UP Skill
UP Skill is a Casablanca-based digital services agency offering web development, mobile development with ASO, recruitment outsourcing, and writing/translation to schools, businesses, and recruiters across Morocco and France, with 1-10 disclosed employees.
- Company typePrivate
- Founded2015
- HeadquartersCasablanca, Morocco
- Headcount1–10
- GTM typeB2B
- OfferingServices
What UP Skill does
UP SKILL SARL AU is a Casablanca-headquartered digital services agency, founded circa 2015-2016, operating with a disclosed headcount of 1-10 employees. The company sells a multi-vertical service portfolio that includes website development, mobile application development, mobile-app marketing services including App Store Optimization (ASO) priced at $0.12 per install, recruitment and outsourcing, and writing/translation. Public positioning is digital-first: the firm maintains profiles on Facebook, Twitter, Google+, and LinkedIn alongside direct Moroccan (+212) and French (+33) phone lines, and delivers services in English, French, and Arabic.
The business model combines three revenue mechanics running in parallel. First, project-based engineering work on web and mobile builds is sold to small and medium businesses. Second, unit-priced mobile-marketing services (ASO at $0.12/install) are sold to app publishers. Third, recruitment and outsourcing is delivered to employers and recruiters, blending placement and outsourced-staff revenue models. Cross-border service delivery into France is supported by a dedicated phone line and bilingual staff capability, with Morocco as the primary delivery hub.
Customer segments are explicitly segmented into three pools: educational institutions (schools and universities), businesses procuring digital services, and employers/recruiters using the recruitment line. No named reference customers, no disclosed revenue, no funding events, and no headcount movement are on the public record, consistent with a sub-scale Moroccan digital agency operating in the long tail of the regional services market.
UP Skill firmographics
Firmographics- Name
- UP Skill
- Legal name
- UP SKILL SARL AU
- Website
- https://up-skill.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UP Skill is a Casablanca-based digital services agency offering web development, mobile development with ASO, recruitment outsourcing, and writing/translation to schools, businesses, and recruiters across Morocco and France, with 1-10 disclosed employees.
- Ownership category
- akta.pro rank
UP Skill industry classification
Industry- Product category
- Digital Marketing and IT Services
- NAICS
- Computer Training (611420), Educational Services (611)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Management Services (8741)
- akta.pro primary industry
- Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)
- akta.pro secondary industries
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD), Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)
Keywords
Where UP Skill is headquartered
LocationHeadquarters
- HQ city
- Casablanca
- HQ country
- Morocco
- HQ region
- Africa
Offices1 record
Markets served
UP Skill business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | $0.12 per app install for ASO services |
Distribution channels1 record
Marketing channels1 record
UP Skill product offering
Product offeringCore offering
UP Skill is a Casablanca-based digital services agency that delivers web development, mobile application development, mobile marketing (including App Store Optimization priced at $0.12 per install), recruitment and IT outsourcing, and multilingual writing and translation services. The agency operates as a single Moroccan legal entity (SARL AU) with 1-10 employees, packaging these capabilities as billable service engagements for business clients rather than as packaged software products.
Product overview
UP Skill is a digital agency offering four interconnected service lines: Web Development (custom websites, CMS, e-commerce), Mobile Development & Marketing (iOS/Android app development with ASO), Recruitment & Outsourcing (IT staffing, training, payroll services), and Writing & Translation (professional content creation, translation, proofreading). The company operates as a cluster organization combining professionals from design, development, project management, and digital marketing to deliver integrated digital solutions.
Differentiator
Problem solved
Functional benefit
Companies that use UP Skill
Customer profileSegments4 records
Ideal customer profiles1 record
UP Skill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
UP Skill partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
UP Skill competitors and assessment
Company assessmentDirect peers
- BairesDev: Offshore IT services and nearshore development agency headquartered in emerging market (Argentina), delivering web/mobile development to US/EU clients — directly comparable business model and customer profile to UP Skill's outsourced digital services line.
- Crossover: Remote-first talent marketplace recruiting and managing software engineers and project managers globally — comparable to UP Skill's IT and project-management recruitment focus.
- 1840 & Company: Offshore staffing and dedicated team provider offering recruitment, payroll administration, and managed outsourcing — directly comparable to UP Skill's recruitment/outsourcing service line.
Regional players
- Majorel: Morocco-headquartered customer experience and digital outsourcing services provider serving European and MEA markets — directly comparable geography, language coverage, and outsourcing model.
- Webhelp: Morocco-origin (later merged with Concentrix) global BPO/outsourcing firm headquartered near Casablanca, serving European clients with multilingual CX and digital services — closest geographic and model peer to UP Skill's positioning.
Emerging players
- Andela: Africa-focused tech talent outsourcing platform connecting companies with vetted software engineers from emerging markets — comparable because it is a higher-scale version of UP Skill's recruitment + IT talent pool model.
- Turing: AI-powered remote developer hiring platform — comparable to UP Skill's recruitment focus on IT specialists from emerging markets.
Broad incumbents
- Upwork: Large-scale freelance services marketplace covering web development, mobile dev, writing, and translation — directly competes with each of UP Skill's service lines at platform level.
- Fiverr: Global marketplace for digital services including web development, mobile apps, and digital marketing — competes head-to-head with UP Skill's offerings across most service categories.
- Toptal: Global freelance talent platform for software developers, designers, and finance experts — overlaps with UP Skill's recruitment and IT professional placement use case.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
UP Skill social profiles
Digital presenceUP Skill financial estimates
Financial estimateRevenue estimate
Valuation estimate
UP Skill leadership team
Management profileNumber of profiles
UP Skill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UP Skill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UP Skill
What does UP Skill do?
UP Skill is a Casablanca-based digital services agency that delivers web development, mobile application development, mobile marketing (including App Store Optimization priced at $0.12 per install), recruitment and IT outsourcing, and multilingual writing and translation services. The agency operates as a single Moroccan legal entity (SARL AU) with 1-10 employees, packaging these capabilities as billable service engagements for business clients rather than as packaged software products.
Is UP Skill a public or private company?
UP Skill is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UP Skill founded?
UP Skill was founded in 2015. It employs 1 to 10 people.
Where is UP Skill based?
UP Skill is headquartered in Casablanca, Morocco, in the Africa region.
Who are UP Skill's main competitors?
Direct peers on record are BairesDev, Crossover and 1840 & Company. Regional players are Majorel and Webhelp. Emerging players are Andela and Turing. Broad incumbents are Upwork, Fiverr and Toptal.
Does UP Skill have an API?
No public API is recorded for UP Skill.
What industry is UP Skill in?
UP Skill's product category is Digital Marketing and IT Services. Its primary akta.pro industry code is BPAEAMAL, Offshore Development Center (ODC) / Dedicated Team Services, with a secondary code of BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS). Its NAICS code is 611420 and its SIC code is 7370.