Redbreast Whiskey

What Redbreast Whiskey does

Redbreast is a heritage Irish whiskey brand, owned and produced by Irish Distillers International (a Pernod Ricard subsidiary) at the Midleton Distillery in County Cork, Ireland, and headquartered in Ballsbridge, Dublin. It is positioned as the world's largest-selling Single Pot Still Irish Whiskey and the leading Ultra-Premium Irish Whiskey brand, with a core age-statement range (12, 15, 18, 21, 27 Year Old), Cask Strength variants, and a growing lineup of cask-finished limited editions under the Iberian Series (Lustau, PX, Tawny Port, Cuatro Barriles, Moscatel) and the newer American Oak Series (Missouri Oak), alongside specialty releases such as the Dream Cask series and Distillery Edition. The underlying production technology is a traditional pot-still process: triple distillation in copper pot stills using a mash bill that combines malted and unmalted barley, with maturation in ex-bourbon and ex-sherry casks and a signature program of Iberian wine-cask finishing that defines the Iberian Series platform. Single Pot Still is itself a geographically protected Irish whiskey style, structurally limiting the competitive set. Redbreast makes money through wholesale and on-premise distribution of its core range via Pernod Ricard's global spirits network, supplemented by high-ASP limited-edition releases (e.g., $109.99 MSRP on Moscatel Wine Cask Edition), travel-retail placements, and DTC sales through the Midleton Distillery Collection e-commerce site, serving premium whiskey enthusiasts and the global hospitality trade.

Name

Redbreast Whiskey

Legal name

Irish Distillers International Ltd.

Website

https://redbreastwhiskey.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

1–10 employees

Short description

Redbreast is Pernod Ricard's heritage Single Pot Still Irish Whiskey brand, produced at Midleton Distillery and sold globally as the leading ultra-premium Irish whiskey to enthusiasts and the on-premise trade through core age-statement and cask-finished limited editions.

Ownership category

akta.pro rank

Product category

Premium Irish Whiskey

NAICS

Distilleries (312140)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Distilleries (Tasting Rooms) (THAFALAG)

Keywords

• Single pot still whiskey
• Irish whiskey production
• Sherry cask maturation
• Triple distilled whiskey
• Ultra-premium spirits

Headquarters

HQ city

Ballsbridge

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Premium Whiskey Sales: Direct sales of Single Pot Still Irish Whiskey expressions through e-commerce and retail channels. Revenue generated from bottle sales across core range (12, 15, 18, 21 Year Old) and limited edition releases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Redbreast Whiskey manufactures and sells Single Pot Still Irish Whiskey expressions produced at Midleton Distillery in County Cork, Ireland. The whiskey is triple-distilled in copper pot stills using a mash bill of malted and unmalted barley sourced from Munster-region farms, with water from the Dungourney River, and is matured in ex-bourbon and ex-sherry casks. The portfolio spans core age-stated expressions (12, 15, 18, 21, 27 Year Old), cask strength and limited editions, plus Iberian Series and American Oak Series cask-finished releases.

Product overview

Redbreast is the #1 Ultra-Premium Single Pot Still Irish Whiskey and the definitive expression of this traditional Irish spirit. The product portfolio consists of core age-stated expressions (12, 15, 18, 21, and 27 Year Old) plus the Cask Strength variant, the Iberian Series featuring whiskeys finished in Spanish and Portuguese casks (Lustau Edition, PX Edition, Tawny Port Cask Edition, Moscatel Wine Cask Edition, Cuatro Barriles Edition), the American Oak Series (Missouri Oak Edition), and special limited releases (Dream Cask Series, Distillery Edition, Bird Feeder Bottle). All products are triple-distilled in copper pot stills at Midleton Distillery using malted and unmalted barley, with sherry and bourbon cask maturation being central to the signature flavor profile. The portfolio ranges from the accessible 12 Year Old (40% ABV) to ultra-premium aged expressions up to 27 years.

