Fishers Tours
Fishers Tours is a Dundee-based family-owned coach operator providing private coach hire, scheduled Scottish Express intercity services, school transport, and concert coach travel across eastern Scotland, claiming 25 years of operation as Dundee's largest private coach operator.
- Company typePrivate
- Founded2000
- HeadquartersDundee, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Fishers Tours does
Fishers Tours is a family-owned private coach hire company headquartered in Dundee, Scotland, operating what it describes as the largest private coach operation in the city with 25 years of operating history. The company serves schools, corporate groups, music event attendees, and the general public across eastern Scotland — primarily Dundee, Angus, Perth & Kinross, and Fife — with four service lines: private coach hire, scheduled intercity services under the Scottish Express sub-brand, contracted school transport, and coach-only travel to music events at venues such as OVO Hydro (Glasgow) and Murrayfield (Edinburgh).
The underlying technology is a physical fleet of coaches and buses ranging from 29-seat luxury coaches with toilets to 70- and 83-seat single-deck coaches, all fitted with seatbelts. There is no proprietary software platform, no mobile app, no online booking system, and no public API; the technology stack is operational (vehicles, drivers, scheduling) rather than digital. Customer engagement is conducted primarily by telephone (01382 227290) and email, with the website functioning as an information hub for timetables, event schedules, and a coach hire enquiry form. Scottish Express bookings are explicitly telephone-only.
Revenue is generated through four mechanics: one-time private coach hire rentals priced by quote, recurring school transport contracts, transactional ticket sales on Scottish Express intercity routes (accepting Scottish concession bus passes), and per-seat event travel priced at £20–£35 per seat with a 25-passenger minimum. The business model is asset-heavy and operationally intensive, with no disclosed digital revenue capture and no institutional funding or external investment. Geographic reach is concentrated in eastern Scotland despite individual Scottish Express routes extending to Fort William, Inverness, Oban, Largs, Ayr, and Callander.
Fishers Tours firmographics
Firmographics- Name
- Fishers Tours
- Legal name
- Fishers Tours Limited
- Website
- https://fisherstours.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fishers Tours is a Dundee-based family-owned coach operator providing private coach hire, scheduled Scottish Express intercity services, school transport, and concert coach travel across eastern Scotland, claiming 25 years of operation as Dundee's largest private coach operator.
- Ownership category
- akta.pro rank
Fishers Tours industry classification
Industry- Product category
- Passenger ground transportation
- NAICS
- Charter Bus Industry (48551), Scenic and Sightseeing Transportation (487), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Charter & Tour Coach Operators (TLAFAFAB)
- akta.pro secondary industries
- Long-Distance/Overnight Charter Coaches (THAIAIAL), Luxury / Premium Coach Operators (TLAFAFAE)
Keywords
Where Fishers Tours is headquartered
LocationHeadquarters
- HQ city
- Dundee
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fishers Tours business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Coach Hire: Private hire of coaches and buses for groups, schools, corporate travel, and events. Revenue generated through rental fees based on distance, duration, and vehicle type.
- Scottish Express: Scheduled intercity coach services operating on commercial routes across Scotland. Revenue from passenger ticket sales including single fares and day returns. Scottish concession bus passes accepted.
- Music Event Transport: Return coach travel to music concerts and events across Scotland. Fixed per-seat pricing for specific events at major venues. Minimum 25 passengers required per trip.
- School Transport: Contracted transport services for schools and nursery groups, providing safe transportation for educational outings and regular school routes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Music Event Coach Travel - Standard Events |
| Unit Pricing | Pay-as-you-go | Music Event Coach Travel - Budget Events |
| Other | Pay-as-you-go | Coach Hire Deposit |
| Other | Pay-as-you-go | Cancellation Policy |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Fishers Tours product offering
Product offeringCore offering
Fishers Tours is a family-owned coach hire company in Dundee, Scotland that provides private coach and bus hire for groups, schools, and corporate clients, the Scottish Express scheduled intercity coach service, music event return coach travel to venues such as OVO Hydro and Murrayfield, and contracted school transport. Its fleet ranges from 29-seat vehicles to 83-seat single-deck coaches with toilets, with all coaches fitted with seat belts and staffed by uniformed drivers.
Product overview
Fishers Tours is a local family-owned coach hire company based in Dundee, Scotland, operating as the largest private coach operator in the area. With 25 years of experience, the company offers a portfolio of coach travel services including Coach Hire (for school trips, group outings, VIP travel, and extended tours), the Scottish Express (scheduled long-distance services), Music Event Transport (coach-only travel to concerts at venues like OVO Hydro and Murrayfield), School Transport, and Private Hire. All vehicles are fitted with seat belts and include 29-65 seat luxury coaches with toilets, as well as 70-83 seat single deck coaches.
Differentiator
Problem solved
Functional benefit
Brands
- Scottish Express: Long-distance coach services operated by Fishers Tours on a commercial basis serving various Scottish routes including Arbroath, Fort William, Inverness, Oban, Largs, Dundee, Ayr, and Callander.
Products and services
- Coach Hire Private coach and bus hire service for school trips, group outings, VIP travel, and extended tours, using a fleet of 29–65 seat luxury coaches with toilets and 70–83 seat single deck coaches.
