Elvis Australia

What Elvis Australia does

Elvis Australia is the official Elvis Presley fan club in Australia, founded in 1996 and headquartered in Melbourne. The organization operates a network of Elvis-themed websites serving Australian fans, including elvis.com.au, elvispresley.com.au, elvispresleymusic.com.au, and graceland.elvis.com.au. These properties deliver news, biographies, photographs, song databases, interviews, and reviews, functioning as a content and community anchor for the Elvis estate in Australia. Headcount is reported at 51-100 employees.

The product surface spans multiple sub-brands: a primary fan club portal, the Elvis Presley Photos gallery, the SongBase lyrics/song database, the Follow That Dream (FTD) collectors label for catalog enthusiasts, and the Elvis Presley Shop e-commerce storefront offering CDs, DVDs, Blu-rays, books, memorabilia, vinyl records, and collector releases. Distribution extends globally through online storefronts at elvispresleyshop.com and follow-that-dream.com. Source data also describes the entity as managing the Elvis brand, licensing, Graceland attractions, archives, events, merchandise, and e-commerce, indicating a broader commercial remit than a pure fan club.

A critical scope distinction applies: much of the largest commercial activity referenced in the source material — Graceland mansion tours (600,000+ annual visitors generating an estimated $150 million in Memphis economic impact), worldwide licensing, music publishing, and physical attractions such as Heartbreak Hotel and the Automobile Museum — is operated by Elvis Presley Enterprises (EPE), a separate US-headquartered entity majority-owned by CKX, Inc. (85%) with Lisa Marie Presley retaining 15%. Elvis Australia's precise contractual or licensing relationship with EPE is not disclosed in the source, and the firmographic profile of Elvis Australia (51-100 employees, Melbourne-based, 1996 founding) suggests the Australian entity is the regional content/community arm rather than the principal operator of those US-based commercial assets. Customer monetization flows through B2C merchandise sales, advertising/sponsorship across digital properties, and licensed brand extensions; no enterprise or contract-based recurring revenue is described.

Name

Elvis Australia

Legal name

Elvis Australia

Website

https://epe.elvis.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Elvis Australia is the official Elvis Presley fan club in Australia, founded in 1996 and based in Melbourne. It operates a network of Elvis-themed websites delivering news, biographies, song databases, photo archives, reviews, and merchandise to Australian fans of Elvis Presley.

Ownership category

akta.pro rank

Product category

Entertainment Fan Club and Music Licensing

NAICS

Arts, Entertainment, and Recreation (71), Amusement and Theme Parks (71311)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

E-commerce & Digital Membership Clubs (CRAEADAF)

akta.pro secondary industries

Entertainment Memorabilia Retail (Film/TV/Music) (CRALAGAJ), Merchandising & On-Site Retail (Tour Merch, Pop-ups) (MPAIAFAJ)

Keywords

• Fan club services
• Music merchandise retail
• Cultural heritage tourism
• Entertainment brand licensing
• Music publishing archives

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Graceland Tours: Public tours of Graceland mansion and grounds, including Elvis' airplanes exhibit and automobile museum. Graceland welcomes over 600,000 visitors each year.
2. Worldwide Licensing: Worldwide licensing of Elvis-related products and ventures including merchandise, collectibles, and brand extensions.
3. Music, Film, and Media: Development of Elvis-related music, film, video, television and stage productions. Includes management of significant music publishing assets.
4. Merchandise Sales: Sale of Elvis merchandise including CDs, DVDs, Blu-rays, books, memorabilia, vinyl records, and collectibles through Elvis Presley Shop.
5. Internet and Digital: Ongoing development of EPE's Internet presence including multiple web properties, online stores, and digital content.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Elvis Australia is the official Elvis Presley fan club in Australia, founded in 1996, operating a network of websites (elvis.com.au, elvispresley.com.au, elvispresleymusic.com.au, elvispresleyftd.com, elvispresleyshop.com) that provide Elvis Presley news, articles, biographies, photographs, song lyrics, interviews, and reviews. The associated Elvis Presley Enterprises (EPE) operates Graceland tours (over 600,000 visitors annually), the Follow That Dream (FTD) collectors label, the Elvis Presley Shop e-commerce storefront for merchandise, and worldwide licensing of Elvis-related products and entertainment productions.