Differentiator

Problem solved

Functional benefit

Brands

• Redbreast 12 Year Old: Signature bottling, full-flavored and complex with harmonious balance of spicy, fruity, sherry, and toasted notes.
• Redbreast 12 Cask Strength
• Redbreast 15 Year Old
• Redbreast 18 Year Old
• Redbreast 21 Year Old
• Redbreast 27 Year Old
• Redbreast Lustau Edition
• Redbreast PX Edition
• Redbreast Tawny Port Cask Edition
• Redbreast Moscatel Wine Cask Edition
• Redbreast Missouri Oak Edition
• Redbreast Distillery Edition
• Redbreast Bird Feeder Bottle

Products and services

• Redbreast 12 Year Old Signature bottling and definitive expression of Single Pot Still Irish Whiskey, matured in a combination of bourbon and sherry casks with distinctive sherry style. 40% ABV, aged 12 years, targeting premium whiskey consumers.
• Redbreast 12 Cask Strength Cask strength expression offering Redbreast 12 in its natural, full-flavored taste straight from the cask with no water added. 57.6% ABV, aged 12 years, targeting whiskey enthusiasts seeking undiluted character.
• Redbreast 15 Year Old Single Pot Still Irish Whiskey matured in finest oak casks for no less than 15 years with a careful balance of first fill and refill casks accentuating spices. 46% ABV, targeting premium whiskey consumers.
• Redbreast 18 Year Old Permanent addition to the core range matured in ex-bourbon barrels, oloroso sherry, cream sherry and ruby port casks. Features berry fruit aromas, hazelnut chocolate tones, and caramelized stone fruit sweetness. 46% ABV, aged 18 years.
• Redbreast 21 Year Old Ultimate expression of Redbreast Single Pot Still Irish Whiskey, containing whiskeys up to 25 years old hand-selected by the Master Blender and produced in very limited quantities. 46% ABV, targeting ultra-premium collectors and connoisseurs.
• Redbreast 27 Year Old Most premium expression of the signature style, triple-distilled and matured in finest bourbon, sherry and ruby port casks for no less than 27 years. 54.6% ABV, targeting ultra-premium collectors.
• Redbreast Lustau Edition Permanent member of the Iberian Series, initially matured in bourbon and sherry casks 9-12 years, then finished for one additional year in first fill Oloroso sherry butts from Bodegas Lustau in Jerez, Spain. 46% ABV.
• Redbreast PX Edition Highly acclaimed inaugural release of the Iberian Series, now a permanent addition. Single Pot Still Whiskey initially matured in Bourbon and Oloroso Sherry casks before being re-casked in Pedro Ximénez Hogsheads from southern Spain. 46% ABV.
• Redbreast Tawny Port Cask Edition Limited edition Single Pot Still Irish Whiskey initially matured in bourbon and oloroso sherry casks, then finished in Tawny Port casks from Portugal's Douro region with final maturation in freshly seasoned tawny port hogsheads for 14-25 months. 40% ABV.
• Redbreast Moscatel Wine Cask Edition Fifth iteration in the Iberian Series finished in Moscatel wine casks sourced from Bodegas Quitapenas in Málaga, Spain. Single Pot Still Irish Whiskey initially matured in ex-American whiskey casks and Spanish Oloroso sherry casks, followed by an additional 16 months in Málaga Moscatel casks. 46% ABV.
• Redbreast Cuatro Barriles Edition Fourth release in the Iberian Series featuring four distinct barrels used in the maturation process that come together to marry this unique whiskey. Limited edition expression targeting premium whiskey collectors.
• Redbreast Missouri Oak Edition Latest addition to the American Oak series featuring the signature Redbreast profile aged in sherry and ex-bourbon barrels, finished for ten months in Virgin Missouri Oak barrels sourced from Ozark Forest. 50.5% ABV (101 Proof), includes Cerulean Warbler bird conservation sponsorship.
• Redbreast Distillery Edition Ten year old Redbreast expression available exclusively at brand homes in Midleton, Co. Cork and Bow Street, Co. Dublin, featuring a personalized label option for visitors and tourists.
• Redbreast Bird Feeder Bottle Special edition Redbreast 12 Year Old packaged with a green copper bird feeder, with a portion of each purchase going towards BirdLife International bird conservation efforts.
• Redbreast Dream Cask Series Exclusive limited release series featuring experimental cask maturations. Includes Dream Cask (1985 original, 816 bottles), Dream Cask Pedro Ximénez Edition (924 bottles, sold out in 14 minutes), and Dream Cask Ruby Port Cask Edition, available exclusively to Birdhouse club members.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SXSW (South by Southwest)coreGTM or Marketing Partner · 1 March 2026Redbreast returned to SXSW Film & TV Festival for the second year of its 'Redbreast Unhidden' platform in March 2026 in Austin, Texas. The initiative discovers and supports exceptional short films and emerging filmmakers. Actor Andrew Scott expanded his role from Brand Ambassador to Executive Producer for the 2026 award winner's film project. Five finalists were selected and narrowed to one winner receiving a project grant with Andrew Scott as executive producer.