- Scottish Express Scheduled local and long-distance coach services operating on a purely commercial basis without local authority support, connecting Dundee, Angus, Perth & Kinross, Fife and surrounding areas to destinations such as Arbroath, Fort William, Inverness, Oban, Largs, Ayr, and Callander.
- Music Event Transport Return coach travel service to selected concerts and music events in Scotland, including OVO Hydro (Glasgow) and Murrayfield (Edinburgh), with pickup points across Dundee, Angus, and Perth and a minimum 25 passengers per trip.
- School Transport Dedicated transport services for schools and nursery groups, providing safe and reliable transportation for educational outings and regular school routes.
- Private Hire Flexible private hire service allowing customers to customize pickup points, destinations, and routes for staff outings, team visits, club holidays, and special occasions.
Quantifiable outcome
- All coaches fitted with seat belts for passenger safety
- +1 more outcomes
Companies that use Fishers Tours
Customer profileSegments4 records
Ideal customer profiles4 records
Fishers Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fishers Tours partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
Fishers Tours competitors and assessment
Company assessmentBroad incumbents
- FlixBus: European digital-first intercity coach and intercity bus network now operating UK routes including into Scotland. Comparable as a long-distance coach competitor with a strong online/app booking model — directly contrasted with Fishers' phone-only Scottish Express booking.
- First Bus Scotland: Major UK bus operator with significant operations in Scotland including scheduled regional services around Dundee and Fife. A broader incumbent that competes for school contracts, scheduled passengers, and group bookings in Fishers' core territory.
- National Express: UK's largest long-distance coach operator with national scheduled coach services. Comparable as a broad intercity coach competitor and as a benchmark for fleet, brand, and online booking capabilities that Fishers currently lacks.
- Stagecoach Group: UK-wide bus and coach operator with extensive scheduled regional and intercity services across Scotland, including the long-distance Scottish Citylink joint venture. A much larger incumbent competing for the same corporate, school, and scheduled coach customers that Fishers serves in Tayside.
- Megabus (UK): Low-cost intercity coach service operating UK routes including services to/from Scottish cities. Comparable as a competitor on price-sensitive intercity coach routes where Fishers' Scottish Express operates.
Direct peers
- Parks of Hamilton: Scottish coach operator running private hire, school, and corporate coach services across the central belt and beyond. Directly comparable mid-sized regional private coach peer for fleet size, customer mix, and service scope.
- Ratho Coaches: Edinburgh-based coach operator providing private hire, corporate, and event coach services across Scotland. Comparable mid-sized Scottish private coach peer with overlapping customer segments in events and corporate hire.
- Aviva Coaches: UK-based private coach hire operator providing group, school, and corporate coach services. Comparable mid-sized regional coach hire peer for private hire and event-driven transport segments.
- Scottish Citylink: Intercity coach operator connecting major Scottish cities including Dundee to Inverness, Oban, Fort William and Glasgow — routes that overlap with Fishers' Scottish Express service. Closely comparable for the scheduled, long-distance coach leg of Fishers' business.
- McGill's Scotland: One of the largest privately owned bus and coach operators in Scotland, running scheduled and private hire services across the central belt and east coast. Directly comparable to Fishers Tours in geographic focus (eastern Scotland), service mix (scheduled + private hire), and family-owned background.
Market position
Competitive moat4 records
Key highlights6 records
Customer concentration
Fishers Tours social profiles
Digital presenceFishers Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fishers Tours leadership team
Management profileNumber of profiles
Fishers Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fishers Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fishers Tours
What does Fishers Tours do?
Fishers Tours is a family-owned coach hire company in Dundee, Scotland that provides private coach and bus hire for groups, schools, and corporate clients, the Scottish Express scheduled intercity coach service, music event return coach travel to venues such as OVO Hydro and Murrayfield, and contracted school transport. Its fleet ranges from 29-seat vehicles to 83-seat single-deck coaches with toilets, with all coaches fitted with seat belts and staffed by uniformed drivers.
Is Fishers Tours a public or private company?
Fishers Tours is a private company. It is classified as family owned and is currently operating.
When was Fishers Tours founded?
Fishers Tours was founded in 2000. It employs 11 to 50 people.
Where is Fishers Tours based?
Fishers Tours is headquartered in Dundee, United Kingdom, in the Europe region.
How does Fishers Tours make money?
Four revenue lines are on record. Coach Hire is the primary driver. The others are scottish Express, music Event Transport and school Transport.
Who are Fishers Tours's main competitors?
Broad incumbents on record are FlixBus, First Bus Scotland, National Express, Stagecoach Group and Megabus (UK). Direct peers are Parks of Hamilton, Ratho Coaches, Aviva Coaches, Scottish Citylink and McGill's Scotland.
Does Fishers Tours have an API?
No public API is recorded for Fishers Tours.
What industry is Fishers Tours in?
Fishers Tours's product category is Passenger ground transportation. Its primary akta.pro industry code is TLAFAFAB, Charter & Tour Coach Operators, with a secondary code of THAIAIAL, Long-Distance/Overnight Charter Coaches. Its NAICS code is 48551 and its SIC code is 7900.