Vitonnix

What Vitonnix does

Vitonnix is a UK-incorporated (Birmingham) direct-to-consumer health and wellness brand that designs, markets, and distributes sublingual vitamin spray supplements, primarily serving Indian consumers. Its core product line is built around a proprietary "SubliSpray" sublingual delivery technology intended to deliver vitamins and micronutrients via oral mucosal absorption rather than conventional tablet or capsule formats. The portfolio spans 15+ SKUs across six categories — multivitamins, women's health (including pregnancy/folic-acid targeting), essential vitals (D3, B12, iron), sleep/eye health, skin, and hair — with each SKU priced at ₹449–₹549 per 30-day supply. Target consumer segments include adults, kids, teens, and pregnant women, positioning the brand across the full family-life-stage spectrum.

The business model is omnichannel D2C: a Shopify-hosted storefront for direct online ordering, a WhatsApp ordering channel for conversational commerce, and an exclusive partnership with Tata 1mg, one of India's largest online pharmacy platforms. Vitonnix holds FSSAI, ISO/FSSC 22000, GMP, and Non-GMO certifications, enabling regulated pharmacy-channel eligibility and providing a baseline quality moat. Marketing is built on a celebrity endorsement campaign featuring Indian film personality Rakesh Roshan and self-reported brand claims, including "India's No.1 Sublingual Wellness Nutrition Brand" and 1.3M+ lifetime sprays sold. The company operates with 11–50 employees and has not disclosed any external funding rounds.

Name

Vitonnix

Legal name

Vitonnix Ltd

Website

https://vitonnix.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitonnix is a UK-based direct-to-consumer health and wellness brand specializing in sublingual vitamin spray supplements, serving Indian consumers across six health categories via e-commerce, WhatsApp, and an exclusive Tata 1mg pharmacy partnership.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro industry

PRIMARYCRADAGAI

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAC

Multivitamins & Daily Packs

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAB

Vitamins & Minerals (Single Nutrients)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Sublingual vitamin sprays
• Dietary supplements
• Nutritional wellness products
• Prenatal supplements
• Vegan multivitamins

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Supplement Sales: E-commerce sales of sublingual vitamin and supplement sprays directly to consumers through the company's website (vitonnix.in) and through the Tata 1mg exclusive partnership in India. Products are sold as 30-day supply bottles at price points ranging from ₹449 to ₹549 per product.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Vitonnix manufactures and sells sublingual oral spray vitamin and dietary supplements that deliver nutrients directly into the bloodstream through the oral mucosa under the tongue, bypassing the digestive system. Its product portfolio spans multivitamins for kids, teens, and adults, prenatal care (Prega 1 and Prega 2), targeted single-nutrient sprays (Iron, B12, Vitamin D, Vitamin C, Biotin, Glutathione, Melatonin), eye health (MacuZohm), and energy blends, sold primarily through its own Indian e-commerce website and the Tata 1mg partnership.

Product overview

Vitonnix is a sublingual wellness nutrition brand offering a portfolio of 15+ sublingual oral spray supplements across six health categories: Multivitamins (for ages 3+, 13+, and 18+), Women's Health (Folic Acid, Prega 1, Prega 2, Iron), Essential Vitals (Energy, B12, Vitamin D), Sleep & Eye Wellness (Melatonin, MacuZohm), Glowing Skin (Glutathione, Vitamin C), and Hair Care (Biotin). The core technology is SubliSpray, a sublingual delivery system that bypasses digestion for faster nutrient absorption directly into the bloodstream. Products target men, women, and children with condition-specific formulations ranging from prenatal care to energy support and skin health.

Differentiator

Problem solved

Functional benefit

Brands

• SubliSpray: Sublingual spray delivery technology brand

Products and services

• Vitonnix Melatonin Sublingual Oral Spray Sleep support supplement delivering melatonin through sublingual absorption for faster action compared to traditional sleep aids to promote deep sleep.
• Vitonnix Multivitamin Sublingual Oral Spray Ages 3+ (Kids) A fast-absorbing kids multivitamin sublingual spray for children aged 3+ enriched with Vitamin A, C, D2, E, B-complex, Zinc, and essential minerals to support growth, brain development, and immunity.
• Vitonnix Multivitamin Sublingual Oral Spray Ages 13+ (Teen) Complete blend of essential vitamins, minerals, and antioxidants for teenagers, with Vitamin C, B-complex, Vitamin D, Zinc, and Biotin to support immunity, energy, metabolism, and overall wellness.
• Vitonnix Multivitamin Sublingual Oral Spray Ages 18+ (Adult) Adult multivitamin spray enriched with 23 essential vitamins and minerals (Vitamin C, A, D2, E, B-complex vitamins, and Calcium) to support daily energy, immunity, and overall well-being, reducing fatigue and supporting metabolism.
• Vitonnix Folic Acid Sublingual Oral Spray Folic acid supplement supporting red blood cell formation, healthy cell growth, and prenatal support for women's health with rapid sublingual absorption for better efficacy and convenience.
• Vitonnix Prega 1 Sublingual Oral Spray First trimester prenatal supplement containing Vitamin B12, B6, B9 (folic acid), C, D2, E, Bilberry Extract, and Beet Root Extract to support fetal development, maternal energy, and immunity during early pregnancy.
• Vitonnix Prega 2 Sublingual Oral Spray Second and third trimester prenatal supplement with prenatal vitamins including B3, B6, B7, B12, C, iron, and folic acid to support healthy fetal growth, brain development, and help prevent iron deficiency during pregnancy.
• Vitonnix Iron Sublingual Oral Spray Iron supplement combining iron-rich vitamins and hemoglobin-boosting formula to aid red blood cell formation and improve oxygen transport, combating fatigue and weakness, with Mulethi (Licorice) Extract and Vitamin B9 (Folic Acid).
• Vitonnix Energy Sublingual Oral Spray Energy blend spray with Green Coffee Bean Extract, Caffeine Anhydrous, L-Carnitine, Taurine, B-vitamins, Beetroot Extract, and Green Tea Extract providing instant energy, mental alertness, and reduced fatigue for peak daily performance.
• Vitonnix Vitamin B12 Sublingual Oral Spray Vitamin B12 supplement supporting cognitive and immune health, mental clarity, and healthy blood and nerve cells, with fast-absorbing sublingual format ensuring better bioavailability for sustained energy and focus.
• Vitonnix Vitamin D2 Sublingual Oral Spray Vitamin D2 supplement promoting strong bones, enhanced immunity, and relief from bone and back pain, supporting calcium absorption, muscle strength, and mood balance.
• Vitonnix MacuZohm Sublingual Oral Spray Eye health supplement for eye strain and screen protection, addressing screen fatigue in the digital-first world.
• Vitonnix Glutathione Sublingual Oral Spray Glutathione supplement for skin brightening and glowing skin, providing antioxidant support through fast-absorbing sublingual delivery.
• Vitonnix Vitamin C Sublingual Oral Spray Vitamin C supplement for immunity support and skin glow, rich in antioxidant vitamins to fight oxidative stress and promote healthy skin.
• Vitonnix Biotin Sublingual Oral Spray Biotin supplement for hair fall control, supporting healthy hair, skin, and nail health through fast-absorbing sublingual delivery.

Quantifiable outcome

• 57% of Indian Women Suffer from Anemia (iron deficiency)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Tata 1mgflagshipChannel Partner/ Reseller/ DistributorExclusive partnership in India for launching and distributing Vitonnix sublingual vitamin sprays through Tata 1mg's healthcare e-commerce platform. The partnership was covered by 15+ major Indian publications including The Hindu Business Line, Financial Express, Economic Times, Livemint, CNBC TV18, Indian Retailer, The Statesman, Healthcare World, India Education Diary, Lokmat Times, and others.

Scale indicators5 records

Recent moves5 records

Expansion highlights10 records

Direct peers

• Wellbeing Nutrition: India's leading melting-strip and nutrition-format brand (founded by the same parent group as WOW Skin Science). Directly competes with Vitonnix in novel-dosage nutrition formats targeting Indian consumers via D2C and marketplaces, with overlapping use cases in multivitamins, sleep, beauty-from-within, and kids nutrition.
• Oziva: Flagship D2C nutrition and wellness brand of Mosaic Wellness, targeting Indian consumers with plant-based proteins, supplements, and condition-specific products (hair, skin, weight, women's health). Closely comparable on target customer (urban Indian D2C wellness buyer), category mix, and omnichannel playbook.
• Plix: Indian plant-based nutrition and wellness D2C brand offering effervescent and functional nutrition formats across beauty, gut, sleep, and daily health. Comparable to Vitonnix in novel-format premium positioning and Indian D2C-first go-to-market.
• WOW Skin Science: Sister brand under the same parent ecosystem as Wellbeing Nutrition; an Indian D2C brand spanning beauty, wellness, and nutrition products with strong marketplace and modern-trade distribution. Comparable in target consumer, digital-first GTM, and category adjacency between beauty/wellness and ingestible supplements.
• Himalayan Organics: Indian supplements brand selling condition-specific formulations (multivitamins, biotin, apple cider vinegar, plant-based nutrition) primarily via Amazon India and other marketplaces. Comparable on India-focused supplement assortment and online-first distribution.
• Carbamide Forte: Indian D2C supplements brand offering multivitamins, biotin, hair/skin/nail, and condition-specific products via own website and Amazon India. Closely comparable on India-focused supplement assortment, premium pricing, and online-first distribution.
• Bold Care: Indian D2C wellness brand with men's health, daily wellness, and condition-specific supplements sold online and through marketplaces. Comparable on India D2C supplement positioning, digital-first acquisition, and target consumer profile.

Broad incumbents

• HealthKart: India's largest online supplements and sports nutrition platform, also operating private-label brands (MuscleBlaze, TrueBasics) across multivitamins, condition-specific supplements, and protein. Comparable through overlapping supplement assortment and omnichannel distribution, but at significantly larger scale and broader portfolio.
• Patanjali Ayurved: One of India's largest Ayurveda and FMCG conglomerates, with a deep portfolio of branded supplements, foods, and personal care sold through an extensive retail and digital network. Comparable as a mass-market Indian wellness brand, though operating at much larger scale and with a different format and positioning.
• Centrum (Haleon): Global multivitamin and supplements brand from Haleon (formerly GSK Consumer Healthcare), sold in India through chemists and modern trade. Comparable on the multivitamin and condition-specific supplement categories, though operating at massive global scale with tablet/capsule formats rather than sublingual delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/vitonnix
• YouTubeyoutube.com/@vitonnix
• Facebookfacebook.com/vitonnixhealth
• Instagraminstagram.com/vitonnixhealth
• LinkedInlinkedin.com/company/vitonnix

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitonnix