AMA University

Name

AMA University

Legal name

AMA University

Website

https://ama.edu.ph

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Technical Universities with Computing, Data & AI Focus (EDAHAEAK)

akta.pro secondary industry

Online Divisions of Traditional Universities (Hybrid/Extension) (EDAHALAB)

Keywords

• Higher education
• AI-integrated curriculum
• IT education programs
• Senior high school
• College degree programs

Headquarters

HQ city

Project 6

HQ country

Philippines

HQ region

Asia

Offices36 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Enrollment Fees: Revenue is generated primarily through tuition fees from students enrolled in Senior High School, Bachelor's Degree, and Graduate Programs. The institution accepts DepEd vouchers for Senior High School students and offers various scholarship programs.
2. Franchise and Licensing: AMA Education System offers franchise opportunities for investors to establish AMA-branded schools, contributing to revenue while expanding the network.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

AMA University provides higher education services from Senior High School through Graduate Studies, with a particular emphasis on IT and computing programs including AI, Cybersecurity, Data Science, and Blockchain. The institution delivers blended learning combining traditional classroom instruction with online education, and integrates globally recognized certifications from Cisco, Microsoft, and CompTIA into its curriculum across 39+ campuses in the Philippines.

Product overview

AMA University offers a comprehensive portfolio of educational programs spanning Senior High School, Bachelor's Degrees, and Graduate Studies. The institution is structured as a multi-disciplinary university with specialized colleges including Computing, Engineering, Business Administration, Medical/Nursing, Hospitality and Tourism, Arts and Sciences, Education, Accountancy, and Aviation/Maritime. The university positions itself as a pioneer in AI-driven education in the Philippines, integrating AI across all programs from Senior High to Postgraduate levels. The Computing College offers specialized IT programs in Artificial Intelligence, Cybersecurity, Data Science, Blockchain, and Entertainment Computing. The institution provides globally recognized certifications through partnerships with Cisco, Microsoft, and CompTIA, and offers blended learning options alongside traditional classroom instruction.

Differentiator

Problem solved

Functional benefit

Brands

• AMA College of Accountancy: College offering Bachelor of Science in Accountancy, Accounting Information System, and Internal Auditing programs
• AMA College of Arts and Sciences
• AMA College of Computer Studies
• AMA College of Computer Engineering
• College of Business Administration
• AMA College of Education
• AMA Senior High

Products and services

• AMA Senior High School Senior high school program with Academic Track (ABM, GAS, HUMSS, STEM) and TVL Track (HE, IA, ICT) featuring AI integration and blended learning, designed for Grades 11-12 students seeking quality education with tech-ready skills.
• Bachelor of Science in Artificial Intelligence Comprehensive AI program covering machine learning, natural language processing, and generative AI with emphasis on ethical AI use and real-world business applications, for students pursuing careers in AI technology.
• Bachelor of Science in Information Technology IT program focusing on hardware and software management, systems analysis, database management, network administration, and software development, for students seeking IT careers.
• Bachelor of Science in Computer Science Computing foundation program emphasizing algorithms, software development, database management, web development, network administration, and cybersecurity, for students pursuing software development careers.
• Bachelor of Science in Cybersecurity Cybersecurity program covering vulnerability assessment, digital forensics, ethical hacking, and security policy governance for networks, cloud platforms, and operating systems, for students pursuing cybersecurity careers.
• Bachelor of Science in Data Science Data science program covering machine learning algorithms, statistical modeling, data visualization, and analytics for data-driven decision-making across industries, for students pursuing data science careers.
• Bachelor of Science in Blockchain Technology Blockchain program covering cryptography, decentralized applications, smart contracts, and cybersecurity with applications in supply chain, finance, and government, for students pursuing blockchain technology careers.
• Bachelor of Science in Entertainment and Multimedia Computing Digital entertainment program focusing on animation, game development, and interactive media using 2D and 3D animation techniques, for students pursuing careers in digital entertainment and multimedia.
• Bachelor of Science in Information Systems Information systems program integrating business processes with IT solutions, covering systems design, data management, and business process optimization, for students pursuing IT-business hybrid careers.
• Bachelor of Science in Computer Engineering Computer engineering program bridging computer science and electrical engineering, covering microprocessors, logic circuits, embedded systems, and IoT, for students pursuing computer engineering careers.
• Bachelor of Science in Electronics Engineering Electronics engineering program covering microelectronics, signal processing, telecommunications, robotics, and communication systems, for students pursuing electronics engineering careers.
• Bachelor of Science in Electrical Engineering Electrical engineering program focusing on power generation, transmission, distribution systems, and renewable energy technologies, for students pursuing electrical engineering careers.
• Bachelor of Science in Industrial Engineering Industrial engineering program merging technology, science, and management to optimize systems involving people, materials, and equipment, for students pursuing industrial engineering careers.
• Bachelor of Science in Business Administration Major in Marketing Management Business administration program with marketing specialization covering market research, advertising, branding, e-commerce, and sales management, for students pursuing marketing careers.
• Bachelor of Science in Business Administration Major in Human Resource Management HR management program covering recruitment, training, compensation, labor relations, and HR technologies for human capital management, for students pursuing HR careers.
• Bachelor of Science in Business Administration Major in Financial Management Financial management program covering financial analysis, investment strategies, corporate finance, and banking operations, for students pursuing finance careers.
• Bachelor of Science in Entrepreneurship Entrepreneurship program developing skills in business planning, marketing, financial management, and social entrepreneurship, for students pursuing entrepreneurial careers.
• Doctor of Medicine Five-year medical program combining academic instruction with hands-on clinical practice in anatomy, physiology, pathology, and clinical clerkship, for students pursuing medical careers.
• Bachelor of Science in Nursing Four-year nursing program with theoretical knowledge and practical skills in healthcare through clinical exposure in hospitals and community settings, for students pursuing nursing careers.
• Bachelor of Science in Accountancy Accountancy program covering financial accounting, management accounting, auditing, business law, economics, and CPA licensure preparation, for students pursuing accounting careers.
• Bachelor of Science in Criminology Criminology program covering crime detection, investigation, criminalistics, correctional administration, and criminological research, for students pursuing law enforcement and criminology careers.
• Bachelor of Science in Hospitality Management Hospitality management program covering hotel, restaurant, resort, and event management with guest relations and food and beverage training, for students pursuing hospitality careers.
• Bachelor of Science in Tourism Management Tourism management program covering business management, tourism operations, travel management, event planning, and cultural studies, for students pursuing tourism careers.
• Bachelor of Arts in Psychology Psychology program covering personality, human development, psychological assessment, and empirical research on individual and group behaviors, for students pursuing psychology careers.
• Bachelor in Elementary Education Elementary education program developing teaching skills, methodological competencies, and subject matter knowledge for elementary school teaching, for students pursuing teaching careers.
• Graduate Programs Postgraduate offerings including Master of Information Technology, Master of Science in Computer Science, Master of Arts in Computer Education, Master of Business Administration, Master in Public Administration, Doctor of Information Technology, and Doctor of Business Administration, for professionals seeking advanced degrees.
• Aviation Programs Aviation training including Private Pilot License, Commercial Pilot License, Instrument Rating, Multi-engine course, Flight Instructor course, Aircraft Maintenance Technology, and Aviation Electronics Technology, for students pursuing aviation careers.
• AMA School Franchise Franchise opportunity for investors to establish AMA-branded schools, expanding the educational network under the AMA brand and proven systems.
• International Pathway Programs International pathway programs to New Zealand, Canada, and Australia through Trident International Education Agency, providing access to international higher education, work-while-studying options, and pathway to residency.
• Executive Diploma in Cybercrime Security Executive diploma program consisting of 6 in-depth courses (2 months each) with hands-on labs for real-world experience and certification prep for industry recognition in cybercrime security, for professionals seeking cybersecurity specialization.