• Andrew Scott (Actor)coreGTM or Marketing Partner · 1 March 2026Irish actor Andrew Scott partnered with Redbreast for the second year of the Redbreast Unhidden platform. He expanded his role from Brand Ambassador to Executive Producer for the 2026 award winner's film project. The winner will be announced on March 18, 2026.
• Bodegas Quitapenas (Málaga, Spain)coreStrategic or Co-development Partner · 1 February 2026Redbreast sources Moscatel wine casks from Bodegas Quitapenas in Málaga, Spain for the fifth iteration of its Iberian Series. The Moscatel Wine Cask Edition whiskey is finished in these casks for additional complexity, honoring Redbreast's heritage dating back to the late 1800s and historic ties to fortified wines.
• Dr. Jeff Larkin / Indiana University of PennsylvaniaminorStrategic or Co-development Partner · 1 January 2024Redbreast partnered with Dr. Jeff Larkin, professor of Wildlife Ecology and Conservation at Indiana University of Pennsylvania, for a research study on Cerulean Warblers breeding in the Ozark Forest. The partnership celebrates the launch of Redbreast Missouri Oak Edition, with the bird gracing packaging in homage to bird preservation.
• Bodegas Lustau (Jerez, Spain)coreStrategic or Co-development Partner · 1 January 2016Born of a unique collaboration between Bodegas Lustau and Midleton Distillery, the Redbreast Lustau Edition is initially matured in bourbon and sherry casks, then finished for one additional year in first fill hand selected sherry butts seasoned with finest Oloroso sherry from Bodegas Lustau in Jerez, Spain.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Teeling Whiskey: A Dublin-based Irish whiskey distillery producing a range of premium and small-batch expressions including Single Pot Still. It is a direct peer to Redbreast as a premium Irish whiskey competitor targeting craft and enthusiast consumers globally.
• Green Spot: A Single Pot Still Irish Whiskey produced at the same Midleton Distillery facility and bottled by Irish Distillers/Pernod Ricard. It is the closest direct product and production counterpart to Redbreast within the same Single Pot Still category.
• Bushmills: One of the world's oldest licensed distilleries, producing Irish whiskey including single malts and blends. It is a direct peer to Redbreast in the premium Irish whiskey category, currently owned by Proximo Spirits (after Diageo divestment).
• Tullamore D.E.W. A second-largest Irish whiskey brand globally, owned by William Grant & Sons, with a broad portfolio of blends and single malts. It is a direct premium Irish whiskey peer to Redbreast, competing on shelf and in on-trade channels.
• Writers' Tears: An independent Single Pot Still Irish Whiskey from Walsh Whiskey, positioned as a premium craft alternative to Redbreast. It targets the same premium Single Pot Still consumer and competes directly on flavor profile and heritage storytelling.
• Yellow Spot: Another Single Pot Still Irish Whiskey produced at Midleton Distillery by Irish Distillers/Pernod Ricard. It directly competes with Redbreast in the aged Single Pot Still category with comparable sherry cask maturation and similar price points.
• Midleton Very Rare: A premium Irish whiskey produced at Midleton Distillery by Irish Distillers/Pernod Ricard under a separate label, with annual vintage releases commanding ultra-premium prices. It competes directly with Redbreast's aged expressions for the same connoisseur consumer.
• Powers Irish Whiskey: A sister Irish Distillers/Pernod Ricard brand also produced at Midleton Distillery, with a heritage dating back to 1791. It competes with Redbreast in the Irish whiskey category with comparable pot still expressions and overlapping distribution.

Broad incumbents

• Jameson: The world's largest Irish whiskey brand and the dominant Pernod Ricard Irish whiskey property, also produced at Midleton Distillery. While not a Single Pot Still specialist, Jameson is the broader-incumbent peer, competing with Redbreast for Pernod Ricard investment and on-trade presence.
• Michter's: A premium American whiskey brand (bourbon and rye) owned by Brown-Forman. It is a broad-incumbent peer to Redbreast in the ultra-premium aged whiskey category, competing for the same premium spirits consumer and gift-gifting occasions at $100+ price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/singlepotstill
• Facebookfacebook.com/RedbreastSinglePotStill
• Instagraminstagram.com/redbreastirishwhiskey

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redbreast Whiskey