Homecare & Hospice Association of Utah
Homecare & Hospice Association of Utah (HHAU) is a 501(c)(3) non-profit trade association serving home health, hospice, and personal care agencies across Utah. It delivers advocacy, education, networking, and member benefits through tiered memberships, conferences, and the free UCARE caregiver training platform.
- Company typePrivate
- Founded2004
- HeadquartersNorth Salt Lake, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Homecare & Hospice Association of Utah does
Homecare & Hospice Association of Utah (HHAU) is a 501(c)(3) non-profit trade association founded in 2004 and headquartered in North Salt Lake, Utah. The association serves home health, hospice, and personal care agencies across Utah through a four-pillar model: Education, Advocacy, Partnership, and Public Outreach. HHAU represents a majority of Utah's homecare and hospice agencies and is governed by a volunteer Board of Directors composed of representatives from member agencies, supported by a small paid staff of 1-10 employees.
HHAU's core offerings include tiered membership programs (agency dues ranging from $450 to $6,510 annually based on gross revenue), the free UCARE online caregiver training platform (11 modules), provider directories for public agency lookup, a CareerPlug-powered job board, annual conferences (sold out 5+ consecutive years), regulatory roundups, and supplemental member discount programs. The organization operates on Wild Apricot membership management software and partners with national associations (NAHC, NHPCO), state agencies (Utah Department of Health, Utah Bureau of Professional Licensing), accreditation bodies (CHAP), and community partners to deliver member value.
Revenue is generated through four primary streams: membership dues (subscription, $105-$6,510), sponsorship and exhibitor packages ($200-$4,000 tiers), event registration fees, and tax-deductible donations. The association addresses a Utah market of over 450,000 unpaid family caregivers and serves as a regulatory advocacy body for its member agencies, interacting with state and national legislators on homecare and hospice policy.
Homecare & Hospice Association of Utah firmographics
Firmographics- Name
- Homecare & Hospice Association of Utah
- Legal name
- Homecare & Hospice Association of Utah
- Website
- https://hhau.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Homecare & Hospice Association of Utah (HHAU) is a 501(c)(3) non-profit trade association serving home health, hospice, and personal care agencies across Utah. It delivers advocacy, education, networking, and member benefits through tiered memberships, conferences, and the free UCARE caregiver training platform.
- Ownership category
- akta.pro rank
Homecare & Hospice Association of Utah industry classification
Industry- Product category
- Healthcare Trade Association Services
- NAICS
- Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Services-Membership Organizations (8600), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA)
- akta.pro secondary industry
- Skilled Home Health Aide Services (HHA/CNA under Skilled Plan of Care) (HLADAFAF)
Keywords
Where Homecare & Hospice Association of Utah is headquartered
LocationHeadquarters
- HQ city
- North Salt Lake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Homecare & Hospice Association of Utah business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: Annual membership fees structured by agency annual gross revenue tiers ranging from $450 to $6,510 per year; also includes Professional Individual memberships at $105/year, Community Partner memberships at $440/year, and free Student memberships
- Sponsorship and Exhibitor Packages: Revenue from Gold ($3,500), Silver ($2,500), and Bronze conference sponsorships; exhibitor booth fees; advertising in newsletters; logo placement on website; email blasts to membership
- Event Registration Fees: Registration fees for educational events including Regulatory Roundups ($85-$595 for members; $170-$1,190 for non-members), annual conferences, and workshops
- Donations: Tax-deductible donations from public as a 501(c)(3) nonprofit organization supporting homecare and hospice services in Utah
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One-time | Gold Sponsor - 2026 Home Health & Hospice Conference |
| Subscription | One-time | Silver Sponsor - 2026 Home Health & Hospice Conference |
| Subscription | One-time | Bronze Sponsor - 2026 Home Health & Hospice Conference |
| Subscription | One-time | Exhibitor Booth - Member Pricing |
| Subscription | One-time | Exhibitor Booth - Non-Member Pricing |
| Subscription | Pay-as-you-go | Newsletter Advertisement |
| Subscription | Pay-as-you-go | Newsletter Advertisement Series of 3 |
| Subscription | Annual | Annual Logo Placement on Website |
| Subscription | Quarterly | Quarterly Logo Placement |
| Subscription | Pay-as-you-go | E-mail Blast to HHAU Membership |
| Subscription | Annual | Association Gold Level Sponsorship Package |
| Subscription | Annual | Association Silver Level Sponsorship Package |
| Subscription | Annual | Association Bronze Level Sponsorship Package |
| Subscription | Pay-as-you-go | Regulatory Roundups - 2026 |
| Subscription | One-time | Breakout Session Sponsor |
| Subscription | One-time | Full Page Ad in Conference Program |
| Subscription | One-time | Half Page Ad in Conference Program |
| Subscription | One-time | Gourmet Drink Sponsor |
| Subscription | One-time | Snack Sponsor |
| Subscription | One-time | Lanyard Sponsor |
| Subscription | One-time | Swag Bag Sponsorship |
| Subscription | One-time | Swag Bag Literature & Freebie |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Homecare & Hospice Association of Utah product offering
Product offeringCore offering
HHAU is a 501(c)(3) nonprofit trade association that delivers tiered agency memberships, advocacy, education, and networking services to home health, hospice, and personal care providers across Utah. Its paid offerings include annual membership dues, conference and workshop fees, and event sponsorships, while it also operates free public resources such as the UCARE caregiver training modules, provider directories, an industry job board, and an advocacy center.
Product overview
HHAU operates as a 501(c)(3) non-profit trade association serving Utah's home-based health, hospice, and personal care industries through a membership-based model. The organization's offerings include tiered agency memberships with networking/advocacy benefits, the UCARE free online caregiver training platform (11 modules), provider directory services, a CareerPlug-powered job board, education/events programming (annual conferences, regulatory roundups, monthly meetings), supplemental member discount programs, and sponsorship/advertising opportunities. The association does not offer a software product per se but provides member services, educational resources, and industry advocacy.
Differentiator
Problem solved
Functional benefit
Products and services
- HHAU Agency Membership Programs
- Education and Events Program
- Conference Sponsorship and Exhibitor Packages
- Newsletter and Website Advertising
- UCARE Family Caregiver Training Modules
- Provider Directory Services
- HHAU Job Board
- Advocacy Center
- Supplemental Member Benefits Program
Quantifiable outcome
- Annual conferences sold out for 5+ consecutive years
- +1 more outcomes
Companies that use Homecare & Hospice Association of Utah
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles5 records
Homecare & Hospice Association of Utah technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Homecare & Hospice Association of Utah partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and secondary.
- National Association for Home Care & Hospice (NAHC)coreHHAU represents member interests with NAHC, which provides national advocacy, education, and resources for home care and hospice agencies. HHAU participates in NAHC's Council of State Home Care & Hospice Associations and National Alliance Assembly of State Associations.
- National Hospice and Palliative Care Association (NHPCO)coreHHAU maintains representation with NHPCO for hospice-specific advocacy, regulatory updates, and educational resources benefiting Utah hospice members.
- Utah Department of HealthcoreHHAU works with the Utah Department of Health on Medicaid home-based services, health facility licensing, and state healthcare policy affecting homecare and hospice providers.
- Utah Bureau of Professional LicensingcoreHHAU collaborates with the Utah Bureau of Professional Licensing on regulatory matters affecting licensed healthcare professionals working in homecare and hospice settings.
- Essential Education Webinar NetworksecondaryHHAU partnered with the Essential Education Webinar Network to provide members access to a larger pool of webinar opportunities for continued education. The partnership grants access to the Hospice & Home Care Webinar Network content library.
- Wild ApricotsecondaryHHAU uses Wild Apricot membership software platform to power its website, member management, event registration, online store, and communications.
- HHAU Community PartnerscoreCommunity Partners are businesses that support and market to HHAU provider divisions. They enjoy special discounts on sponsorship and exhibitor opportunities, participate in monthly membership meetings, may be nominated to the Board or committees, and build relationships across HHAU's divisions. Partners include office suppliers, healthcare technology providers, staffing companies, financial services, and other allied businesses.
- CHAP (Community Health Accreditation Partner)secondaryHHAU members receive 50% off CHAP accreditation services, providing cost savings for agencies seeking accreditation.
- HCAOA (Home Care Association of America)secondaryHHAU participates in HCAOA Advocacy Action Network for home care advocacy at national level.
- Utah Caregiving RoundtablesecondaryHHAU participates in the Utah Caregiving Roundtable, a community committee addressing caregiving issues statewide.
- Utah Commission on Aging (UCOA)secondaryHHAU participates in Utah Commission on Aging initiatives supporting older adults and caregivers.
- Alzheimer's Disease & Related Dementias (ADRD) CommitteesecondaryHHAU participates in the ADRD Committee addressing dementia caregiving needs in Utah.
- Comagine Health Utah Community BoardsecondaryHHAU participates in Comagine Health Utah Community Board for healthcare quality improvement initiatives.
- Utah Long-Term Services and Supports Steering CommitteesecondaryHHAU participates in the Utah Long-Term Services and Supports Steering Committee shaping policy for extended care services.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Homecare & Hospice Association of Utah competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Homecare & Hospice Association of Utah social profiles
Digital presenceHomecare & Hospice Association of Utah financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homecare & Hospice Association of Utah leadership team
Management profileNumber of profiles
Profiles20 records
Homecare & Hospice Association of Utah funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homecare & Hospice Association of Utah M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homecare & Hospice Association of Utah
What does Homecare & Hospice Association of Utah do?
HHAU is a 501(c)(3) nonprofit trade association that delivers tiered agency memberships, advocacy, education, and networking services to home health, hospice, and personal care providers across Utah. Its paid offerings include annual membership dues, conference and workshop fees, and event sponsorships, while it also operates free public resources such as the UCARE caregiver training modules, provider directories, an industry job board, and an advocacy center.
Is Homecare & Hospice Association of Utah a public or private company?
Homecare & Hospice Association of Utah is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Homecare & Hospice Association of Utah founded?
Homecare & Hospice Association of Utah was founded in 2004. It employs 1 to 10 people.
Where is Homecare & Hospice Association of Utah based?
Homecare & Hospice Association of Utah is headquartered in North Salt Lake, United States, in the North America region.
How does Homecare & Hospice Association of Utah make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are sponsorship and Exhibitor Packages, event Registration Fees and donations.
Does Homecare & Hospice Association of Utah have an API?
No public API is recorded for Homecare & Hospice Association of Utah.
What industry is Homecare & Hospice Association of Utah in?
Homecare & Hospice Association of Utah's product category is Healthcare Trade Association Services. Its primary akta.pro industry code is HLADAFAA, Medicare-Certified Skilled Home Health Agencies (HHA), with a secondary code of HLADAFAF, Skilled Home Health Aide Services (HHA/CNA under Skilled Plan of Care). Its NAICS code is 813910 and its SIC code is 8600.