Quantifiable outcome

• Graduates among highest paid employees in the country based on jobstreet data
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• CiscocoreStrategic or Co-development PartnerCisco provides globally recognized certifications integrated into AMA's IT programs. Students gain competitive edge and become sought-after candidates in the tech industry through Cisco networking and cybersecurity certifications.
• MicrosoftcoreStrategic or Co-development PartnerMicrosoft partnership provides students with globally recognized certifications and access to Microsoft technologies. Students also receive Office 365 access for their studies.
• CompTIAcoreStrategic or Co-development PartnerCompTIA provides globally recognized IT certifications that validate student expertise and boost employability across the tech industry.
• Trident International Education AgencycoreChannel Partner/ Reseller/ DistributorProvides international pathway programs for AMA students to enroll in academic programs leading to higher education in New Zealand, Canada, and Australia. Includes work-while-studying options and pathway to residency.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Polytechnic University of the Philippines: Large Philippine state university with strong IT and business programs. Competes with AMA on price-sensitive undergraduate segments in Metro Manila and beyond.
• De La Salle University: Top-tier Philippine private university with strong computing and engineering programs. Direct competitor for premium-paying students and employer-recruited graduates in IT.
• STI Education Services Holdings: Philippine-listed private education group specializing in IT/computing and SHS programs across a national campus network. Closest direct competitor to AMA on IT-focused undergraduate and Senior High curriculum.
• Ateneo de Manila University: Elite Philippine private university competing with AMA for high-achieving undergraduate students, particularly in IT and business programs.
• University of the Philippines: Philippine flagship state university and the dominant brand in higher education. Competes directly with AMA for top STEM students and sets the benchmark for tertiary quality and graduate outcomes.
• University of Santo Tomas: Historic Philippine private university with engineering, IT and medical programs. Competes with AMA for undergraduate enrollment across multiple disciplines including computing.
• Technological University of the Philippines: Philippine state technological university focused on engineering, IT and industrial technology. Competes head-to-head with AMA on technical and IT undergraduate enrollment at lower price points.
• Mapua University: Philippine private university with ABET-accredited engineering and computing programs. Direct competitor for engineering and computer engineering students that AMA also targets.
• National University Philippines: Philippine private university with broad undergraduate and graduate offerings including IT. Comparable to AMA in scale, multi-campus footprint and tuition positioning.

Regional players

• Informatics Education Ltd: Singapore-based IT and business education provider operating across Southeast Asia. Comparable to AMA on IT/computing training focus but primarily serves a different (Singapore/Malaysia) student base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AMAEducSystem
• YouTubeyoutube.com/@amaeducsystem
• Facebookfacebook.com/amaeducsystem
• LinkedInlinkedin.com/company/ama-university
• Instagraminstagram.com/amaeducsystem
• TikToktiktok.com/@amaeducsystem

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMA University