University of the East

What University of the East does

University of the East is a private non-sectarian higher education institution in the Philippines, founded in 1946 and granted university status on July 3, 1951. It operates three campuses in the Manila metropolitan area: the main Manila campus along C.M. Recto Avenue in Sampaloc, the Caloocan campus on a 4.86-hectare lot on Samson Road, and the UERMMMCI medical campus along Aurora Boulevard in Quezon City. The university offers a comprehensive educational portfolio spanning Kindergarten through doctoral programs across nine collegiate units: Graduate School, College of Law, College of Dentistry, College of Arts and Sciences, College of Business Administration, College of Computer Studies and Systems (CHED-certified Center of Excellence in IT), College of Education, College of Engineering, and College of Fine Arts, Architecture and Design, plus the Basic Education Department.

The university's core technology stack consists of third-party platforms rather than proprietary systems: Canvas Learning Management System (ue.instructure.com) for online course delivery, an online admission and enrollment portal (apps.ue.edu.ph), Google-integrated webmail, and mobile portal access. Digital infrastructure supports 24/7 student services and technology-based learning delivery. The university holds multiple high-level accreditations including CHED Center of Excellence in IT Education, PACUCOA Level IV Reaccredited status for BS Computer Science and BS Business Administration, and PAASCU Level IV for Liberal Arts.

Revenue is generated primarily through tuition and miscellaneous fees across all academic levels, supplemented by one-time application and processing fees (including US$125 acceptance fees for international students). The university employs a direct-to-consumer go-to-market model with online and on-campus admissions offices, free college entrance tests, campus tours, and a broad scholarship and discount framework anchored by the UE-Tan Yan Kee Foundation Inc. (UE-TYKFI) full scholarship. The institution is controlled by the Tan family, with Dr. Lucio C. Tan serving as Chairman and CEO since 2008. With over 1 million alumni and a debt-free balance sheet since 1999, UE markets itself as a long-standing, affordable Philippine educational institution with a track record of producing licensure exam topnotchers across Bar, Dentistry, Engineering, and Architecture.

Name

University of the East

Legal name

University of the East

Website

https://ue.edu.ph

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

University of the East is a private Philippine higher education institution operating three campuses, offering programs from Kindergarten through doctoral level across nine colleges, serving Filipino and international students seeking affordable, accredited degrees with strong licensure exam outcomes.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate school programs
• Professional licensure programs
• Basic education programs

Headquarters

HQ city

Manila

HQ country

Philippines

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Tuition and Miscellaneous Fees: Primary revenue stream from tuition and miscellaneous fees charged across all academic levels including basic education, senior high school, college undergraduate, graduate school, law, and dentistry programs for both Filipino and international students.
2. Application and Processing Fees: Revenue from application fees for admission, acceptance fees for international students (US$125), and processing/service fees (US$75 for international students).
3. Special Discounts and Grants: Revenue is offset by special discounts offered to various groups including Senior High School graduates (Php5,000-Php8,000 discount), UE alumni, Lucio Tan Group employees, OFWs, OWWA members, and others (Php3,000 per enrollment discount).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

University of the East is a private higher education institution offering educational programs from Kindergarten through doctoral degrees across three campuses in Manila, Caloocan, and Quezon City (UERMMMCI). The university delivers degree programs through nine collegiate units — Graduate School, College of Law, College of Dentistry, College of Arts and Sciences, College of Business Administration, College of Computer Studies and Systems, College of Education, College of Engineering, and College of Fine Arts, Architecture and Design — supported by a Basic Education Department and digital service platforms including an Online Admission System and Canvas LMS.

