Dubrovnik Tourist Board

What Dubrovnik Tourist Board does

The Dubrovnik Tourist Board (Turistička zajednica grada Dubrovnika) is the official municipal destination marketing and management organization for the City of Dubrovnik, Croatia. Operating under Croatian tourism law, it coordinates destination promotion, visitor information services, and tourism policy implementation at the city level. Its core offerings include six physical Tourist Information Centers (TICs) at Pile, Gruž, Lapad, Lopud, Šipan, and Luža; a multilingual digital portal (experiencedubrovnik.com) featuring an event calendar, themed visitor portals for niche segments (nautical, Game of Thrones, weddings, MICE, sports, accessibility, digital nomads), and pre-built 1/3/7-day itineraries; the Dubrovnik Pass attraction-access program; a Conference Office for MICE events; and a Visitor Prediction Tool for destination management.

The organization's revenue model is non-commercial. It is funded through Croatian tourist taxes (sojourn taxes), membership fees from local tourism businesses, municipal contributions from the City of Dubrovnik, and co-financing from the Croatian National Tourist Board and EU programs such as the European Capital Smart Tourism initiative. It does not sell products to end consumers and instead serves as a public-good intermediary between visitors, local tourism operators, and government stakeholders.

Its strategic positioning rests on three assets: UNESCO World Heritage status of the Old Town, the Game of Thrones cultural cachet, and a diversified year-round event calendar anchored by the 77th Dubrovnik Summer Games (Dubrovačke Ljetne Igre). Recent strategic emphasis has been placed on smart-tourism capabilities, overtourism management through a special traffic regulation zone around the historic core, and product diversification into counter-seasonal segments (MICE, long-stay digital nomads, winter festivals) to reduce dependence on summer cruise and leisure demand.

Name

Dubrovnik Tourist Board

Legal name

Turistička zajednica grada Dubrovnika

Website

https://tzdubrovnik.hr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Dubrovnik Tourist Board is the official municipal destination marketing organization for Dubrovnik, Croatia, funded by tourist taxes and public sources. It operates six visitor information centers, the experiencedubrovnik.com digital portal, event programming, and a visitor-prediction tool to promote and manage tourism.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591), Museums (71211), Historical Sites (712120)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

akta.pro secondary industries

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Tour/Activities/Attractions Reservation Systems (THALADAG)

Keywords

• Destination marketing services
• Tourist information centers
• Visitor information services
• Event management services
• Destination promotion services

Headquarters

HQ city

Dubrovnik

HQ country

Croatia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels5 records

Core offering

The Dubrovnik Tourist Board provides visitor information, destination marketing, and event coordination services for Dubrovnik, Croatia. Its core services include operating six Tourist Information Centers, publishing an event calendar, running a visitor prediction tool, facilitating conferences through its Conference Office, and promoting themed tourism experiences (nautical, GOT, weddings, accessible, active) via the experiencedubrovnik.com portal.

Product overview

The Dubrovnik Tourist Board operates a comprehensive tourism information platform offering a network of physical Tourist Information Centers (TIC) at six locations (Pile, Gruž, Lapad, Lopud, Šipan, Luža), digital portals, and visitor services. The core offering includes an Event Calendar, Visitor Prediction Tool, Conference Office for business events, Dubrovnik Pass for attraction access, themed tourism portals targeting specific interests (nautical, festivals, Game of Thrones, food/wine, sports, weddings, etc.), and multi-day itinerary planners. The platform organizes attractions by category including museums, galleries, monuments, natural sites, and religious buildings, serving as the primary digital and physical interface between Dubrovnik and its visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourist Information Centers (TIC) Network of six physical tourist information offices (Pile, Gruž, Lapad, Lopud, Šipan, Luža) providing visitor assistance, maps, and local guidance to individual tourists and travelers in Dubrovnik and surrounding islands.
• Event Calendar (Kalendar Događanja) Comprehensive digital event listing platform showcasing festivals, concerts, performances, and cultural events in Dubrovnik with dates, locations, and categorization for visitors and event attendees.
• Visitor Prediction Tool (Predviđanje Broja Posjetitelja) Online forecasting tool hosted at dubrovnik-visitors.hr providing predicted visitor numbers for Dubrovnik, used to help visitors plan trips and support destination management decisions.
• Dubrovnik Pass Visitor pass program that allows tourists to access multiple attractions and services across Dubrovnik through a unified ticket offering.
• Conference Office (Kongresni Ured) Specialized service assisting corporations, associations, and event planners with organizing congresses, conferences, and business events in Dubrovnik, including venue and accommodation coordination.
• Themed Tourism Portals Curated tourism information portals covering special-interest segments including nautical tourism, festival-goers, Game of Thrones fans, food and wine lovers, shopping, sun-seekers, weddings, active holidays, pet owners, and sports enthusiasts.
• Multi-Day Itineraries Pre-planned travel itineraries for 1-day, 3-day, and 7-day visits to Dubrovnik, providing structured sightseeing and activity plans for visitors.
• Attractions Directory Organized guide to Dubrovnik's attractions including museums, galleries, monuments, natural sites, religious buildings, and sites outside the city walls, helping visitors discover and select points of interest.

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• Hrvatska turistička zajednica (Croatian National Tourist Board)coreGTM or Marketing PartnerNational-level tourism marketing partnership with Croatia's central tourism promotion organization, responsible for international tourism marketing of Croatia as a destination.
• TZ Dubrovačko-neretvanske županije (Dubrovnik-Neretva County Tourist Board)coreGTM or Marketing PartnerRegional tourism partnership covering the Dubrovnik-Neretva county, coordinating destination marketing across the broader region.
• Ministarstvo turizma (Ministry of Tourism)coreStrategic or Co-development PartnerPartnership with Croatia's Ministry of Tourism for policy alignment, funding coordination, and national tourism strategy implementation at local level.
• Grad Dubrovnik (City of Dubrovnik)coreStrategic or Co-development PartnerCity government partnership for local tourism policy, infrastructure, special traffic regulation zone management, and destination governance.
• European Capital Smart Tourism DubrovnikflagshipStrategic or Co-development PartnerEU-recognized smart tourism initiative positioning Dubrovnik as a leading European smart city in energy efficiency and environmental responsibility among Croatian cities.
• VirtuosocoreGTM or Marketing PartnerPartnership with Virtuoso luxury travel network, connecting Dubrovnik with high-end travel advisors and agencies globally.
• USTOA (United States Tour Operators Association)coreGTM or Marketing PartnerPartnership with US-based tour operator association for American market access and travel industry visibility.
• City DNA (City Destinations Alliance)minorGTM or Marketing PartnerMembership in city destinations network for peer learning, best practice sharing, and collaborative destination marketing.
• UNESCOflagshipOthersUNESCO World Heritage designation of Dubrovnik's Old Town provides international recognition and protection framework that underpins tourism positioning.
• Good Food FestivalminorGTM or Marketing PartnerCulinary tourism event partnership promoting Dubrovnik's gastronomic offerings and local food culture.
• Dubrovački zimski festival (Dubrovnik Winter Festival)minorGTM or Marketing PartnerPartnership for winter tourism season extension through festive event programming.
• Lumi Art FestivalminorGTM or Marketing PartnerAudiovisual arts festival partnership, featuring events at historical venues like the Sponza Palace atrium.
• Dubrovnik PassminorGTM or Marketing PartnerPartnership with the official Dubrovnik Pass visitor pass program for integrated attraction access.
• Dubrovnik Long StayminorGTM or Marketing PartnerPartnership promoting extended stay tourism and digital nomad visitation to Dubrovnik.
• Camino DubrovnikminorGTM or Marketing PartnerPartnership with pilgrimage/walking route program linking Dubrovnik to European cultural corridors.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Visit Barcelona: Municipal DMO for a Mediterranean UNESCO city facing similar overtourism, cruise-day-tripper, and digital-content challenges. Directly comparable in mandate, segment mix (cultural, cruise, event), and traffic-regulation needs.
• Visit Venice (Comune di Venezia - Turismo): Municipal tourism organization for a heavily tourism-dependent UNESCO heritage city. Highly comparable in managing capacity constraints, special regulation zones, and the balance between heritage preservation and visitor volume.
• Tourism Amsterdam: Municipal destination marketing organization addressing similar overtourism pressures, museum-led attractions, and cruise/heritage visitor flows. Comparable in managing congestion, multi-day itineraries, and themed portals.
• Croatian National Tourist Board (Hrvatska turistička zajednica): National-level DMO responsible for promoting Croatia internationally. Directly comparable as a public tourism promotion organization operating in the same country and one tier above Dubrovnik Tourist Board in the destination-marketing hierarchy.

Others

• City Destinations Alliance (CityDNA): Alliance of European city DMOs for peer learning and collaborative marketing. Comparable as an institutional peer and a partnership already held by Dubrovnik Tourist Board.
• Virtuoso: Luxury travel network already partnered with Dubrovnik Tourist Board. Relevant as a distribution channel and comparable to other network partnerships (USTOA, City DNA) that shape high-yield visitor flow.

Direct peers

• Visit Salzburg: Smaller-city European DMO focused on UNESCO heritage, festival programming, and cultural-tourism segmentation. Comparable in scale and content-led approach to destination marketing.
• Visit Edinburgh: City-level DMO running a year-round festival calendar (Edinburgh Fringe, Summer Games equivalent), TIC network, and themed segmentation strategy. Highly comparable operating model to Dubrovnik Tourist Board.
• Split Tourist Board (Turistička zajednica Grada Splita): Peer Croatian city-level tourist board providing visitor information, event promotion, and destination marketing for Split. Operates under the same legal framework and targets similar visitor segments (cruise, cultural, heritage tourism).
• Dubrovnik-Neretva County Tourist Board: Regional DMO covering the same county as the Dubrovnik Tourist Board. Closely comparable in mandate, public funding model, and visitor services, with overlapping geographic coverage and shared coordination role.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dubrovniktb
• Facebookfacebook.com/ExperienceDubrovnik
• LinkedInlinkedin.com/company/dubrovnik-tourist-board

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dubrovnik Tourist Board