Product overview

Elvis Australia operates a network of Elvis Presley fan club websites and manages Elvis Presley Enterprises (EPE) related attractions and merchandise. The core offering includes the elvis.com.au fan club website, Elvis Presley Photos, Elvis Presley Music, and Elvis SongBase database. The product portfolio extends to Graceland tours (the most famous home in America after The White House), the Follow That Dream (FTD) collectors label for exclusive releases, and the Elvis Presley Shop selling merchandise including CDs, DVDs, Blu-rays, books, memorabilia, and vinyl records. Additional attractions include Graceland Plaza shopping center, the Elvis Presley Automobile Museum, Elvis Presley's Heartbreak Hotel, and Lisa Marie Jet airplane tours. The offering functions as a platform-plus-brand portfolio model, combining fan club content services with physical and digital merchandise operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Elvis Australia Fan Club Website (elvis.com.au) The primary Elvis Presley fan club website for Australian fans, founded in 1996, providing news, articles, reviews, database features, and information about Elvis Presley and his estate.
• Graceland Tours Tours of Elvis Presley's famous home in Memphis, Tennessee, welcoming over 600,000 visitors annually and recognized as one of the five most-visited home tours in the United States.
• Follow That Dream (FTD) Collectors Label Official Elvis Presley collectors label offering exclusive CD releases, FTD reviews, and merchandise for dedicated Elvis collectors.
• Elvis Presley Shop
• Elvis Presley Photos

Quantifiable outcome

• Over 600,000 visitors annually to Graceland
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• National Music Centre (Canada): The National Music Centre operates a music-themed attraction, exhibition programming, and memorabilia collection in Calgary. It is a regional comparable in operating a music-heritage visitor attraction with merchandise and exhibits, similar to Graceland's tourism model.

Direct peers

• Apple Corps (The Beatles): Apple Corps manages The Beatles' intellectual property, music publishing, merchandise, and licensing globally. Like Elvis Australia/EPE, it manages a legendary music artist's brand, content library, and merchandise operations, with a similarly iconic cultural footprint.
• Elvis Presley Enterprises (EPE): Elvis Presley Enterprises is the parent entity that owns and operates Graceland, manages Elvis licensing, and runs Elvis Presley Shop. Elvis Australia operates as an official fan club representative of EPE in Australia, making it the closest direct comparable for the brand-management and merchandise business model.
• ABBA The Museum / ABBA Voyage: ABBA operates a museum/exhibition venue and merchandise operations tied to its artist brand, similar to how EPE/Graceland pairs a tourist attraction with memorabilia and merchandise sales. Strongly comparable in combining legacy-music tourism with branded retail.
• Estate of Michael Jackson (MJJ Music): The Michael Jackson Estate manages the artist's music catalog, brand licensing, and merchandise sales. It is a direct comparable in managing a globally iconic music artist's IP, licensing, and fan-engagement assets post-mortem.

Broad incumbents

• Rock & Roll Hall of Fame: The Rock & Roll Hall of Fame operates a music-themed museum and curates exhibits, merchandise, and educational content spanning multiple artists. It is broadly comparable in operating a music-heritage museum and merchandise operation, though it spans many artists rather than a single artist.
• Authentic Brands Group: Authentic Brands Group is a major brand licensing firm managing celebrity and entertainment IP portfolios. It is broadly comparable in the brand-licensing and royalty-driven business model applied to entertainment properties.
• Madame Tussauds: Madame Tussauds operates celebrity-themed attractions and merchandise globally. It is broadly comparable in monetizing celebrity cultural icons through physical attractions and branded retail, much like Graceland does for Elvis.
• Hard Rock International: Hard Rock operates a global chain of music-themed cafes, hotels, and a memorabilia collection. It is broadly comparable in monetizing music memorabilia and music-themed retail/hospitality experiences, though it spans many artists across its venues.

Emerging players

• Bowie Estate / David Bowie Official: The David Bowie estate manages music publishing, licensed merchandise, and official fan communications. Comparable in managing a deceased iconic music artist's IP, fan engagement, and merchandise operations, though it does not operate a Graceland-scale tourist attraction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ElvisAustralia
• Facebookfacebook.com/elvis.presley.fan.club.australia
• LinkedInlinkedin.com/company/elvis-australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elvis Australia