Product overview

University of the East is a private non-sectarian institution of higher learning in the Philippines offering a comprehensive educational ecosystem across multiple campuses (Manila, Caloocan, and UERM). The university operates as a unified portfolio of academic colleges and service platforms: (1) nine collegiate units - Graduate School, College of Law, College of Dentistry, College of Arts and Sciences, College of Business Administration, College of Computer Studies and Systems, College of Education, College of Engineering, and College of Fine Arts, Architecture and Design - serving undergraduate, graduate, and professional students; (2) Basic Education Department covering Kindergarten through Senior High School; and (3) digital service platforms including the Online Admission System, Canvas Learning Management System, and UE Mobile Portal for student-facing operations. The university emphasizes technology integration in education and maintains a tradition of producing licensure examination topnotchers across multiple disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Graduate School Programs
• Juris Doctor Program (College of Law) Juris Doctor program preparing students for bar examinations and legal practice, with a track record of producing Bar examination topnotchers (12th and 20th place in 2025).
• Doctor of Dental Medicine (College of Dentistry) 6-year Doctor of Dental Medicine (DMD) program and Master of Science in Dentistry specialty programs (Periodontics, Orthodontics, Prosthodontics, Endodontics). The college achieved a 100% passing rate in the May 2026 Dentist Licensure Examination, ranked first among dental schools.
• College of Arts and Sciences Programs Undergraduate programs in Broadcast Communication, Journalism, English, International Studies, Political Science, Legal Management, Biology, Mathematics, Psychology, Library and Information Science, Hotel and Restaurant Management, Medical Technology/Medical Laboratory Science, Tourism Management, and Hospitality Management. The Liberal Arts program holds Level IV Reaccredited Status.
• College of Business Administration Programs Bachelor of Science in Business Administration (BSBA) and BS Accountancy programs. The BSBA program holds Level IV Reaccredited Status and BS Accountancy holds Level II Reaccredited Status by PACUCOA.
• College of Computer Studies and Systems Programs CHED-certified Center of Excellence in Information Technology Education offering BS Computer Science (Level IV Reaccredited), BS Information Technology (Level III Reaccredited), BS Information Systems, and BS in Entertainment and Multimedia Computing.
• College of Education Programs Bachelor of Elementary Education, Bachelor of Secondary Education, Bachelor of Physical Education, Bachelor of Special Needs Education, and BS Nutrition and Dietetics programs. Multiple programs hold Level III Reaccredited Status by PAASCU.
• College of Engineering Programs BS Civil Engineering (Level II Reaccredited), BS Computer Engineering (Level II Reaccredited), BS Electrical Engineering, and BS Mechanical Engineering programs. Caloocan College of Engineering produced 32 new Master Plumbers with one topnotcher in the July 2026 licensure exam.
• College of Fine Arts, Architecture and Design Programs Bachelor of Fine Arts in Visual Communication, BS Architecture, and design programs. The college produced 16 new architects who passed the latest Architect Licensure Examination, a GSIS National Art Competition 2026 Honorable Mention winner, and a finalist at the 39th Stuttgarter Film Festival.
• Basic Education Department (K-12) Kindergarten, Elementary, Junior High School, and Senior High School education across Manila and Caloocan campuses, with STEM excellence and international competition achievements including honors at the Thailand International Mathematical Olympiad Final Round 2026.
• Bachelor of Science in Nursing (UE Manila) Four-year undergraduate Bachelor of Science in Nursing program at UE Manila, announced as a new offering to expand the College of Arts and Sciences professional programs. Status: Coming Soon.

Quantifiable outcome

• 100% passing rate in May 2026 Dentist Licensure Examination, ranked first among dental schools
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

One partnership is on record.

• Tan Yan Kee Foundation Inc. (TYKFI)coreOthersThe UE-Tan Yan Kee Foundation Inc. (UE-TYKFI) scholarship program awards qualified incoming freshmen with 100% free tuition and miscellaneous fees, book allowance, uniform subsidy, transportation allowance, and a monthly stipend. This is one of UE's flagship scholarship programs and represents a key strategic partnership for student recruitment and access.

Scale indicators10 records

Recent moves15 records

Expansion highlights12 records

Direct peers

• De La Salle University: De La Salle is a premier private Catholic university in Manila with comparable business, engineering, and computer studies offerings. It competes directly with UE for Metro Manila students seeking multi-college private university education.
• Ateneo de Manila University: Ateneo de Manila is a top-tier private Jesuit university offering parallel undergraduate, graduate, and law programs in Quezon City — competing with UE for the same Manila metro student pool across business, humanities, sciences, and professional schools.
• University of Santo Tomas (UST): UST is the Philippines' oldest private university (1611) offering a similar comprehensive K-to-doctoral portfolio with strong licensure exam performance in medicine, law, and engineering. Both UE and UST serve the same broad Filipino student market with parallel multi-college structures.
• Centro Escolar University: CEU is a private Manila-based university with parallel offerings in dentistry, pharmacy, education, and business administration — directly overlapping UE's niche professional school positioning and competing for the same licensure-focused students.
• Lyceum of the Philippines University: Lyceum is a private Manila-based university with comparable programs in engineering, business, IT, and maritime education, serving a similar price-sensitive student segment in Metro Manila.
• National University (Philippines): National University is a private Manila-based university with parallel engineering, business, and education offerings — operating in the same mid-tier private higher education segment as UE for Manila-based students.
• Far Eastern University (FEU): FEU is a leading private Manila-based university with comparable multi-campus operations, strong IT and business programs, and a long history of producing licensure topnotchers — directly overlapping with UE's Manila/Caloocan positioning and student segments.
• San Beda University: San Beda is a private Manila-based university with strong law and business programs that directly compete with UE's College of Law and CBA for Manila students seeking professional credentials.

Broad incumbents

• University of the Philippines (UP): UP is the Philippines' premier state university with multiple campuses and a comprehensive program portfolio across disciplines. As the leading higher education incumbent, it anchors the quality benchmark that UE and other private universities measure against.
• Polytechnic University of the Philippines (PUP): PUP is a large public university with multi-campus operations across Metro Manila offering engineering, business, IT, and education programs — serving as a broader, lower-cost alternative that constrains UE's pricing power in the same Manila market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UnivEast
• YouTubeyoutube.com/@uelivestream3433/streams
• Facebookfacebook.com/UniversityoftheEastUE
• Instagraminstagram.com/universityoftheeast
• LinkedInlinkedin.com/company/university-of-the-east

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of the East