BPO/outsourcing firm headquartered near Casablanca, serving European clients with multilingual CX and digital services — closest geographic and model peer to UP Skill's positioning.

Emerging players

• Andela: Africa-focused tech talent outsourcing platform connecting companies with vetted software engineers from emerging markets — comparable because it is a higher-scale version of UP Skill's recruitment + IT talent pool model.
• Turing: AI-powered remote developer hiring platform — comparable to UP Skill's recruitment focus on IT specialists from emerging markets.

Broad incumbents

• Upwork: Large-scale freelance services marketplace covering web development, mobile dev, writing, and translation — directly competes with each of UP Skill's service lines at platform level.
• Fiverr: Global marketplace for digital services including web development, mobile apps, and digital marketing — competes head-to-head with UP Skill's offerings across most service categories.
• Toptal: Global freelance talent platform for software developers, designers, and finance experts — overlaps with UP Skill's recruitment and IT professional placement use case.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/UPSkillOrg
• Facebookfacebook.com/UPSkillOrg
• LinkedInlinkedin.com/company/up-skill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UP Skill